IZZE Ad Pitch
Mallory Isermann
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Objectives
The objective is to utilize vibrant colors to enhance the design while also attracting the attention of both mothers and teenagers. Additionally, integrating a healthy concept assures mothers of its health benefits compared to soda, while younger audiences are enticed by its delicious taste. This dual strategy aims to appeal to a wide range of consumers, ensuring broad market acceptance and sustained engagement.
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Audience
My primary target demographic comprises older adolescents and mothers, individuals typically ranging from the ages of 16 to 35.
However, I also aim to capture the attention of younger children through vibrant colors and engaging visuals, encouraging them to express interest in the product and, in turn, prompt discussions with their mothers or guardians regarding its acquisition.
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Creative strategy
My primary approach revolves around infusing a delightful and vibrant ambiance, blending elements of amusement and vividness to create a distinctive and engaging experience. Emphasizing the incorporation of real fruit, my aim is to underscore the product's authenticity and healthiness, appealing to consumers who value both flavor and nutritional benefits.
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Billboard Example
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B&W Newspaper Ad
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Magazine Ad
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Mobile Ads
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Internet Banner Examples
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