The entertainment is changing. Technological and digital developments have led to a variation of the traditional ways of television viewing. Nowadays the entertainment has been taken over by the online world and the leading position in this field is held by the brand Netflix. The Californian company has evolved his shape alongside the technological and human progress that have invested this field in the past decade. Thus, it has adapted its service to the needs of different time scenarios, constantly aiming for excellence. At a time when the scenario of the digital entertainment sees the number of competitors growing exponentially, the question is: how can the leader brand maintain the loyalty of its subscribers and its USP? Netflix Playground is the answer to this question. Playground is additional service of the famous streaming platform, oriented to the younger users. The aim of the service is teaching a foreign language to the Netflix subscribers’ children in the italian market. Playground’s teaching meth
