Malachi Bray Branding & Marketing Portfolio

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How will the brand guidelines be used?

Are the guidelines short and easy to implement?

Do the guidelines have a balance of structure and flexibility?

Are the guidelines scalable?

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Logo Treatments

What not to do

The Logo Spacing

The Brand Colors

Brand Typography

Types of Grids/ Layouts

The Brand Imagery

This may include stacked, horizontal, small and large versions. It may also different color variations and backgrounds.

Treatments such as logo rotation, embossing, color variation and glow effects are examples of what we should avoid.

Giving a space around the logo helps us to get maximum impact. Scalable unit that can be used in many scenarios.

Supply PANTONE, CMYK, RGB and Hexodeicmal values of the primary brand colors. Consider complementary colors too.

You may give examples of header fonts, secondary fonts and body fonts along with leading and tracking properties.

Any graphic and linear elements that are associated with the brand may require certain margins in order to maintain consistency.

Giving examples of styles of imagery is crucial to maintaining brand consistency too. Remember to allow flexibility for brand evolution.

Visual Identity

The visual identity can’t even begin without knowing the background of the brand and where it intends to go. Giving the brand a personality and beliefs makes it more memorable and approachable to clients.

These are all the elements that we will use to express what our brand is about, and what it stands for. Outlining these in the guidelines is absolutely necessary if we want to achieve consistency within our brand.

branding guidelines

Strategy Having a strong brand tone that is expressed primarily within written media needs to be outlined to coincide with all of the visual material.

Brand Tone

Brand Personality

Market Positioning

The Brand Beliefs

Our personality might be professional, or it might be laid back. Personality will help make the brand memorable and approachable.

This will be our measure into our brand’s success. Knowing where you want to be in terms of brand evolution gives our brand a goal.

Having beliefs that work alongside your brand personality and market position humanises and builds company character.

Copy Writing Tone

Social Media Tone

This covers all copy, including websites, advertisements, and collateral.

Keeping tone is crucial in increasingly important social media sites like IG.

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