RENGIFO_RENEDO_MANUELA_PORTFOLIO

About me

Madrid, Spain

mrengiforenedo@gmail.com

+34 679-514-640

Linkedin

LANGUAGES

SPANISH - nativE

english - Fluent

As a young and growing graphic designer, my passion flourishes in branding and social media, although I also like to explore various fields.

I embark on a passionate commitment to bringing authentic designs to life, seeking to connect deeply with audiences and using the dynamic power of social media to elevate the brands that inspire me.

With an understanding of the particularities of each platform, my goal is to create captivating visual stories that not only communicate the uniqueness and values of each brand, but also reflect my own creative voice.

Beyond the aesthetic aspect, my personal goal is to build meaningful connections through design, nurturing engagement and loyalty towards the brands and designs I create.

As a strategic branding enthusiast, I fuse my creativity with a subtle understanding of the market, ensuring that each design choice accurately reflects the narrative.

In this digital age, where visual communication becomes essential, I am excited to contribute my skills to the prosperity of the brands I admire, in the ever-changing social media landscape. With a foundation built on creativity, strategic thinking, and a constant commitment to industry trends, I feel ready to leave a lasting mark as a graphic designer specializing in branding and social media.

SKILLS

Project management

Problem Solving

Creativity Leadership

Social media

Branding and Corporate Identity

PLATAFORMS

Illustrator Photoshop

InDesign Canva

After Effects Figma

ACADEMIC TRAINING

university

2021- Actualidad

Universidad Internacional de La Rioja

Average grade to date 8, 35 High ight ng A+ grades in Creativity Corporate mage, Web design and Graph c Design

2018-2020

secondary school

Colegio Balder, Madrid, Spain

School of Arts

Delegate at UNESMUN 2019 at UNESCO n the deplasticization organization.

secondary school

SEK El Castillo, Madrid, Spain

secondary school

2017-2018

2013-2017

Collegiate American School, Dubai, EAU

Secretary of the Student Counci 2015-2017

Co-editor, Interviewer and Photographer of the 2016-2017

School Yearbook and President of the env ronmental club

primary school

Colegio Estudio, Madrid, Spain

2005-2012

¨Design is thinking made visual¨

SAUL BASS

Corporate identity

INTRODUCTION

Enter the world of “Olimpia,” a culinary adventure born from the collaborative efforts of our brand team. Our project focused on creating a captivating brand for this Greek restaurant, capturing the essence of Greek culture, hospitality and, of course, delicious cuisine.

PROBLEM STATEMENT

Given the competitive culinary landscape, our challenge was to establish Olimpia as more than just a restaurant: it had to be an experience. The task was to create a brand that would attract, engage and immerse customers in the richness of Greek gastronomy.

SOLUTION

Our team carefully selected every aspect of the Olimpia brand, from its logo to the interior environment. Our goal was to transport diners to the sun-drenched landscapes of Greece, embracing the warm colors, rustic textures and cultural nuances that make Greek food an immersive experience.

TECHNOLOGIES/TOOLS USED

Adobe Illustrator, Indesign and Photoshop

CHALLENGES AND SOLUTIONS

Overcame the challenge of establishing a unique identity within the crowded restaurant industry by focusing on authenticity. We delved into Greek traditions, local flavors and community engagement to create a brand that felt genuine and appealing.

RESULTS AND IMPACT

The inauguration of Olimpia generated not only a restaurant but a destination. The cohesive brand resonated with customers and attracted a diverse audience eager to explore and savor the authentic flavors of Greece. Social media buzz and positive reviews reflected the success of our branding effort

KEY TAKEAWAYS/LESSONS LEARNED

We discovered the power of storytel ing in branding: by chronicling Olimpia s cultural journey, we forged a connection with customers that extended beyond the plate.

CONCLUSION

“Olimpia” marks the birth of a distinctive brand, a testament to the collaborative spirit and dedication of our team. Eager to see Olympia flourish and continue transporting diners to the heart of Greek culinary excellence.

Made by: Soraya Dos Santos - Elba Fernandez - Jose Manuel Olmo

GREEK FUSION

GREEK FUSION

AnimaTION

Introduction

Going on a fantastic animation journey, this project revolves around using sketch animation techniques to unravel the magic behind the beloved children's film "Manuelita." Immerse yourself in the touching story of a little turtle with big dreams

Problem Statement

Recognizing the need for an engaging and educational approach to teaching the basics of animation, the project sought to harness the timeless charm of "Manuelita" to captivate young minds

Solution

I created an interactive curriculum focused on creating animated sketches inspired by key scenes from "Manuelita." Through step-by-step tutorials and hands-on exercises, aspiring animators could learn the fundamentals while bringing the lovable turtle's adventures to life.

Technologies/Tools used Procreate

Challenges and Solutions

The chal enge of creating frame-by-frame animation was addressed and learning how to construct the animation so that the character moved natural y.

Results and Impact

The project not only facilitated my learning the basics of animation, but also fostered a sense of accomplishment and creativity.

Key takeaways/lessons learned:

I discovered the effectiveness of storytelling in the learning process, using beloved characters like Manuelita to make animation education enjoyable and accessible

SOCIAL MEDIA

Introduction

Embarking on a digital fashion world, Bob Fashion redefines our brand's online presence, harnessing the power of social media to engage our audience and elevate our brand identity with the launch of a new clothing collection inspired by the two thousand years

Problem Statement

The campaign, which addressed stagnant online engagement and an outdated social media strategy, aimed to establish a vibrant and fun brand narrative.

Solution

He started a campaign that spans Instagram, Facebook and Twitter. Interactive storytelling showcases campaign images placed in the post to forge a deeper connection with our fashion-loving audience and capture new leads interested in our new collection.

Technologies/Tools used

Adobe Illustrator, Instagram, Canva and Freepik.

Challenges and Solutions

Overcame the content challenge by diversifying content types and engaging followers through creative images.

Key takeaways/lessons learned

I mastered the art of harnessing the potential of social media as a dynamic platform to tell brand stories and bui d communities.

¨Bob Fashion¨

Conclusion

The Bob fashion campaign exemplifies the commitment to staying at the forefront of the fashion world.

¨Chilly¨ PUBLICITY

introduction

The Chilly campaign brings together the timeless elegance of Marilyn Monroe and the modern sophistication of her intimate gels to destigmatize and redefine the narrative around feminine hygiene products.

Problem Statement

Challenged by social taboos and limited market visibility, the campaign aimed to break down barriers and create an open and empowering conversation around feminine hygiene.

Solution

I recruited Marilyn Monroe, an icon of grace and empowerment, as the face of our campaign. designed a multichannel advertising strategy, combining product promotion with educational content to foster positive and inclusive dialogue.

Technologies/Tools used

Adobe Illustrator and Photoshop

Challenges and Solutions

Navigate sensitivity around the topic by focusing on educational content, addressing common misconceptions, and leveraging Marilyn Monroe's influence to normalize conversations about feminine hygiene.

Key takeaways/lessons learned:

I learned the importance of strategic partnerships with influencers, authenticity in messaging, and the potential for social change through thoughtful and inclusive campaigns.

Conclusion

The campaign is not only a successfu marketing initiative, but also a testament to the power of collaboration to reshape social norms.

PUBLICITY

¨Motherhood Unveiled¨

Introduction

We delve into the multifaceted journey of motherhood with “Motherhood,” a heartwarming campaign that ce ebrates the diverse ways women embrace motherhood while shedding light on the nuances of the challenges they face. The project uses the powerful visual technique of double exposure to capture the intricate layers of this profound experience.

Problem Statement

Addressing the need for a nuanced and inclusive conversation about motherhood, the campaign aimed to highlight the diverse paths to motherhood and give visibility to the often unspoken challenges mothers face.

Solution

"Motherhood Unveiled" uses the ingenious technique of double exposure photography to juxtapose images, overlaying different aspects of motherhood. Each exhibition encapsulates a unique narrative: celebrating the joy, resilience, sacrifice and emotional complexity of the journey of motherhood

Technologies/Tools used

Photography banks and Adobe Photoshop

Challenges and Solutions

She overcame the cha lenge of portraying the diverse experiences of motherhood by ensuring the campaign featured a variety of stories, backgrounds and family structures The technique of double exposure was carefully employed to weave these narratives into a visually compelling and cohesive whole.

Results and Impact

“Motherhood Unveiled” resonated deeply with audiences, sparking conversations about the diverse paths to motherhood and the shared struggles that unite mothers globally. The campaign became a platform for inclusion and understanding, fostering empathy and support within the community.

Key takeaways/lessons learned

We discover the power of visual storytelling to foster empathy and break down social stigmas surrounding the complexities of motherhood

Conclusion

"Motherhood Unveiled" is a visual symphony celebrating the countless ways women embrace the transformative journey of motherhood. Eager to continue using visual language to advocate for understanding, inclusion and support for mothers around the world.

Made by: Aitziber Izagirre - Anabel Boduen - Alexia Vargas - Sara Saldaña

EDITORIAL

introduction

This project is a hands-on learning experience that guides enthusiasts through the process of creating a visually stunning and compelling magazine from conception to publication

Problem Statement

Recognize the challenges of designing a magazine as a collaborative group and maintaining the same aesthetic while providing our own touch of creativity and innovation

Solution

Developed a structured curriculum that covers the essentia aspects of magazine design, including design principles, typography, color schemes, image selection, and the use of graphic elements.

Technologies/Tools used

Indesign and Photoshop

Challenges and Solutions

The chal enge of remote learning was addressed by fostering a collaborative online community We hold interactive sessions, encouraging participants to share ideas and collaborate on the group project, replicating the dynamics of a real editorial team.

Results and Impact

I empowered participants to create their own magazine, applying the design principles learned during the program. The project not only facilitated skill development but also fostered a sense of creativity and achievement among the designers.

Key takeaways/lessons learned

He discovered the importance of combining theoretical knowledge with practical application in the learning process, ensuring that participants gained a holistic understanding of magazine design.

Conclusion

“Oreka” is a testament to the transformative power of experiential learning in the realm of magazine design.

Made by: Aitziber Izagirre - Maria Urteaga - Carmen Fernández

INTRODUCTION

"Bounce" is an innovative animation project that brings to life the captivating charm of geometric shapes, fusing the realms of art and technology through the lens of Cinema 4D.

Problem Statement

Challenged by the need for innovative visual content, the project sought to redefine the perception of 3D animation through the lens of geometry.

Solution

Using the powerful capabilities of Cinema 4D, the project delved into creating animation focused on dynamic geometric shapes, centered on bounces and rotations. From intricate patterns to fluid transitions, the goal was to captivate audiences through a symphony of form and movement.

Technologies/Tools used

4D Cinema, Rendering, Adobe After Effects

Challenges and Solutions

I overcame technical challenges by experimenting with advanced features within Cinema 4D, pushing the boundaries of the software to achieve seamless transitions and geometric patterns

Key takeaways/lessons learned

He explored the intersection of technology and art, discovering the limitless potential of 3D animation to convey abstract concepts and push creative boundaries

Conclusion

"Bounce" is a testament to the transformative power of 3D animation to convey artistic expression Eager to continue pushing the boundaries of visual storytelling and exploring new dimensions within the digital realm.

3d modeling

¨Naturaleza Muerta¨

Introduct on

The virtual journey into the realm of interior des gn as we explore the creation of Still Life , we chose to represent this, a cozy iving room oasis using the powerful too s of Cinema 4D. This pro ect shows the perfect fusion of creativity and technology to bring a digital living space to life.

Problem Statement

Seeking to showcase the potent al of Cinema 4D in architectural visualization, the project aimed to design a visua y attractive and welcoming iving room that harmoniously combines comfort and style

Solution

Using the versatile capabilities of Cinema 4D, our team meticulously designed a 3D ving room complete w th furniture, light ng, and intricate details. The goal was to replicate the aesthet cs of a real living space, immersing viewers in a virtual environment that is fam iar and aesthetica y p easing

Technologies/Tools used 4D C nema

Challenges and Solutions

He overcame the cha enge of achieving photorealism by experimenting with ighting setups and incorporating h gh-qua ty textures. Issues of sca e and proportion were addressed to ensure the virtual living room looked real.

Results and Impact

Creating the living room in Cinema 4D resu ted in a visually stunning representation of the capabilities of digita design. The project serves as a testament to the potential of 3D visualization in nterior design and as inspiration for those exploring the intersect on of art and technology.

Key takeaways/lessons learned

Gained insights into the intricacies of light ng and texture mapping to create visually engaging and immersive virtual environments

Conclus on “Still Life” invites viewers to witness the union of technology and design, showcasing the potential of Cinema 4D to transform imagination into tangible digital spaces. Looking forward to continuing exploring the unlimited possibilities of 3D design in creating captivating virtual environments.

Made by: Aitziber Izagirre - Anabel Boduen - Alexia Vargas - Roberto Gallego Cardo.

ADditional work