The Daily Cardinal - 2014-'14 Media Kit

ADVERTISING MEDIA KIT 2014-’15

UNIVERSITY OF WISCONSIN-MADISON | COMPLETE CAMPUS COVERAGE SINCE 1892

OUR MISSION As the nation’s sixth oldest college daily newspaper, The Daily Cardinal has a timetested commitment to stimulating the campus community with engaging journalism. Our media outlets serve as an excellent platform for strategically reaching our valued demographic: the University of Wisconsin-Madison campus and surrounding downtown area. With a daily print product, continuously updated website and engaging social media, we strive to provide a variety of outlets to reach your audience.

New to the Cardinal this year is our partnership with Hometown News LP, a corporation of community newspapers and shopper publications in eastern Dane, western Jefferson and Columbia counties. This partnership aims to expand the reach of your advertising even farther.

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CONTACT US Advertising Manager Jordan Laeyendecker ads@dailycardinal.com (303) 506-9710

Marketing Director Tim Smoot marketing@dailycardinal.com (920) 819-6925

Editor in Chief Jack Casey editor@dailycardinal.com (608) 262-8000 ext. 210

Assist. Advertising Manager Corissa Pennow ads@dailycardinal.com (262) 844-2631

Business Manager Brett Bachman business@dailycardinal.com (608) 262-8000 ext. 200

Managing Editor Jonah Beleckis me@dailycardinal.com (608) 262-8000 ext. 211

2142 Vilas Communication Hall 821 University Ave Madison, Wis. 53708 ads@dailycardinal.com (608) 262-8000 ext. 201

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ABOUT THE CARDINAL The Daily Cardinal, the first student newspaper at the University of Wisconsin-Madison, was named after the school color and has been a campus mainstay since 1892. It is the nation’s sixth oldest college daily newspaper, behind Harvard, Yale, Princeton, Cornell and Michigan.

The Cardinal publishes 10,000 issues each day Monday through Thursday according to the university’s academic calendar, and updates its website daily.

The Daily Cardinal has won 230 awards and our alumni have won 18 Pulitzer Prizes, a true testament to our journalistic integrity.

Each year, The Daily Cardinal publishes and mails a new student mail-home issue to all incoming freshmen and transfer students.

For more than 120 years, the Cardinal has shaped campus culture by fostering relationships between students, the university and the Madison community.

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OUR READERS UW-Madison students, employees and visitors contribute $1.2 trillion to the Dane County economy per year.

66% of students are motivated by coupons to pick up the newspaper.

54% of students often pick up a newspaper on campus if it is convenient for them.

36% of students have access to a car on campus.

Half of students spend more than $50 on dining out per month.

One third of students spend over $150 per month on groceries.

Total Enrollment: 43,275 Undergraduate: 29,504 Graduate: 9,430 Special: 1,815 Professional: 2,526

Faculty and staff: 21,727

*Statistics from a 2014 survey by the Cardinal

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= SPECIAL ISSUE = GAMEDAY ISSUE

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SPECIAL ISSUES 2014-’15 Gameday Wisconsin Badgers Purdue Boilermakers

A production of

FALL 2014

INSIDE

Five things to watch Saturday +2 Rosters +4

September 21, 2013 Camp Randall Stadium

University of Wisconsin-Madison

Complete campus coverage since 1892

dailycardinal.com

Thursday, October 6, 2011

Badgers open Big Ten play vs. Purdue

WELCOME BACK: Aug. 28 GAMEDAY: ongoing Sept.-Nov. BAR GUIDE: Sept. 25 HOMECOMING: Oct. 25 HALLOWEEN GUIDE: Oct. 28 HOUSING GUIDE: Nov. 18 FAREWELL: Dec. 11 GRADUATION: Dec. 12

The Badgers, under first-year defensive coordinator Dave Aranda, unveiled their new 3-4 defensive scheme this year, seeing success in their first three contests.

Badgers roll with new defensive scheme

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he Wisconsin football team’s off-field changes have brought with them even greater differences on the field this season. Amidst excitement over a new head coach, new players and even the recently updated scoreboard, possibly the biggest change is the newly constructed defensive scheme.

“It’s been a little bit different. I’ve been playing on the line of scrimmage a little bit more, playing against tight-ends and fullbacks a little bit more than I have in the past,” redshirt senior linebacker Ethan Armstrong said.”

Story by Blake Duffin

“I think it [3-4 formation] allows us to play our best people, and be creative in terms of where we’re putting them.”

In recent years, the Badgers have been known to run a traditional 4-3 formation, consisting of four down defensive linemen and three linebackers. First year defensive coordinator, Dave Aranda, had a different vision for the defense. Aranda’s first move was to switch to a 3-4 defensive scheme, consisting of only three down linemen and four linebackers.

“When it got down to season time we were locked in and ready to go.”

Tyler Dippel Redshirt senior defensive end Wisconsin Badgers

The switch in schemes means that the defensive line will, in many cases, have to take

on a double-team, the perfect job for someone like senior nose guard Beau Allen. On the other hand, the linebackers have an increased responsibility to contain the outside run attack and fill their assigned gaps, depending on the play.

For obvious reasons, the makeover of the defense wasn’t as easy as it may sound.

“Anytime you’re switching what you’ve been doing for four years, and you’re doing something brand new that you’ve never done before, it’s a challenge,” said redshirt senior defensive end Tyler Dippel. “I think guys really took advantage of the time we had in the spring, just working hard to make sure when it got down to season time we were locked in and ready to go.”

The defensive modification required players to take on roles that they may not have had in past years.

University of Wisconsin-Madison

Dave Aranda Defensive coordinator Wisconsin Badgers

Armstrong and other outside linebackers have found themselves adjusting to the offensive spread formations, as well. “The biggest change [defending the spread] is against bigger personnel groups. In the two tight ends, two running backs type of stuff, I’m on the line of scrimmage a lot more.”

Armstrong has handled the change well so far, as he currently stands second on the team in tackles, behind only redshirt senior linebacker Chris Borland.

Although UW has only played three games thus far, the new defensive scheme appears to be promising, especially against the ground attack. Two

Complete campus coverage since 1892

of the three games have ended in shutouts, and the majority of Arizona State’s yards last weekend came through the air.

“I think it [3-4 formation] allows us to play our best people, and be creative in terms of where we’re putting them,” Aranda said. “We will continue to see packages out of that.”

In addition, there has been a noticeable change in style of play.

“The style of a 3 down [defensive linemen] that we run, is a very attacking style,” said Dippel. “Guys have a lot more freedom to play their primary and secondary gaps and to make plays.”

Without a doubt, this freedom and the extra linebacker

has provided the Badgers with more explosiveness and speed on the outside when containing the run.

Even though there has been a change in the big-picture scheme, nothing is set and stone. Aranda plans to adjust to whatever offense the diverse Big Ten Conference has to offer.

“I think what well try to do is fit what our people do best versus what the offense does, so that will dictate the matchups and looks that you’ll see,” Aranda said.

It may only be week four of the season, but thus far the new defensive structure has proved to be a vital piece to the overall success of the team.

Eyes tired of reading? Use your ears!

Listen to the weekly DAILY CARDINAL SPORTSCAST on dailycardinal.com

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“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

SPRING 2015

Monday, November 4, 2013

University of Wisconsin-Madison

Complete campus coverage since 1892

dailycardinal.com

Halloween Issue 2011

WELCOME BACK: Jan. 20 VALENTINE’S DAY: Feb. 13 ACTION PROJECT: TBD EARTH DAY: April 22 FAREWELL: May 4 GRADUATION: May 13

COURTNEY KESSLER AND HALEY HENSCHEL/THE DAILY CARDINAL

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

Action Project Issue, March 2014

University of Wisconsin-Madison

Complete campus coverage since 1892

dailycardinal.com

Welcome Back Fall 2012

University of Wisconsin-Madison

Since 1892 dailycardinal.com

Spring Commencement Issue 2014 University of Wisconsin-Madison

Since 1892

dailycardinal.com

@dailycardinal

GRAPHIC BY HALEY HENSCHEL

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

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PRINT RATES & SIZES DAILY RATES Open: $13.00 per column inch Agency: $11.25 per column inch Local: $11.00 per column inch Non-profit: $9.50 per column inch UW: $7.75 per column inch Student org: $7.50 per column inch *All rates increase $1/column inch for special issues.

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GAMEDAY

2014

The Daily Cardinal produces a special publication, titled Gameday, before every Badger football game. Capture the lively spirit and unwavering pride of Wisconsin fans as they flock to Madison to support their favorite team on football Saturdays and gain the invaluable exposure our Gameday issue offers to your target audience.

• 42,420 copies of Gameday will be distributed prior to all 12 football Saturdays in The Daily Cardinal and in 14 other Madison-area community newspapers through our partnership with Hometown News LP • An additional 5,000+ copies are distributed at the 7 home games by Cardinal staffers outside the stadium before kickoff on Saturday • The Daily Cardinal will also produce postseason content

RATES 12 games + the postseason (per game)

1/8 page..............$135 1/4 page..............$255 1/2 page.............$495 Full page.............$785

COVER Gameday Wisconsin Badgers Purdue Boilermakers

A production of

INSIDE

Five things to watch Saturday +2 Rosters +4

September 21, 2013 Camp Randall Stadium

Badgers open Big Ten play vs. Purdue

GREY SATTERFIELD/CARDINAL

Single game

1/8 page..............$225 1/4 page..............$441 1/2 page.............$780 Full page...........$1260

coordinator Dave Aranda, unveiled

their new 3-4 defensive scheme this

year, seeing success in their first

FILE PHOTO

three contests.

e Badgers roll with new defensive schem

The Badgers, under first-year defensive

T

off-field he Wisconsin football team’s them even changes have brought with this seagreater differences on the field new head coach, son. Amidst excitement over a recently updated new players and even the change is the biggest the possibly scoreboard, newly constructed defensive scheme.

Story by Blake Duffin

a double-team, the perfect In recent years, the Badgers on job for someone like senior nose have been known to run a tradiguard Beau Allen. On the other tional 4-3 formation, consisting hand, the linebackers have an of four down defensive linemen increased responsibility to conand three linebackers. First year tain the outside run attack and defensive coordinator, Dave fill their assigned gaps, dependAranda, had a different vision ing on the play. for the defense. Aranda’s first For obvious reasons, the move was to switch to a 3-4 makeover of the defense wasn’t defensive scheme, consisting of as easy as it may sound. only three down linemen and “Anytime you’re switching four linebackers. what you’ve been doing for four years, and you’re doing something brand new that you’ve before, it’s a chal“When it got down to season never done lenge,” said redshirt senior time we were locked in and defensive end Tyler Dippel. “I ready to go.” think guys really took advantage of the time we had in the spring, just working hard to Tyler Dippel it got down to when sure end make defensive Redshirt senior Wisconsin Badgers season time we were locked in and ready to go.”

The defensive modification players to take on roles The switch in schemes required that they may not have had in means that the defensive line years. past take to have will, in many cases,

has provided the Badgers with more explosiveness and speed on the outside when containing the run.

Even though there has been a change in the big-picture scheme, nothing is set and stone. Aranda plans to adjust to whatever offense the diverse Big Ten Conference has to offer.

“I think what well try to do is fit what our people do best versus what the offense does, so that will dictate the matchups and looks that you’ll see,” Aranda said.

It may only be week four of the season, but thus far the new defensive structure has proved make plays.” be a vital piece to the overall Without a doubt, this free- to success of the team. dom and the extra linebacker

of the three games have ended in shutouts, and the majority of Arizona State’s yards last weekend came through the air.

“I think it [3-4 formation] allows us to play our best people, and be creative in terms of where we’re putting them,” Aranda said. “We will continue to see packages out of that.”

In addition, there has been a allows formation] [3-4 it “I think noticeable change in style of play. us to play our best people, and “The style of a 3 down [defenbe creative in terms of where sive linemen] that we run, is we’re putting them.” a very attacking style,” said Dippel. “Guys have a lot more Dave Aranda freedom to play their primary Defensive coordinator Wisconsin Badgers and secondary gaps and to

“It’s been a little bit different. I’ve been playing on the line of scrimmage a little bit more, playing against tight-ends and fullbacks a little bit more than I have in the past,” redshirt senior linebacker Ethan Armstrong said.”

Armstrong and other outside linebackers have found themselves adjusting to the offensive spread formations, as well. “The biggest change [defending the spread] is against bigger personnel groups. In the two tight ends, two running backs type of stuff, I’m on the line of scrimmage a lot more.”

Armstrong has handled the change well so far, as he currently stands second on the team in tackles, behind only redshirt senior linebacker Chris Borland.

Although UW has only played three games thus far, the new defensive scheme appears to be promising, especially against the ground attack. Two

Eyes tired of reading? Use your

Listen to the weekly DAILY CARDINAL SPORTSCAST on dailycardinal.com

ears!

GAMEDAY SCHEDULE • • • • • • • • • • • •

August 30 — vs LSU* September 6 — vs Western Illinois September 20 — vs Bowling Green September 27 —vs South Florida October 4 — at Northwestern October 11 — vs Illinois October 25 — vs Maryland (Homecoming)* November 1 — at Rutgers November 8 — at Purdue November 15 — vs Nebraska November 22 — at Iowa November 29 — vs Minnesota

*denotes special gamedays

Special game

1/8 page..............$255 1/4 page..............$471 1/2 page..............$810 Full page...........$1290 A HOMETOWN NEWS LP SPECIAL MARKETING PUBLICATION

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Since 1892

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Since 1892

Since 1892

Photos by Courtney Kessler, Nick Monfeli, Tommy Yonash and Grey Satterfield Production/Layout by Mara Jezior