home comfort

The concept: Due to the Covid-19 pandemic and isolating for long periods of time, consumers got used to creating and upgrading their own habitats. More often people are seeking the feeling of the security of their homes, so it is important to utilise this to engage with them. A re-creation of the comfort and warmth of consumer homes in-store with an evolving, more enhanced version of the lockdown casual look could be set to drive us into 2023.

Materials, details and colours: Brushed cottons, flat weaves and velvets in muted pastels are imperative for communicating a visual elegance and providing a tactile stimuli. They create an inviting, natural look to an interior promoting a feeling of relaxation and comfort. Using soft blues, pinks and minty greens alongside warm greys will create a subtle, earthy feel and evoke harmony and peace thus playing with the thoughts and feelings of the consumer.