Curriculum Vitae Manuel Ignacio Ruiz

Page 1

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FROM MUNDANE TO MARVELOUS

Creativity is essential for personal and professional success, and it's not exclusive to certain "creative types." Managers, engineers, and entrepreneurs have the same creative ability as graphic designers – they just need to cultivate it. Let’s debunk common misconceptions about creativity, explore practical ways to foster a creative mindset, and outline strategies to boost creativity in everyday life. Get ready to unlock your hidden potential and transform your mundane experiences into something truly marvelous!

THE MYTH OF THE "CREATIVE TYPE"

Society often perpetuates the stereotype that creativity is only for artists, writers, or musicians. However, creativity transcends these boundaries. It encompasses problemsolving, innovation, and adaptability in many fields and industries, from engineers designing groundbreaking technology to entrepreneurs crafting unique business strategies. Recognizing that creativity isn't confined to specific roles can be an important step toward embracing your creative potential.

THE POWER OF A CREATIVE MINDSET

Unleashing creativity starts with curiosity. Indulge it by seeking out new experiences at libraries, museums, and the-

aters. The output of other artists, past and present, will call forth your own interpretations of their work.

And don’t be afraid of failure; embrace your obscurity and experiment. Remember even the most successful creators faced setbacks and criticism along their journey. Every time you or someone else criticizes your art is a learning opportunity.

Believe that your creative abilities will grow through dedication and practice – they’re not fixed or limited. A robust growth mindset will empower you to take

With more than 24 years of experience creating graphics for the large-format print industry, MANUEL RUIZ is the creator and art director of multiple brands in di erent countries. He is the founder and CEO of Pro D Signs in Orlando, Florida. prodsigns.com, manuelruizdesign. com

risks, experiment, and persist through the challenges that dog every creative process.

STRATEGIES FOR BOOSTING CREATIVITY

As you nurture your mindset, implement these practical strategies to develop and strengthen your creative skills.

V Discipline your mind. To stretch your creative muscles, practice daily exercises like journaling, doodling, or brainstorming. Experiment with different hobbies or art forms, like painting, photography, or even cooking, to discover what resonates with you. Consistently and mindfully engaging in creative pursuits will enhance your ability to think imaginatively and start the flow of inspiration.

V Bring your body. Your surroundings can impact creativity. Design a distractionfree space for your endeavors. Personalize your workspace with inspiring items

62 JULY-AUGUST 2023 bigpicturemag.com BIG BUSINESS COLUMNS
OUTSIDE
How to spark your creative fire in mind, body, and soul.

– artwork, motivational quotes, plants. Stay clutter-free and organized, as a chaotic environment can impede your flow. Remember, creativity is an embodied pursuit, and you'll be more inclined to immerse yourself in a space optimized for using a computer, easel, instrument, or whatever medium you prefer.

V Seek inspiration. Find art that resonates with your soul. Entrepreneurs have business networks; build yourself an artistic network of pieces you love – music, photos, paintings, sculptures. Attend workshops to exchange ideas, if that works for you, but don’t be afraid to learn alone in libraries and museums. Consider yourself part of a lineage and emulate the greats of your chosen medium.

V Harness the power of daily habits. Incorporating creativity into your daily routine is vital for long-term success. Mindfully approach all your usual “non-creative” activities, looking for things that inspire you. Take a notebook with you, everywhere! You’ve probably been forgetting or throwing away great ideas for years. Moreover, it will help you track your progress, celebrate small victories, and motivate you to continue. Make creativity habitual.

COMMIT TO YOUR POTENTIAL

Embracing your creativity is an empowering and transformative journey. There’s no “creative type.” But cultivating a creative mindset, implementing practical strategies, and harnessing the power of daily habits can unlock your hidden potential and enrich your personal and professional lives. Stay committed and remember everyone has the capacity for creative brilliance. Now it's your turn to explore, experiment, and share your unique creative gifts with the world.

58% YES

e [Our newsletter is] a note on signage information, the impact various media bring to the clients, and where we can help. Pat Dacy, 3V Signs & Graphics

e [We send a] monthly newsletter highlighting jobs, clients, and products. Tami Napolitano, Awesome Graphics

e We have constant newsletter activity happening through email and our website. We have pretty much phased out most direct mail newsletters, though

we still do quite a bit of direct mail to our clients (just not newsletters). Wade Ne , Strategic Factory

e Our franchisor has templates we can opt in or out of. [This] keeps us top of mind for our customers. Linda Fong, Fastsigns Oakland, Fastsigns Hayward

e Most of the "about" contact information and marketing is distributed by LinkedIn notifications. We [send] marketvertical, targetspecific emails to the appropriate clients at least weekly.

Brian Hite, Image Options

e Marketing and sales collaborate

always educational or informational. We never use this as a sales advertisement. Instead, we show things like interesting jobs, new technology, industry trends, and even employee milestones or bios. Gary Schellerer, ER2 Image

42% NO

e [It’s an] extra workload; [we] don't have capacity at this time. Derek Michalanney, Signageworld

about new products, seasonal campaigns, and the buying habits of our ideal client profile. This message is integrated with our CRM contacts.

e Our marketing department does send out some communication, and we do social media.

e A newsletter can be a powerful tool to stay in front of your customers. ER2 Image Group has a monthly newsletter that goes out to our entire electronic mailing list, which is comprised of mostly customers. Typically, our newsletter is formatted into three or four sections, which are then broken up into smaller social posts. The content is

e When I get these from other vendors/ businesses, I rarely have the time to review them.

e We have in the past and intend to restart one in the very near future.

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JULY-AUGUST 2023 63 COLUMNS BIG BUSINESS
DO YOU OR DON’T YOU DO YOU SEND AN EXTERNAL NEWSLETTER TO YOUR CUSTOMERS AND PROSPECTS?
Brian Hite Pat Dacy

Professional Member

This is to certify that has been accepted as a(n) of the Society for Experiential Graphic Design, established to promote public awareness, professional development and excellence

SEGD is a non-pro t 501(c)3 educational organization

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