ENG PRESENTAZIONE MARATONA DI RAVENNA 2020

6 | 8 NOVEMBRE 2020

VIVI CON NOI LE EMOZIONI DI UN GRANDE EVENTO

18.000 RUNNERS IN 2019 2019 – RECORD EDITION! 3° RUNNING EVENT IN ITALY –BY PARTICIPANT NUMBER- DURING A MARATHON WEEKEND

MARATONA DI RAVENNA 2020

MARATHON 2271 HALF MARATHON 2 836

NUMBERS 2019 OUR TARGET

+20%

TOTAL PARTICIPANTS GROWTH PERCENTAGE OF GROWTH 2018 VS 2019

MARTINI GOOD MORNING RAVENNA (10K) 8 000 CONAD FAMILY RUN 4 090 DOGS & RUN 3 00 DOGS + 600 DOG RUNNER

MARATONA DI RAVENNA 2020

6.000

OUR GROUTH

5107

COMPETITIVE REGISTERED RUNNERS 4.000

MARATHON + HALF MARATHON The sum of the athletes who ran the marathon and half marathon distances from 2014 to 2019.

+25% +29%

3585 2678

3724

3975

2759

2.000

MARATHON HALF MARATHON PERCENTAGE OF GROWTH 2018 VS 2019

0

2014

2015

2016

2017

2018

2019

8000

OUR GROUTH

8.000

7380

NON-COMPETITIVE RUNNERS MARTINI GOOD MORNING RAVENNA 10.5 KM The sum of the athletes who raced the distance of 10.5 km from 2014 to 2019 REGISTRETION CLOSED TO 8000 MEMBERS

6.000

5300

3634

4.000

2963

2115

+8.5%

MARTINI GOOD MORNING RAVENNA PERCENTAGE OF GROWTH 2018 VS 2019

2.000

0

2014

2015

2016

2017

2018

2019

INTERNATIONALITY OF THE EVENT

14% 55 17

THE PERCENTAGE OF FOREIGN ATHLETES IN COMPETITIVE RACES

COUNTRIES TOOK PART IN 2019 COUNTRIES TOOK PART IN MARTINI GOOD MORNING RAVENNA IN 2019 (ITALY, GERMANY, HUNGARY, FINLAND, BRAZIL, AUSTRIA, SWITZERLAND, BELGIUM, RUSSIA, POLAND, UNITED KINGDOM, DENMARK, ESTONIA, LATVIA, ROMANIA, SAN MARINO, USA)

TARGET OUR RACES WOMEN 20%

WOMEN 34%

MEN 41.8% WOMEN 58.2%

MEN 66% MEN 80%

MARATHON

HALF MARATHON

MARTINI GOOD MORNING RAVENNA

MARATONA DI RAVENNA 2020

TARGET HALF MARATHON 450

AGE GROUPS MORE REPRESENTED

418

40-50 YEARS

400 361

350 309

300

250

237 217 194

200

192

188 174

150 113

109

100 74

66

50 23 5

33 8

6

0 PROMESSE

SENIORES

S35

S40

S45

UOMINI MEN

S50

S55

DONNE WOMEN

S60

S65

15 2

S70 MARATONA DI RAVENNA 2020

TARGET MARATHON AGE GROUPS MORE REPRESENTED

40-50 YEARS

MEN

WOMEN

MARATONA DI RAVENNA 2020

IN 2020 QUALIFYER RACE

FOR

ABBOTT

THE WORLD

MARATHON MAJORS

THE CHAMPIONSHIP IN RAVENNA ASSIGNMENT

CIRCUIT

IN 2020 NATIONAL CSI

MARATHON AND HALF MARATHON CHAMPIONSHIP 4 times ITALIAN MARATONA DI RAVENNA 2020

CHAMPIONSHIP IN THE

LAST 5 EDITIONS (20142019)

SUNDAY RACES MARATHON

HALF MARATHON

42,195 KM THE QUEEN OF THE COMPETITIONS, JOINED ITS 22nd EDITION

21,097 KM THE MOST BEAUTIFUL PATH THAT TOUCHES ALL THE 8 UNESCO MONUMENTS PRESENT IN THE CITY

GOOD MORNING RAVENNA

CORRENDO SENZA FRONTIERE

10,5 KM THE DISTANCE THAT INVOLVES THE ENTIRE CITY AND A VERY LARGE TARGET (10-75 YEARS)

4 KM THE LAST 4 KM OF THE MARATHON DEDICATED TO THE DISABLED AND THEIR ACCOMPANYING PERSONS, BECAUSE EVERYONE FEEL TO BE PART IN A GREAT EVENT

MARATONA DI RAVENNA 2020

THE COURSE

NEW COURSE The route of the Marathon will be completely renewed but will still touch all the 8 UNESCO monuments in the city, in order to make all runners who run in Ravenna live a cultural experience!

They will breathe history and will enjoy the artistic beauty present in the city of mosaics.

MARATONA DI RAVENNA 2020

THE MEDAL

OUR FLAGSHIP A MOSAIC MEDAL ENTIRELY HAND MADE, a tribute to dante alighieri Our jewel. Voted as the second most beautiful medal in the world (AIMS Congress Tallinn September 2018).

All specimens in mosaic, handmade one by one in Annafietta's laboratories.

Reserved for finishers of the 42 Km, 21 km and the first 5000 members of the Good Morning Ravenna 10.5 km.

An authentic piece of art and history.

MARATONA DI RAVENNA 2020

SATURDAY RACES FAMILY RUN

CONAD FAMILY RUN 4 090 PARTICIPANTS

2 KM A DISTANCE THAT INVOLVES ALL SCHOOLS AND FAMILIES

DOGS & RUN

DOGS & RUN 3 00 DOGS + 600 DOG RUNNER

2 - 5 KM AN UNMISSABLE EVENT TO RUN WITH YOUR DOG, IN A PARTY CONTEXT AND WITH ALL SERVICES DEDICATED TO 4-LEGGED FRIENDS

MARATONA DI RAVENNA 2020

CHARITY PROGRAM THE MARATHON WEEKEND HELPS TO MAKE GOOG ACTIONS

ISTITUTO ONCOLOGICO ROMAGNOLO THE RECIPIENT ONLUS FOR OUR CHARITY PROJECT

ONLUS PROJECT- WHEN BECOMING A REGISTRATION POINT MEANS COLLECTING FUNDS FOR YOUR OWN ONLUS

MARATONA DI RAVENNA 2020

COMPANY PROGRAM Team Building activities offered to companies Packages dedicated to companies, which can therefore offer their employees

/

top

clients,

an

unforgettable

experience,

of

aggregation and sharing, with the opportunity to take advantage of exclusive benefits.

It is an important team building tool that allows you to create strong relationships with participants and positive experiences useful over time and in the working world. ✓ REGISTRATION PACKAGES ✓ DEDICATED ACTIVITIES DURING THE MARATHON WEEKEND ✓ INVOLVEMENT OF THE PARTICIPANTS IN A RACE IN THE RACE ✓ PRE-EVENT GROUP TRAINING

MARATONA DI RAVENNA 2020

AN ECOLOGICAL MARATHON THE MARATHON WEEKEND SUPPORTS THE ENVIRONMENT!

1

2

RECYCLING

3

4

ALL EVENT

REDUCTION OF NON BIODEGRADABLE MATERIAL

USE OF COMPOSTABLE

ORGANIZATIONS STAGES

USE OF SOME TANKS FOR

GLASSES IN 4

INTERMEDIATE

INTERMEDIATE

REFRESHMENTS

REFRESHMENTS

MADE DURING

PLASTIC REDUCTION

5

ORGANIZED JOGGING

ENVIRONMENTAL IMPACT

AND WASTE

USE OF ELECTRIC

COLLECTION ACTIVITIES

VEHICLES FOR OPENING

PLOGGING

AND FINISHING SERVICES

MARATONA DI RAVENNA 2020

• 1200 MQ • 54 EXHIBITORS • 40.000 VISITORS • 3 DAYS OF ACTIVITY

EXPO MARATHON VILLAGE A LARGE EXHIBITION PAVILION, OPEN TO EVERYONE, WHERE COMPANIES AND SPONSORS PRESENT PRODUCTS, SERVICES OR SIMPLY GETTING KNOWN

BY THE PUBLIC

MEET A SPORT PUBLIC, ATTENTIVE TO WELLNESS, HEALTHY FOOD,

SUSTAINABILITY, TRAVEL LOVER, CULTURE

EXPO MARATHON VILLAGE NUMBER DELIVERY, RACE PACK AND T-SHIRT, BOOTH, SPONSORS AND EXHIBITORS, SO MANY RUNNERS IN A SMALL BUT LARGE WORLD! OBLIGED PATH THAT ALLOWS ALL EXHIBITORS TO HAVE A VERY GOOD PASSAGE AND THE SAME VISIBILITY

MARATONA DI RAVENNA 2020

COMMUNICATION BRAND COMMUNICATION A CONSTANT JOB ALL YEAR LONG

VIDEO & STREAMING

PRESS RELEASE

NEWSLETTER

PRESS

SOCIAL MEDIA

PROMOTION

3h live streaming

1000 press releases

391K Newsletter sent

10 press release on

1.2 MLN contacts

44 Participation in sport

(46.000 contacts)

sector magazines

achieved

events

3 RAI services (national TV)

15 adv national press

393K web pages visited

95K Flyer shared

1 RAI regional news service

11K runner guides distributed MARATONA DI RAVENNA 2020

OUR SOCIAL MEDIA

FACEBOOK

YOUTUBE

OVER 16.100 LIKE.

A CHANNEL ENTIRELY

A PLATFORM RICH IN CONTENT AND NEWS,

ALWAYS UPDATED

DEDICATED TO OUR EVENTS, WHERE YOU CAN SEE ALL THE VIDEOS AND WHAT HAPPENED

INSTAGRAM

NEWSLETTER

4610 FOLLOWER FOR

OVER 23.000 EMAIL

EMOTIONS

ADDRESSES TO WHICH

COMMUNICATED WITH

YOU CAN SEND

ABOUT 1000 IMAGES PER

DEDICATED

YEAR

COMMUNICATIONS

MARATONA DI RAVENNA 2020

BRANDING naming

OffLINE

special

MARATONA DI RAVENNA 2020

BRANDING O-T-O ENGAGEMENT

ONLINE

FIELD

MARATONA DI RAVENNA 2020

AVERAGE AGE SPECTATOR: 35-44 YEARS (33% OF THE TOTAL NUMBER) 45-54 YEARS (38% OF THE TOTAL NUMBER)

STREAMING*

SEX 68% UOMINI - 32% DONNE HIGHEST VISUALIZATION TIME 29.59 MINUTES

* DATA UPDATED

ITALIAN REGIONS SPECTATORS: 42% EMILIA ROMAGNA – 20,6% LOMBARDIA – 17,2% VENETO – 12,1% PIEMONTE - 6.1% PUGLIA - 4.5% TOSCANA

NEWSLETTER SENT MONTHLY TO

OVER 23.000 MAIL ADDRESSES

MARATONA DI RAVENNA 2020

PRESS RELEASE 2019

MARATONA DI RAVENNA 2020

RELIVE THE EMOTIONS OF THE 2019 EDITION A Video which tell a unique experience. So many stories that contain within them as many stories to live and remember for a long time.

MARATONA DI RAVENNA 2020

#RUNINRAVENNA

MARATONA DI RAVENNA 2020

WAITING FOR YOU TO THE

MARATONA DI RAVENNA 2020

IL NOSTRO TEAM CONTACT INFO

STEFANO RIGHINI

SABRINA FILIPPONI

BENEDETTA GAGNA

MARCO PIRAZZINI

PRESIDENTE RRC

SEGRETERIA ORGANIZZATIVA & AMMINISTRAZIONE

MARKETING & SPONSORSHIP

UFFICIO STAMPA

INFO@MARATONADIRAVENNA.COM

INFO@MARATONADIRAVENNA.COM

COMUNICAZIONE@MARATONADIRAVENNA.COM

UFFICIOSTAMPA@MARATONADIRAVENNA.COM

WWW.MARATONADIRAVENNA.COM