a shared vision: respect for art, design and the environment
an introduction to our new brand This year, Boston International has gone through a significant rebranding and strategic positioning in the marketplace. Our new tagline where the world’s artists call home underscores our commitment to representing a diversity of artists on products that are thoughtfully designed and show respect for the art. Like Marimekko, we aim to “continue creating new classics – high-quality products that stand the test of time.”
design-forward thinking Our design team is no stranger to the international scene and the high standards that Marimekko expects. Our VP of Product Development/Creative Director, an internationally award-winning designer and art director, has been published in Communication Arts and has collected multiple Clio and One Show awards. Her commitment to excellence is what creates an environment where good design and photography breeds growth and profitability for Boston International and its partnerships.
understanding of the u.s. market For 11 years Boston International has created a loyal customer base of over 1600 Marimekko napkin retailers nationwide. Our commitment to customer service and our long-standing sales team are the driving forces in growing the Marimekko business. We are poised to show continued growth with our new branding and website investments. Our insight of the U.S. market led us to take the intiative to request production of the Marimekko napkins in cocktail and guest sizes which did not previously exist. This created a 50% growth in those respective designs.
partnerships that put the environment first We focus on creating a lifestyle brand that aligns itself with partners that share our core values. With the recent aquisition of Mangiacotti, a home and personal care fragrance brand, we renew our commitment to the environment. All products are naturally plant-based or organic. The leave-no-trace philosophy is evident in the biodegradable formulas and vegetable-based coloring that is kind to the place we call home. Earth. We are proud to partner with Marimekko, a company that shares our values in pushing for positive change with a strong commitment to sustainability.
representing marimekko throu gh timeless images The way we represent Marimekko is mindful of your brand. Our investment in great photography can be found on social media, our catalogs and soon, our new website that will launch in September of 2024.
