Top 5 Mobile Marketing Strategies

Top 5 Mobile Marketing Strategies

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Technians Softech Pvt Ltd

Introduction

Mobile marketing is a new technique evolved in marketing whether it is an online business or offline store. Activities related to selling, purchasing, and advertising of any products and services using mobile devices are classified as mobile marketing.There are various types and techniques of mobile marketing strategies. Google always keen for developing new ideas and technique for better user experience in world of web.

The leading mobile apps development agency in gurgaon discuss about various key strategies in detail with impacts in respect to a marketer’s view.

1. Advertisement for specific Mobile device through Google Adword.

Google Adword enables advertisers so that they can start campaign for targeting specific mobile devices. They can advertise for specific mobile platform and devices. Also, CPC is increasing for mobile users in comparison of desktop users.

Combination of two facts i.e. increasing CPC and mobile uses leads to high ROI.

2. Must Launch Mobile apps or create responsive sites.

Indispensible uses of Smartphones in every aspect of life lead to increment in importance of mobile users in marketing. Mobile users are main concerns in every strategy because of these changes a marketer should also focus on mobile users. They should take care of these points: ● ●

Develop an attractive and user friendly mobile app.

Must create responsive sites to meet changes due to Mobile First Index.

3. Advertisement through Facebook for mobile devices.

Facebook is consistently involved in adding latest features. In this context Facebook introduces mobile ads to aid attractiveness in advertisement.

It can be placed any side on a Facebook page, like: right column of a news feed or page, main news feed page, mobile app, etc. It seems friendly to marketers as well. Since most of the people use mobile devices for accessing Facebook, so it drags more traffic on a website. It results in better ROI. Since it is for mobile user, then it should have following features: ● ● ● ● ●

Short but effective Mobile friendly landing page and other page.

Attractive image.

Consist of slideshow of low bandwidth.

Video for low connection.

4. Advertisement in between a mobile app or game

Advertisement of products and services through mobile games or any app is really an innovative idea. Marketers use their brand name and products in a mobile game or an app by paying to owner. For example, in a racing car mobile game, game developer uses car’s brand name (like ford, BMW, etc) on behalf of some payment. Messages can also be added in between a mobile game to promotes or advertise brand name, products and services. This is called In- game mobile marketing, add funded mobile game, or mobile advergaming.

This marketing strategy results in advertising brands name. Game lover or app user fascinated by brand’s name results in sharing to other peoples.

Trendy mobile games or apps can be more effective on user.

5. Share video, image, and slideshow of your websites to your customer.

As you already aware of MMS service which is an advanced version of SMS service. In mobile marketing it plays an important role. Text, video, audio, image, slideshow can be send to customers using MMS service. It can be really an effective way to advertise about company and services because images and videos are more effective than text only. It helps a marketer for better interaction to their customers.

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