Fall 2024 Senior Graphic Design Portfolio

port folio.

01

INDEED PLANS BOOK NSAC art direction editorial + layout

designing with strategy for award-winning campaign plans book.

Design a 12-page plans book for a national client, Indeed. This book remains on-brand, has a cohesive layout and is able to represent indepth research and effective marketing strategies to summarize a year long campaign. This plans book was designed for the American Advertising Federation (AAF) National Student Advertising Competition (NSAC).

My primary responsibility on the JWU ad team was serving as the lead designer for the plans book. This plans book aimed to effectively convey the integrated marketing campaign titled the ‘Make Your Move’ campaign. I focused on creating a thoughtful layout featuring clean typographic hierarchy, following Indeed’s brand style guide, complemented by infographics and charts to clearly communicate the overall message of the campaign.

Competing against several other very talented colleges, the 2023 JWU advertising team won first place at the district competition, and placed 15th overall in the entire country.

02

GARDEN GNOME WEATHER APP mobile app design

be prepared for the weather gnome matter what!

The objective of this project was to design a mobile weather app specifically targeting avid gardeners. The app’s design and features were crafted to meet the unique needs of this audience, providing relevant weather information to support gardening activities.

To ensure familiarity and ease of use, research was conducted on existing weather apps. This helped in identifying common icons and establishing a content hierarchy, allowing the app to maintain consistency with user expectations while offering a customized experience.

The fonts selected for this project create a simple, uncluttered layout that complements the illustrated gnomes I drew in Procreate. The color palette is minimal and restrained, aligning with the type of weather being reported in a simple way.

The layout was designed in Figma, and the app was developed using HTML, CSS, and jQuery, which enabled access to local weather data.

03

LOUISVILLE GOLF COLLECTIVE brand identity

creating a brand identity from scratch from concept all the way to the 18th hole.

The Louisville Golf Collective & Craft Brewery blends two Louisville favorites: golf and craft beer.

Inspired by the city’s bourbon-making tradition, the brand offers a space for guests to enjoy a round of golf paired with locally brewed drinks.

The brand’s identity centers around a rich green color palette, evoking the golf course while maintaining a modern, simplistic aesthetic. The logo cleverly integrates a golf club and a bourbon barrel, creating a sleek and memorable design that ties the concept together.

From concept to execution, I developed a cohesive identity, including a versatile logo system and assets for print, social media, merchandise, uniforms, and a vehicle wrap. This project celebrates Louisville’s culture while delivering a polished and modern brand experience.

Logo System and Brand Identity Package Stationary

GOLF COLLECTIVE

GOLF COLLECTIVE

GOLF COLLECTIVE

GOLF COLLECTIVE

&

GOLF COLLECTIVE

GOLF COLLECTIVE

Social Media Advertisements: LinkedIn, Snapchat, and Instagram Search

Louisville Golf Collective 5,439 followers 2d · We are looking for dedicated and motivated individuals who are eager to gain industry experience in the brewing and golfing industry as Brew Masters! Call or contact us from our website to learn more!

Careers at Louisville Golf Collective & Craft Brewery louisvillegolfcollective.com

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Vehicle Wrap Golf Tournament Event Poster

Golf Bag

Hat & Visor

Lanyard

Company Uniforms

04

GROW PETS MARKETING WEBSITE web design

design and code a single page long scrolling website to help a brand grow and thrive.

This website design elevates an inexpensive dollar store product into an upscale brand experience.

I focused on “grow creatures,” which expand 800x their original size in water, and rebranded the concept, targeting younger children by creating a new logo and new fonts. The landing page features a dynamic, responsive layout with multiple sections on a single long-scrolling page.

The design process included selecting the product, conducting research, developing wireframes and mockups, and building the site from scratch using HTML, CSS, and JavaScript.

05

DUQUETTE FAMILY EYE CARE RE-DESIGN brand identity

give an existing company a new vision: a fresh look and brand feel.

Duquette Family Eye Care Inc., located in North Smithfield, RI, is an established eye care provider.

To refresh their brand, I conducted research to better understand their presence in both digital and print spaces.

The goal for the new branding was to reflect the company’s values, while updating the color palette to various shades of blue to evoke a sense of “clarity” and create a calm, professional atmosphere associated with a doctor’s office.

This brand is applied across an identity package, a redesigned mobile website, through print collateral, and an Instagram ad.

Logo System 1 Primary

2 Secondary

1 Icon

DUQUETTE FAMILY

eye care inc.

DUQUETTE FAMILY

eye care inc.

DUQUETTE FAMILY

eye care inc.

Instagram Ad Brand Identity Package & Instagram Ad

Billboard Advertisement

Poster Advertisement

Postcard Advertisement

Mobile Website

06

H20 PAL

mobile app design

making a splash with simplicity: a clean, streamlined water-tracking app.

The goal of this project was to design a wellness app with a simple user experience, incorporating multiple flows to anticipate various user actions..

The research for this project was extensive, ranging from downloading and using existing water apps to gain more an idea of what the competition are doing.

The layout was designed in Figma and prototyped based on certain user flows, for example, onboarding, accessing user profile, and accessing user stats.

This project also has a logo animation made in Adobe After Effects, that the user can see at the first screen when they open the app.

ONBOARDING PROCESS

USER PROFILE & STATS

07

COLLETTE TRAVEL INTERNSHIP editorial + layout

learning about the world of travel through design.

During my internship at Collette in the summer of 2024, I gained valuable skills that extended beyond design. I learned how to navigate and thrive in a professional corporate environment as a graphic designer.

Working within an established brand allowed me to contribute to various projects across both print and digital media with ease. I designed digital web banners for vendors and partnerships, created large print posters, and developed flyers and social media posts.

Additionally, I assisted in the design of other marketing materials as needed, further honing my ability to adapt and respond to the dynamic demands of a corporate setting.

PALMOREX DISPLAY DIGITAL BANNERS: THE 2024 EXOTICS CAMPAIGN TARGETING SMALL GROUP TOURS

SOCIAL MEDIA POST COLLECTION: INSTAGRAM, LINKEDIN, TRAVEL ADVISORY NETWORK THIS

VS

THAT

CANADA & ALASKA TOUR POSTER

3 TOUR POSTER

VIRTUOSO & CARP LEADERBOARD DIGITAL BANNER ADVERTISEMENTS

INTERNAL NET-PRESENTER SLIDES FOR THE 2024 EXOTICS CAMPAIGN

AAA FLYER

PICKELBALL DIGITAL BANNERS

08

MARKETING COLLATERAL FOR TIDE national student advertising competition

designing with purpose: crafting impactful marketing materials to drive home the importance of cold water.

For the second consecutive year, I participated in the NSAC as part of JWU’s student-run agency, collaborating with a talented team of designers and marketing students to create and oversee the design of diverse marketing materials for our campaign promoting Procter & Gamble’s Tide, Turn to Cold initiative.

My role in this campaign involved not only leading the UI design for the campaign microsite but also actively contributing to the overall message strategy and creative advertising executions.

This experience provided valuable collaboration across disciplines, enhancing both the visual and strategic aspects of the campaign.

Competing against several other very talented colleges, the 2024 JWU advertising team placed second at districts.

COST

IMPRESSIONS

COST

COMMUNICATION

300,000,000

$2,000,000

NBC

66,666,667

$2,000,000

Clothing Labels

12,500,000

1,250,000

ABC

47,619,048

$2,000,000

Energy Bills

480,000,000

$50,000

FOX

47,619,048

$2,000,000

Weather Channel App.

Weather Channel App

50,000,000

$625,000

CBS

47,619,048

$2,000,000

SOCIAL MEDIA & INFLUENCERS YouTube

YouTube

391,134,289

$6,000,000

TikTok

300,000,000

$3,000,000

Instagram

307,988,450

$3,200,000

Spotify

375,000,000

$1,500,000

Facebook

150,000,000

$1,500,000

Influencers

60,075,000

$25,000

TRADITIONAL MEDIA/CHANNELS

SOCIAL MEDIA/INFLEUNCERS

NUDGES

IMPRESSIONS Washing Machine Cold Water Icon

NUDGE STRATEGY Washing Machine Labels Clothing Labels Energy Reports

ESPN

50,000,000

$1,500,000

College Football

85,714,286

$6,000,000

PBS Kids

23,333,333

$700,000

Unimás

16,666,667

$700,000

Univision

16,666,667

$700,000

Roku/FAST

122,025,625

$2,000,000

Canadian TV

50,000,000

$1,500,000

Tik Tok Instagram Spotify Facebook Influencers

ENGAGEMENT STRATEGY New Year’s 2025 Earth Day Coolest College Contest The Coolest Runs

REGIONAL STRATEGY

REGIONAL STRATEGY DOOH

New Year’s 2025

250,000,000

$2,500,000

Earth Day

280,933,888

$2,000,000

Coolest College Contest

150,000,000

The Coolest Runs

2,500,000

Microsite

2,500,00

Water Bottles

Netflix

125,000,000

$6,000,000

HBO Max

66,666,667

$3,000,000

Hulu

93,750,000

$3,000,000

Disney+

60,000,000

$3,000,000

Prime Video

96,774,194

$3,000,000

YouTube TV

214,285,714

$3,000,000

Production

––

$875,000

––

$1,100,000

4,636,538,590

75,000,000

$2,000,000 $225,000 $30,000

STREAMING

ENGAGEMENT STRATEGY

Microsite

Cool Babes Newborn Kits In-Store Signage

TRADITIONAL MEDIA NBC ABC FOX CBS ESPN PBS Kids Unimás Univision Roku/FAST

DOOH

250,000,000

$2,000,000

Contingency

Water Bottles

4,000,000

$1,000,000

TOTAL IMPRESSIONS

Cool Babes Newborn Kits

15,000,000

$1,500,000

In-Store Signage

15,000,000

$400,000

STREAMING Netflix HBO Max Hulu Disney +

THINK

FEEL

DO

Prime Video YouTube TV

OCTOBER

NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER

09

COUNTRY SOLE

logo design + editorial

building a brand from the ground up: laying the foundation with just one logo.

Country Sole is a western attire brand that focuses on all things country, especially boots.

It originated as part of a brand trends project, where I created a fictional brand and applied it to various logo trends to demonstrate design flexibility.

I decided to build on the playful, whimsical style of an ‘80s/’90s Memphis-inspired logo while maintaining simplicity. Using this logo, I created an engaging tri-fold brochure that features a unique physical element, with two pages cut out in the shape of a boot. Additionally, I designed a website layout that includes a homepage, an about page, and a storefront page.

Throughout the project, I developed a brand voice and aesthetic that capture a lively spirit, reflected in the brand assets across logo design from print to web.

80’s/90’s Memphis

Adaptive

S

sole u

ARKANSAS

nt

ry s o 2 013

i

r

e

st

y

w

AU S T I N, T X

c

ntr u o COUNTRY

e

E S T.

e r n at t

EST. 2013

western attire

Simplistic

TEXAS

Vintage

Handwritten

le

co

Badge

OAKLAHOMA

S

S

SOLE TEXAS

W E S T E R N AT T I R E

Integrated Negative Space

TEXAS

TEXAS

Brochure

Website Mockups

10

JWU COMMUNITY STANDARDS & CONDUCT logo design + editorial

developing an AI-powered brand identity for a JWU annual campaign event.

Working as part of a team, my partner and I were tasked with designing and developing a campaign for Johnson & Wales Community Standards & Conduct with the theme Generative AI. Our team had full creative freedom to create a logo and additional brand assets for the event.

In collaboration with the client, we navigated each phase of the design process, presenting concepts and revisions for the logo, posters, and postcards. This project provided handson experience with real client feedback, as we managed deliverable updates and communicated through Basecamp while tracking individual progress using Harvest Invoice.

My role included assisting with the logo and icon design, character design, sticker design, poster design, layout, and postcard design. Additionally, I cut out the stickers using the Cricut machine and hand-cut the postcards and “Meet the Designer” flyers for the event

IT

E

AI

RESPO

IB

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LY

24

J WU

20

DA

I N TEG R

Y

Y

OF

NS

A.I SAYS HI

11

MARSHALL BUILDING & REMODELING editorial + layout

raising the roof on marketing: designing collateral to help support a local RI company.

In the summer of 2023, I interned at a local Rhode Island company, Marshall Building & Remodeling, where I contributed to the design of various marketing materials. This role provided hands-on experience in applying and adapting brand guidelines across different projects.

Most assignments required a close alignment with the company’s brand standards. However, some projects granted me full creative freedom, allowing me to explore unique design approaches and refine my creative skills.

Under the guidance of the marketing coordinator, I developed a range of materials, including postcards, rack cards, print advertisements, and social media ads. This experience broadened my understanding of effective marketing collateral across both print and digital platforms.

Post Cards

Rack Card

RI Monthly Advertisement

Post Cards

Stickers for the Restore Crescent Park Carousel Event

Providence Performing Arts Center Advertisements

Instagram Post & Story Advertisements

12

SAVE THE BEES brand identity + web design

creating a hive of support: designing a buzz-worthy long-scrolling website I had the opportunity to collaborate with a Brown University student to bring their startup, “Save the Bees,” to life through web design. My primary task was to design an engaging, long-scrolling website aimed at capturing the interest of government officials to secure grants and access to military land for creating new honeybee hives and supporting bee repopulation.

The project followed an accelerated timeline, moving quickly through each phase with regular client updates to ensure alignment and progress.

This fast-tracked approach required close communication and a clear vision to maintain momentum and stay on schedule.

We began with a logo and brand style scape, moved on to wireframes, and created full mockups with finalized content before building the site on WordPress with Elementor. The finished website was then handed over to the client, ready to support their launch.

ve

ke

ep

a

li

S

ES

Save The

T HE B E VE A

the buzz

thank you.