soft angles

The concept: following the same aesthetic seen in home comfort, soft lighting and curves are expected to give consumers comfort and a feeling of being at home, outside of their homes.

The details: soft edges of basic elements such as chairs, tables, sofas and changing rooms, rounded pieces of furniture like poufs and vases offering a harmonious ambience, and dim light bulbs to create subtle shadows.

Due to the normalisation of social media, there have been an onslaught of issues concerning mental health, data protection and our privacy. As our digital security and presence is held within a wider conversation we are developing a greater awareness of our digital footprint and the side effects of the constant consumption of social media.

We conducted a questionnaire poised towards Gen Z and Millennials to gain a generalised overview of emerging attitudes. With a great number of them being negatively charged with concerns over their safety especially over location services; raising anxiety levels making people ‘fear over safety and stalking’ as well as feeling ‘insecure’ and ‘uncomfortable’.

Directly correlating to the major spike in mental health issues, this epidemic has been accredited to the rise in social media especially the ‘influencer’ image. As many people within the questionnaire felt being inundated with these highly edited bodies in an overly glamorised lifestyle led to a lack of self-esteem and self-worth.

From this we can sense a retraction of engagement on social media platforms, with a promotion towards more authentic voices that speak to the wider consumer. Making people feel comfortable and welcomed again in their own digital space.

Do you get anxious about how your social media posts will be perceived by others?

Do you interact with social media posts?