Page 1

SELECTED WORKS

From here to there. Maria Elena Wong

>/.

01

02

03

04

05

06

07

08

09


Š2018 Maria Elena Wong All rights reserved. No part of this publication may be reproduced, destributed, or transmitted in any form or by any means, including photocopying, recording, and other electronic or mechanical methods, without the prior written permission of the publisher. Some images and text have been used exclusively for inspiration and educational purpose only.


To coffee.


From here to there.

>/.


CONCEPT

To me, design is a connection between a person and the product. In finding this connection, I develop a compulsion to find the right colors, an obsession for alignment, and fascination for finding the perfect type. After getting into a design frenzy, many long hours and revisions, a very heavenly and satisfying feeling overcomes me: a feeling that many designers feel when the fruits of our labor take form on the finished product.

./>


Projects

>/.


PURSUIT BREWERY

SPEEDO

P I N ATA A P P

From standing still to swaying.

From a ripple to a wave.

From a risky web to a safe network.

>/.

>/.

>/.

P. 0 0 4

P. 0 2 4

P. 0 4 2

C H A PA R R A L C A R D S E T

WAY F I N D I N G

GMO BOOK

From topography to typography.

From getting lost to finding the way.

From an opinion to actual science.

>/.

>/.

>/.

P. 0 6 2

P. 0 7 6

P. 0 9 8

PRESTON ICE CREAM

EPOCH STORE

BRANDING

From scoop to spoon.

From a thoughtless present to a thoughtful future.

From nothing to something.

>/.

P. 1 1 6

>/.

P. 1 3 8

>/.

P. 1 8 2


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT ONE

PURSUIT BREWERY

SEMESTER SPRING 2 0 1 7

From standing sober to swaying .

>/. CLASS PA C K A G I N G 3 INSTRUCTOR CHRISTINE GEORGE

004

01

02

03

04

05

06

07

08

09

10


PURSUIT BREWERY

D E TA I L S

DISCIPLINE > IDENTITY > PA C K A G I N G PRINT UX/UI

1/9

./>

005

000055


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT ONE

KEYWORDS

SEMESTER

LIFE INDIVIDUAL VIBRANT

SPRING 2 0 1 7

>/. CLASS PA C K A G I N G 3 INSTRUCTOR CHRISTINE GEORGE

006

0 0 60 2 01

03

04

05

06

07

08

09


PURSUIT BREWERY

BACKGROUND

D E TA I L S

Given the option to either use a real brand or create one, this project was made with the intention of showing how a concept and graphic style can be applied consistently throughout the different flavors of a product. Pursuit Craft Beer, based in San Francisco, is a ficticious brewery, created specifically for that purpose.

DISCIPLINE > IDENTITY > PA C K A G I N G PRINT UX/UI

S T R AT E G Y

Most people love a good beer, and they enjoy it in the company of friends or coworkers after an overwhelming day at work. This well-known trend has inspired the creation of Pursuit, a brewery that celebrates the individual and their way of living. No matter what you do, we all deserve a beer, two or more after a long, grueling, nine-to-five work day. The labels, resembling a banknote, each depict a different character on the job. The approach I selected involves a lively inking illustration style and a vibrant color palette, connecting each flavor to its corresponding character.

./>

007


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

008

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

009


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

010

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

E S T.

CRAFT BEER 1 9 9 0

013


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

014

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

015


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

016

01

02

03

04

05

06

07

08

09


PRESTON'S CANDY & I C E CPRUER AS MU I T B R E W E R Y

– 003

017


SAISON

SELECTED WORKS 2 013 – 2 018

PURSUIT

PURSUIT

7.0

SAISON

12

ALCOHOL% BY VOLUME

FL .OZ

(355 ML)

SAISON

S E RV E C O L D

IN BEER WE TRUST

018

B100259

01

02

03

04

05

06

07

08

09

BEST HA

MARIA ELENA WONG


RAFT

SNEAKY SAISON

PKGD 09/30/21 DC

V I S I T U S AT PURSUITBEER.COM

E

BE

ER

GOVERNMENT WARNING: [1] ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ANY ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. [2] CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

CA CRV

N

W E K N O W. I T ’ S V E R Y T E M P T I N G , B U T YO U R S E C R E T S A N D D E S I R E S A R E CA L L I N G , A N D T H E Y WA N T YO U TO R E L E A S E T H E M . Q U E L L THOSE INNER DEMONS WITH OUR HANDCRAF TED BEER, WITH HINTS OF PEAR, APPLE, AND BERRIES T H AT S N E A K U P T O S AT I S F Y YO U.

D

A

PURSUIT BREWERY

0 36000

29145

2

019


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

020

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

021


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

022

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

023


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT TWO

SPEEDO

SEMESTER FA L L 2 0 15

From a ripple to a wave.

>/. CLASS PA C K A G I N G 1 INSTRUCTOR K AT H R I N B L AT T E R

024

01

02

03

04

05

06

07

08

09


PU S PE R ESD UO I T PBARC EW K AEG RY ING

D E TA I L S

DISCIPLINE IDENTITY > PA C K A G I N G PRINT UX/UI

2/9

./>

025

002255


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT TWO

KEYWORDS

SEMESTER

MOVEMENT TECHNOLOGY ENERGY

FA L L 2 0 15

>/. CLASS PA C K A G I N G 1 INSTRUCTOR K AT H R I N B L AT T E R

026

0 2 60 2 01

03

04

05

06

07

08

09


PU S PE R ESD UO I T PBARC EW K AEG RY ING

BACKGROUND

D E TA I L S

Speedo, currently the world's leading swimwear brand, is passionate about swimming and the struggles necessary for any athlete to become a champion. The company offers a training gear line that helps improve their performance in the aquatic sports. The introduction of a new type of technology resulted in a need for a new look.

DISCIPLINE IDENTITY > PA C K A G I N G PRINT UX/UI

S T R AT E G Y

During highschool, I had the opportunity to take part in the swim team. The harsh training sessions, thrill of competitive swimming, and the physics of movement in water initiated the inspiration behind the packaging. The concept was based on the MoirĂŠ pattern, to emmulate the flow of water. The box has two assembly parts: the main structure and a sleeve. Along with the intention of creating an optical illusion, the sleeve's movement uncovers hidden information about the product and its die-cut interacts with the pattern beneath.

./>

027


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

028

01

02

03

04

05

06

07

08

09


SPEEDO PACKAGING

029


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

030

01

02

03

04

05

06

07

08

09


SPEEDO PACKAGING

031


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

032

01

02

03

04

05

06

07

08

09


SPEEDO PACKAGING

033


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

+++

PERFORMANCE

I . M T EC H PA D D L ES TECHNIQUE

ENDURANCE

1

2

SIZE CHART

SMALL

Blue

HEIGHT W I DT H

6.25" 5.5"

HEIGHT W I DT H

7. 5 " 6.5"

HEIGHT W I DT H

8.0" 7. 5 "

HEIGHT W I DT H

8.25" 8.0"

P R O D U C T D E TA I L S

P e r f e c t yo u r s t r o ke s w i t h the aim of specialized paddles. Produced with s t u r d y t u b i n g s t ra p s f o r a c o m f o r t a b l e fi t a n d enough holes to ensure the feel of water so no matter which swimming style, these essential tools also can help build arm strength and form.

MEDIUM

Red

LARGE

Ye l l o w

X LARGE

Gray

TRAINING GEAR

NOTE HEIGHT: Measure from the base of the palm to the tip o f t h e m i d d l e fi n g e r. W I DT H : Measure horizontally across the palm.

034

1 2 3

F E AT U R E S

S w i m m e r s a t eve r y l eve l c a n b e n e fi t f r o m u s i n g t h e s e I . M Te c h fi t n e s s paddles. Their contoured d e s i g n h e l p s yo u a c h i eve proper hand positioning t h a t c a n r e a l l y h e l p yo u reduce shoulder pain, while the scalloped edges p u s h t h e w a t e r aw ay t o i m p r ove p u l l m e c h a n i c s .

I.M. Tech Paddles SW I M F I T N E SS ACC E SS O RY

SIZE SMALL

01

02

03

04

05

06

07

08

Catch Edge Wa t e r C h a n n e l H o l e s Ergonomical Strap

I.M. Tech Paddles SW I M F I T N E SS ACC E SS O RY

SIZE SMALL

09

3


SPEEDO PACKAGING

LIGHT

POWERFUL

DYNAMIC

DURABLE

Catch Edge

Wa t e r C h a n n e l H o l e s

E r g o n o m i c a l S t ra p s

The pronounced edge promotes better feel for the catch phase of each s t r o ke t h a t yo u g i ve .

M u l t i p l e wa t e r c h a n n e l h o l e s h e l p yo u r e t a i n t h e f e e l o f t h e wa t e r.

T h e s i l i c o n e t u b i n g s t ra p s p r ov i d e a s n u g a n d ve r y c o m f o r t a b l e fi t . I t d o e s n ’ t l e ave m a r k s o n yo u r s k i n .

035


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

036

01

02

03

04

05

06

07

08

09


SPEEDO PACKAGING

037


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

038

01

02

03

04

05

06

07

08

09


SPEEDO PACKAGING

039


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

040

01

02

03

04

05

06

07

08

09


SPEEDO PACKAGING

041


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT THREE

P I N ATA A P P

SEMESTER FA L L 2 0 17

From a risky web to a safe network.

>/. CLASS VISUAL SYSTEMS 1 INSTRUCTOR D O L LY C H E N

042

01

02

03

04

05

06

07

08

09


P IUNRASTUAI TS O B RCEIW A LE RAYP P

D E TA I L S

DISCIPLINE IDENTITY PA C K A G I N G PRINT > UX/UI WEB

3/9

./>

043

004433


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT THREE

KEYWORDS

SEMESTER

SAFETY NETWORK ENGAGING

FA L L 2 0 17

>/. CLASS VISUAL SYSTEMS 1 INSTRUCTOR D O L LY C H E N

044

0 4 40 2 01

03

04

05

06

07

08

09


P IUNRASTUAI TS O B RCEIW A LE RAYP P

BACKGROUND

D E TA I L S

Developing strong connections is important to one's growth. Interacting and remaining in touch with colleagues, friends, and family helps in creating mutually beneficial relationships. Because of social media, there is pressure for kids to network online. This creates an opportunity for Pinata, a kid-oriented social media app.

DISCIPLINE IDENTITY PA C K A G I N G PRINT > UX/UI

S T R AT E G Y

Cyberbullying and privacy issues are some of the biggest concerns that a parent needs to face. Children deserve an online hangout that is just as engaging and entertaining as it is secure. The development of this mobile app allows the parent to monitor their child's digital footprint. Just like a piĂąata at birthday parties, this mobile app is filled with surprises. An intriguing yet heavily illustrated approach was chosen to entice its young audience. The combination of the minimal illustration style and the vibrant color palette evokes a feeling of being unharmed and out of danger in a zone where parents see their kids flourishing in a safe environment.

./>

045


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

046

01

02

03

04

05

06

07

08

09


P I N ATA S O C I A L A P P

047


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

96px

72px

44px

048

01

02

03

04

05

06

07

08

09


P I N ATA S O C I A L A P P

049


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

050

01

02

03

04

05

06

07

08

09


P I N ATA S O C I A L A P P

051


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

052

01

02

03

04

05

06

07

08

09


P I N ATA S O C I A L A P P

053


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

054

01

02

03

04

05

06

07

08

09


P I N ATA S O C I A L A P P

055


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

056

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

057


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018


P I N ATA S O C I A L A P P

059


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT FOUR

C H A PA R R A L

SEMESTER FA L L 2 0 14

From topography to typography.

>/. CLASS TYPOGRAPHY 2 INSTRUCTOR JOHN NETTLETON

060

01

02

03

04

05

06

07

08

09


P UHRASPU C A IRTR B A RL EC WAERRD YS E T

D E TA I L S

DISCIPLINE IDENTITY PA C K A G I N G > PRINT UX/UI

4/9

./>

061

006611


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT FOUR

KEYWORDS

SEMESTER

I N F O R M AT I V E L AY E R S GEOGRAPHY

FA L L 2 0 14

Chaparral >/. CLASS TYPOGRAPHY 2 INSTRUCTOR JOHN NETTLETON

062

0 6 20 2 01

03

04

05

06

07

08

09


P UHRASPU C A IRTR B A RL EC WAERRD YS E T

BACKGROUND

D E TA I L S

Readers and graphic designers alike appreciate well-designed typography. One of the most remarkable female typographers known to the graphic design industry is Carol Twombly. A set of cards was created in celebration of one of her many recognizable and used typefaces: Chaparral, a hybrid slab-serif.

DISCIPLINE IDENTITY PA C K A G I N G > PRINT UX/UI

S T R AT E G Y

The font is named after Twombly’s hometown's geographical region, in Martinez, California. Chaparral is known as a shrubland landscape of the region, and it serves as the main concept. Geographic elements have been used as part of the graphic style to illustrate how the design of the typeface is linked to the origin of its name. A die was used for the creation of the cardset to create the effect of Californian hills, shrubs and mountains seen from a distance.

./>

063


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

064

01

02

03

04

05

06

07

08

09


CHAPARRAL CARDSET

065


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

066

01

02

03

04

05

06

07

08

09


CHAPARRAL CARDSET

067


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

068

01

02

03

04

05

06

07

08

09


CHAPARRAL CARDSET

069


070


CHAPARRAL CARDSET

1 hybrid

Pp 0

15 10

25

Jenson Pro

20

3 contrast

2 serifs

071


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

072

01

02

03

04

05

06

07

08

09


CHAPARRAL CARDSET

073


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

Top Ser if

Twombly Bracket

B owl

Counter

A pex

S houlder

200 100

Stem

L eg

1 cap height 2 x-height 3 b aseline

01

300

Descender

CAROL

074

400

02

03

04

05

06

07

08

09

400 300 200 100


CHAPARRAL CARDSET

075


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT FIVE

WAY F I N D I N G C O N F E R E N C E

SEMESTER S P R I N G 2 0 18

From getting lost to finding the way.

>/. CLASS TYPOGRAPHY 4 INSTRUCTOR ARIEL GREY

076

01

02

03

04

05

06

07

08

09


P UARYSF U W I NI TD IBNRG EWERY

D E TA I L S

DISCIPLINE IDENTITY PA C K A G I N G > PRINT UX/UI

5/9

./>

077

007777


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT FIVE

KEYWORDS

SEMESTER

I N F O R M AT I V E E X P E R I M E N TA L CONNECTION

S P R I N G 2 0 18

>/. CLASS TYPOGRAPHY 4 INSTRUCTOR ARIEL GREY

078

0 7 80 2 01

03

04

05

06

07

08

09


P UARYSF U W I NI TD IBNRG EWERY

BACKGROUND

D E TA I L S

Once a year, The Society for Experiential Graphic Design has a conference for the industry of design and architecture on wayfinding systems. segd connects people to places by planning, designing, and building experiences. The event attendance has grown every year, attracting leaders in the industry and professionals alike.

DISCIPLINE IDENTITY PA C K A G I N G > PRINT UX/UI

S T R AT E G Y

Wayfinding systems and signage design, when done efficiently, helps people navigate the space and orient themselves. How the human brain processes visual information and cues obtained from the environment sparked the idea for the book and poster. The printed matter was designed resembling a physical space with signage that guides the reader through the layout from page to page. The use of a vibrant color palette was meant to grab the reader's attention, similar to that of elevators, maps, and other signs in a building.

./>

079


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

080

01

02

03

04

05

06

07

08

09


WAY F I N D I N G

081


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

082

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

083


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

084

01

02

03

04

05

06

07

08

09


HERE

37

WAYFINDING

36 WAY F I N D I N G

085


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

086

01

02

03

04

05

06

07

08

09


WAY F I N D I N G

087


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

088

01

02

03

04

05

06

07

08

09


WAY F I N D I N G

089


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

090

01

02

03

04

05

06

07

08

09


:29

:25

:1 8

SUN

BOARDING CENTER al

10:42 PM 10:48 PM

S

10:55 PM

16

ow

10:59 PM

P

is

is

r

M

M

te

t

en

t

t

lS

C

ee

ee

si

on

on

on

si

si

is

y

el

ic

10:59 PM

iv

tr

tr

M

k

447

C

S

t

k

ee

ar

ar

y

16

tr

P

P

1605

24 S

n

10:35 PM

le

a

TIME 10:30 PM bo

x

G

B

47 1255 y

1:58

1:55

1:49

1:45

1:38

1:35

1:29

1:25

1 :1 8 3:25 3:29 3:35 3:38

2:25 2:29 2:35 2:38

MON

2:58

2:55

2:49

2:45

3 :1 8

2 :1 8

4:29

4:25

4 :1 8

8 CAR TRAIN

1605

MONTGOMERY

091

y


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

092

01

02

03

04

05

06

07

08

09


WAY F I N D I N G

093


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

1

094

2

01

02

03

04

3

05

06

07

08

09

10


WAY F I N D I N G

095


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

096

01

02

03

04

05

06

07

08

09


WAY F I N D I N G

097


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT SIX

GMO BOOK

SEMESTER S P R I N G 2 0 16

From an opinion to actual science.

>/. CLASS TYPOGRAPHY 3 INSTRUCTOR JOHN NETTLETON

098

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

D E TA I L S

DISCIPLINE IDENTITY PA C K A G I N G > PRINT UX/UI

6/9

./>

099

009999


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT SIX

KEYWORDS

SEMESTER

BIOLOGY SCALE CONTROVERSY

S P R I N G 2 0 16

HEARD ABOUT GMOS?

DY5 460 14

>/. CLASS TYPOGRAPHY 3 INSTRUCTOR JOHN NETTLETON

100

1 0 00 2 01

03

04

05

06

07

08

09

DY5 460 14


PURSUIT BREWERY

BACKGROUND

D E TA I L S

What exactly is a gmo? The acronym stands for Genetically Modified Organisms. The process, which involves artificially altering the dna of an organism, has been a world-wide controversy. The lack of knowledge on the topic makes being pro- or anti-gmo more of a trend rather than a well-thought decision.

DISCIPLINE IDENTITY PA C K A G I N G > PRINT UX/UI

S T R AT E G Y

Isaac Asimov stated, “The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom.� Our stand on being for or against gmos should be based on our knowledge and understanding on the pros and cons of eating genetically modified food. The book was designed to show both sides of the topic, using a unique photography style for each part of the book and a color code. It also uses green and orange to differentiate both the pro- and anti-GMO stands respectively.

./>

101


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

102

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

103


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

104

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

105


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

106

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

107


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

108

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

DYS 460 13

DYS 450 14

DYS 462 16

G

T

T

G

A

G

G

T

T

G

A

G

G

T

T

A

G

T

T

A

G

DYS 459 15

G

THERE

IS

DOCUMENTED BEING

HU R T

NOT CASE BY

A

SINGLE

OF

ANYONE

DYS 459 15

GENETICALLY

M O D I F I E D FO O D , A N D Y E T T H I S I S DYS 459 15

A BI G G E R PR O B L E M F O R P E O P L E T H A N PESTICIDES, WHICH WE KNOW HAVE CAUSED HARM.“

5.80X

109


A

C

T MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

D

V

E

B

U W X Y Z 110

01

02

03

04

05

06

07

08

09


P

K

F

A

111

T

U

Q

L

G

B

50

26

D

38 50

N

V

52 56 58 64

W

Regulations and Labeling of gmo

Seralini GM Roundup Study

Potential Health Risks

The Society Reaction

WHAT ARE THEY FEEDING US?

CHAPTER 4.0

M

28 F e e d i n g t h e W o r l d ’ s H u n g r y 32 U s i n g F e w e r P e s t i c i d e s

SAVING THE WORLD WITH GMOS

CHAPTER 2.0

C

10

CHAPTER 1.0

I

X

R

Y

S

68

40 F i n d i n g G e n e t i c a l l y M o d i f i e d F o o d 44 G M O I m p a c t o n B i o d i v e r s i t y

Z

A n t i gmo R e s o u r c e s

68 P r o gmo a n d

BIBLIOGRAPHY

O

J

12 DNA and Genetic Engineering 16 The Steps of Genetic Modif ication 22 Use of Genetically Modif ied Organisms

GMO: GENETICALLY MODIFIED ORGANISM

THE AGRICULTURAL SYSTEM

CHAPTER 3.0

H

E

PURSUIT BREWERY


SELECTED WORKS

MARIA ELENA WONG

2 3 –I A 2 0E 18 M0A1 R LENA WONG

SELECTED WORKS 2 013 – 2 018

112

01

02

03

04

05

06

07

08

09


PRESTON'S CANDY & I C E CPRUER AS MU I T B R E W E R Y

113


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

114

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

115


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT SIX

PRESTON ICE CREAM

SEMESTER S P R I N G 2 0 18

From scoop to spoon.

>/. CLASS VISUAL SYSTEMS 2 INSTRUCTOR ESZTER CLARK

116

01

02

03

04

05

06

07

08

09


PR U ERS STUO I TN B ' SR EI C WEE RCYR E A M

D E TA I L S

DISCIPLINE IDENTITY PA C K A G I N G > PRINT UX/UI

7/9

./>

117

111177


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT SIX

KEYWORDS

SEMESTER

BIOLOGY SCALE CONTROVERSY

S P R I N G 2 0 18

>/. CLASS VISUAL SYSTEMS 2 INSTRUCTOR ESZTER CLARK

118

1 1 80 2 01

03

04

05

06

07

08

09


PR U ERS STUO I TN B ' SR EI C WEE RCYR E A M

BACKGROUND

D E TA I L S

Preston’s Ice Cream has been a favorite of the Burlingame community for more than fifty years. From its retro displays and counter tops to its hand-crafted assortment of chocolates, this store takes you back in time. With the arrival of newcomers, the company was in need of a campaign to attract and engage its new audience.

DISCIPLINE IDENTITY PA C K A G I N G > PRINT UX/UI

S T R AT E G Y

Growing up, ice cream has always been present in the happiest moments of my life. Similar to other foods, it can evoke nostalgia. The source of joy is not in the flavors, but the memories that are associated with ice cream. This relation between the two sparked the main concept, allowing the campaign to advance. A heavily illustrated quarterly magazine was the deliverable for the campaign, under the slogan: “Memories come in flavors.” The printed matter promotes three different flavors, represented in a minimal, organic illustration style.

./>

119


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

120

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

121


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

122

01

02

03

04

05

06

07

08

09


PRESTON'S ICE CREAM

123


y 124

01

02

03

04

05

06

07

08

09


PRESTON'S ICE CREAM

you are so

fluffy 125


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

126

01

02

03

04

05

06

07

08

09


PRESTON'S ICE CREAM

127


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

128

01

02

03

04

05

06

07

08

09


PRESTON'S ICE CREAM

129


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

134

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

135


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT SIX

EPOCH STORE

SEMESTER S P R I N G 2 0 17

From a thoughtless present to a thoughtful future. >/.

CLASS PA C K A G I N G 4 INSTRUCTOR T O M M C N U LT Y

136

01

02

03

04

05

06

07

08

09


PP E UO RS CUHI TS TB O R ERW E ERY

D E TA I L S

DISCIPLINE > IDENTITY > PA C K A G I N G PRINT UX/UI WEB

8/9

./>

137

113377


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

PROJECT SIX

KEYWORDS

SEMESTER

ECOLOGY TECHNOLOGY MINIMALISM

S P R I N G 2 0 17

>/. CLASS PA C K A G I N G 4 INSTRUCTOR T O M M C N U LT Y

138

1 3 80 2 01

03

04

05

06

07

08

09


PP E UO RS CUHI TS TB O R ERW E ERY

BACKGROUND

D E TA I L S

As a leader in innovation, Tesla was chosen as the idea for a retail store with locations in Oslo and San Francisco, called Epoch. Epoch believes that design is powerful and can reshape the minds of an audience: the upper-middle class, highly educated, green friendly and those interested in a healthy and fresh lifestyle.

DISCIPLINE > IDENTITY > PA C K A G I N G PRINT UX/UI WEB

S T R AT E G Y

Epoch represents an essential moment in time. Its product's fearless use of raw materials represents the great diversity, innovation, and character of a realistic Scandinavian design. Their mission statement is to inspire and educate future generations to shift towards a greener conscious future. Because the products use raw materials, the approach had to be powerful with a minimal aesthetic. ./>

139


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

>/.

EPOCH STORE

Brand Matrix >/.

STORE BRAND

SUB BRANDS

G AT H E R : F O O D

L O F T: H O M E

BLOOM: WELLNESS

140

01

02

03

04

05

06

07

08

09


EPOCH STORE

L O C AT I O N

DEMOGRAPHICS

EUROPE

M I N I M U M WA G E

Oslo, Norway

$21 per hour

USA

Seattle, WA San Francisco, CA

S U S TA I N A B I L I T Y TA X E S

$74,000 AV E R A G E A N N U A L S A L A R Y

30% annually

KEY ADJECTIVES

PRODUCT LINE

Comfy Warm Welcoming

Coffee, fish, tea, spices, pasta sauce, dry food, juice, pasta, etc .

KEY ADJECTIVES

PRODUCT LINE

Fresh Delightful Breezy

Water filter, coffee maker, tea pot, lamp, air purifier, flatwares, etc.

KEY ADJECTIVES

PRODUCT LINE

Fresh Delightful Breezy

Body lotion, face oil, face mask, serum, toner, bath salts, body lotion, etc.

141


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

G AT H E R

Eat thoughtfully, live joyfully.

>/.

142

01

02

03

04

05

06

07

08

09


EPOCH STORE

BACKGROUND

DELIVERABLES

Norwegian cuisine is traditionally based on raw materials which are available in Norway, since the country is surrounded by wilderness. It has a strong focus on game and fish. Many of the traditional dishes are results of using preserved materials, with respect to the long winters, and the food is an important aspect of its culture.

JUICE

S T R AT E G Y

SUB BRANDS

Storytelling was used as the main concept for the packaging. Some of the characters represented are reminiscent of the norwegian culture: wild animals, forests and everything eco-friendly. An honest and straightforward look accentuates the culture of Norway and its resources. The typeface, Brandon Grotesque, ads warmth to the products and the red stamp elevates the brand.

> G AT H E R

PA S TA DRY FOOD SPICES PA S TA S A U C E COFFEE TEA WINE FISH

LOFT BLOOM

./>

143


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

144

01

02

03

04

05

06

07

08

09


EPOCH STORE

145


MARIA ELENA WONG

146

SELECTED WORKS 2 013 – 2 018

PESTICIDE-FREE

PE

NON-GMO

NO

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

147


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

148

01

02

03

04

05

06

07

08

09


EPOCH STORE

149


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

150

01

02

03

04

05

06

07

08

09


EPOCH STORE

151


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

152

01

02

03

04

05

06

07

08

09


EPOCH STORE

153


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

154

01

02

03

04

05

06

07

08

EPOCH STORE

09


PURSUIT BREWERY

155


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

156

01

02

03

04

05

06

07

08

09


EPOCH STORE

157


MARIA ELENA WONG

MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

158

01

02

03

04

05

06

07

08

09


EPOCH STORE

159


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

LOFT

Everyday products that inspire modern living. >/.

160

01

02

03

04

05

06

07

08

09


EPOCH STORE

BACKGROUND

DELIVERABLES

Norway's architecture has often been adapted to meet its climatic conditions: harsh winters, high winds and, in its coastal regions, salt spray. With the availability of wood as a building material, Norwegian architecture was primarily focused on its local needs and traditions. This vernacular style is paralleled through Loft's line.

WAT E R F I LT E R

S T R AT E G Y

SUB BRANDS

Functionality and workmanship are the primary attributes of scandinavian products. Loft is a line of products that strive for minimalism and function. Creating a product that isn't only appealing but also practical. Resourcing natural materials and aiming to waste as little as it is possible. The visual system consists of minimal photography and a typographic layout that showcases the best attributes of the product. The packaging uses a nordic, yet warm and welcoming color palette reminiscent of home.

G AT H E R

COFFEE MAKER TEA POT F L AT WA R E S B I G P L AT E S S M A L L P L AT E S KITCHEN TOWEL MUGS WA L L C L O C K LAMP AIR PURIFIER BLANKET

> LOFT BLOOM

./>

– 003

161


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

162

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

163


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

164

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

165


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

166

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

167


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

168

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

169


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

BLOOM

Healthy mind in a healthy body.

>/.

170

01

02

03

04

05

06

07

08

09


EPOCH STORE

BACKGROUND

DELIVERABLES

Just like the most of the developing countries, Norwegians are also concerned with one's well-being and appearances. Bloom is a skincare product line that uses ingredients extracted from organic materials harvested in the region. The brand itself is known for being truthful to its audience, revealing the exact ingredients.

BODY LOTION

S T R AT E G Y

SUB BRANDS

The intention of the design was to be as honest as possible with the audience. The typography used, Calvert, was intended to bring out a sense of delicacy. The type, Roboto, was chosen to capture the attention of its target. The sub-brand consists of three different categories. To help differentiate them, each container possessess a different finish in relation to each category: hydrating, frosted glass; noursihing, clear finish; and mattifying, matte white.

G AT H E R

FA C E O I L FA C E M A S K SERUM TONER B AT H S A LT S BODY LOTION

LOFT > BLOOM

./>

171


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

172

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

173


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

174

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

175


176

01

02

03

04

05

06

07

08

09

NOURISH PEELING FACE MASK DIRECTIONS

:

› ⁄ First Step Apply a th in layer to fresh ly clean sed moist skin , avoidin g for you r eye area.

› ⁄ Second Step Wait for 2 0 M I N U T E S . R in se with lu kewarm water to clean th e pores deeply. En joy th is gen tle, clean sin g mask several times a week.

INGREDIENTS

:

S u crose, S tearalkon iu m Hectorite, Fragar ia Vesca Fru it, Man gifera In dica S eed Bu tter, Limon en e, Fragran ce , Limn an th es Alba S eed Oil, Fragar ia An an assa S eed Oil, Vitis Vin ifera S eed Oil, Pru n u s D omestica S eed Oil, R osmarin u s Officin alis Leaf Extrac t, Water, Tocoph er yl A cetate

CLAIMS

Allergy tested, appropriate for all skin ty pes, appropriate for sen sitive skin , fragran c e free, paraben free, cru elty free.

: ./

— If yo u don’t already use face maintenance ever y week, now’s the time to star t

Ø st e n sj øva nnet, 74 0667 O slo, Nor way epoc h .c om

10 ml

0 .3 3 fl oz .

1 mask ¨¨

ENHANCING

MOUSTURIZE

H Y D R AT E

Flax Seed and Peppermint Oil Reduce the Appearance of Fine Lines and Wrinkles Treating and Humecting Your Face. › ⁄ Active Microcapsules

Normal Skin

› ⁄ Antioxidant › ⁄ Watergel Formula

NOURISH PEELING FACE MASK MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018


PURSUIT BREWERY

177


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

178

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

179


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

LOGOS

BRANDING

FISHER PRICE HERA NOMAD PURSUIT P I N ATA MAD TRAINER BLOOM G AT H E R LOFT

From nothing to something.

>/.

180

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

D E TA I L S

DISCIPLINE > IDENTITY PA C K A G I N G PRINT UX/UI

9/9

./>

181

118811


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

LOGOS

FISHER PRICE HERA NOMAD PURSUIT P I N ATA MAD TRAINER BLOOM G AT H E R LOFT

>/.

182

1 8 20 2 01

03

04

05

06

07

08

09


PURSUIT BREWERY

BACKGROUND

To better showcase my abilities in branding, I have created, and re-created different logos. The following has been made with consideration of extensive research, visibility, and the target audience, in order to thrive in different mediums.

D E TA I L S DISCIPLINE > IDENTITY PA C K A G I N G PRINT UX/UI

My approach in branding is conceptual; each logo possessing a second read, in relation to the product or brand. It is a clever yet minimal approach that bring a sense of realization when one finds the hidden meaning.

./>

183


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

LOGOS

FISHER PRICE HERA NOMAD PURSUIT P I N ATA MAD TRAINER BLOOM G AT H E R LOFT

184

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

185


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

LOGOS

FISHER PRICE HERA NOMAD PURSUIT P I N ATA MAD TRAINER BLOOM G AT H E R LOFT

186

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

187


MARIA ELENA WONG

SELECTED WORKS 2 013 – 2 018

LOGOS

FISHER PRICE HERA NOMAD PURSUIT P I N ATA MAD TRAINER BLOOM G AT H E R LOFT

188

01

02

03

04

05

06

07

08

09


PURSUIT BREWERY

189

118899


From the bottom of my mug: thank you!

>/.


PA PA

Se que me miras desde arriba. Espero que te sientas orgullosa de mi. Te quiero mucho y extrano.

MAMA

Gracias por siempre estar ahi para mi. Por todo tu apoyo, y por sacarnos adelante, a mi y a mi hermana. No hubiera podido lograrlo sin tu ayuda. Te quiero mucho.

SISTER

You are my inspiration. I admire you tremendously and have always looked up to you for your drive and passion. Thank you for always believing in me and supporting me throughtout this journey. I love you so much.

FA M I LY

I am so grateful for having a family that has stod by my side and have supported me

JAI

Thank you so much for all your help. For putting up with me and being the best roommate and friend ever. I will always be thankful for the countless nights you stayed up helping me.

INSTRUCTORS

Mary Scott, for your encouragement, dedication and support that made this portfolio possible. John Nettleton, for inspiring me and helping me grow as a designer. Eszter Clark, I will always be thankful for all your help and support, and for showing me a side of design I never thought would be lucky to see. Scot Crisp, for your valuable time and for helping me put my thoughts into words. Tom Hedgepeth, Tom McNulty, Chris Rolik, Kathrin Blatter, Ariel Grey, Christine George, for making me the designer I am today.

FRIENDS

Jai Cha, Silvia Abruzzese, Jason DeCruz, Karla Hanon, Samantha Tutone, Yiyun Lin, Geraldine Vargas, Renatto Moscoso, Maria Tsu, Jenny Lin, Jay Jeon, Corinne Pon, and many others I had the pleasure to meet at AAU, who stood by my side and encouraged me to keep going, I wouldn't have made it without you.

COLLEAGUES & MENTORS

To Duotone in Peru, for sparking my passion in Graphic Design. To Hatch and it's lovely and super-talented team, for all the valuable experience and support I have received while interning at your firm. To RevOne, thank you Natasha, Lahlouh, and your team for supporting me through my major. To Office, for the opportunity to intern alongside great designers.

COFFEE

You know what you've done.


>/.


C O N TA C T

Maria Elena Wong Graphic Designer 925.785.8231 malenawch@gmail.com mariaelena.com

SCHOOL

Academy of Art University School of Graphic & Digital Media 79 New Montgomery St San Francisco, CA 94105 INSTRUCTOR

Mary Scott Fall 2018 Senior Portfolio BOOK TITLE

From here to there. PRINT & BINDING

Blurb.com TEXT STOCK

100# Mohawk Superfine Uncoated

TYPOGRAPHY

Calluna Neuzeit S Lt Std PHOTOGRAPHY

Jai Cha Dustin Soriano S O F T WA R E

Adobe Creative Suite

Profile for maria elena wong chang

From here to there  

Academy Of Art Portfolio 2018

From here to there  

Academy Of Art Portfolio 2018

Advertisement