Marc Tacchi What is buzz marketing? Buzz marketing is a technique whose objective is to generate conversations around a brand; for example, letting a small group of consumers try a new product so that they can tell their family and friends about it. Marc Tacchi Web Design - In this way, the consumer himself becomes a communicator of the brand through his recommendations.
A key concept in this type of marketing is influencers: people who are experts on a specific topic and whose opinions are more authoritative and go further than the rest. Marc Tacchi Vancouver Canada - But we must not forget that when it comes to influencing the decisions we make, closeness is very important: we are more likely to listen to the opinion of our partner than to that of a complete stranger. As with so many more classic marketing tools, word of mouth has been reinvented in the digital age.