The Story of M. Special edition 2024

THE STORY OF

BOUQUETS OF LOVE The perfect wedding flowers

Cosmic blooms UNRAVEL YOUR FLOWER ZODIAC

THE LATEST FLORAL TRENDS

BY NICU BOCANCEA

PIONEERING THE FLOWER INDUSTRY A JOURNEY THROUGH THE YEARS

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BLOOM’s

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WELCOME TO THE WONDERFUL WORLD OF MARGINPAR! We are thrilled to present the third edition of

Moreover, we delve into the world of Marginpar,

the Story of M. For those who are new to

sharing the inspiring journey of our 35 years in

Marginpar, let us introduce ourselves briefly.

the industry. Learn about our brand’s story and how

Marginpar is a leading flower brand known for

we’ve become a global force in the floral market.

its unique and high-quality range of flowers.

With over 35 years of experience, we have earned

In this third edition, we celebrate the beauty of

global recognition in the floral industry for our

flowers and design together. We hope you find joy and

craftsmanship and attention to detail.

inspiration as you explore the magazine. Enjoy the read!

Why should you enjoy this glossy magazine?

The Marginpar Team

Well, it’s packed with inspiration, knowledge, and captivating stories curated especially for you.

Get ready to be inspired by many design ideas, ranging from stunning bouquets to breathtaking flower installations. Discover the ever-popular Floral Trends, written by none other than the renowned Nicu Bocancea. His insights into the latest trends and valuable tips will elevate your floral arrangements to new heights. Don’t forget to unravel your flower zodiac with our unique ‘floroscope’ and find out which bloom matches your personality.

A UNIQUE PRODUCT OF NATURE, SIGNED BY OUR PEOPLE.

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Sneak Preview 4

NUMBERS & CO. FOR 35 YEARS, MARGINPAR HAS BEEN DEDICATED TO CRAFTING THE MOST EXCEPTIONAL SUMMER FLOWERS. WE WERE AMONG THE FIRST TO INTRODUCE FRESH CUT FLOWERS

Pursuing a 100% sustainable production.

FROM AFRICA TO THE DUTCH FLOWER AUCTIONS.

Established in 1988.

Over 100 varieties of summer flowers.

Market leader in Eryngium, Clematis, Solidago and Astrantia.

We produce

99.9% Year-round production of

300 million stems.

Divided over

460 hectares of production land.

17 flower farms:

Marginpar Kenya: 7 farms Marginpar Ethiopia: 3 farms Tanzania & Zimbabwe: 7 partner farms

of all cut Clematis for the EU market.

800,000 flowers processed daily in our Dutch distribution centre.

65% of our flowers are sold through the flower auction clocks,

35% to strategic partners...

UNIQUE FLOWERS. EMPOWERED FLORISTS. UNFORGETTABLE MOMENTS.

… who bring Marginpar flowers to florists all over the world.

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THE STORY OF M COLOPHON EDITOR IN CHIEF Helena van Achterberg ART DIRECTION Karin van Iterson, Hakijk EDITORIAL STAFF Eva Hegt Hanneke Frankema

Maaike den Hertog Helena van Achterberg MARKETING & SALES Michiel van Paassen Jamie den Haan sales@marginpar.nl THE STORY OF M IS A PUBLICATION OF Marginpar BV Sierteeltstraat 29, 1431 GM, Aalsmeer, The Netherlands PRINTWORK Publishers Services BV MORE INFORMATION www.marginpar.com

BLOOM’s

CONTACT US AT mail@marginpar.com We would like to thank all our contributors: 365 Days of Flowers, Bate Koning, the floral team at BLOOM’s, Chantal Wiedmer, Dmitry Turcan, DPK Magazine, Emma Pilkington Photography, the floral team at Floraria Iris, Floral Fundamentals, Fred Roest, Geertje Stienstra, Hanneke Frankema, Hendrik Rethmeyer, Jamie den Haan, Joseph Massie, Jill Koning, Julia Petiet, Karla Jalving, Lukáš Moravský, Marek Jakobi, Meesterlijk Geschikt, Nico Alsemgeest, Nicu Bocancea, Oliver Dixon, Paul Heijmink, Sabine Darrall, Sala Lewis, Stella Photography, Rachel Flowers, Reiny Bourgonje Fotografie, Róbert Bartolen, Robert Modderkolk, Ronald Bosch, Werner van Sprang and all employees of Marginpar as well as employees of partner flower farms who have contributed to this publication.

No part of this publication may be reproduced, stored in a computerised database, or made public, in any form or by any means, whether electronic, by photocopying or any other way, without the prior written consent of Marginpar BV.

6 BLOOM’s

7 BLOOM’s

INDEX THE STORY OF M 11 BAROQUE BEAUTY

60 CULTIVATING NATURE’S MARVELS 1

THE STORY OF M

41

THE ERYNGIUM SERIES

3

NUMBERS & CO.

44

FLOROSCOPE

4

COLOPHON

48

STANDING TALL

6

INDEX

51

FLORAL FOUNTAIN

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CONTRIBUTORS

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FAN OF FLOWERS

11 BAROQUE BEAUTY

55

BLOOM LIKE A PRO

16 ASTRANTIA IN THE SPOTLIGHT

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CULTIVATING NATURE’S MARVELS

21 THE ASTRANTIA COLLECTION

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ONLY AT MARGINPAR

23 PIONEERING THE FLOWER INDUSTRY

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FROM BLOOMS TO VOWS

35 ASK MARGINPAR

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BLOSSOMING RESPONSIBLY

37 THE PERFECT WEDDING GUEST

92

FLORAL TRENDS FOR 2024

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37 THE PERFECT WEDDING GUEST

23 PIONEERING THE FLOWER INDUSTRY

51 FLORAL FOUNTAIN

CREATING SURPRISING SUMMER FLOWERS. TOGETHER, EVERY DAY.

92 FLORAL TRENDS FOR 2024

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10 365 Days of Flowers

CONTRIBUTORS HANNEKE FRANKEMA

NICU BOCANCEA

Hanneke Frankema, the 2022 European Champion, holds an array of national and international awards. Her unique creations position her as a sought-after guest arranger. With extensive international experience, she journeys worldwide to deliver demonstrations, provide instruction, and inspire.

Nicu Bocancea’s devotion to flowers flourished from his upbringing as a Romanian floral artist. With his brother, he oversees the event design company and multiple flower shops, operating under the brand Floraria Iris. Nicu delights in impressing clients with exquisite bouquets and adorning Bucharest’s streets with captivating pop-up floral creations.

DMITRY TURCAN Dmitry Turcan, a prominent floral artist, is renowned worldwide. He founded Turcan International Design, an online school for florists, and Turcan Flower Bureau.

His influence extends to students across 50 countries, and he actively engages in major global floral events.

RÓBERT BARTOLEN Róbert Bartolen, a Slovakian florist, educator, and floral media trendsetter, is celebrated for his extensive hotel, reception, and event installations. His artistry graces global florist magazines, and he secured the 2019 International Designer of The Year title from Fusion Flowers magazine.

KLAUS WAGENER Klaus Wagener is a multi-faceted professional: floral designer, trend scout, stylist, teacher, author for publications, and creative lead at Germany’s BLOOM’s Medien.

His fervour for his craft emanates through every endeavour,

SABINE DARRALL Sabine Darrall is a renowned wedding and event florist with a career spanning over four decades. Through workshops, Sabine inspires emerging florists to blend their artistic vision with environmentally friendly practices. Her passion, innovative approach, and down-to-earth nature have established her as a prominent figure in the industry.

GEERTJE STIENSTRA Geertje Stienstra, a Dutch Floral Designer, excels in inspiring and motivating. Her distinctive approach to demonstrations and styling has gained recognition both locally and internationally. With original, innovative floral creations, she consistently surprises florists, students, businesses, and individuals.

casting a radiant touch upon his work.

Dmitry

Hanneke

Nicu

Róbert

Sabine

Klaus

Geertje

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12 Photography Reiny Bourgonje

BAROQUE BEAUTY ENCHANTING FLORALS BY GEERTJE STIENSTRA

Florists are often creative individuals, people with a

These three elements must complement each other”,

passion for what they do, constantly seeking renewal

says Geertje. The starting point was the models’ hair

and wonder. Geertje Stienstra, a talented Dutch florist,

colour. “Reiny had selected two gorgeous red-haired

is one such person. And the best part is that Geertje

models. The flowers had to match their hair.

loves to share her knowledge. Her daily work includes giving demonstrations, workshops, and lessons at schools. She also engages in creative projects like the cover shoot for this magazine, which she co-designed with the award-winning photographer Reiny Bourgonje.

CREATIVE SYNERGY Geertje, born in 1979, thrives on variety in her work different locations, diverse assignments - she embraces it all with enthusiasm. Her collaboration with Reiny exemplifies creative synergy. The two crossed paths when Geertje was impressed by Reiny’s work in store displays. After a message from Geertje, Reiny was immediately eager to explore floral art together, and their first shoot in 2020 left them craving more.

The follow-up, the shoot for this magazine, once again, resulted in a splendid masterpiece.

WHERE TO BEGIN? “I start with the briefing, look at the models, and consider which colours and materials I want to use.

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my head. It takes time to grow, to evolve.” And by the end of the lesson, they already have something they’re proud of. And so am I.” PASSION FOR TEACHING Geertje thoroughly enjoys teaching, but she also views it as necessary. “There is a glaring shortage of florists.

To address this, you need to get people excited about the profession, and that starts from the foundation.

And I know, being a florist is hard work; it has to be your true passion.”

Learn more about Geertje: I immediately thought of the large white Clematis

Instagram: @geertjestienstra

(Amazing® Vienna) and the rust-coloured Talinum

Website: www.geertjestienstra.nl

(Long John). I didn’t want loud shades; everything had to be in harmony. The light Scabiosa (Bon Bon Scoop™

Learn more about Reiny:

French Vanilla) also fit perfectly. The only one with

Website: www.reinybourgonjefotografie.nl

a different colour is the lilac Clematis (Amazing® Miami), but oh, it looks stunning.”

Credits Design: Geertje Stienstra

THE FOUNDATION

Photography: Reiny Bourgonje

Although unseen, the foundation of these arrangements

Models: Julia Petiet & Mees Schuttenbeld

is of great importance. Geertje explains, “The base of

Hair: Karla Jalving

these pieces consists of thick wire and insulation material - that grey stuff typically used around electrical pipes. This material is soft and allows you to clamp and tape things around it.” Over this base, Geertje places flowers and paper, both securely glued; no water is involved.

PERSONAL STYLE Paper is a recurring element in Geertje’s designs; she enjoys working with natural materials and organic shapes.

“I believe it’s important that my work exudes tranquillity.

I often work with mixed materials. For instance, I use paper to revamp an old pot or create surprising surfaces.

You can do a lot with it - thread, glue, tear, shape. And it effortlessly matches any flower colour.” Geertje imparts this technique and many others during her workshops.

“The most important thing I want my students to learn is to develop their own style. A florist is like an artist; the floral arrangements are masterpieces.” Some students may initially find it challenging, but Geertje reassures them, saying, “I couldn’t do it either in the beginning, but now something always pops up in 14

Geertje Stienstra Photography Fred Roest

15 Photography Reiny Bourgonje

16 BLOOM’s

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ASTRANTIA IN THE SPOTLIGHT

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With her charming appearance, meaningful symbolism, and allure, Astrantia is a beloved flower among flower enthusiasts worldwide.

It is commonly known as the ‘Hattie’s Pincushion’. No one knows exactly who Hattie is but the comparison with a tiny pincushion fits perfectly. With its strong stems and long vase life, this versatile flower is stunning in bouquets and floral arrangements. Astrantia is mostly used as a ‘filler’ in bouquets, but these designs from BLOOM’s show what happens when you put Astrantia in the spotlight…

A complementary piece The unique and striking flower shape of Astrantia

For an engaging contrast, the ever-radiant

Star® of Love adds interesting texture to this floral

Astrantia Billion Star® is added, resulting in

arrangement. It complements other flowers, making

a harmonious outcome.

Clematis Amazing® Kyiv a perfect fit for this piece.

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Dynamic floral delight Thanks to its sturdy and charming stems, Astrantia Star® of Love requires no extra support, making it a beautiful addition to this creatively bound design.

Paired with Scabiosa Focal Scoop™ Bicolor Pink, its vibrant colour adds a touch of freshness and a powerful contrast. This combination results in a dynamic arrangement that is a feast for the eyes.

Natural beauty in simplicity By accentuating and letting Astrantia Star® of Love’s natural beauty shine, this design doesn’t require an abundance of other flowers to make an impact. By using almost exclusively Astrantia, this arrangement exudes a sense of simplicity and refinement, allowing the elegance of Astrantia to take centre stage. This creates a calming yet impressive effect, making this design a beautiful centrepiece for any occasion or space.

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Beautifully paired with green Combining Astrantia with green elements gives the floral arrangement a balanced appearance.

The green serves as a soothing factor, accentuating the brightness of Astrantia Star® of Love and Astrantia Billion Star® while Clematis Amazing® Kyiv adds a refined touch to the overall composition. The contrasting textures and colours in this design result in a visually appealing combination that brings liveliness and interest to the floral arrangement.

Balancing texture and colour The green in this design acts as a neutral background that complements the vibrant colour of Astrantia Star® of Love. The fusion of these elements creates a harmonious feel within the floral arrangement, ensuring that texture and colour are beautifully balanced.

In conclusion, Astrantia adds versatile value to floral arrangements thanks to its unique shape, stunning colours, and natural allure. It offers countless possibilities for creative combinations with other flowers and brings an exquisite touch to any composition.

Learn more about Astrantia:

Design & photography BLOOM’s

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22 BLOOM’s

THE ASTRANTIA COLLECTION

BY MARGINPAR

Astrantia Billion Star® Astrantia Star® of Africa

Astrantia Star® of Love

Astrantia Billion Star® XL Astrantia Roma®

FACEBOOK.COM/MARGINPAR INSTAGRAM.COM/MARGINPAR TWITTER.COM/MARGINPAR PINTEREST.COM/MARGINPAR LINKEDIN.COM/COMPANY/MARGINPAR

WWW.MARGINPAR.COM/ASTRANTIA 23

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PIONEERING THE FLOWER INDUSTRY: A JOURNEY THROUGH THE YEARS

Marginpar is celebrating its 35th anniversary this year.

As a remarkable company with a unique story, it has embarked on an impressive journey.

What started as an unconventional inquiry about cargo capacity in Zimbabwe evolved into a thriving business that embraces innovation, diversification, and sustainability. Let’s go back in time and discover how Marginpar has grown and flourished from the roots of the floral industry to what it is today.

Jill & Bate Koning photography Sala Lewis

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1980 S :

FLOWERS TAKE ROOT

In the 1980s, the global flower industry had already experienced significant development. The majority of flowers were cultivated in the Netherlands, Israel, Kenya, and Colombia. The act of gifting bouquets of flowers was deeply ingrained in European culture, which benefited Expo rti

the market. Roses, Carnations, and Alstroemeria were

ng veg

etables

among the flowers imported from Kenya. Most local flowers were only available seasonally, and the logistics and distribution systems were far less advanced

A SHIFT TO FLOWER EXPORT

compared to today.

Was it a logical idea? Not when you consider that there were no exporters of flowers from Zimbabwe to the

JILL AND BATE KONING: THE ADVENTUROUS PIONEERS

Netherlands at the time. However, this did not deter

Pioneers Jill and Bate Koning embarked on their

crops from seed, such as Ammi Majus and Bupleurum,

adventure in the 1980s, laying the foundation for the

which they cultivated with the help of grower Craig

Marginpar brand. Through what seemed like a case of

Danckwerts. They sent the flowers to the Netherlands,

serendipity (some might call it fate), Bate Koning, a

where they were unpacked and sent to the flower

Dutchman who was involved in greenhouse construction

auction.

the couple. In 1988, they started with growing flowering

in China at the time, received a call from pilots in Zimbabwe. The airline faced a problem: “The planes fly fully loaded from the Netherlands to Zimbabwe but return empty. What kind of cargo would be suitable for

1990 – 1999

EXPANDING HORIZONS

transportation from Zimbabwe, and can you help us?”

It was an unusual question that many people might have

Bate continues to explore new opportunities, seeking

overlooked, but Jill and Bate were ready for adventure.

suitable partners, and finds Henk & Bernard van den

The idea immediately sparked Jill’s excitement, having

Bosch, Hypericum breeders from the Netherlands.

a deep connection with Africa. She was born in

Bart van Rixel and Peter Sinneger, Eryngium breeders,

Malawi, where her Scottish family settled in the late

also join the team. Bate recalls, “We were sitting in

1800s. The couple joined the pilots in the cargo plane’s

Bart’s kitchen when he mentioned that he could sell his

cockpit, heading to Zimbabwe to explore the country for

Eryngium varieties for 8 weeks a year, sometimes even

weeks. Bate described it as “the land of milk & honey”.

10. I looked at him and asked how he would feel about being able to sell them year-round. ‘Let’s do it!’ said

SNOW PEAS AND BABY CORN

Bart.”

They quickly decided to start growing and exporting vegetables. Snow peas and baby corn filled the cargo

THE PLAN TAKES SHAPE

hold of the airplanes. The family, with two teenagers,

The first Hypericum and Eryngium plants are cultivated

split their time between the Netherlands and Zimbabwe.

on the African continent, in Zimbabwe. With the

After a few years, they encountered a problem: the cost

involvement of the initial breeders, the “Marginpar

of transporting the cargo increased, and profit margins

model” takes shape - a partnership agreement

decreased. This made Jill and Bate ponder: what could

between breeder and Marginpar to collaborate and

they export that was lighter than vegetables?

grow together. Decades later, this partnership model

The answer was flowers.

still sits at the core of how Marginpar works.

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Setting – Aad

out H

D uyv

yperic

enstein

um fie

lds

THRIVING CROPS AND GROWING CONFIDENCE The crops thrived, and customers appreciated the flowers from Zimbabwean soil, which gave our pioneers confidence. They acquire 1000 hectares of land

The first Hypericum in Zimbabwe

to expand their cultivation efforts, of which 70 hectares are allocated to the production of flowers.

They assemble a team of other growers to cultivate Hypericum and Eryngium. Together, they fill the cargo holds of airplanes. While Bate spends a lot of time in the fields, Jill focuses on the administrative side, handling the auction proceeds for the 130 million stems from what grew to over 25 partner growers. Jill reminisces, “I remember that moment of panic when suddenly 8000 Eryngiums arrived. We thought we were going to flood the market, it was eight times more than usual. But we sold them all.”

THE NEXT GENERATION TAKES THE LEAD

Eryngium fields in Zimbabwe

By the 1990s, their son Rob Koning joins the company and eventually takes over Marginpar BV. He primarily focuses on the Dutch market and, like his parents, prefers to swim against the current. Rob develops a vision that sets Marginpar apart from the rest of the market, making it unique in its own way. Rob: “I am most proud of the fact that we have always charted our own course. As pioneers in the market, we have chosen the path of collaboration right from the beginning. Collaboration with breeders, production partners and the market. And it is the combination of knowledge and strengths that makes us strong.

Another name that emerges in the 1990s is Arjan van Roessel. He starts as an intern at Frascati Farm in

Rob & Jill Koning

Zimbabwe but soon follows in the pioneering footsteps of Bate and Jill. He leaves Zimbabwe in 2004, where 27

horizons and new flowers for Marginpar. That perfect

A BLOSSOMING PARTNERSHIP: KARIKI FARMS IN KENYA

location must meet two requirements: the ability to

The early 2000s prove to be a fruitful period for new

cultivate flowers that meet high-quality standards and

beginnings. In 2001, Bate encounters a “young man in

allow for year-round production. Over the years, Arjan

a smart suit” at the trade fair in The Netherlands. This

plays a big role in helping to set up farms in Ethiopia,

young man turns out to be Richard -Kiki- Fernandes

Kenya, Zimbabwe, and Tanzania. His deep affinity with

(our current co-CEO), who is seeking a partner for flower

the beauty of flowers, cultivated over many years as a

cultivation. Fernandes comes from Kenya, known as

product developer, has led him to his current position

the land of roses, which raises the question of why he

as the co-owner of three partner farms in Tanzania

wouldn’t simply join the trend and cultivate those.

and two in Zimbabwe.

Fernandes explains, “I didn’t want to do what everyone

cold winters cause irregular production, in search of new

else was doing; I was looking for something different, something special, something unique.” Fernandes decides to collaborate in the category that Marginpar is already familiar with - ’summer flowers’. The first Kariki farm, ‘Countrywide Connections’, now known as ‘Bondet’, is established in Nanyuki. At the time, there was no water, no buildings, no electricity - nothing.

So, they got busy, constructed a reservoir, put in an irrigation system, built a processing shed, and cultivated the land with Eryngium and Hypericum. ssel n Roe

va Arjan g Konin & Rob

2000 – 2009

CHALLENGES IN ZIMBABWE, BUT NEW OPPORTUNITIES ELSEWHERE

The start of the new century in 2000 heralds unwelcome change in Zimbabwe. Land acquisitions and farm invasions mark the end of the flower adventure.

Zimbabwe 2004

Building Netty’s Dam – Bondet

The majority of the 25 partner growers are soon forced to leave for other places with only a few die-hard individuals choosing to stay, despite major difficulties and setbacks. Jill and Bate, who were residing in Zimbabwe full-time, manage to endure for another five years, but in 2005 they depart for Tanzania, where suitable land was found on the foothills of Mount Kilimanjaro… More about this later.

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Pack shed construction

First Hypericum fields Bondet ’03

Hypericum fields Bondet ’04

Bram van Mil Kenya 2004

Eryngium propagation Ethiopia farm

VENTURING INTO NEW HORIZONS: MARGINPAR ETHIOPIA Kiki’s brother Andrew joins the Kenyan team and hard work pays off. The Bondet farm becomes a tremendous success, leading to the construction of three additional farms in Kenya under the Kariki name in the following years. Meanwhile, the development team remains active.

A plot of land in Ethiopia is acquired where again everything, absolutely everything, needs to be built from scratch. Construction begins, and in 2008, the first production starts. Marginpar becomes one of the pioneer flower growers to engage in cultivation in Ethiopia. The climate and geographical location of the country prove to be an ideal combination with Kenya.

When production needs to halt in one country due to climate conditions, the other country takes over.

Later on, this new location proved to be well suited for alternative and new species of flowers, some of which thrive better in Ethiopia compared to Kenya.

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Tanzania

The start of Hypericum fields in Tanzania

TANZANIA: CHALLENGES AND UNEXPECTED OPPORTUNITIES Simultaneously with Kenya and Ethiopia, Tanzania joins the journey. The fields of the discovered location offer breathtaking views of Mount Kilimanjaro, capturing the team’s hearts. Jill and Bate trade Zimbabwe for Tanzania settling on Bondeni Farm (operating company Michiru Ltd). Hectares of an old coffee plantation are replaced with Hypericum on Machame, but the climate and the

Bram

v an Mi l o ver the f loo k lo we ing r fie lds

berry bushes prove to be incompatible. The team finds itself in a predicament: land cleared, farm built - was it all in vain?

THE UNEXPECTED DISCOVERY: CLEMATIS ENTERS THE MARGINPAR MODEL Fate smiles upon them: they receive a phone call from Plantipp, a company that supports breeders, informing them about a nursery in the Netherlands with Clematis that could potentially be suitable as a cut flower. Bate and Rob travel to the Clematis nursery of Van Zoest.

There, they spot four flower beds containing a very special Clematis. Van Zoest becomes a partner of the

trials Clematis T he first anzania V ries – T - Leon de

Marginpar model and a lengthy process of testing in Tanzania ensues. And in 2006, success is achieved: Clematis Amazing® Blue Pirouette goes to auction.

The breeding and development never stop, and by now, there are 14 cut Clematis varieties, with Marginpar cultivating 99.9% of all cut Clematis for the EU market. Tanzania also proves to have a suitable climate for various grass species, quickly filling up the first farm.

Following suit, two additional farms are established, and the fertile soil is planted with various crops, including Gloriosa, Jatropha, and Polianthes. These new ventures mark a further expansion and diversification of Marginpar’s product portfolio.

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F irst Cle

matis tr

ials

Marginpar Ethiopia areal

Clematis test field now - breeders Jos & Jan van Zoest

2010 – 2019

FROM FOUR TO TWENTY-FIVE: EXPANDING PRODUCT CATEGORIES

Marginpar’s product range continues to expand

Building new propagation facility Ethiopia

significantly during the period 2010 to 2020.

From initially having four product categories, the company now offers a diverse selection of 25 different categories. The Eryngium Questar® develops into a complete series, while Astrantia covers extensive hectares. Fields are filled with Gypsophila, Craspedia, Limonium, Scabiosa, Astilbe, Asters, Phlox and many other varieties. However, it’s not just the assortment that grows; in the Netherlands, the office space expands to accommodate all disciplines under one roof: sales, marketing, product development, business development, logistics, IT, and the Dutch finance team.

Marginpar Netherlands

Scabiosa field Kenya

Zimbabwe: Astilbe breeders van Veen with Rob Lindsay

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Kaizen sign

IMPLEMENTING KAIZEN IN KENYA

practice (GAP) but also adherence to high social

In this period, Kariki introduces the Kaizen way of

and environmental standards.

working in Kenya. This management style called feed the Marginpar culture today:

MERGER AND FORMATION OF MARGINPAR GROUP

• serving and empowering each other;

In 2018, Marginpar Netherlands is merged with

• unifying ourselves into effective teams;

Marginpar Ethiopia and Kariki and Carzan in Kenya.

• showing respect, friendliness & solidarity;

The ten farms in Kenya and Ethiopia with the Dutch

• caring for the well-being of our people;

office form the core of the Marginpar Group which,

• and creating a healthier working environment

with three partner farms in Tanzania and four in

‘Hamuka’ stems from the five key principles that

to live and work in.

Zimbabwe form the wider Marginpar Group. Every production country has its own test field, allowing the

Unifying people into effective teams leads to continuous

team to determine the best-suited location(s) for the

improvement of processes which leads to higher

continuous development of the Marginpar portfolio of

production yields on the same hectares, while at the

products.

same time fostering employee satisfaction and growth within the farms. Fernandes: “At the end of the day it’s your people who are going to make the business successful. We employ over 4000 people in Kenya and Ethiopia, who grow and deliver the flowers. It is important to create an environment in which our people value and show respect to each other. In this way we get the best out of everyone and in turn the company is able to deliver better results.”

The merger

CERTIFICATIONS AND COMMITMENT TO SUSTAINABILITY All Marginpar’s farms have achieved, or are close to achieving their certifications, bringing the company closer to its goal of 100% sustainable flower production.

Certifications from the Kenya Flower Council and MPS, recognised by the FSI (Floriculture Sustainability Initiative), not only represent good agricultural

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“Creating a strong brand with our unique product range, through people empowerment, strategic partnerships and delivering consistent quality.”

– Marginpar strategy

COVID-19 CHALLENGES Immediately post-merger, the company starts to work on the enormity of the challenge of aligning all operations across multiple locations, cultural differences, and time zones. In the midst of this work, an unexpected turn of events occurs: COVID-19. The virus spreads rapidly, but Marginpar’s farms are fortunately able to remain open.

In Aalsmeer, the main focus shifts to crisis management.

The initial weeks are daunting as the auction is forced to discard trolley loads of flowers, countries close their borders, and minimal staff is present at the office.

However, flower demand rebounds very quickly proving that flowers are recession and turmoil proof. The thought of “if you can’t be with your loved one, send them a bouquet of flowers” resonates with many. Another issue arises: air cargo transportation. A significant portion of Marginpar’s flowers typically travel on passenger planes, which are now either grounded or operating at reduced frequencies. Cargo planes are primarily reserved for medical equipment: there is a loss in capacity, resulting in exorbitant airfreight costs. Fernandes: “We went through a phase where we had a strong demand in Europe, but we couldn’t get flowers out of Africa.

At some point, flowers were flown in the cabin of passenger planes, occupying otherwise empty seats, overhead compartments and even in the lavatories!”

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2020 AND BEYOND TOWARDS A BRIGHT FUTURE

adorned with solar panels makes the building carbon-neutral. Sustainability efforts extend to the farms as well. One of the recently completed projects

Ultimately, the pandemic came to an end. Light

is the Wetlands. This filtration system, resembling

emerged on the horizon. Both figuratively and literally

beautiful, interconnected ponds, naturally filters

in Aalsmeer: just across the road. By the end of 2022,

wastewater for reuse. Rainwater is collected in our

the new headquarters was officially opened on the

new basins to mitigate dry periods, which are becoming

Sierteeltstraat. The building offers numerous

increasingly frequent. We are also testing sea freight.

advantages, being directly connected to the flower

Through the Marginpar Foundation, we support

auction (allowing for faster transportation and closer

community projects, providing schools with classrooms,

proximity to the market place), featuring state-of-the-art

solar energy, water wells, improved road infrastructure,

testing facilities, and being future-ready. The roof

among other initiatives.

Wetlands: natural filtration systems to filter water for reuse

The new Dutch Marginpar office - carbon-neutral, thanks to almost 2000 solar panels

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INNOVATING AND EXPANDING the R&D team operating at full throttle. While other

BREAKING THE MOULD: INNOVATING THE FLORAL INDUSTRY AND INSPIRING FLORISTS WORLDWIDE

floriculture companies narrow their offerings, we

The world around us is changing rapidly. The floral

continue to expand. 300 million flower stems from over

industry is expanding and becoming more professional,

35 different product categories pass through our sorting

with companies consolidating and growing larger. As a

line each year. Rob Koning: “We offer a range of high-

result, the overall offering becomes diluted, with more

quality, unique flowers, and that’s what we focus on. We

volume but less product choice. We, on the other hand,

have always targeted the florist segment. Because that’s

choose a different path.

Marginpar continues to prioritise innovation, with

the segment where we can differentiate ourselves, as they are eager for innovation. Florists want to stand out.”

We strive to continuously surprise florists with exceptional, interesting, and ideally new varieties.

Flowers that truly make a difference. The Marginpar Group and our partner farms put an immense amount of energy and love into achieving this, with a team of over 5000 dedicated individuals.

“We are trendsetting the market by empowering dedicated people who create the world’s Rob Koning and Richard Fernandes Photography P-I Studio, Goffe Struiksma

Kenyan partner farm Livewire merges with the

most unique summer flowers.”

adjacent Hamwe farm in 2021, bringing the complete production in Kenya under our own control. In 2022, a new partner farm joins us, or should we say, an “old”

– Marginpar vision

partner farm? One of the first farms in Zimbabwe from the ’80s, Claremont farm, becomes available once again.

Its high altitude guarantees stunning thistles. You will be hearing more about that.

Eryngium in Zimbabwe: breeder Peter Sinneger 35

Join our community and stay ahead in the world of beautiful flowers!

If you want to learn more and stay updated on our next steps, follow us on LinkedIn, Instagram, Facebook (@marginpar) or subscribe to our newsletter.

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NEW: ASK MARGINPAR

The video series that gives you an insider’s look at the

So whether you’re a seasoned flower enthusiast or just

wonderful world of flowers! In this brand new series,

starting out on your floral journey, “Ask Marginpar” has

we delve into a wide range of fascinating topics

something for everyone. Get ready to learn, be inspired,

that will expand your knowledge and deepen your

and experience the beauty of flowers like never before.

appreciation for Marginpar’s flowers.

Watch it here:

Join our floral investigators, Colin and Emanuel, as they answer your burning questions and uncover the secrets of our farms. With the help of their colleagues, they explore everything from new varieties of flowers to the science of cultivation.

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THE PERFECT WEDDING GUEST: CLEMATIS AMAZING® Say ‘I Do’ to the perfect wedding flowers.

For many people, it is a dream come true: marrying the love of their life.

Besides picking out the rings, people are carefully choosing the perfect dress, an amazing venue, and beautiful flowers. And for the latter, not only we, but also BLOOM’S got excited. They chose our Clematis Amazing® varieties: the perfect wedding guests.

Drive into the future Not only is the wedding venue decorated, the decoration

Star River, this Volkswagen bus is ready to ride into

for the wedding car should also not be missing. Adorned

the future with the bridal couple. The flowers are inserted

with a beautiful flower wreath made of Chasmanthium

into foam dipped in water and tied together with nylon

Latifolium Mantis, Gypsophila Xlence®, Limonium China

threads like a garland and attached to the bus.

White, Clematis Amazing® Kyiv, London, Rome and

The journey to happiness can begin!

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Forever connected

Less is more

For many, saying “I do” is the highlight of the day.

Until the ‘90s, it was the groom’s job to choose the

Surrounded by the most beautiful flowers and the

bridal bouquet, a tradition dating back to Victorian times.

most colourful decorations, love can grow and be sealed

In this way, the groom could surprise the bride with

with a kiss, a ring, and loving words. A true delight for

a beautiful bouquet. Nowadays, most couples

the eyes, four of our Clematis Amazing® varieties

assemble a bouquet together, with the help of a florist.

(Kyiv, Miami, Blue Pirouette, and Rome) form the flower

This bouquet consisting of only Clematis Amazing®

arch of love. Delphinium Blue Donna and Guardian

Miami shows that a mono bouquet wrapped in white

Lavender also stand out cheerfully as a positive note.

romantic ribbon is also a fantastic choice and that

Gypsophila Xlence® symbolises love and couldn’t

sometimes less is more.

be left out. In addition to these stunning flowers, beautiful Daucus Carota Dara, Limonium Princess Diamond, Miscanthus White Cloud, and Scabiosa Focal Scoop™ Bicolor Pink were also given a worthy place.

During the ceremony, the bridal couple could sit on chairs decorated with Clematis Amazing® Oslo, Star River, Vienna, Daucus Carota Dara, Delphinium Guardian Lavender, and Miscanthus White Cloud wrapped like a bouquet in a ribbon of white mesh.

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Catching happiness

The tossing of the bridal bouquet originated in 14th century England. This tradition arose because it was customary to give a piece of your wedding dress to your wedding guests. To preserve the bridal gown, it was decided to throw the bridal bouquet into the air: whoever catches it will be the next bride! For this large joyful bouquet, a U-shape was chosen so that the bride does not disappear behind the bouquet. The Clematis Amazing® London, Oslo, Sevilla, Star River, Rome and Vienna take centre stage in this bridal bouquet. They are accompanied by the Limonium China White, Polianthes Pink Sapphire, and Scabiosa Focal Scoop™ Bicolor Pink. All the flowers are tied together with white ribbon, making it an easy-to-carry bouquet. Ready for the catch of your life!

Time to celebrate love!

The Clematis Amazing® varieties are heavy drinkers. If you are going to make this design, keep in mind that Clematis works best in water, so make the design shortly beforehand or incorporate tubes of water into the design.

There are more designs to see. Visit our website for the full story: www.marginpar.com

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42 BLOOM’s - Chantal Wiedmer

THE ERYNGIUM SERIES EXCLUSIVELY BY MARGINPAR

Eryngium Magnetar Questar®

Eryngium Supernova Questar®

Eryngium Orion Questar®

Eryngium Sirius Questar®

Eryngium Aquarius Questar®

Let’s go on a quest FACEBOOK.COM/MARGINPAR INSTAGRAM.COM/MARGINPAR TWITTER.COM/MARGINPAR PINTEREST.COM/MARGINPAR LINKEDIN.COM/COMPANY/MARGINPAR WWW.MARGINPAR.COM 43

Róbert Bartolen

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FLOROSCOPE 2024 Aquarius Eryngium Jan 20 - Feb 18 The Eryngium is a strong and powerful flower that is not afraid to stand out. Just like you, Aquarius! You too are strong and known for your independent and lively character.

It’s a good thing we have you, otherwise the world would look very different: you love change and are not afraid to share your opinion. But be careful not to become too judgmental and contrary. Channel this energy into something positive and 2024 will smile upon you!

Pisces Scabiosa Feb 19 - Mar 20 Is your zodiac sign Pisces? Then you have probably noticed that besides being sensitive, you are also very creative and dreamy. The Scabiosa symbolises love and, just like you, is a true romantic! The flowers are richly filled with nectar and attract many butterflies and bees; you too are very receptive to others! This can be very nice, but sometimes you also have to be careful not to let the energy of others influence your energy too much in 2024.

Aries Clematis Mar 21 - Apr 19 The Clematis is naturally a true climber and, just like you, goes its own way.

You are confident, like to take the lead, and your curiosity is quickly piqued. With you, Aries, it’s never boring, you like excitement and adventure. Sometimes it’s difficult for you to concentrate on something for a longer period of time, something to work on in 2024!

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Taurus • Campanula Apr 20 - May 20 If there is one trait to describe the character of Taurus, it is stubbornness. And that’s not for nothing! A Taurus loves peace and stability and wants nothing more than to cultivate that security. The Campanula stands for loyalty and gratitude; two qualities that also fit you, Taurus. But don’t let yourself go too crazy, let go of the reins sometimes. You’ll see that it will pay off this year!

Gemini • Hypericum May 21 - June 20 Is your zodiac sign Gemini? Then the Hypericum is your flower; modest, positive, and full of energy! And infecting people with your energy is definitely something you do. You are energetic and involved, but only as long as you are interested, as boredom quickly sets in with you.

You are incredibly good at communicating and can be on the move all day long. Take a step back from time to time this year!

Cancer • Gypsophila June 21 - July 22 The star sign Cancer is guided by emotions and strives for stability and love. You have a lot of love to give which makes the flower Gypsophila an excellent match for you! This flower symbolises love and kindness, a perfect match. Don’t dwell too much on the past, Cancer, there is so much beauty in the future; 2024 will be your year!

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Leo Craspedia July 23 - Aug 22 The Craspedia is a beautiful flower that stands out for its striking appearance. With its bright yellow colour, it’s not afraid to stand out, just like you, Leo! You love attention, are very funny and have a positive attitude. You like to take charge and like a bit of excitement in your life. Don’t forget to look around you in 2024!

Virgo Jatropha Firecracker Aug 23 - Sept 22 Reliable, honest and perfectionist are character traits that suit you perfectly, Virgo. You are meticulous and only want the best for yourself and for the people around you, which ties in nicely with the Jatropha Firecracker flower. In fact, this flower requires careful care to perform. Don’t be too critical of yourself Virgo, in 2024 you may let go!

Libra Astrantia Sept 23 - Oct 22 Like the Astrantia flower, the Libra constellation is all about harmony and elegance.

The beautiful little petals have an enchanting radiance, just like you. You are charming, a team player and a true romantic. You value a good atmosphere and therefore prefer to avoid confrontations, which can sometimes make you come across as a bit indecisive.

In 2024, you may show your emotions Libra!

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FLOROSCOPE 2024 Scorpio Gloriosa Oct 23 - Nov 21 With its popping colours and unique petals, the Gloriosa is a powerful flower that suits you well. You are determined, honest and a tad stubborn. To the outside world you may look like a cold fish, but deep down inside... You are curious and when your interest is aroused, you dig until you know everything. Letting go is therefore not your strong point, maybe in 2024 it will be?

Sagittarius Delphinium Nov 22 - Dec 21 Optimistic, honest and enthusiastic. Do you recognise yourself in this, Sagittarius?

Because these are character traits that suit you! And not just you... Also the Delphinium.

This positive flower sticks out enthusiastically everywhere, a great match for you.

You don’t live in the past, but always look forward to the future. A good quality but don’t forget to process your feelings first!

Capricorn Limonium Dec 22 - Jan 19 You are a stable factor, Capricorn. You are responsible, loyal and exude a lot of calmness. These traits perfectly match the Limonium. This stable flower stays beautiful for a long time and also looks good as a dried flower, so you can enjoy it for a long time.

You also like to invest in long-lasting friendships; fleeting contact is not your thing.

You are ambitious in every way, but don’t be too hard on yourself, Capricorn!

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STANDING TALL

Chasmanthium Latifolium Mantis

Polianthes Epic Elsa

Sanguisorba Red Dream®

Hanneke Frankema - Design Nico Alsemgeest - Photography Created for De Pook Florist Magazine 50

Clematis Amazing® Kyiv

Gloriosa Superba Simba Fifty Shades

Talinum ‘Long John’

Aster Flash

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FLORAL FOUNTAIN

Clematis Amazing® Kibo

Campanula Champion Blue

Chasmanthium Latifolium Mantis

Clematis Amazing® Oslo

Gloriosa Superba Simba Fifty Shades

Miscanthus White Cloud

Callistephus Buttons Blue

Polianthes Epic Elsa

Sanguisorba Red Dream®

Scabiosa Bon Bon ScoopTM French Vanilla

Talinum ‘Long John’

Aster Double Date Carmine

53 Hanneke Frankema - Design

Nico Alsemgeest - Photography

Created for De Pook Florist Magazine

FAN OF FLOWERS

Delphinium Guardian Lavender

Gloriosa Superba Simba Fifty Shades

Hanneke Frankema - Design Nico Alsemgeest - Photography Created for De Pook Florist Magazine 54

Bupleurum Griffithii

Sanguisorba Red Dream®

Scutellaria Tinkerbell

Clematis Amazing® Sevilla

Talinum ‘Long John’

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Dmitry Turcan - Chelsea Flower Show 56

Oliver Dixon - Photography

BLOOM LIKE A PRO: Tips and tricks for a thriving Clematis Since the first introduction in 2006, our Clematis Amazing® cut flowers have been loved by many in the florist profession and beyond. The delicate petals of the Clematis are quite the eyecatchers. Floral designer Dmitry Turcan describes it so poetically: “The flower that floats over a bouquet like a butterfly flies over a flower meadow.”

Looks can be deceiving. This delicate flower is a tough little fella; because of its high resistance to Botrytis and its woody stems, it’s super sturdy. But how do you best treat this flower?

Hanneke Frankema - Design Nico Alsemgeest - Photography 57

How to keep your Clematis flowers happy Clematis is a grateful flower and if you treat her right, she has a vase life of 10 days minimum. In a cool and light room, the flowering stems last for over 2 weeks. Here are a few tips that reveal ‘the secret’ to this long life span and fresh-looking flower that makes your arrangement ‘pop’.

1 Plenty of water Clematis is a heavy drinker. She loves fresh, clean, cold water, and lots of it. The thirsty Clematis, therefore, dislikes small water tubes and floral foam.

It’s also important to make sure that both the water and the vase you’re using are clean. Preferably clean the vase with bleach or detergent before use. Adding flower food will ensure it stays that way. Dirty water blocks the water supply in the stems, which will make the flowers drop.

2 Cut & care When preparing Clematis for your bouquet or arrangement, use clean sharp scissors to cut off the bottom part of the stem. Make sure to cut between the nodes, not on them.

If you remove some of the foliage, the flowers will last even longer. Make sure to take off a few of those leaves if you like your Clematis to shine for at least those 10 days.

In addition to keeping the water clean, flower food – as the name suggests – also provides nutrition to the flowers. We recommend Chrysal (universal) flower food.

3 Placement Place your vase with Clematis in a spot where it is as light as possible but not in direct sunlight. These sturdy flowers last best in a cool place. If the vase will be placed in a warm room, make sure to put the vase in a cool place for 24 hours prior to placing it in its warm spot.

As for all flowers, make sure to not place them near a fruit bowl. The presence of the fruit accelerates the aging process of the flowers. Also remember, Clematis does not like drafty spaces. If you had it next to a door or open window, you can revive the flowers by cutting them again, renewing the water and floral food and placing them in a better spot.

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Hanneke Frankema - Design Nico Alsemgeest - Photography

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“Clematis is a strong flower that lasts a long time, as long as you know how to use it: where to cut, what to do with the leaves.”

- Dmitry Turcan, designer & Clematis fan

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Do you want to learn more about our Clematis Amazing® Family? Download our free guide here.

Instagram @clematisamazing Facebook @clematisamazing

Joseph Massie

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CULTIVATING NATURE’S MARVELS An agronomist’s week at Marginpar

Ronald Bosch, an internationally experienced agronomist, shares his journey of passion and innovation at Marginpar Kenya and Ethiopia.

His goal? To cultivate our flowers sustainably and strive for continuous improvement every day.

Now, this one’s for those who truly want to delve deep. Deep into the soil, as soil is Ronald’s expertise. So put on your thinking caps and discover what a week as an agronomist at Marginpar looks like. Need a little help?

Check out the glossary on page 66.

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Monday:

Nurturing nature’s resilience

Ronald began the week assessing trials on two of our

visited ST Farm to observe the process of vermiculture

farms. His focus is on replacing chemical control with

and biochar production and to get a refresher on

organic methods against soil-borne diseases.

compost production. A great example of our strategy

At MR Farm, he examined the impact of organic soil

of horizontal learning; we test on one farm and then

resetting and the addition of specific microorganisms.

roll it out on the other farms. The new organic inputs

These trials contribute to our evolving Crop

are important to maintain the level of soil life after

Establishment Manual, a living document of tried-

the cutback of a crop. After building up the level of

and-tested methods. This manual is part of the

microorganisms in the soil, less fertiliser is required.

agronomy five-year plan to make the production process more sustainable.

At ST Farm, Ronald checked up on the newly planted Limonium trials, to find that after using the Crop Establishment Manual for planting, a second flush is now possible for some varieties! The yield has improved, and the grade split has become more favourable. He also passed the compost area. Last month, all the farm teams Propagation

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Tuesday:

Unveiling nature’s secrets

In the quest for continuous improvement, Ronald

the bad type. They can cause different types of damage

immerses himself in a diverse range of projects.

to the crops, for instance by providing entry points for

And he definitely doesn’t do it alone. Ronald: “At the

fungi and bacteria, and reducing uptake of water and

Armada meeting – which is a yearly meeting with all

nutrients.” Ronald found that the soil’s biological

farm managers to discuss the challenges they foresee in

activity (by the good nematodes) is low, and that

meeting the Market Demand - we made a list of actions

plant-pathogenic nematode counts are high. A new

that might lead to production or quality improvement.

program has started to monitor and manage nematodes

Currently, we are working on 124 different actions,

in different crops.

which we call Tags.”

“An interesting Tag is to determine the nematode population in the different farms. It is important to know that there are different types of nematodes.

Saprophytic nematodes are the good type. They decompose organic material and recycle nutrients back into the soil; their presence indicates healthy soil.

Plant-pathogenic nematodes on the other hand are

Eryngium Magnetar Questar®

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Wednesday:

Pioneering growth and discovery

A full day for Ronald and the team at Kudenga Farm.

Here, new Eryngium and Gypsophila blocks have been planted according to the Crop Establishment Manual.

Time to observe the progress! Ronald: “The Eryngium plants have established nicely, without any losses.

Even though this also depends on the clone, it is a very promising observation. We also found that the production of Gypsophila has increased. We changed the light regime, sanitation protocol, and reduced fertiliser and growth hormone application. Improvement was also seen in the Gypsophila opening room.”

The afternoon was filled with check-ups on multiple projects, like Thrips and Whitefly control, establishment of the Astilbe mother stock, a quality concern with Ornithogalum, and a new way of packing that was suggested by the team a few months ago. Together, we embark on a journey of growth, leaving no stone unturned in our pursuit of excellence.

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Thursday:

Empowering sustainable practices

Ronald is all about sharing his knowledge. He spent

used to describe the different activities that have to be

his Thursday working on two more manuals; the Crop

carried out between uprooting an old crop and planting

Protection Manual and the Soil Improvement Manual.

a new crop. Ronald: “This morning I worked on three

The first describes the new quantitative scouting method

different checklists that describe the sequence of the

that has been introduced. Ronald: “Currently, different

activities that need to be carried out. Each step is

management systems have been added for specific pests

checked, and major steps are signed off by the farm

and diseases. We are aiming for biological or organic

management. The good thing about a checklist is that

control methods first before we start looking for

corrections can be made immediately, before the next

chemical solutions.” The Soil Improvement Manual is

step has started.”

Gypsophila Xlence®

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Ornithogalum Milky Way

Friday:

Harnessing data, empowering growth

With all that scouting data being collected by Ronald

internodes provided the most consistent and reliable

and the teams, it is key to store all of it in a proper

measure of sugar levels. Now, I have to do more tests

database. This database is currently running for MR

and develop a manual. This can assist the farm teams

Farm. Ronald: “We are now starting to roll it out into

in the early detection of stress in plants and they will

the other farms. Farm maps have been collected and are

therefore be able to correct the issue early on.”

now getting incorporated into the database. Secondly, we are working on a list which includes all the active ingredients, biologicals, and bio-stimulants we use; all will be incorporated into the scouting database.”

The afternoon was all about sugar. The relationship between sugar levels and stress levels in plants that is.

Ronald: “Stress can be from biotic (living) and abiotic (non-living) origin. To assess sugar levels, we collected sap from various plant parts and at different growth stages, including leaves, stems, internodes, and roots.

Ultimately, we determined that sap extracted from the 67

Committed to innovation The week draws to a close as Ronald embarks on a Saturday morning literature study. He researches the impact of cover crops on the soil bio life, soil organic matter and earthworms. Secondly, what is the best method to terminate a cover crop? And what will be the impact on the planning for the crop over a longer period of time?

We can consider ourselves very lucky to have such a knowledgeable and dedicated agronomist on our team.

Ronald explores the frontiers of innovation, unlocking nature’s mysteries, and sculpting a more sustainable future for Marginpar. Together, we embrace the beauty of our flower-growing craft, intertwining nature’s splendour with our unwavering commitment to excellence and sustainability.

Glossary Agronomist

An expert in agriculture who focuses on studying and improving crop production.

Their goal is to optimise crop health and productivity while considering environmental sustainability and economic viability.

Biochar

A type of charcoal that is produced by heating organic biomass. This carbon-rich material enhances soil fertility, moisture retention, and nutrient availability.

Biologicals

Products or substances used for pest management, that are derived from living organisms, such as bacteria, fungi, viruses or natural compounds.

Bio-stimulants

Substances or microorganisms that are applied to plants or the soil to enhance plant growth or performance. They improve nutrient uptake, enhance stress tolerance, and promote overall plant health.

Clone

A genetic copy of a parent plant. The resulting clone will exhibit the same genetic makeup as the parent plant, including traits such as flower colour, growth habit and disease resistance.

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Compost

A dark substance that is created through decomposition of organic materials. Microorganisms, such as bacteria and fungi, break down the organic matter into a nutrient-rich soil enhancer.

Cover crop

A type of plant that is deliberately grown to provide benefits to the soil and the overall ecosystem, rather than for harvest or sale.

Flush

A period of abundant flower production, during which harvest takes place.

Grade split

The categorisation of flowers based on their length and weight.

Mother stock

A group of plants that are maintained for the purpose of propagating new plants.

This ensures we can deliver consistent and uniform flowers.

Nematode

Roundworm (typically microscopic) that can live in soil, freshwater, or marine environments.

Different types either benefit plant health, or harm it.

Organic soil resetting

A process in which the soil’s natural balance and fertility are restored using organic methods and techniques.

Thrips

Small insects that feed by piercing plant tissue and sucking out sap, leading to distorted growth, reduced crop yields, and sometimes transmission of viruses.

Vermiculture

The practice of using earthworms to decompose organic waste materials into nutrient-rich compost.

Whitefly

Small sap-feeding insects that typically stick to the undersides of leaves. Their feeding can weaken plants, cause yellowing and wilting and transmit plant diseases.

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Ronald is not the only one who kept a diary of his week! Discover how we go the extra mile to provide you with the finest quality flowers and ensure that our customers can always depend on us.

Quality Assurance Have you always been curious to know how me manage to ensure that your blooms arrive as vibrant as the day they were picked? Then you’ll want to read the diary of

Eager for more?

Read his whole story here:

our Quality Manager Werner van Sprang. He is based in Aalsmeer, but is often found in Kenya and Ethiopia to support the post-harvest teams. In this diary he’s taking us on a week-long trip to Kenya!

A little snippet: Friday: Bondet Farm “As part of our sustainability journey, we have been conducting sea freight tests for several months now.

We do this primarily with products from the Bondet Farm, specifically Eryngium and Astrantia. Now, of course, the most obvious concern is the time it takes to travel by sea.

Flowers transported by air freight take just a few days from harvest to arrival in the Netherlands. Sea freight takes over 30 days. How do we keep the flowers fresh all this time? For that, we are collaborating with Chrysal.”

SALES In the world of flower trade, cultivating strong relationships with customers and partners is an ongoing pursuit. Jamie den Haan, Account Manager EU, takes us along on a busy week in his life. As a pivotal link between Sales, Logistics, and Marketing, Jamie plays a crucial role in maintaining a steady flower flow to our customers, even in the face of unforeseen challenges.

A glimpse into his week: Monday: building partnerships A visit from Hoek Group was scheduled in the afternoon.

Jamie emphasises the importance of maintaining communication with partners about both current and future ‘standing orders’, as we call our pre-arranged, ongoing agreements regarding the purchase and supply of a specific set of flowers on a weekly basis. Jamie: “We are building partnerships with our customers, fostering a relationship that we mutually engage in and strive to strengthen across various aspects, including Sales, Logistics, and Marketing.”

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Curious about how we do that?

Read all about it here:

71 BLOOM’s

O N LY

WHEN ASKING FLORISTS, DESIGNERS, AND BUYERS ABOUT THEIR OPINIONS ON MARGINPAR FLOWERS, THE TWO MOST COMMONLY HEARD RESPONSES ARE ‘HIGH QUALITY’ AND ‘UNIQUE ASSORTMENT’. AND WE ARE QUITE PROUD OF THAT. BOTH ASPECTS HAVE BEEN HELD IN HIGH REGARD SINCE OUR ESTABLISHMENT IN 1988, BUT OUR ASSORTMENT HAS TRULY TAKEN OFF SINCE 2010, NOW BOASTING OVER 100 DIFFERENT VARIETIES OF SUMMER FLOWERS.

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AT MARGINPAR

OUR R&D TEAM IS ALWAYS ON THE LOOKOUT FOR EXTRAORDINARY FLOWERS AND WORKS CLOSELY WITH VARIOUS BREEDERS. UNUSUAL SHAPES, COLOURS, LENGTHS, AVAILABILITY OUTSIDE THE EUROPEAN SEASON, OR A CUT FLOWER PREVIOUSLY KNOWN ONLY AS A PLANT – THESE ARE THE TRAITS OF MARGINPAR FLOWERS. A SIGNIFICANT PORTION OF OUR RANGE IS EXCLUSIVELY AVAILABLE THROUGH US. SO, WHICH FLOWERS ARE WE TALKING ABOUT? AND WHAT MAKES THEM SO SPECIAL? 73

CLEMATIS: SO AMAZING! Perhaps the most well-known is the Clematis Amazing®

Want to see more? Our floral investigator Emanuel talks

family. Since its introduction in 2006 as a cut flower at

about the importance of the perfect harvesting moment

the flower auction in Aalsmeer, this flower has become

in this video:

beloved by many florists worldwide. The family has since grown to 14 varieties, with new members being added regularly. However, this expansion doesn’t happen effortlessly. Farm Manager Leon de Vries discusses the

Ps. Clematis may appear delicate but is incredibly

challenges in this video, shot on the test fields in

resilient—provided you take good care of it, of course.

Tanzania:

Check out our care tips here:

LET’S GO ON A QUEST WITH THE ERYNGIUM QUESTAR® SERIES One of the flowers that has been on the fields of Marginpar the longest is the Eryngium. The Questar® series consists of several blue, one white, and one blue/ green thistle. The latter is the only one of its kind!

The series is named after celestial bodies. Want to know why? Read the story from our breeder here:

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ASTRANTIA STAR® SERIES A golden girl within our range is the Astrantia.

Our Star® series covers many hectares in Kenya, Ethiopia, and Zimbabwe. Have you ever taken a close look at Astrantia? The large petals are actually bracts, with the real flowers clustered in the middle.

A stunning sight indeed.

POLIANTHES EPIC Our partner farm in Tanzania diligently cultivates a complete Polianthes series. This fragrant flower series is truly ‘Epic.’ Want to see how the fields look at the foot of Mount Kilimanjaro? Check out our Ask Marginpar video series, where we take you right into the heart of them!

TALINUM ‘LONG JOHN’ This unique branch with small seed pods in red and rusty tones won the Glass Tulip award for best innovation in 2021. Woohoo! In the field, before harvest, the plants are adorned with small pink flowers in the evening, which close during the day. A ‘nocturnal’ flower, as they say. Our floral investigator Emanuel has made a video about it too.

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SCUTELLARIA TINKERBELL Speaking of seed pods, we have another remarkable flower: Scutellaria. In the fields, it’s a favourite among bees due to the white flowers that still adorn it. The flowers eventually fade, making way for green seed pods.

The sturdy Scutellaria is not only a beautiful addition to bouquets but also suitable for temporary installations where little to no water can be added.

AGAPANTHUS TWISTER This extraordinary two-tone Agapanthus comes from our breeder in South Africa. What a beauty, right? The flowers transition from blue to bright white and not only have a stunning but also a cheerful appearance.

JATROPHA FIRECRACKER A flower that resembles coral is a rare sight, but we’ve been cultivating this red eye-catcher for quite a few years. Did you know that after harvest, this flower is carefully cleaned to reach you in the most beautiful condition? There’s a fabulous video about it, shot in the flower fields of Tanzania:

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GLORIOSA SUPERBA SIMBA FIFTY SHADES Another extraordinary flower: Gloriosa. The Simba Fifty Shades comes in a mix of different colours. Recently,

Ps. This is the only place in Africa where Gloriosa is

a new colour was added: purple. This newcomer earned

professionally cultivated! Remarkable, isn’t it?

the nickname ‘coffee’. Gloriosa is a native flower in Tanzania and not only grows on our flower fields but was also discovered in the coffee fields of the same farm.

Surprised, the R&D team took the flower and investigated its suitability to be added to the mix. And it certainly was! We hope you’re ready because Emanuel has also been there with the camera crew. Watch it here:

ASTILBE VISION SERIES Astilbe, a plant native to the northern hemisphere, may seem like an unexpected sight in African flower fields.

However, the challenge of cultivating this remarkable flower in equatorial regions intrigued us, and after years of dedication, we achieved the seemingly impossible.

The result: stunning Astilbe Vision Inferno and Vision in Pink. Astilbe thrives under the open skies, just like most of our flowers, making them very robust and unlike any other Astilbe you encounter.

CALLISTEPHUS BUTTONS SERIES Introducing a captivating addition to our floral range: the Callistephus Buttons series. These charming blue, white, and pink flowers have found their place in the fertile Kenyan flower fields, producing impressive stems of up to 80 centimetres. Known as the ‘China aster’, the Buttons series stands out from the current China asters with its larger flowers, reaching up to an impressive 6 centimetres in diameter!

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ASTER TEENY TINY & DOUBLE DATE Our Aster collection is flourishing with the latest arrivals: the enchanting double-flowered ‘Double Date’ Pink, Milka, and Carmine, as well as the irresistibly adorable ‘Teeny Tiny’ Pink and Blue varieties.

The Teeny Tiny series boasts a single row of petals, which gracefully showcases its cheerful yellow heart.

In this video, floral investigator Colin shows you his favourite Aster.

SOLIDAGO CARZAN GLORY It doesn’t get yellower than this Solidago. A sunny sight for any bouquet. The Carzan Glory is named after the former Carzan flower farms in Kenya, which have been part of the Marginpar Group for several years now.

HYPERICUM TOMATO FLAIR® The very first in the Marginpar range: the Hypericum.

Marginpar is the pioneer in cultivating this flower in Africa. Hypericum Flair® held a significant share in our range for a long time before our pursuit of diversification.

Luckily, the Hypericum fields still flourish. Be sure to read the story ‘Pioneering the Flower Industry’ on page 23 if you wish to learn more.

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VISIT MARGINPAR.COM/FLOWERS for our complete and most up-to-date assortment.

BLOOM’s

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FROM BLOOMS TO VOWS MEET SABINE DARRALL Sabine Darrall is a renowned wedding and event florist with a career spanning over four decades.

Through workshops, Sabine inspires emerging florists to blend their artistic vision with environmentally friendly practices. Her passion, innovative approach, and down-to-earth nature have established her as a prominent figure in the industry.

AN ECO-FRIENDLY BRIDAL WORKSHOP Did you know that floral arrangements are at the heart of wedding decorations? Flowers symbolise love,

celebration was taking place. From beautiful bridal

whether it’s a classic, bohemian, or extravagant theme;

bouquets consisting of only Clematis Amazing® to

using flowers emphasises the love of the couple.

creations with Aster, Scabiosa, Astilbe, and Delphinium;

For Sabine Darrall, this provided ample inspiration

this course was not only aesthetically pleasing but also

to organise a three-day bridal workshop, all centred

ecologically responsible.

around environmentally friendly practices.

Whether you are new to the craft or have been in the Sabine’s expertise lies in creative installations and event

industry for years, it is crucial to keep learning and

designs, all infused with a profound commitment to

growing. Staying up to date with the latest trends and

sustainable practices. Currently, Sabine divides her time

techniques is essential to keep your creations fresh and

between managing a thriving floral design business

relevant. By expanding your skills, you enable yourself

and imparting her extensive knowledge through floral

to master various styles and techniques, elevating your

workshops. All of this takes place at her organic farm in

work to new heights. Not only can you view the images

Herefordshire, where the idea for this three-day bridal

of this workshop, but you can also get hands-on with

workshop was born.

creating a sustainable floral table runner using this tutorial.

Together with the talented participants, Sabine created a series of stunning floral designs, with each day dedicated

Keep learning, creating, and blossoming in this

to a different wedding theme. They crafted a beautiful

enchanting world of flowers, where beauty and care

ambiance that made it feel like an actual wedding

for our planet go hand in hand.

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Sabine Darrall: “I fell in love with Marginpar when I first saw the Clematis Amazing® Sevilla, just the most perfect flower for my style of bridal bouquet. Then I discovered all the other beautiful flowers that Marginpar grows.

I love the varieties, the quality, and the story behind the blooms…”

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STEP BY STEP SUSTAINABLE FLORAL TABLE RUNNER What do you need: • Lightweight wood plank +/- 1.80 meters

• +/- 80 stems of the Clematis Amazing® series • +/- 60 x Scabiosa Focal Scoop™ Bicolor Pink

• Wire netting

• +/- 60 x Panicum Heavy Metal

• Oasis FibreFloral™ Design Media

• +/- 80 x Scutellaria ‘Tinkerbell’

(plastic free)

• +/- 80 x Helleborus Moondance

• Compostable bags

• +/- 20 x Polianthes Epic Elsa

• Staple gun

• +/- 40 x Phlox Pink Eyes

• Osmanthus foliage

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STEP 1

Take 7 blocks of Oasis FibreFloral™ and place each one within a compostable bag. This prevents water drips and makes it easier to insert the flower stems later.

STEP 2

Position the foam blocks on the wood plank. Lay the plank on a flat surface and arrange the compostable bags with the foam blocks evenly spaced along the length of the wood plank.

STEP 3

Cover the entire arrangement, including the compostable bags and foam blocks, with a layer of wire netting. Use a staple gun to firmly secure the wire netting to the wood plank, ensuring the foam blocks are held in place.

STEP 4

Start by inserting a layer of Osmanthus foliage into the wire netting. This covers the mechanics and serves as the base for the design. Add a layer of Aster, then layers of Astilbe, Polianthes, Scabiosa, Helleborus, Panicum grass, Phlox, Scutellaria and Clematis. The design can then be lifted in one piece and placed in the right place. Finish by adding more Clematis stems to trail down the front of the table.

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Sabine Darrall Photography Emma Pilkington

After the event or occasion, the design is easy to adapt

while other recyclable components should be

and repurpose as a floor meadow. This showcases the

appropriately recycled, promoting an eco-friendly

adaptability of this sustainable floral design, making it

approach to floral design.

suitable for various occasions, particularly weddings.

Hungry for more?

All the mechanics used in this floral table runner,

Website www.sabinedarrall.com

including the wood plank, wire netting, and

Instagram @sabinefloral

compostable bags, are reusable. The compostable

Facebook @sabinefloral

bags and any plant-based materials can be composted, 85

86 Marek Jakobi - Floral Fundamentals

BLOOM’s - Hendrik Rethmeyer

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BLOSSOMING RESPONSIBLY MARGINPAR’S PATH

TO 100% SUSTAINABLE PRODUCTION 88

89 Aster Dark Milka

Limonium China White

The floral sector has long been cherished for its beauty, elegance, and emotional significance. However, like many industries, it faces the challenge of operating sustainably to protect the environment and preserve its resources for future generations. As consumers become increasingly conscious of their ecological footprint, the importance of sustainability in the floral sector cannot be overstated. Marginpar, as a leading floral brand, recognises the urgency to address these concerns and has taken significant steps towards becoming an eco-friendly industry leader. With a forward-looking vision, we have committed ourselves to achieving 100% sustainable production by certifying all

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flower farms within our supply chain. At the moment, 95% of our flowers are sustainably produced: all our own and almost all our partner farms are certified with either MPS (ABC, Social & GAP) or KFC. This ensures that our flowers are grown in a socially and environmentally responsible manner.

Quite impressive, isn’t it?

But we know you’re curious about how this all translates into practice.

Daucus Carota Dara

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Sustainable farming practices:

Water conservation:

Marginpar focuses on implementing sustainable

We have employed water-saving practices, such as

farming techniques that prioritise environmental

drip irrigation and rainwater harvesting, to minimise

conservation and biodiversity. We are reducing the

water usage and preserve this valuable natural resource.

use of chemical pesticides, opting for integrated pest management systems and natural alternatives to

Corporate and social responsibility:

protect the crops. On page 60, you can read more

We ensure our employees receive fair wages, experience

about this in Ronald’s journal.

safe working conditions, and have access to healthcare and education. Everyone receives a warm lunch at the

Energy efficiency:

farms, with ingredients grown in our own vegetable

Marginpar has invested in energy-efficient technologies

gardens. The Marginpar Foundation helps with new

and equipment to reduce energy consumption on our

classrooms, infrastructure, clean water, and hygiene

farms and in our processing facilities; like LED lights and

projects in communities around the farms.

solar panels. The new Dutch headquarters has so many solar panels, it’s completely carbon neutral.

Astilbe Vision Inferno

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Astrantia Star® of Love

The ‘Kaizen’ method of working

sector has emerged as a key consideration. Marginpar’s

empowers us to constantly enhance processes,

commitment to 100% sustainable production by

promoting a culture of improvement for greater

certifying all flower farms within its supply chain sets

efficiency, quality, and sustainability in our floral

an exemplary standard for the industry. As we embrace

operations. This approach instils employee ownership,

this transformation, we not only protect the environment

fostering happiness and pride in our work.

and foster social responsibility, but also preserve the

As consumers become more conscious of the impact

timeless beauty of flowers for generations to come.

of their purchasing decisions, sustainability in the floral 93

FLORAL TRENDS

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FOR 2024

Welcome to the much-anticipated annual trend report that has florists, designers, and event stylists buzzing with excitement. Each year, we tap into the insights of a renowned floral designer or trend aficionado to illuminate us.

This year, we’re honoured to give the stage to Nicu Bocancea, a true luminary in the field. He’s unveiling his vision on the floral trends for 2024, offering a wellspring of creative inspiration for fellow floral enthusiasts and professionals alike.

Nicu: “My predictions are based on the likely combination of global design trends, societal changes, consumer behaviour patterns and environmental concerns. By aligning these trends with wider developments in the world, I propose to create a vision of floral design that resonates with contemporary values and aspirations.”

The trends of 2024 are divided into 4 categories:

1 • Transparency 2 • Natural Look 3 • Vegetables, fruits and flowers 4 • Simplicity of the painting

NICU BOCANCEA

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INSPIRED BY NATURE ALL THE DESIGNS ARE INSPIRED BY NATURE AND REFLECT AN INNOVATIVE APPROACH TO FLORAL DESIGN. NICU: “BY FOCUSING ON TRANSPARENCY THROUGH THE CREATIVE USE OF RECYCLED MATERIALS, EMBRACING THE NATURAL LOOK, INCORPORATING UNCONVENTIONAL ELEMENTS SUCH AS VEGETABLES AND FRUITS AND CAPTURING THE SIMPLICITY OF A PAINTING, I ALIGNED MYSELF WITH A SUSTAINABLE AND ARTISTIC VISION FOR THE FUTURE.” “THROUGH THIS APPROACH WE WANT TO SHOW OUR COMMITMENT TO ECO-CONSCIOUS PRACTICES. THE FOCUS ON REUSING MATERIALS AND CREATING BEAUTY FROM DISCARDED ITEMS ADDS A UNIQUE AND IMPACTFUL DIMENSION.” Natural compositions and organic designs have been

instilled valuable resourcefulness and creativity in me.”

consistent trends in the world of floristry. The overall

The ability to see potential in what others might

trend of this forecast is creating arrangements that feel

overlook is a wonderful trait that can lead to unique

less structured and more inspired by nature. Now, how

and meaningful creations.

does one do that? A few key principles highlight this

“By embracing this motto, I’m not only emphasising

approach:

the ability to transform overlooked or discarded

• Use a variety of unique flowers with a light and fluid

materials into something beautiful and meaningful,

texture.

• Incorporate a variety of leaves, branches and foliage

but I’m also showcasing the potential for imagination to bring forth new ideas and solutions.”

to add texture and depth to the arrangements.

• Use unique containers such as reused items or eco-friendly materials to enhance the natural atmosphere.

• Make the arrangements loose and airy.

TRENDS BY DESIGN

TRANSPARENCY

• Opt for neutral, muted colour palettes.

• Use dry elements: sticks and dried flowers, herbs and preserved leaves.

Nicu: “I have noticed a growing global focus on sustainability, driving the need for innovative materials

Make something from nothing

such as transparent plastic. I advocated their reuse in

Nicu urges florists to be resourceful, and ‘make

artistic and functional floral structures. I’ve also noticed

something from nothing’. Nicu: “This way of thinking

a growing desire among consumers for ecological products,

is rooted deep in my upbringing. My parents’ teachings

motivating the adoption of transparent structures as

about finding new uses for things you no longer need

a symbol of transparency and responsible design.”

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Fire circle Imagine a captivating masterpiece brought to life through artistic ingenuity. A metal frame provides the foundation, its strong lines contrasting with the delicacy of nature’s offerings. A plexiglass base, adorned with strategically placed holes, invites exploration of visual perspective as you peer through.

Against this backdrop, vibrant yellow moss branches intertwine, weaving a tapestry that bridges the gap between the industrial and the organic. Amidst this composition emerges the exotic beauty of Gloriosa flowers, their fiery shades igniting the senses.

Long vertical lines, reminiscent of nature’s silent guidance, guide the eye through this ethereal

Creating a transparent structure using recycled plastic

landscape. Amidst this enchanting scene, white flowers

materials and adorning it with fresh flowers, like

unfurl their petals, offering a canvas for the play of light

Gloriosa, is a brilliant combination of modernity and

and shadow. At the heart of this masterpiece, the white

natural beauty. The transparent structure would allow

Clematis Amazing® Vienna reigns supreme, an

the flowers to stand out while also showcasing

embodiment of nature’s timeless elegance.

commitment to eco-friendly practices through recycling.

Gloriosa’s striking appearance brings a touch of elegance

This arrangement morphs into a living ode to the

and vibrancy to the arrangement, creating a captivating

majesty of the natural world. Through delicate blooms

visual contrast against the transparent background.

and shimmering droplets, it whispers a testament to nature’s enduring power and grace, an ethereal waterfall

This harmonious fusion embodies contrasts: strength and fragility, transparency and opacity. It’s a creation that beckons you to explore, to see beyond the surface and immerse yourself in the interplay of elements that transcend the ordinary.

White waterfall Conceive an artistry that channels the quiet strength of nature’s essence. Plexiglass drops cascade like glistening jewels, suspended in mid-air, capturing the beauty of fleeting moments.

Using plastic scraps for a floral structure can be a creative way to upcycle and repurpose materials that might otherwise go to waste. While it’s an innovative approach, keep in mind that plastic doesn’t have the natural beauty or eco-friendliness that organic materials do. However, with careful design and consideration, you can still create unique and eye-catching arrangements that highlight your commitment to sustainability and resourcefulness.

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of white that captures the heart and soul.

NATURAL LOOK Nicu: “A cultural change is happening. People are looking

Plus, we can keep this beautiful ‘tornado’ for many

for a closer connection with nature and authentic

years.

experiences. Minimalist and natural aesthetics are gaining ground in design, influencing floral trends towards

Within this vessel, a dance unfolds. Wild grasses

simplicity and elegance. The desire for calm and serenity

and flowers intertwine, creating a ‘flower tornado’

in a fast-paced world led me to make arrangements that

that mesmerises the eyes. Picture the graceful

mirror the tranquillity of nature.”

chaos of elements spiralling upwards, a living sculpture that embodies the organic vitality of

Tornado

nature’s whirlwinds.

Imagine an artistic endeavour that encapsulates the essence of both nature’s untamed beauty and human

Each flower, with its distinct floral structure,

creativity. Begin with a vase of irregular shape, a tribute

becomes a brushstroke in this living masterpiece.

to asymmetry, crafted from dried grasses – a nod to

As you contemplate this creation, you’re invited to

the tactile wonders of the outdoors.

experience the harmony in chaos and the wild elegance that exists when we embrace the beauty

Using dry materials from our gardens can significantly

of imperfection.

reduce the cost of creating this floral arrangement.

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Blueberry nights Using materials from gardens and houses aligns with

To add depth, introduce wooden sticks, mimicking

sustainable and budget-friendly practices. This approach

nature’s organic lines. Against a backdrop of black

emphasises creativity with local and accessible resources,

design, the vibrant purple shades take centre stage,

contributing to a unique and personalised touch in floral

creating a striking contrast that draws the eye.

arrangements.

The result is a tableau that marries artistry and nature, Crafting an enchanting table decoration is akin to

where the delicate beauty of flowers harmonises with

orchestrating a visual symphony that celebrates the

the tactile charm of wood and the backdrop of deep

beauty of flowers. Each flower, with its unique floral

hues, culminating in a visual masterpiece that graces

structure, becomes a note in this masterpiece. As the

your table with sophistication and allure.

heart of the arrangement, envision a central element that captures attention - perhaps an arrangement of purple flowers in varying shades, exuding elegance.

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The mushroom Designing a mushroom-shaped floral structure with

Creating a structure using vine branches offers a natural

a combination of flowers, grapes and autumn fruits in

and rustic aesthetic. You can arrange the branches in

purple, green and yellow colours can be a visually

various ways, such as weaving them together to form

captivating concept. Bunches of grapes and autumn

a decorative arch, creating a wall hanging, or crafting a

fruits add a touch of nature’s bounty.

centrepiece for a table. The versatility of vine branches allows for both indoor and outdoor decor ideas.

This arrangement celebrates the rich colours of fall and

The Clematis flowers add a touch of elegance and vitality.

creates a unique centrepiece or decor for the season.

Their climbing nature makes them perfect for adding height and dimension to an arrangement. We wove

Opting for reusable elements allows us to create beautiful arrangements without having to constantly invest in new materials, making the approach more sustainable and efficient.

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Clematis Amazing® flowers through the structure.

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Green & White The use of structures that are not only aesthetically

foundation. Amidst this serene flow, a clover leaf

pleasing, but are also able to dry well, allows us to

emerges as a visual accent, drawing the eye like a

create long-lasting floral arrangements.

cherished secret hidden in the landscape.

This arrangement epitomises the dance of contrasts.

Picture an interior bouquet that tells a story of nature’s

The interplay between gentle white blooms and robust

poetry. Begin with a base formed of long tree fruits,

tree fruits creates a symphony of textures and colours.

reminiscent of nature’s enduring strength and rooted

It’s a visual journey through the subtleties of nature’s

connection.

design, where each element, no matter how delicate or strong, weaves a narrative of beauty and unity.

Soft Gypsophila flowers cascade like a river of white, introducing a soft touch that contrasts against the sturdy 104

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VEGETABLES, FRUITS AND FLOWERS Nicu: “The focus on health and wellness inspired me to integrate edibles, aligning with the broader movement towards mindful living.”

The wild gifts of nature ‘Wild gifts of nature’ refers to the incredible and diverse offerings that the natural world provides. Using fruits and vegetables from our garden in our floral designs aligns with sustainability and low-budget approaches.

This creative use of readily available materials shows ingenuity. This could encompass a range of things, from the beauty of wildflowers and scenic landscapes to the resources nature provides for sustenance and inspiration. It’s a reminder of the richness and wonder that our environment offers us, often in untamed and unexpected ways.

Creating a floral structure using herbs and flowers in a ceramic vase is a creative way to bring the beauty of the garden and floral elements together. Arranging a mix of herbs, vegetables such as leafy greens and vibrant flowers in the vase to achieve an interesting visual harmony. This mix of natural textures and colours results in a unique and captivating centrepiece or decor piece for your space.

Summer taste Another wonderful example of creating a beautiful decor while minimising costs and environmental impact.

Incorporating watermelons into a table setting creates a refreshing and vibrant display. Hollowed melon halves can be used as unique vases for floral arrangements, adding a touch of creativity. This combination can make for a delightful and visually appealing centrepiece for your table.

Placing wine glasses next to beautiful Gloriosa flowers and summer fruits creates an inviting setting. The vibrant colours of the Gloriosa flowers complement the shades of summer fruits, while the wine glasses add an air of sophistication. This combination would be perfect for a summer gathering or outdoor event, providing a feast for both the eyes and the taste buds.

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SIMPLICITY OF THE PAINTING Nicu: “People gravitate towards visual spaces that evoke emotions with fewer elements.”

Purple windows Creating long-lasting, beautifully structured floral

Each ‘window’ is adorned with cascading purple

arrangements that bring joy and positivity to homes

Clematis. This arrangement could mimic the idea of

is always a good idea. By investing in well-crafted

looking through windows at a landscape of flowering

arrangements with strong, positive colours, you

vines. The vibrant purple hues of the Clematis flowers

make a unique investment that can continuously

contrast beautifully with the green stems, creating an

brighten your living spaces. This approach not

engaging and delightful display.

only adds a touch of nature to the interior, but also contributes to a vibrant and uplifting

A three-frame wall arrangement can be a beautiful way

atmosphere that can be enjoyed for years to come.

to add a focal point to a room. Each frame presenting

Using purple Clematis Amazing® flowers in a

a different size and shape. This arrangement not only

structure called ‘Purple Windows’ creates a stunning

brings space, but also infuses it with a sense of beauty

visual effect.

and elegance of nature.

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Yellow gate The yellow Craspedia Paintball™ Pop is an excellent

Billy Balls or Billy Buttons, are spherical yellow flowers

choice for creating long-lasting floral structures that

on long stems. We arranged these flowers to form the

evoke positive emotions. Its vibrant yellow colour adds

shape of a gate, with the stems creating the outline and

a cheerful and uplifting vibe to any space. Since

the spherical flowers filling the ‘bars’ of the gate.

Craspedia is known for its durability, you can enjoy its beauty and positive energy for an extended period,

This artistic use of Craspedia could bring a playful and

making it a wonderful addition to your home decor.

cheerful element to your event space or decor.

Creating a yellow gate of Craspedia flowers can be a whimsical and creative idea. Craspedia, also known as

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ABOUT NICU BOCANCEA If you’ve been around the floral industry for some time, you must have come across his work before. He is a popular man on social media, where you can find his work on both his personal account (@nicubocancea) and his company’s account (@florariairis).

Being a second-generation florist, he grew up among flowers and has worked his way up to co-running the very successful event design venture along with 10 floral shops in Romania with his brother. With his extensive experience in the field, Nicu stands as a valuable source of guidance and inspiration in the realm of commercial floristry.

We sincerely thank Nicu and the exceptional team for their stunning creations and forward-looking perspective for the year 2024!

To our valued readers: we trust that you’ll find abundant inspiration within. If you happen to translate these trends into your own designs and post them on social media, remember to tag us with @marginpar. Seeing your designs on our timeline brings us great joy.

Enjoy and have fun creating!

Warm regards, The Marginpar Crew

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Hanneke Frankema

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