BRANDING DESIGNER LABEL BY NEHA GARUDA

BRANDING PROJECT

A western wear label by designer Neha Garuda (Key words #bright #fashion forward #sustainable #young #trendy)

Price Range INR25,000/- to 75,000/-

Brand concept note: The ready to wear labels is consisting of the various features such as the kind of outfits included in terms of style and convenience. Fashion is assumed to be of high future-forward trend. The current biggest trend to be kept in mind is sustainability but the bright color included especially for youngsters to go with the fashion 2021.

The quality being of a kind as per the standards of the high fashion label by Designer Neha Garuda.

The characteristics: the ready-to-wear, streetwear, mass market, etc.

TYPOGRAPHY: HP SIMPLIFIED REASON: To be chosen because of the simplicity focused on the outfit ranged. This font indicates the style and taste.

Color: Bright green to indicate the young trend and style. This to match with the brand taste as ready to wear. Also, the green color indicates a sign of sustainability, and green fashion is the future of fashion trends.

L O G O

M O N O G R A M

Competitors in the same range : 1. Forever 21: The most trending online brand for men and women.

2. H & M: Fast fashion and trendy at reasonable prices for consumers.

3. Van Heusen: Ranging Van Huesen t-shirts, trousers, etc.

4. Benetton: Global brand based in Italy with branches in India.

5. Levi’s: One of the most famous denim wear brands.

6. GAP: American worldwide clothing and accessories store.

7. Zara: Ready to wear brand with trend and style for generations.

8. Kazo: Premium high street western wear brand offering latest trends.

9. Koovs: Online Indian shopping site with exclusive capsule collections.

10. AND: Western wear trendiest fashion outfit collection especially for women.

Brand Story for Campaign Shoot: The Shoot is to be created in such a way it depicts the mood of near to nature i.e sustainability. This includes an outdoor shoot indicating the way one can be close to oneself and its surrounding. This gives an urge inside to be grown to crave for the ready-to-wear western label by the Designer. The urge is created by the campaign which will make the audience feel about nature, the environment, and our surroundings which we often ignore. This outfit collection will make us closer to ourselves and where we belong!

LOCATIONS PHOTOGRAPHY PROPS

WHOLE

SS 21 LOOK

LOOKBOOK

LOOKBOARD REFRENCES

ULTIMATE LOOK