Apple Case Study: Contemporary issues in business management

Key Themes

Thethreeimportantconcernsofcontemporarybusinessmanagementinclude,

Internationalization

Technological innovation

Sustainability

TEESSIDE UNIVERSITY (IBM)

Introduction

● Tesla is a multinational organization that provides various goods such as electric vehicles, solar panels, batteries for energy storage,andsoon. Moreatassignmenthelp

● Tesla uses a broad differentiation strategy for providingavarietyofgoods

● Tesla intends to accelerate the world's transition toward sustainable energy sources for mitigating the energy crisis in the contemporaryworld

● Tesla is intending to develop the electric car market and introduce new and innovative car models alongside provoking other competitorstogrow

TEESSIDE UNIVERSITY (IBM)

Tesla is an American automotive and clean energy organization headquarters in Austin, Texas

Internationalizationprocess

Tesla manages the internationalization process through its joint venture strategy for entry to new market spaces such that business is expanded at domestic, national, and international levels

TeslainitiatedacquisitionswithSolarCity (UnitedStates),Tencent(China), Panasonic(Japan),andGrohmann (Germany)

ThepartnershipprocessofTeslaboostedtheenergy transformationaspectsofthebusinessasdifferent organizationsimprovedtheirglobalpresenceaswellas supportedTesla'sproduction.

TEESSIDE UNIVERSITY (IBM)

Why China?

Enlarge Demography

Chinahasapopulationof1.41billionfortheyear2020whichtends tobethelargestpopulationforanationwithahugemarket segmenttobetargeted(Textor,2022).

Socialist market economy

Chinahasasocialistmarketeconomystrategythatassuresguaranteed contributiontobusinessprofittodistinctfirmsirrespectiveoftheir role,therebyTeslawouldfindcontinuousbusiness.

Largest EV market in Asia

ChinaisAsia'slargestEVmarketinelectro-mobilityassuring16%of themarketsharethatwouldprovideTeslatheoptimalbasetoexpand andgrowbusinessinAsia(Statista,2022). TEESSIDE

Technological and innovation aspects

How Tesla is managing with contemporary technologies?

AI-Technology

• A dual-chip system is used in EVs for better safety and performance

Autonomous algorithm

• The neutral net planner is utilized for managing car routes and trajectories to improve the automated driving system.

TEESSIDE UNIVERSITY (IBM)

Robotic Technology

• Dojo advanced supercomputer and neural network is used for empowering autopilot mode forEVs

Digital marketing technology

• Tesla utilizes digital media and a word-ofmouth strategy for managing optimized marketing

Future Step

• Initiative to partner with Herrenknecht (Germany) to develop hyperloop as shown at writemyresearc hpaper

Research and Development

1. Tesla is continuing its research in the management of hyperloops to enhance means of transportation for a futuristic concern

2. Tesla is looking forward to partnering with Herrenknecht as it can help Tesla in making tunnelsforhyperloops

3. Tesla is working with SolarCity to utilize solar panel roofs on EVs for developing batterystorage.

Sustainability concerns

Autopilot mode

The autopilot mode of Tesla EVs assure 10times safer driving than manual operations increase product line solution forbetteradaptation

Diversification strategy

Tesla's adherence to a consumer-based pricing strategy with quality products has increased sales from 5000 vehicles in 2012 to 76,000 vehiclesin2016andisgrowingfurther Tesla's product diversification strategy has managed business continuity for the firm even inthecasewhenthedemandforEVsisless

Consumer based

pricing strategy

Sustainability concerns

Tesla’s Model 3 assures a basic EV product increase demand and growth of the EV market transiting the automotive industry toward sustainability

Emissions are reduced with Tesla EVs ensuring environment-friendly goods with classic contemporary styles

Tesla's global market share is 14% for the year 2022 which assures the opportunity for the firm in increasingbrandsales.

Recommendations

Tesla should develop its pricing approach assuring a product-based pricing strategy for enhancing the profit margin of the firm

Tesla should research further in hyperloop and other conventional energy goods such that diversified production increases business continuity

Tesla is recommended to apply a committed expert strategy for increasing the performance of its employeestobetterutilizeadvancedtechnologies

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References

Flehantova, A., & Redka, O. (2021). Innovation is the main driver for the future economic growth of the company(onTesla,Inc.Example).

Ma, J., Hou,Y.,Wang, Z., &Yang,W. (2021). Pricing strategy and coordination of automobile manufacturers based on government intervention and carbon emission reduction. Energy Policy, 148,111919.

Statista.com. (2022). Topic: Electric vehicle market in the Asia-Pacific region. Retrieved 22 June 2022, from https://www.statista.com/topics/5654/electricvehicles-in-asia-pacific/

Textor, C. (2022). China: total population 1980-2024 | Statista. Retrieved 22 June 2022, from https://www.statista.com/statistics/263765/total-populationof-china/