5 Reasons Why You Need A Website Redesign Process

5 Reasons Why You Need A Website Redesign Process

Technians Softech Pvt Ltd

Introduction

It is pretty common for businesses to update their site regularly. Whether it is making updates on their product offerings, switching a couple of photos and graphics, or redesigning a logo. However, there are times when a website redesign process is needed.

The web redesign process can be a burden for a lot of small business owners. It can even be costly, as well as time-consuming. In this, the leading Web Application Development Company have created a checklist that will give you an idea of the signs that you need to watch out for before you go for a complete web redesign process.

1. Your Website is Not Meeting Your Expectations

Let’s say that you have a great looking website that runs fine, but you’re not getting results. If you’re not achieving your target sales, or whatever your conversion goals are, then your site isn’t working well.

The most important thing that you should do is analyze what’s wrong with your site and why it’s not working well with visitors.

2. It Does Not Accurately Reflect Your Brand

To be taken seriously by others and to be considered as a credible business in your industry, you should portray a strong image that accurately represents your brand, as well as captures its essence. Otherwise, your visitors will just ignore your website.

So, while you’re working on your website redesign, you should also consider creating a solid brand image. This will have the ability to make you stand out even from bigger competitors, making it a much more even playing field.

3. Your Website is Not Mobile Responsive

The number of people who access the internet through their mobile devices is growing. And this trend will continue to do so in the future. Thus, it’s important that your website is mobile responsive.

After all, mobile-friendliness has become so vital that even Google recommends it.

4. Your Website is Not Optimized for Speed

If your site doesn’t load within two seconds, then you are likely driving your site visitors away.

According to a survey, 49 percent of consumers expect a site to load within two seconds or less. So if your site takes longer than that to load, you can’t expect your prospects to wait around for it.

Chances are, you’ll also be missing out on a lot of potential leads and sales.

5. Your Website is Outdated

Design trends change every few years or so. The latest design trends now call for a flat design using simple, two-dimensional patterns with a modern, clean look.

This kind of website design can cater to both mobile and desktop interfaces.

Conclusion

Great marketing means that you have to constantly make changes in your site to boost sales, maximize your ROI, as well as reduce your cost per acquisition.

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