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The tools and methodologies to identify  innovation

International Conference  BioMaH 2018 Round Table on the Technology  Transfer Frascati (RM), October 9th, 2018


Barbara Angelini

THE SCIENTIFIC NETWORK • 7 Departments: • Earth System Sciences and Technologies for the  Environment • Agri‐food and Biosciences  • Biomedical Sciences • Physical Sciences and Technologies of Matter • Engineering, ICT and Technologies for Energy and Transport • Humanities, Social Sciences and Cultural Heritage • Chemical Sciences and Technologies of Materials • 102 Research Institutes • 20 Research Areas


Barbara Angelini

Definition

Invention

Innovation


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The Process

Production of new  knowledge

Autonomous and / or  in collaboration with  universities and other  PROs

Technological development

‘Triangular' Partnership  with businesses and  others (public‐private  relationship)

Application

Researchand transfer  contracts  signed with end  users

Exploitation

Creation of spin‐off  companies and  exploitation on the  market of IP and know‐ how


Barbara Angelini

CNR TTO organizational pillars

Support and Coordination of activities to develop the research results of the CNR Scientific Network

Promotion and coordination of the  exploitation of research results Vs.  companies, national and local  authorities

Promotion, management, support and assistance related to the creation of spin‐off companies and management of the CNR's shares in these companies

Support for internationalization activities

Promotion, management, support and assistance  regarding protection of IP, protection of results,  negotiation and contracts, including preliminary  assessment of patentability

PROMOTION &  MARKETING

IPR PROTECTION AND  VALORISATION

SPIN‐OFF PROMOTION  AND SUPPORT


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Promotion & Marketing (1): What we do for SMEs

• Promote the external access of the Scientific Network’s Know‐how and competences, favoring an approach based on specific needs, through a scouting of supply and demand. • Organize meetings that can turn into direct collaborations. • Catch the opportunities by participating proactively in the processes. • Use IPRs as a tool to foster collaborative research.


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Promotion & Marketing (2): methods and tools The promotion and marketing actions of the office are integrated with those carried out by the CNR and are focused both on the IPR portfolio and on the partnerships that can lead to new collaborative or commissioned research, and more in general to institutional collaborations, including creation of new companies.

100+ ACTIVE COLLABORATIONS • Relationships and framework agreements, eg. Confindustria, Confartigianato,  Federchimica Invitalia, ENI, United Arab Emirates; • Participation  in TT projects with external partners (national and / or  international patents Road shows; BioTTasa, PoCN, ItaliaCamp Network EEN); • Patent Database online; • Creation of new spin‐off companies; • Partnering with Technology Brokers; • Training and information activities.


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Technology Readiness Level


Barbara Angelini

How to give a successful technology description 1. PROBLEM 2. SOLUTION 3. COMPETITORS 4. SWOT Analysis  5. MARKET 6. IP 7. TIME‐LINE 8. COST 9. PRODUCT PRICE 10.TEAM

State of the Art Proposal (from idea to product) Presence on the market Strengths, Weaknesses, Opportunities, Threats Absolute innovation, incremental innovation, impact on  existing markets, opening new markets Patent, industrial secret, trademark,  other Realization times Required capital Cost / revenue estimated Professional structure


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An example of a route

MARKETING MARKETING

To move on to the development phase of a new product, about 8 steps must be carried out: 1.Idea generation 2.Selection of the idea 3.Market test development 4.Development of marketing strategy 5.Economic analysis 6.Product development 7.Market test 8.Marketing Once the product has been developed to move to the marketing phase, it will be necessary to choose where, how and when to launch the product.


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Joint management agreement           

Patent ownership (filing, maintenance, extension and related costs);  Use of the patent (for research or commercial purposes); Dissemination of the patent and scientific publications; Sale of the individual shares of the patent; Waiver of the patent; Defense of the patent, violation by third parties; Improvement of the invention; Duration; Confidentiality; Use of the name, brand and citations; Applicable law and disputes.


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Difference between valorization and  commercialization of IPR and Know‐how


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Different types of IPR and Know‐how valorization     

Projects Participation; Consortium Participation; Cluster participation; Collaborative Research; Commissioned Research.


Barbara Angelini

Different types of marketing of IPR and know‐ how    

License Agreement exclusive/not exclusive;  by sector of application;  by geographical area

 Sale contracts


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Main conditions to be met in a contract with the  Public Research Institution: the CNR case  Real possibility of developing the technology;  Initial lump sum (usually provides for the recovery of  expenses incurred);  Payment of future expenses (agreeing among the  interested parties);   Milestones and / or direct royalties and sub‐licenses;  Activation of a research contract with the Institute for the further develop of the technology


Barbara Angelini

Barbara Angelini CNR‐ Valorizzazione della Ricerca +39.06.49932415

barbara.angelini@cnr.it

B. Angelini  
B. Angelini  
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