FACT! The ball used in the Garmtec MTO photo shoot is signed by the Arsenal squad that went unbeaten during the 2003 -2004 season. It includes the likes of Robert Pires and the one and only Tony Adams!
CONTENTS COVER PHOTOGRAPH: Mark Leaver MODEL:Elliot S Smith (Customer) GARMENTS: Garmtec
WHAT’S INSIDE… SECTION 1 NO FLUFFY STUFF PLEASE SECTION 2 STYLE REVOLUTION SECTION 3 IT TAKES 3 TO TANGO SECTION 4 LUXURY CLOTH MAKETH THE SUIT SECTION 5 MASTER OF TAILORING SECTION 6 IT’S ALL IN THE DETAIL SECTION 7 FROM START TO FINISH SECTION 8 MTO WINS AN OSCAR SECTION 9 SIGN UP
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NO FLUFFY
STUFF PLEASE
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JUST WANT TO KNOW THE FACTS WITH NO SEXY PICTURES AND SUBTEXT? THEN HERE IT IS - HARD, COLD, AND BRILLIANT…
WHAT IS GARMTEC MADE TO ORDER?
M
ade To Order is a complete tailoring business
solution that enables anybody to set up their very own business designing garments exclusively for their customers. Made To Order has been a collaboration between tailor, retailer and manufacturer. The end result is a tailoring solution exclusively for high street menswear shops that will exceed your expectations on delivery times, mark up, quality and simplicity. Garmtec work with Bernhardt Fashion and AMF Reece to deliver the most advanced Made To Order solution in the retail sector.
REASONS WHY GARMTEC MTO IS GOOD FOR BUSINESS… • No stock required. • You only pay for what you have sold, reducing costs and improving cash flow. • 30 days payment terms from after you have received the garment. • 5% prompt payment discount • Low pricing delivered boxed to your door. • Retailer nominated mark up boosts margins. • Minimal set up costs for Master Models. • Easy to use Style File. • Simple online ordering. • 3 week delivery times. • Extensive choice of cloths, linings with the opportunity to up sell.
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STYLE REVOLUTION
Y
ou follow fashion but style is individual. Style sets you apart from the crowd, it defines who you are
and what you represent. Style is personal and to be able to put your personal stamp on a garment is becoming increasingly important to your customers. It started with NikeID and now almost every purchase you make can be personalised in some way. This demand is driven by your consumers and this means that it’s something you should consider. As a result of this trend, the tailoring industry is seeing a revival, almost all of the menswear chains are now offering a tailoring solution. Some retailers are being successful, others are not, and when you get it wrong the negative impact on your brand can be significant. The Garmtec Made To Order (MTO) solution is different from all of the others. It has taken two years to develop and has involved three critical partners working in collaboration; a menswear store, a tailoring company and a manufacturer. It is this collaboration that makes the Garmtec MTO solution the best in the menswear market. We want you to be part of this collaboration, so join the tailoring revolution with Garmtec MTO.
‘Join the Tailoring Revolution’
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IT TAKES
THREE TO TANGO M
any solutions implemented by menswear stores have failed. They have been too
complicated to implement, taken too long to make, cost too much money to buy and not been supported by an adequate infrastructure. Garmtec MTO has overcome these short comings by pulling together a unique team in order to build a tailoring solution from the menswear store up. This is what sets our solution apart, this is what makes our solution tailored to menswear stores.
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1. B
I ernhardt Fashion has been a bastion of
exclusive tailoring for over 70 years. A dedication to perfection together with a renowned quality of craftsmanship has helped create the long-standing reputation Bernhardt has come to represent. As a reliable, high quality Made to Measure suit manufacturer,they ensure that your client´s needs are met with perfectly fitted patterns and infinite style variations. The ability to combine our high tailoring standards together with their unique and userfriendly MTM ordering system, guarantees the best suit and unbeatable delivery times. Bernhardt´s production facility is located in Prostejov, Czech Republic, where all the garments are handled by highly qualified tailors. Dedicated experts, in both their German and French offices, provide around the clock support. Their affiliation with the AMF Reece group, the world-wide manufacturer of speciality industrial sewing machines, guarantees constant innovation and immediate access to the most modern sewing technologies, whilst preserving the tradition of 70 years of tailoring values in every individual garment.
2. P
urple Menswear was established in
2011 by Paul Monks. Paul has been nominated and won many awards including:
Purple Menswear, Harpenden
• Drapers Inspiring Independent 2013 • Drapers Awards Best New Business - Finalist 2013 • Drapers Best Menswear Independent - Shortlisted 2013 • Drapers 30 under 30 2014 Paul has provided an invaluable insight into what drives menswear stores in the UK. He has fundamentally shaped the Garmtec MTO proposition to ensure that we provide a total solution from training right through to delivery.
3. M
athieson & Brooke Tailors Ltd was
established in 2004 and has designED tailored garments for Hollywood actors, global film premiers such as Harry Potter and iconic sports personalities including Mark Foster. Owned by David Brooke, Mathieson & Brooke Tailors has enjoyed a working partnership with Bernhardt for almost a decade. David’s expert understanding of the processes involved in executing a successful tailoring business has helped to deliver an easy to implement yet incredibly creative MTO product. This unique collaboration has led to a total tailoring solution that meets all the demands of your store.
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‘LUXURY CLOTH MAKETH
THE SUIT’ I
L
everaging the purchasing power of Bernhardt has
enabled Garmtec to select some of the world’s finest cloths at low prices. There are two MTO bunches:
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The second MTO collection is an exclusive selection of cloths from the world famous bunches of Holland & Sherry, Savile Row. Having all of these bunches condensed into one exclusive MTO collection gives you a unique selling point with your customers.
The core collection is a selection of 60 cloths by the outstanding Italian manufacturer REDA. REDA cloth is renowned for its luxury handle and popular styles.
The Holland & Sherry MTO bunch consists of the very best 9oz, 10oz, 12oz, and Tweeds from collections such as The InterCity, Cape Horne and Ascot .
It ranges in weight between 9oz and 10oz giving your customers ample choice for garments all year round. The styles cover a multitude of patterns including, plain, pinstripe, birdseye, houndstooth, prince of wales check and tweed. There are two grades of cloth which indicate different prices.
There are three price categories enabling your customers to make quick and easy choices based upon price if need be. All of our cloth bunches are held in the factory which is why your garment will be in production just 24hrs after order, and delivered to you just 3 weeks later.
Dinner Jacket Grey Italian cloth by REDA Shawl collar Red button accents
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David Brooke Mathieson & Brooke Tailors Ltd
Paul Monks Purple Menswear
MASTER OF T
he Master Models are the basis of our solution.
They represent a cut and size that our advanced laser cutting machines can replicate with the highest accuracy. They enable your customers to mix and match sizes to get the best starting point for their suit or jacket. They also allow them to feel the handle and weight of the cloth first hand. Each of our master models is made in a different style. They cover single and double breasted suits, peak lapels, a whole multitude of pockets including patch and angle, and even waistcoats. This reinforces the need for your customers to visualise the made up garment and not just a swatch. It’s very common for customers to actually choose the cloth that the Master Model garment is made from after trying it on. You can purchase master model collections as a six, eight or ten set, depending on how broad you believe your customer base to be. The Master Models are sold at an introductory, discounted price, to support you right from the very start of our partnership.
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TAILORING
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IT’S ALL
IN THE DETAIL
FROM START DAY 1. STEP 1
CHOOSE A CLOTH USING ONE OF OUR EXCLUSIVE BUNCHES
STEP 2
CHOOSE A STYLE USING THE PROFESSIONAL STYLE FILE
STEP 3
PERSONALISE THE SUIT WITH ONE OF THE MANY LININGS, ACCENT OPTIONS AND EVEN WITH THEIR PERSONAL SIGNATURE
STEP 4
SELECT THE BEST FIT MASTER MODEL AND ADJUST TO THEIR OWN SPECIFIC MEASUREMENTS
STEP 5
AGREE THE FINAL ORDER WITH YOUR CUSTOMER BEFORE TAKING PAYMENT
STEP 6
ENTER THE ORDER ONTO THE GARMTEC MTO ONLINE ORDER SYSTEM THAT PLACES YOUR GARMENT DIRECTLY INTO THE FACTORY PRODUCTION SYSTEM.
DAY 21 (JUST 3 WEEKS LATER) STEP 7
RECEIVE YOUR PERFECTLY PRESSED GARMENT IN A HANGING BOX BY DHL
STEP 8
CONTACT YOUR CUSTOMER FOR A 2ND FITTING AND PIN ADJUSTMENTS IF REQUIRED.
STEP 9
ADD ANY ADJUSTMENTS MADE TO THE NOTES SECTION FOR THE CUSTOMER FOUND ON THE ONLINE ORDER SYSTEM.
STEP 10
RECEIVE INVOICE FROM BERNHARDT AND PAY IMMEDIATELY IF YOU WANT THE ADDITIONAL 5% DISCOUNT.
TO FINISH 18 - MTO ROCKS
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O
n March 2nd 2014, Glenn Freemantle stepped
up to the stage to collect an Oscar wearing a Garmtec MTO suit designed by Purple Menswear. Paul, from purple explains how it all came about. “Glenn has been a customer of Purple Menswear for many years so when he came into my shop asking if we could design him a suit for the Oscars we jumped at the opportunity. The trouble was we only had 3 weeks to do it in! Glenn chose the blue REDA cloth for his DJ because he wanted to stand slightly out from the crowd. He also wanted a double breasted jacket cut short on the length. The jacket buttons were covered in black satin to match the lapels. The trousers were tapered to a 17cm cuff giving the whole suit a very fitted feel. When we see the photos it makes us enormously proud to think that we made it for him�
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SIGN UP
TO THE TAILORING REVOLUTION
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I
I
t takes just four weeks to get up and running with the
Garmtec MTO solution. Simply contact us to arrange an initial appointment and we will visit your menswear store to discuss how the partnership would work. To get the ball rolling we would open an account for you and put your Master Models into production.
After our visit you will be fully capable of selling, designing and producing your own tailor made garments. If you would like to have your own label embroidered inside the garments, and your logo on the hangers then we can organise this during this set up period. Moving forward we will communicate seasonal cloth collections, or limited edition cloths and linings periodically.
Three weeks later we would be back in your shop training you and your staff to design, measure and put into production an order.
CONTACT DETAILS t. e.
0800 0439056 info@mandbt.co.uk
Garmtec 66 Waveney Road Harpenden Herts AL5 4QZ
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