3 RESEARCH METHODS
3.2 REPRESENTATIONAL TECHNIQUES To model the research insights generated from the narrative research we have utilized persona’s and an experience journey map. The persona’s are interpretred user profiles - an amalgamation and synthesis of the personal stories revealed through the narrative research. Insights regarding behaviour patterns that consist of pain points, moments of truth and mindsets were gathered in order to model the memory loss journey. The journey map of the progression of memory loss includes the impact across all stakeholders. Through representing the problem and opportuninty space via persona’s and a journey map, further patterns will emerge to guide design criteria generation.
Mandeep Mangat & Haylee Strachan
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