EXPLORING CONCIERGE MEDICINE

EXPLORING CONCIERGE MEDICINE A new one-day workshop with nationally-renowned concierge medicine consultant, Maria Todd Author of

The Handbook of Concierge Medical Practice Design CALL TO REGISTER 800.209.7263

What is this Workshop About?

Lately, it has become more and more apparent that not every physician wants to continue along the ACO / Medicare and Managed Care integration trajectories.

Some have other aspirations and goals for their practice. Better work-life balance, more quality time with fewer patients, and more influence over their patients’ personalized healthcare. Within that group are those who: • want to practice direct-pay medicine and accept only cash from the patient at the time of service • want a blended practice model that includes managed care participation “plus” amenities not paid for under the managed care contracts, or want nothing to do with the up-front costs for planning, conversion and marketing and

want some franchise firm to do the heavy lifting for a percentage of ownership in the practice.

None of these is better or worse; right or wrong. Each is very personal and unique to the physician.

For those who want an unbiased, no-pressure examination of your options, this is the course you’ve been looking for!

If you are considering opting out of managed care and Medicare, and are considering concierge medicine or direct practice, you must educate yourself on the various business models in the marketplace and what each one offers for your future and the options open to you.

This comprehensive introduction to the issues will prepare you now.

How to assess your current practice demographics Examine the various options you have under concierge medicine What amenities should you offer?

How to evaluate hybrid and direct practice options Should you quit Medicare?

Should you quit Managed Care?

What do do with your existing patients that don’t follow How not to lose the value of your ongoing business unit The timeline for your transition to concierge medicine - what to expect 10. What to make of concierge medicine in light of health care reform 11. Concierge medicine and HIPAA, EHR, ICD-10, CAHPS and PQRS

After consulting to more than 1000 physicians and converting more than 50 practices over the past few years, Maria has learned three hard and fast rules: First, “If you’ve seen one concierge practice, you’ve seen one.” Each one is different because of the nature of the physicians themselves. Like eagles, they don’t tend to fly in a V-formation.

Second, market conditions where the physician chooses to locate their practice and the services they intend to offer to define their niche domain also influence the planning, strategy and execution.

Finally, “how” they approach the sales aspect of membership selling and marketing can make or break an otherwise viable program.

10 Benefits of Attending this Class

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In this workshop, participants will benefit from class discussions and exercises designed to help you: 1.

Examine the business model options available (franchises, direct practice, and membership models, among others) 2. Understand what’s involved in transitioning your practice 3. Prevent managed care terminations if you choose to remain “in-network” 4. Decide on continued Medicare participation 5. Use worksheets from the class that enable you to analyze your practice at a high level 6. Understand concierge medicine profitability and competitiveness 7. Build timeline and step-by-step transition strategy 8. Network with other providers who are looking for similar solutions 9. Determine a strategy to mitigate alienation of patients that won’t follow you to the concierge model 10. Use proven approaches to successfully announce of your decision to convert your practice

BRING HOME THESE VALUABLE TOOLS

WHO SHOULD ATTEND?

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Concierge Medicine Readiness Checklist Sample Membership Agreement Concierge Medicine Service Cost Analysis Worksheet Marketing Ideas and a Social Media Posting Planner Concierge Medicine Website Planner Practice and Image Rebranding Planner Managed Care Contracting Checklist for Concierge Physicians Employment Contract Checklist for Employed Physicians Market Analysis Tool and Resource Guide Competitor Analysis Checklist

NEW! ONE-DAY WORKSHOP

Private Practice Primary Care and Specialist Physicians Nurse Practitioners and Physician Assistants Hospital-employed Physicians / Hospitalists Residents in PGY-3 & -4 Physician spouses and others who will be involved in operations Practice Managers Hospital CFOs Hospital Public Relations and Marketing Specialists Health Insurers Urgent Care Center Managers and Executives Health Plan Provider Relations Coordinators Marketing and Social Media Consultants Patient Engagement Strategists Physicians considering PCMH development Investors

WORKSHOP LEADER AND AUTHOR

MARIA K TODD

Contracting strategy and organizational development (OD) in healthcare has been a passion and a pursuit of our workshop leader since 1983. Maria Todd started her career in health administration in the private- and multi-specialty group practice setting, and later designed and developed more than 150 IPAs, PHOs and MSOs during the Clinton Administration. In 1995, McGraw Hill and HFMA co-published her book, The Managed Care Contracting Handbook, and then in 1997, her book, title IPA, PHO, MSO Development Strategies was released. Both how-to books were written to help providers develop reimbursement strategies and design, plan and launch integrated health systems. Each sold more than 4000 copies. Her upcoming book, The Handbook of Concierge Medical Practice Design, is scheduled for release later this year.

Maria has worked in many overlapping areas and projects of healthcare over the years that she now uses that knowledge to differentiate her concierge medicine consulting practice that integrates social media marketing and patient engagement tactics, patient satisfaction strategies, the use of inexpensive telehealth and telemedicine technology applications, how to exploit the power of electronic medical records coupled with data derived from ICD-10 coding, activity-based and fully-loaded healthcare cost analysis and pricing, and public relations and physician marketing. She also addresses how hospital executives can re-ignite the spark in hospital-employed physicians through concierge medicine service line additions.

Maria has professional work experience as an HMO Provider Contracting Manager, IPA Executive Director, Health Law Paralegal and Mediator, OR Nurse, Multi-Specialty Practice Administrator, Hospital & Surgicenter Administrator, and Care Navigator. As a professional speaker and trainer for various event sponsors, conference organizers, and trade associations, she has presented more educational programs (>2700) in healthcare management than any other presenter in the world. She is also the author of 14 commercially-published handbooks, including: • • • • • • • •

The Handbook of Concierge Medical Practice Design The Managed Care Contracting Handbook, 2nd edition Physician Integration & Alignment: IPA, PHO, MSO, ACOs & Beyond The Physician Employment Contract Handbook, 2nd edition IPA, PHO, MSO Development Strategies The Handbook of Medical Tourism Program Development Employer’s Guide to Medical Tourism Benefit Design HIPAA Compliance Toolkit for Healthcare Providers Registration Fee:

$459 per person Discounts apply when two or more register together

TIMES: 9:00A - 4:30P CLASS SIZE MAXIMUM 25 Participants DISCOUNTS If your Company’s name is found in the Corporate Discounts section, or if you are a subsidiary of one of those companies, then you are entitled to a $40 discount per registration. You can also receive a discounted per person rate when you register multiple persons at the same time. Call 800-209-7263 for code. This discount cannot be combined with the Reserved Seat Program or In-House seminar offers.

REGISTRATION INCLUDES • Course materials on USB • Refreshment Breaks • Lunch • Attendance Certificate

WORKSHOP DATES & LOCATION Denver, CO - AUG 1

We accept: MC VI AX DS, Check by Mail

TO REGISTER BY PHONE CALL NOW!

800.209.7263

PLEASE NOTE: Registration closes 7 days prior to class or upon sellout - whichever occurs first. Waiting lists will be started in the event we have cancellations.

Course location provided with registration confirmation