Thic skin

Empowering the mind and body through social preservation and protection.

1: thick skin

chapter 2: secluded spaces

chapter 3: peace of mind

Currently we are living in a digital age where likes and comments dictate the way we engage and operate not only with others but ourselves. With our personal information at free access to the public a new social conscious has arisen leading to the privatisation of our personal lives; becoming more sensitive to information being shared and received. Thick skin explores this concept, becoming more aware of the way we present ourselves online and in private, through prioritising our mental health and security.

Designs will couple the harsh with the comfy: bold metallics, chunky knits and tough leathers. Paired with chainmail motifs, clothing will be used as a form of armour not only for our physical bodies but also our mental attitudes.

Reimagining our spaces into fortresses, a place for seclusion and relaxation. Our need for comfort and privacy will merge into our home lives leading to greater emphasis on our wellbeing and self-care. Brands will champion this idea through their more personable approach to retail. Curating welcoming and intimate environments that feel more like your living room than a store.

In 2023, consumers will be looking inwards as they shift towards a more private lifestyle which focuses on nurturing their mind and regaining control, with these efforts being reflected in their clothing choices and environment.