Design Concept 141
Day 1 Partner violence A guerrilla campaign will take place in the digital world. The aim is to change, in a friendly way, the mindset of men in an unexpected environment. This day is dedicated to psychological violence in relationships and the micro machismo that it generates. The primary targets are men who commit psychological abuse, but who are not aware that they are being cruel. According to the previous research, a good number of men are not aware of the fact that they themselves are acting as abusers. Through an men will receive an idea of some of the misbehaviors they carry out when in a relationship. This way, they can visualize that some techniques they use to attract women or to receive their attention, are not right and therefore do not work. Tinder is the platform chosen for day number four, because it is a place where men who are actively searching for a relation gather, and they is the target group for this intervention. The procedure for this intervention is to create a Facebook event, for which women who want to volunteer can sign up. They will have to download Tinder and to depict a set of six pictures used as
date in 5 steps: 1- interrupt her, 2-Do not stop looking at her neckline, 3-Make her feel like you are in charge, 4-Try to touch her thighs, 5-Steal her a kiss. It is going to be funny and approachable, even though facing a very serious issue, with the aim to engage ing them from the tangent. This way, they have the