Cydney-St.33

CREATIVE DIRECTOR DEVELOPMENT BRAND & EXPERIENCE

PRESENTED BY CYDNEY

PROJECT OVERVIEW This engagement focuses on refining and elevating the brand identity and narrative of the development to ensure a cohesive and compelling presentation for investors, future residents, and marketing initiatives.

Through strategic creative direction, the project will be positioned with a clear visual identity, intentional storytelling, and a refined investor presentation that communicates both the design vision and the investment opportunity. Designed to resonate with sophisticated investors seeking design-driven, high-value developments.

The goal is to transform the existing assets—including renderings, brand elements, and messaging—into a cohesive development identity that feels elevated, intentional, and

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aligned with the project's long-term vision.

SCOPE OF WORK

01

PHASE 1 – EXPEDITED INVESTOR PITCH DECK (RUSH PRIORITY) Creation of a professionally designed investor pitch deck that communicates the vision, positioning, and opportunity of the development.

Includes: • Narrative structure for investor presentation • Visual design of pitch deck • Integration of architectural renderings • Alignment with brand identity and project vision • Investor-focused storytelling Estimated Timeline: 5–10 business days following receipt of project materials.

02

PHASE 2 – BRAND REFINEMENT Review and refine existing brand elements to ensure a polished and cohesive identity.

Includes:

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• Logo refinement • Color palette alignment • Typography guidance • Brand voice and messaging direction

SCOPE OF WORK

03 PHASE 3 – CREATIVE DIRECTION Provide visual and conceptual direction to ensure all design elements feel aligned and intentional.

Includes:

04 PHASE 4 – DEVELOPMENT NARRATIVE

• Review of architectural renderings and visual assets • Alignment of design presentation with brand identity • Guidance on visual storytelling and presentation aesthetics

Creation of a clear story and positioning for the development that communicates the vision behind the project.

Includes: • Project story and positioning • Lifestyle concept and identity

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• Target buyer / community narrative

DELIVERABLES PITCH DECK Professionally designed investor pitch deck for investors

BRAND IDENTITY Refined brand identity direction

VISION Development narrative and messaging

CREATIVE DIRECTION

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Creative direction for cohesive project development

CYDNEY PARKES CREATIVE DIRECTOR Cydney Parkes is a creative director specializing in design-forward real estate development and brand storytelling. She works alongside developers to shape the identity and vision of a project from concept to presentation—bringing together architecture, interiors, branding, and narrative into a cohesive experience. Her approach centers on thoughtful design, strategic positioning, and compelling visual communication that helps developments stand apart in the market while attracting aligned investors and future homeowners.

Her work focuses on translating a development’s vision into a clear, elevated story—one that communicates not only what is being built, but the lifestyle, value, and

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long-term potential behind it.

TIMELINE 90 Day Creative Engagment

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01

02

PHASE 1

PHASE 2

Expedited Investor Pitch Deck

Brand Refinement

Week 1–2

Weeks 3–5

“Good Design= Great investors”

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03

04

PHASE 3

PHASE 4:

Creative Direction

Development Narrative & Final Materials

Weeks 6–9

Weeks 10–12

INVESTMENT OPT. 1

INVESTMENT OPT.2

90-Day Creative Direction Package

Expedited Pitch Deck Only

Includes full scope of services outlined including:

Rush creation of investor pitch deck for investor presentations.

Expedited investor pitch deck creation

Includes:

Brand refinement

• Narrative structure

Development narrative creation Ongoing creative direction for project presentation Total Investment: $24,000 Structured as three monthly payments of $8,000.

• Deck design • Integration of renderings and visual assets • Investor-focused storytelling Investment: $8,500 If the project moves forward with the full Creative Direction Package, this amount will be credited toward the total

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engagement.

2026

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THANK YOU CYDNEY@MLR.LLC