Timeline for Tactics Tactics School Web Banner Teacher Web Banner School Banner Brochure
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PTA Speech Save-the-date bookmarks Door Hanger Informative Flyer Map Flyer
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Backgrounder Biography Kickoff Event J a n
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The timeline above demonstrates when each tactic is recommended to be disseminated. The first part of the campaign deals with disseminating information and raising awareness among the target publics. In this step, the campaign uses free advertising and direct communications. The second part of the campaign is the creation of the Kickoff event that communicates the key message of the campaign and a map flyer to guide attendants through the event.
There are many tactics in the first part of this campaign. All banners, including both Web and school banners will remain posted throughout the four-week period to create awareness and