Why authors are increasingly embracing eBook conversion? The impact made by eBook conversion in the publishing industry is really huge. These days digitizing is in fact unavoidable and a lot of authors prefer digital publishing over print media. Even those who have successfully published printed copies are converting their work into electronic formats. Now is it worth of the investment? Catching up with the drift is inevitable Staying updated and being adaptive to the latest trends is necessary to sustain successfully in any industry and the publishing domain too is not an exception. World has shrunk with internet and this opens up a greater scope for budding authors. There are options to earn extra revenues and new market penetrations for those who prefer digital publishing. Why eBooks are more delightful to the reader base? Lots of factors are there which makes digital books a more desirable option for the modern readers. • These days a majority of the people are using handheld devices regardless of age group and since eBooks are compatible to numerous handheld devices, people can simply read from the devices while travelling. • Unlike the traditional paperbacks, electronic versions avail features like images, pop-ups, audios and videos incorporation. This increases interactivity and reading seems more interesting and less tiresome task. • As the digital books can be stored in gadgets, there is no risk of any damage. Hence bookworms don’t have to carry another bag full of their favourite books.