KENYA'S EXPORT PRODUCTS CATALOGUE by MakeItKenya

Kenya ProductS Catalogue & List exporters

www.brand.ke KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

Inspiring Global Trade

PASSIONATE

ABOUT US

about the Kenyan brand

INNOVATIVE Creativite and resilience

Export Promotion Council and Brand Kenya Board merged to form Kenya Export Promotion and Branding Agency. Kenya Export Promotion and Branding Agency is a state corporation

ENERGETIC

VALUES

Willingness to work as a team

that offers integrated solutions for all trade promotion and nation branding activities for Kenya, covering local, regional and international

COLLABORATIVE

engagements.

Building impact driven team

OUR VISION

CUSTOMER CENTRIC

To Transform Kenya into a Top Global Brand

OUR MISSION Brand Kenya, Export Kenyan, Build Kenya

OUR BRANDS

The willingness to support our existing and emerging exporters.

OUR SERVICES 8

Export Trade Information Services

Advocacy and Trade Policy Facilitation

Market Intelligence

International Market Development and Promotion

Enterprise and Product Development

Market Research & Surveys

1st & 16th Floors, Anniversary Towers, University Way P. O. Box 40247 – 00100 GPO Nairobi Kenya. Tel. + 254 20 222 85 34-8 Cellphone: +254722 205 875 | +254734 228 534

Chiefexe@brand.ke

www.brand.ke

4th floor, NHIF Building, Upper hill P.O. Box 40500 - 00100 Nairobi, Kenya Tel: +254 (20) 271 523 6/7

FACTS ABOUT KENYA AREA 582650 sq Km

ARABLE LAND 52,000 sq Km

WATER SURFACE 11,230 sq Km

POPULATION 51.12M

OFFICIAL LANGUAGE English

AGE STRUCTURE 0-14 years: 40.02% 15-35 years: 35% 36-64 years: 21.98% 65 years and over: 3%

POLITICAL SYSTEM Devolved State with Democracy, 47 counties.

Multiparty

Kenya lies on the equator with climate ranging from tropical to temperate (10° to 40°c).

GDP (2020) US$ 98.84B FDI Inflows (2018) US$ 717B GDP Growth (2021) 5% Source: (IMF & World Bank) FDI Growth (2019- 2020) Source: (IMF & World Bank) -46.5%

Average GDP Per Capita(2020) US$ 1,838

Average Exchange Rate US$ 1 - KES 110

Source: World Bank, UNCTAD, KNBS

KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

A common market spanning half of Africa A step towards a continental free trade area

Libya

Countries 26 Population 625 Million Total GDP $ 1 trillion Aim Boost Trade Between African countries

Egypt Eritrea Eritrea

Sudan

COMESA + EAC

Djibouti Djibouti

Uganda Kenya Rwanda Burundi South Sudan

Ethiopia

SADC + EAC

COMESA + SADC Tanzania D. R. Congo Angola Zambia Malawi Zimbabwe Namibia Botswana Swaziland Madagascar Mozambique South Lesotho Africa

Seychelles

Comoros Mauritius

Tripartite Free Trade Area Links 3 regional blocs SADC

EAC East African Community

COMESA Common Market of East and Southern Africa

South African Development Community

Intra-regional trade as a share of region’s total exports

11%

21%

70%

50%

Africa

Latin America/ Caribbean

Europe

Developing Asia

Source: UNCTAD

TABLE OF CONTENTS TABLE OF CONTENTS �� 5 UNIQUE PRODUCTS FROM KENYA �� 6 KENYA TEA ��7 PROCEDURES AND DOCUMENTATION FOR SOURCING TEA FROM KENYA �� 8 LICENSING AND REGISTRATION FEES �� 11 LICENSING AND REGISTRATION FEES �� 11 PROCEDURES AND DOCUMENTATION FOR SOURCING TEA FROM KENYA ��13

KENYA MEAT �� 13 HORTICULTURE �� 14 KENYA VEGETABLES ��15 KENYA FRUITS ��15 KENYA FLOWERS ��15 Key Agencies and list of Exporters ��15 GUAVA (PSIDIUM GUAJAVA) ��16 A...LEGAL DOCUMENTATION AND LICENSING REQUIREMENTS �� 17 B...EXPORT DOCUMENTATION �� 17 C... PROCEDURE FOR REGISTRATION OF KEPHIS PHYTOSANITARY CERTIFICATION ��18 D: BUSINESS INFRASTRUCTURE ��19 Export Marketing Channels for Horticultural Produce ��19 Key Agencies and list of Exporters �� 20

KENYA PYRETHRUM ��20 THE COFFEE GRADES ARE �� 21 KENYA COFFEE �� 21 Key Agencies and list of Coffee Exporters �� 22 PROCEDURES AND DOCUMENTATION FOR SOURCING COFFEE FROM KENYA �� 22

KENYA FISH �� 23 PROCEDURES AND DOCUMENTATION FOR SOURCING FISH FROM KENYA �� 24 GUIDELINES FOR EXPORT FROM KENYA �� 25

KENYA SISAL �� 26

KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

LEADING EXPORT PRODUCTS FROM KENYA

Tea: Black Packaged Teas of less than 5Kgs; Green teas; Purple Teas and White Teas)

Coffee Green and Roasted Coffees

Fruits Pineapples, Guavas and Mangoes

Vegetables

Cut Flowers Roses and Carnation

Meat and Meat Products Goat Meat, Sheep and Mutton

Delicatessen Bacon, Ham, Sausages

Fish and Fish Products (Marine and Aquatic): Whole Fish, Fish Fillets and Tuna Loins

Tobacco and Tobacco Products

Textiles and Apparel: Men’s Trousers and Shorts of Cotton; Women’s Trousers and shorts of Cotton)

Sisal Fibre

Natural Pesticides Pyrethrum extracts and pyrethrin

Transport and Communication: Shipping, Port Services, Transport Corridor, Transshipment

Manpower and Technical Personnel Engineers, IT Experts, Medical Personnel and Nurses; Plant Operators and Financial Experts

KENYA TEA

22% Kenya’s Share of Global CTC Teas Export.

Kenya is the leading exporter of black CTC teas in the world accounting for about 22% of global exports. Kenya exports tea to the entire world major markets being the European Un-ion, United State of America,Middle East, Africa and Asia. Tea is grown on the Kenyan highlands (1500m-2700m), with alluvial soils, giving it a unique quality and taste. Over 90% of Kenya’s tea is manufactured using Cut, Tear and Curl (CTC) method to ensure maximum cuppage per unit weight. Other high value teas available are from the Specialty tea sector and include orthodox (leaf) purple, white, yellow, green and red teas. Kenya Tea is Natural, Fresh and Premium because it has; 1.

No pesticides or agro-chemicals

High husbandry practices and selection of high-quality varieties

Skillful processing practices - No additives, preservatives, or artificial coloring leading to realization of highest quality

Efficient Marketing Infrastructure

Grown in favourable weather and available all year

Market Compliance-Adherence to Global Standards (ISO 22000, HACCP, ETP, Fair Trade and Rain Forest Alliance

The quality of Kenya tea is maintained through the fine plucking of two leaves and a bud and continuous research in the best manufacturing practices. All the factories operate within the Quality Management System (QMS) & Food Safety Management System (FSMS) providing assurance to consumers worldwide.

KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

PROCEDURES AND DOCUMENTATION FOR SOURCING TEA FROM KENYA h)

The following are the requirements that must be fulfilled;

A. LEGAL DOCUMENTATION 1.

Register a company name and obtain the Certificate of Incorporation from the Registrar of Companies, Attorney General’s office. Obtain a PIN Number from the Customs and Excise Department (on the submission of copies of 1 above).

Every prospective buyer is required by law to register with the Agriculture, & Food Authority (AFA)- Tea Directorate (previously Tea Board of Kenya) whose requirement for registration are as follows: a)

Apply to the Authority for registration or renewal of their registration using Form AFA\TD\J1 (First Schedule of the Crops (Tea) Regulations 2020);

Pay Ksh.20,000 for new applicants and Ksh.10,000 for renewals;

Provide a business plan detailing the nature and viability of business venture and outlining the following: Proposal to undertake value addition;

ii.

Creation of new market linkages;

iii.

Creation of employment opportunities; and

iv.

Technology transfer.

Provide evidence of suitable premises for value addition;

Demonstrate availability of equipment for the tea buyer or exporter to undertake tea value addition;

Demonstrate that it has sufficient knowledge, experience and capacity to conduct tea buying/ exporting business and persons to be engaged as chief executive officer or other senior position possess sufficient knowledge, management experience and capacity.

Be a company incorporated in Kenya under the Company’s Act.

Provide a valid tax compliance certificate.

The Authority shall issue the applicant with a registration certificate for buyer/exporter using Form AFA\TD\J2 (First Schedule).

A buyer or exporter who diverts tea bought at the auction to the local market shall produce evidence of duty and value added tax payment to the Kenya Revenue Authority, where due.

A tea buyer/exporter shall: -

B. REQUIREMENTS RELATED TO TEA TRADE (BUYER MEMBER) After the fulfilment of the above basic legal requirements, the following are mandatory for Tea Buyer Member;

Provide a copy of the CR 12.

a) Conduct its business honestly, fairly, with integrity and professional skills appropriate to the nature and scale of activity.

Comply with the provisions of the Crops Act, (Tea Industry) Regulations, 2020 and any other relevant law.

Value add at least forty percent (40%) of their annual Kenya tea exports (except tea extracts, tea aroma, tea oils, tea byproducts and specialty teas) as follows: i.

Global Business Forum - Africa 2021. 8 Buyers/exporters registered before the coming into effect of the regulations shall value add at least 5% of their annual Kenyan tea exports annually to gradually comply with the requirement within 8 years.

ii.

Buyers/exporters registered after the coming into effect of these regulations shall value add at least 10% of their annual Kenyan tea exports annually to gradually comply with the requirement within 4 years.

Comply with national tea standards and the Tea Industry Code of Practice KS: 2128 e)

Submit to the Authority prior to the auction a performance bond equivalent to 10% of the estimated value of the tea or teas they intend to buy at the auction in the form of a bank guarantee from a

licensed commercial bank within the meaning of the Banking Act in Kenya. The estimated value of tea or teas referred to shall be based on a three (3) month weighted average value of tea or teas the buyer has bid and won at the auction over a three-month period preceding the auction. j)

Forfeit to the seller the 10% performance bond if they fail to pay in full or collect the teas.

Pay in full (100%) the value of the tea bids they have won at the auction before collecting and/ or taking custody of the tea or teas.

Submit to the authority a return on quarterly basis indicating their level of compliance with the value addition requirements.

Declare all their tea exports with the Authority before export using Form AFA\TD\S(First Schedule).Ensure that all teas designated for export conform to Kenyan Standards on quality, food safety and hygiene, sanitary and phytosanitary regulations and maintain the relevant documents for inspection by the Authority. Comply with the relevant customs laws and regulations on transit-shipment of goods in handling transit teas and maintain the relevant documents for inspection by the Authority.

Ensure that the proceeds from the sale of tea are remitted to the tea factory limited company accounts within fourteen (14) days from the date of the auction less the agreed commissions for brokers.

Obtain an import/export Release Order from the Authority in Form AFA\TD\Y (First Schedule).

The remuneration paid to a tea broker by a tea buyer/exporter for services rendered not to exceed zero point five five percent (0.55%) of the gross sales by the broker.

A tea buyer/ exporter shall commence operations within one year from the date of issuance of the registration certificate failure to which the registration shall lapse.

All certificates of registration shall expire on the thirtieth day of June of each year.

An application for a renewal of certificate of registration shall be made at least one month prior to the expiry.

A buyer/exporter who fails to register their tea exports with the Authority may have their registration certificate revoked, altered or suspended.

m) Submit to the Authority a monthly return which

should include details of the teas bought in the previous month and the source and destination of such tea using Form AFA\TD\L1 (First Schedule) not later than the fourteenth day of each month.

10. Buying/exporting of tea in contravention of the regulations, failing to submit returns and giving false information is an offence. NOTE: In addition to the above requirements, all tea buyers/exporters should acquaint themselves with all the relevant provisions of the Crops Act, 2013 and Crops (Tea Industry) Regulations, 2020 to ensure compliance. For the buyer to be permitted to buy tea at the Auction, they must also register with the East Africa Tea Trade

KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

and value by buyers and/or their overseas principles.

Association (EATTA), a registered Auction Organiser, to purchase teas at the Mombasa Auction.

The broker also values the tea tasted based on his perception of market forces and sets a reserve price.

EATTA requirements for registration are as follows;

Duly completed Application Form for Membership

Submit letters from a proposer and a seconder who is registered buyer members. (These must be buyer members who have been active for at least 3 years.

A Member can propose/second a maximum of six new members).

Tea Warehouse Members: - These are members who keep physical custody of the tea so as to safe guard the interests of both the producer and buyer. They are also responsible for palletising containerization, documenting, transporting and loading teas into the vessels.

Producer Member: - These are members who grow and processes/manufacturers tea. These could also be managing agents of growers as for the case of KTDA

Packer Members: - These are members who buy tea from buyer and pack them into retail consumer packages.

Associate Members: - These are the newly registered buyer members (especially in the first year of registration) who occasionally buy tea from the auction.

Bank requirements:

Submit a letter of recommendation from the bank. (For the case of broker members, bankers guarantee is required therefore making Kenyan tea brokers guaranteed brokers). Familiarization with the tea trade. The prospective applicant is required to visit any tea Broker in the management committee for familiarization interviews.

The tea broker will thereafter append their signatures on the application form Payment of entrance fee and annual subscription.

Attach to the duly completed forms the copies of Certificate of Incorporation/Registration and PIN Number.

C. TYPES OF MEMBERSHIP 1. Buyer Member: - These are members who actively engage in buying of tea for export. The member have;

Voting rights

Get pre-auction samples

The right to a seat at the auction

2. Tea Brokers: – These are members who sell tea on behalf of the producer at the auction. Producers deliver their teas to appointed warehouses in Mombasa and advice their brokers as to which teas are to be sold in the auction. The producer also provides the broker with 4kg of tea samples per lot. The broker then prepares a catalogue giving specific details on every line or ‘lot’ (comprising 20, 40, 60 80 or 100 packages). The Brokers apportions and distributes samples to active buyers for tasting and assessing quality

NB. It is recommended that before one applies for membership, the following should have been done; •

Familiarize with the tea industry i.e. growing, processing, grades, tasting, valuing, tea trade, marketing, etc.

•

Must understand potential market and their characteristics as regards grades usually bought, tastes preferred, trading habits, etc.

•

Must have identified a prospective buyer who is ready to buy and has given the specification.

LICENSING AND REGISTRATION FEES A. LICENCING FEES

No 1.

PERSONS DEALING IN TEA

2. 3.

NEW APPLICANTS Amount US Dollars

RENEWAL FEES Amount US Dollars

Tea Manufacturing Licence

90.90 USD

68.80 USD

Management Agent

454.54 USD

227.27 USD

Buyers

181.81 USD

90.90 USD

Brokers

181.81 USD

90.90 USD

Warehouseman

181.81 USD

90.90 USD

Importers

181.81 USD

90.90 USD

Tea Auction

90.90 USD

Packers

45.45 USD

18.18 USD

Sources of Information 1. Crops Act; 2. AFA-Tea Directorate; 3. KRA; 4. EATTA

LICENSING AND REGISTRATION FEES NO

COMPANY

CONTACTS

CONTACT PERSON

Kenya Tea Packers (Ketepa)

P.0 BOX 57936 - 00200, NAIROBI info@Kaketepa.com

Mr. Jeremiah Mung’athia Head of Marketing imungathia@ketepa.com

Chai Trading Co. Ltd (Chai Gold)

P.0 BOX 93324 - 80100 MOMBASA info@chaitrading.com

Dr. Simon Gikanga: Managing Director sgikangaPchaitrading.com

KTDA MS LTD

P.O. Box 30213 — 00100 NAIROBI info©ktdateas.com

Mr. Francis Muthamia General Manager — Sales & Marketing fmuthamia@ktdateas.com

Karirana Tea Estates (Eden Tea)

P.0 BOX 39, LIMURU info@karirana.co.ke

Mr. Humprey Mwangi: Head of Marketing hmwangi@karirana.co.ke

Gold Crown Beverages (K) Ltd (Kericho Gold)

P.0 BOX 16453 MOMBASA info@ qoldcrown.co.ke

Mr. Samson Musembi: Head of Marketing samson.musembi@kerichogold.com

KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

Thika Clothing Mills in Thika, Kenya

KENYA MEAT AND MEAT PRODUCTS 13,764,938 Beef Cattle

4,573,871 Dairy Cattle

3,338,757 Camels

18,759,073 Sheep

25,684,489 Goats

Kenya has quality meat and meat products having a capacity of 13,764,938 beef cattle, 4,573,871 dairy cattle and crosses, 3,338,757 camels, 18,759,073 sheep and 25,684,489 goats. The country has adequate capacity both at national and county level to deliver effective veterinary services for the management of trade sensitive diseases. The Ministry of Agriculture, Livestock, Fisheries and Cooperatives is undertaking disease free zoning programs that support international trade certification requirements. This is implemented through private sector participation to ensure sustainability of national disease control program. The ports of exit for meat to the Middle East are Kilindini sea-port at Mombasa and Jomo Kenyatta International Airport in Nairobi. Kenya exports meat to the Middle East and within Africa. Middle East: United Arab Emirates, Oman, Saudi Arabia, Bahrain and Qatar Africa: Tanzania, Uganda, Rwanda, South Sudan, Sudan, Egypt, Democratic Republic of Congo, Ghana, Ethiopia, Nigeria, Ghana, Ivory Coast, Mali, Malawi and Somalia.

The main cattle and small stock export slaughterhouses which export to Middle East include the following.

West with a daily capacity of 300 cattle and 1,000 small stocks Choice Meats Export Slaughterhouse in Nairobi/Kahawa which slaughters 200 cattle, 500 small stock per day.

Quality Meat Packers Export Slaughterhouse in Ruai- Nairobi

Neema Livestock and Slaughtering Investment Ltd export slaughterhouse with capacity of 200 cattle and 500 small stock per day.

Kenmeat (EPZ) Export Slaughterhouse is a new constructed export slaughter house with a capacity of 400 cattle and 1,000 small stock.

During festive seasons in the Middle East the country is capable of exporting 50,000 live sheep and 250,000 live goats from various ranched across the country.

PROCEDURES AND DOCUMENTATION FOR SOURCING TEA FROM KENYA The following requirements apply: 1.

Export Health Certificate: Director of from Veterinary Services under the State Department of Ministry of Livestock

Health Certificate: Every shipment will be accompanied by a health certificate

Certificate of Origin: Every shipment will be accompanied by a Certificate of Origin from the Kenya Revenue Authority, Customs Department or Kenya Chamber of Commerce and Industry depending on the country of destination.

Importing country other requirements: The importing country may specify other requirements.

KEY AGENCY AND LIST OF EXPORTERS Ministry of Agriculture Livestock Fisheriesand Cooperatives State Department for Livestock P.O.Box 30028-00100NairobiKenya Cathedral Road,Nairobi E-mail:info@kilimo.go.ke Telephone:+254-20-2718870 Hotline: 0800724891 www.kilimo.go.ke

KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

HORTICULTURE The horticulture industry in Kenya continues to attract investors due to the solid infrastructure, favourable climate, global positioning of Kenya and productive workforce. It comprises large, medium and small-scale producers who have attained high management standards and have invested heavily in value addition through adoption of modern technology in production, precision farming and marketing. The farmers utilise modern technologies some of which includes drip irrigation, fertigation systems, greenhouse ventilation systems, net shading, fertilizer recycling systems to prevent wastage, use of wetlands for wastewater treatment, artificial lighting to increase day length for long day crops, and post-harvest handling facilities and techniques The Horticultural Crops Directorate and Kenya Plant Health Inspectorate Service ensure the country produces quality horticulture products that comply to international Phytosanitary Standards. Kenya is a major exporter of horticulture produce to the European Union,

United States of America, Russia, Australia, Asia and Africa. In addition, there are a number of initiatives to support Horticulture production and value addition. Through industry trade associations, the Fresh Produce Exporters Associations of Kenya, and Fresh Produce Consortium the producers assist each other in both technical and marketing aspects by disseminating technical information to farmers such standards specifications and in enforcing compliance. The airfreight infrastructure at Jomo Kenyatta International Airport (JKIA) is instrumental in facilitating high volume of export of fresh vegetables from Kenya. The Cargo Apron at JKIA has now been expanded to accommodate wide-bodied aircrafts at any one time with transit sheds equipped with state of the art cold rooms. The Mombasa Sea Port also provides facilities to export vegetables.

KENYA VEGETABLES

KENYA FLOWERS

The wide geographical and climatic diversity together with complementary irrigation have allowed production throughout the year of different types of Vegetables that target both domestic and export markets.

Flowers in Kenya are mainly grown around Lake Naivasha, Mt. Kenya, Nairobi, Thika, Kiambu, Athi River, Kitale, Nakuru, Kericho, Nyandarua, Transzoia, Uasin Gichu and Eastern Kenya.The main cut flowers grown in Kenya are roses, carnations, alstromeria, gypsophilla, lilies, eryngiums, arabicum, hypericum, statice, and a range of other summer flowers Certification bodies for industry codes of practice and other standards include Kenya Flower Council, Flowers &amp; Ornamentals Sustainability Standard (FOSS), KS 1758 and Global G.A.P., which have ensured quality production of flowers from Kenya and enhanced market access. Kenya is the lead exporter of roses to the European Union (EU) with a market share of about 38%. Approximately 50% of exported flowers are sold through the Dutch Auctions, although direct sales are growing. Kenya flowers are sold in more than 60 countries.

The vegetables grown in Kenya include Tomato, Cabbage, Kales, Garden Peas, French Beans, Spinach, Snow Peas, Carrots, Pepper, Snap Peas, Butternut, Broccoli, Runner Beans, Courgette, Cauliflower, Beetroots, Baby corn, Radish, Sweet Corn, Lettuce and Turnips. The Asia vegetables grown in Kenya include Eggplant, Dudhi, Okra, Karella, Tindori, Turia and Valore. The country also produces aromatic plants which include; Bulb Onions, Spring Onions, Coriander, Garlic, Long Cayenne, Bixa, Rosemary, Stevia, Lemongrass, Bullet Chilli, Parsley, Ginger, Chives, Leeks, Turmeric, Basil, Vanilla, Celery and Jatropha

KEY AGENCIES AND LIST OF EXPORTERS Kenya Flower Council Suite 12, 4th Floor, The Greenhouse Building, Adams Arcade, along Ngong Road Tel. No: +254 20 2439523 Mobile: +254 733 639 523 Email: info@kenyaflowercouncil.org Fresh Produce Exporters Association of Kenya New Rehema House, 4th Floor, Rhapta Road, Westlands P.O. Box 40312-00100 Nairobi Tel: +254 713 516 555 Email: info@fpeak.org

KENYA FRUITS The wide geographical and climatic diversity together with complementary irrigation have allowed production throughout the year of different types of fruits that target both domestic and export markets. The fruits grown in Kenya include Banana, Mango, Pineapple, Avocado, Watermelon, Pawpaw, Lime, Orange, Purple Passion, Yellow Pasion, Tree Tomato, Lemons, Guavas, Tangerine, Loquats, Pears, Grapefruit, Grapes, Plums, Sweet melon, Custard Apple, Strawberries, Apples, Thorn melon, Peaches, Pepino Melon and Jackfruit.

Fresh Produce Consortium- Kenya Plaza 2000, 3rd floor, Mombasa road, Nairobi – Kenya Tel: +254 722 408 210 / +254 715 333 555 Email: info@fpckenya.co.ke / ceo@ fpckenya.co.ke Horticulture Directorate Office Nairobi Horticultural Centre next to JKIA, P.O. Box 42601 - 00100 Telephone: 020-2088469, 020-2131560 Email: directorhcd@afa.go.ke Website: www.afa.go.ke

KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

GUAVA (PSIDIUM GUAJAVA) Types of Guava

Uses of Uses of Guava

Kenya has diverse types of guava varieties that differ in size, shape, weight and skin and flesh colour. The type of fruit is as varied as the regions they grow. Some varieties such as Pink Banana and the so called English Guava were introduced in the 1930s. Currently 10 varieties have been recommended for commercial production.

The fruit is usually eaten fresh, or used to make juice, wine, jam, fruit or vegetable salads, or sundried to make guava rolls. Kenya is promoting utilization of this fruit in homes, schools, hospitals, and commerciality in restaurants, hotels and for export. Guava fruit pulp is also used in ice-cream sorbets and yoghurt. Benefits of Guava Guava is classified as a super-fruit that contains high amounts of vitamin C that is a natural anti- inflammatory, antibacterial, antioxidant and anticancer nutrient. This fruit is also a good source of fiber. Although guavas originated in Central and South America this fruit was introduced in Kenya through bird migratory and later in the 1400s during trade and exploration.

TOP HEALTH BENEFITS OF GUAVA www.organicfacts.net

CANCER: Lycopene content reduces risk of prostate cancer and breast cancer

Vision: Intake improves eyesight

Degestion: Controls diarrhoea, treats gastroenteritis and promotes healthy bowel ovements

NUTRIENTS

Weight Loss: Helps loose weight without compromising the intake of nutrients

Skin: Improves texture of the skin and controls premature aging

Hormone levels: Helps thyroid gland to control hormone production and absorption

Blood Pressure: Reduces cholestral levels and high blood pressure

Brain: With vitamin B3 and B6 it increases brain function and sharpens focus

Diabetes: Regulates absorption of sugar in diabetecs

Dietary Fibre 22% Protein 5% Calories 3%

NUTRIENTS

VITAMINS

Healing: Prevents cold, viral infections and cures scurvy

Vitamin C 381% Vitamin A 12% Pantothenic Acid 5%

Potassium 12% Copper 11% Manganese 8%

A. LEGAL DOCUMENTATION AND LICENSING REQUIREMENTS To export horticultural products the following legal/ licenses are mandatory. 1.

A Certificate of Business Incorporation/Registration from the Registrar of Companies

Obtain an Export License from Agriculture Food Authority (AFA)-Horticultural Crops Directorate (HCD) (previously Horticultural Crops Development Authority (HCDA)) on the fulfillment of the following conditions;

Submit copies of Certificate of Incorporation/ Registration

Photocopy of your ID cards of all the Directors (passport or work permit if they are foreigners)

Packing facilities inspection report

Register the contract (between the producer & exporter) with the HCD indicating produce price, quantity & quality requirements

Company stamp and authorized signatory of the applicant

A Bank Account

Declaration of source of produce

If you are a grower, indicate the location of the land and the total acreage under production

If not, provide written contracts with farmers for supply of produce of a certain quality and standard, unless you are producing the export crop yourself.

You will also need to have or demonstrate access to:-

Packing facilities. (shed, grading hall, cold store, etc )

An adequate knowledge of quality standards for horticultural produce on the market (Good Agricultural Practices – GAP; Traceability; Maximum Residue Level – MRLs; Post Harvest Handling procedures, KEBS etc.)

Documentary evidence from your overseas client, that you are ready to start an export business e.g. an order from the client, or agreement to start business etc.

Export Licence fees payable to the Horticultural Crops Directorate:

Export License fees

New/Renewal forms are obtained in the AFA Website HCD Section.

NB: HCD can avail guidelines on how to construct a hygienic collection shed and pack house.

B. EXPORT DOCUMENTATION Every consignment of horticultural products requires the following documents that are mandatory: 1.

Phytosanitary Certificate (from Kenya Plant Health Inspectorate Services - KEPHIS) – issued at the ports of exit after inspection. Certificate of Origin (depending on the destination market);

EUR – 1 Form for products destined to European Union

GSP form for products destined to USA, Japan, Australia, and Canada etc.

Ordinary Certificate of Origin for products destined to Middle East, India, Central Europe, etc. • AGOA certificate of origin for products destined to the US.

COMESA Certificate of Origin for products destined to COMESA countries

3. Commercial Invoice

EAC Certificate of Origin for products destined to EAC Countries

4. Bill of lading (sea freight), Airway bill (for air freight) 5. Packing List

KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

C. PROCEDURE FOR REGISTRATION OF KEPHIS PHYTOSANITARY CERTIFICATION 1.

a minimum of tertiary in Agriculture/ Horticulture or any other related field

An exporter shall apply to the MD KEPHIS in writing for registration for phytosanitary certification. The application should be accompanied by:

Export license.

Company registration certificate.

KRA PIN certificate and copies of identification documents of the directors.

Signed contract with out growers (If any).

Details of the physical location of farm(s), crops under production, acreage and market destination.

vi. Trained sprayers vii. Calibrated spray equipment’s viii. Storage facilities such as:

the

Upon receipt of the applications a system audits shall be conducted within ten working days. • Growers and consolidators of fresh agricultural products.

Audit of documented policies and procedures for: -

iii. Traceability iv. Internal audits/Addressing Nonconformities

v. Pest management

Verification of the practice of the documented policies and procedures which will cover Contracted farmers, own farms and suppliers. Areas of verification include:

Pest management systems

iii.

Approved lists of PPPs

iv.

Quality control management systems

Competence of TA’s on the ground, with

Waste disposal guarantees food, human safety.

mechanisms environmental

that and

Dealers in Commodities;

dry

agricultural

products/

Demonstration of understanding and documentary evidence of market requirements by the auditee.

ii.

Audit of documented procedures implementation of the procedures for:-

viii. Waste disposal

ii.

Fertilizer and or Seed stores and relevant records kept.

The audit (Facility inspection) shall entail: -

vii. Hygiene of produce handlers

Schedules for Planting, Weeding, Fertilizer/ soil amendments applications and actual data obtained, Scouting and actual data obtained, Spray calibrations and actual data obtained, Actual spray operations, Harvesting, Cleaning of crates, PPEs & Equipment

xii. The audits to be conducted as arranged by exporter and competent authority officers (Phytosanitary and food safety team).

ii. Calibrations of spray equipment and sprayers

PPE and or Equipment stores and relevant records kept.

xi. For dealers in fresh fruits and Vegetables a sample of the produce should be submitted for pesticide residue laboratory analysis at the KEPHIS Laboratory (ACL) after a successful field audit.

i. Farmer recruitment

x. Compliance of Produce handling and packing facilities.

Demonstration of understanding and documentary evidence of market requirements by the auditee.

vi. Safety and hygiene of produce

PPPs stores for farmers/farmer groups/ suppliers and relevant records kept.

ix.

The audit will entail: -

Quality control management

Good Handling Practices

Sanitation and general house keeping

Worker health and hygiene

Pest control programme

and

After the farm/facility audit, an Electronic Certification System (ECS) training is carried out for all companies.

Upon successful system audit and ECS training the company shall be notified in writing and registered into the ECS (Electronic Certification System). The exporter will then:-

Visit the KEPHIS website for online registration.

Click on online services and chose the option of Electronic Certification System (ECS).

Apply for client Registration.

A password for the system will then be issued and the exporter can apply for a phytosanitary certificate after end point inspection of the consignment.

D: BUSINESS INFRASTRUCTURE 1.

Acquire a trading premise (office, pack house, cold store)

Establish communication infrastructure

Address

Telephone

Email address

Skype

Develop Business image builders/marketing tools:

Letter Head

Business Cards

Company Profile/Brochure

Price list Packaging and Branding Website .4. Post-harvest handling Facilities • Collection sheds at the farms

Insulated transporting vehicles • Packing house/ hall

Cold store

Kenya’s most important markets for horticultural produce include Europe, Middle East, Far East and Asia and parts of Africa. Kenya’s horticultural produce is exported mainly in fresh but in value added packaging as well as in processed forms.

Export Marketing Channels for Horticultural Produce Direct exporting

Consumer (very rare in case of horticultural exports)

Wholesalers/retailers in the export market

Distributors in the foreign country

This channel could be appropriate to small-scale producers who do not have enough capacity to produce adequate quantities. This method can also be beneficial to a beginner in export business where they will acquire experience especially on quality requirements, production planning, packaging, export market requirements and capacity build up to increase production. Here the risks are transferred to the exporting company.

Auctions especially for flowers

Option 2:

Through joint ventures with partners in the importing countries

Via own branches set up in the export market. This is very expensive and involves setting up a lot of infrastructure.

Small-scale producers form clusters such as cooperatives, groups etc. through which they will sell their produce. The groups will in turn market the produce through the direct exporting channels.

This involves the producer exporting directly to the foreign country. The producer can export directly to:

Through licensing arrangements with a company in the export market

Indirect Exporting Here the producer/farmer does not have direct access to the foreign market. The following options can be pursued.

Option 1: The exporter sells to an exporting company/agent (middleman) locally. The exporting company/ agent consolidates the produce, inspects on the quality, does the packaging and exports through the channels indicated above.

Option 3: Horticultural producers can also sell through foreign companies or organisations registered locally i.e.trade offices, etc. For instance, a number of flower auctions of Netherlands have set up buying offices in Nairobi. Therefore, indirect exporting will enable the small-scale producers take advantage of the skills, expertise and market knowledge of export companies (production planning, quality requirements, market trends and consumer preferences). This comes in handy at a later stage when the producer intents to export directly.

KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

KENYA PYRETHRUM Kenya’s Pyrethrum industry remains a significant contributor to the local and international pesticide industry through the supply of environmentally friendly pyrethrins (pyrethrum extracts) that are extracted from dry pyrethrum flowers and used in the manufacture of agricultural, industrial and domestic classes of pest control products. Pyrethrum is grown in 19 counties in the country namely; Nakuru, Kiambu, Nyandarua, Nyeri, Laikipia, Meru, Embu, Baringo, Elgeyo Marakwet, West Pokot, Trans Nzoia, Bungoma (Mt. Elgon), Uasin Gishu, Nandi, Kericho, Bomet , Kisii , Murang’a, and Nyamira.The ideal growing conditions are reliable rainfall (crop can also be irrigated for high productivity) and rich volcanic soils. Kenya remains the preferred provider of high-quality pyrethrum extract internationally because of the environmental friendly nature of pyrethrum products. There still exists untapped potential for production of over 20,000 Metric Tons per annum of dry pyrethrum flowers annually estimated to generate KES 7.5 billion in foreign exchange. In addition, there is potential of development of a wide range of products from pyrethrum extract to complement the crude and refined extracts constitute 98% of the exported products mainly sold to insecticides formulators. Pyrethrum is used to manufacture aerosol insecticide sprays for use in and around homes to control cockroaches, mosquitoes, houseflies and other insects. Pyrethrum products are also used against insects and arthropod pests in food handling and storage facilities because of its low mammalian toxicity, animal pens and head lice control.

Pyrethrum is a classified poison under poisons and drugs regulations in various countries and is therefore traded by registration for traceability and safety. Thus, pyrethrum sales, distribution and usage are heavily regulated by consumer countries through legislation. The Europe, United States of America and Canada markets are the major markets for Kenya pyrethrum since these economies are generally stable and consumers have relatively high disposable income and have regard for natural products. Kenya maintains traditional good reputation and dominant position in the worldwide supply of pyrethrum and has potential for increasing flower production.

Key Agencies and list of Exporters Miraa, Pyrethrum and Other Industrial Crops Office Agriculture and Food Authority Tea House,Naivasha Road Off Ngong’ Road, P.O Box 37962 - 00100, Nairobi Cell Phone: +254-722200556/734600944 Wireless: +254 - 020 - 2536869/2536886 E-Mail: infompicd@afa.go.ke Website: www.mpicd.afa.go.ke

KENYA COFFEE 90% Wet Processed

10% Dry Processed into Buni THE COFFEE GRADES ARE

E, AA, AB, PB, C,T, TT & MH, ML.

Kenya’s coffee production is mainly influenced by five main factors. These are the climate, the soil, the coffee cultivars, the agronomy and the processing methods. Coffee is grown on the upper midlands of Eastern and Central regions; the Rift Valley Highlands and the elevated plateaus of Nyanza and Western Kenya. Farmers have embraced certifications that ensure environmental sustainability-such as water and soil resource protection, maintaining soil productivity through planting trees that improve the environment. Most of Kenya coffee (90%) is wet processed at washing stations owned by cooperatives societies and estate farmers whereas less than 10% of coffee is dry processed into buni. The parchment coffee from washing stations is graded into Parchment 1, 2, 3 and lights. The overall area under coffee marginally increased from 10,019.6 thousand hectares in 2019 to 10,019.7 thousand hectares in 2020. Kenya coffee is graded into seven primary grades for washed coffee and two primary grades for dry processed coffee. The grades are; E, AA, AB, PB, C,T, TT and MH, ML. Certified coffees attract premiums which vary within various certification schemes. Coffee quality begins with selective picking in the farm followed by sorting, pulping and careful

sun-drying. The coffee parchment is analyzed for moisture content to ensure adequate drying before it is milled into seven primary grades of clean coffee and two grades of buni. Coffee cupping is done at the mills and exporter premises to ensure conformity to quality standards. Growers and private roasters are licensed to undertake the roasting, packaging and marketing of Kenya coffee locally. The roasting of coffee can be categorized as; dark, medium and light roast and each type of roast may be preferred by different consumers. In regard to packaging, companies may adopt either vacuum or the normal packaging of branded coffees. Kenyan coffee has been used/being used by consumers to blend coffees from other origins due to its unique quality attributes. The Kenyan cup is most balanced and the most complex of coffee origins. Powerful, wine-toned malic or green apple acidity is characteristic, with notes of black- currant and cane sugar. The body or mouth feel is typically medium to full giving a round and smooth feel. Some Kenyan coffees display berry-like nuances, while others present citrus tones. The berry or black-currant notes with bright acidity are particularly admired by coffee consumers.

KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

Key Agencies and list of Coffee Exporters

(previously Coffee Board of Kenya) on the fulfilment of the following conditions that govern coffee marketing.

AFA-Coffee Directorate 10th Floor, Coffee Plaza Building P. O. Box 30566-00100 NAIROBI Telephone: (+254) 020-3342717, 0710670026, 0782411804, 0788-494579 Email: directorcoffee@afa.go.ke / infocoffee@afa.go.ke

These include:-

PROCEDURES AND DOCUMENTATION FOR SOURCING COFFEE FROM KENYA

Submission of the above three documents (a, b, c).

Statement on ownership or leasing of quality analysis facilities

Self-declaration against litigations, debts and conflicts within the coffee industry

Apply to Nairobi Coffee Exchange (NCE) by paying the relevant sample fees and fulfilling other requirements as per the NCE Trading rules.

Undertake that you shall engage the services of a coffee expert (liquorer) and consult one who will in turn give a written consent in the undertaking.

The following requirements are to be fulfilled for one to export coffee; a)

Obtain a Performance Bond for Ksh.1000,000.00 in favour of Coffee Directorate.

Tax Compliance Certificate from KRA

Obtain an Export License from the Agriculture and Food Authority (AFA) - Coffee Directorate

Pay License fee of USD. 100 Coffee Directorate (for beginners and subsequently depending on the amount bought at the auction.

Copy of Director(s) ID, PIN, and Certificate of Good Conduct

No.

Name

Contact Person

Telephone No Email Address

Kenya Cooperative Coffee Exporters Ltd

Phyllis Ngan’ga

0725367369

phyllis.coopcoffee@gmail.com

Java House Limited

Peter Kariuki

0726643591

peter.kariuki@javahouseafrica.com

Sakami Estate Ltd

Gloria Wamalwa Gummerus

0721711605

sakamicoffee@gmail.com

Gibson’s Coffee Limited

Gibson Munene

0710307043

Gibz2007@yahoo.com

Kaizen Coffee Limited

James Chabari

0721464426

chabari@kaizenexport.com

Chepsangor Hills Coffee Ltd

Dr. Rosebella Langat

0728960868

rosebellalangat@gmail.com

KENYA FISH

640 KM West Indian Coast line

Kenya fish and fisheries products are listed among the country’s principal export products. The fish and fisheries products are sourced from the vast marine and inland water resources that the country is endowed with, which have supported a robust fish processing industry, that has been behind the country’s fish exports success. These include

Kenya coastline- 640 km on the Western Indian Ocean, besides a further 200 nautical miles Exclusive Economic Zone (EEZ) under Kenyan jurisdiction. The country’s coast is also located within the rich tuna belt in the South West Indian Ocean. Kenyan EEZ - commercial fishing is mainly exploited by Distant Water Fishing Nations (DWFN), and has an estimated potential of between 150,000 to 300,000 metric tonnes.

Kenya inland water resources- include lakes, dams and rivers of varying sizes.

Aquaculture, whose development the government has been promoting as a source of livelihood and food for rural community, is also another source of fish.

Aquarium fish business

The fish industry The fisheries sector in Kenya is mainly run by the private sector (fishers, associations, and industry) with government providing policy, and regulatory environment.

Fish and fish products

Nile Perch Fish, fresh or chilled fish fillets

Tuna Frozen fish whole

Assorted marine Fish –whole frozen

Tilapia Fish - (dried, salted; smoked fish)

Crustaceans- lobsters, shrimps (live, fresh, frozen)

Mollusks – oysters, octopus and squids (shell or not, live, fresh, chilled)

Markets The target export markets include: EU, Britain USA, Japan, China, Middle East, UAE, Qatar, EAC, and COMESA.

KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

PROCEDURES AND DOCUMENTATION FOR SOURCING FISH FROM KENYA A. Legal Documentation:

a) Register a company name and obtain the Certificate of Incorporation/Certificate of Registration from the Registrar of Companies, Attorney General’s office. b) Obtain a PIN number from Kenya Revenue Authority c) Obtain a Local Authority License

1.0 Any person intending to process fish and fishery products for export must:

Fulfill the requirements for handling processing fish and fishery products;

Comply with the Fisheries (Safety of Fish, fishery products and fish feed) Regulations 2007 which can be obtained online from www.kenyalaws. org;

and

Apply for issuance of certificate of compliance with Kenya Standards for Fish Handling and Processing from Director of Fisheries, Nairobi. On fulfilling the above requirements to the satisfaction of the Competent Authority, the applicant shall be issued with:

A permanent reference number

Certificate of compliance with Kenya Standards for Fish Handling and Processing which is Kshs. 35,000/- per product per annum.

2.0 For every consignment of fish and fishery products to be exported, the following shall apply: The prospective exporter shall complete and submit to the State Department of Fisheries:

Application for export/import permit forms DF/ P3 in triplicate

Three copies of the invoice

Three copies of C 63 or C 29 customs forms

Duplicate copies of Field Inspection report for fish and fishery products form FIR

2.1 On approval of the application, the prospective exporter will be issued with: o Fish Import/Export Permit

Fish and Fishery Certificate

products

Export

Health

Catch Certificate (for EU and some non EU countries)

The Fish Export permit fee is charged at 0.5% (zero point five percent) ad valorem of market price. The Export Health Certificate is charged at Kshs. 1,500/- per consignment. The Catch Certificate is Free of Charge NOTE: - Whenever a consignment of fish is to be exported the above two documents will be applied for by the exporter and the necessary fees paid for. For live fish exports:

A Fish Import / Export Permit will be issued by the State Department of Fisheries.

The Department of Veterinary Services will issue the Export Health Certificate.

3.0 Certificate of Origin: Certificate of Origin (at the time of exporting)

COMESA certificate of origin for produce destined to COMESA country

GSP form for produce destined to USA, Japan, Australia, Canada etc.

Ordinary Certificate of Origin for produce destined to Middle East, India, Central Europe, etc.

AGOA certificate of origin.

GUIDELINES FOR EXPORT FROM KENYA 1.

Legal Documentation at Set-up: a)

Register a company name and obtain the Certificate of Incorporation/Certificate of Registration from the Registrar of Companies, Attorney General’s office.

Obtain a PIN number from Kenya Revenue Authority

Obtain a VAT certificate from Kenya Revenue Authority

2. a)

AGOA Certificate of Origin.

EAC Certificate of Origin.

Packing List

Bill of lading (sea freight), Airway bill (for air freight)

Mandatory Quality attestation certificate i.e.

Phytosanitary certificate (horticulture, coffee and any plant based products

Sanitary certificate (fish, meat and any food)

Fumigation certificate (wood articles, gift items)

Kenya Bureau of Standard certifications

Obtain a Local County Business Permit

Business Set-up Obtain a Trading Place with address, telephone, fax, email address b) Obtain Business image builders:

Develop Business Cards

Develop a Company Profile

Develop a Letter Head

c) Obtain a Bank Account d) Website is highly recommended for Export Trade

Documentation when Exporting a)

Commercial Invoice

Certificate of Origin

COMESA Certificate of Origin for produce destined to COMESA countries • EUR – 1 form for produce destined to European Union GSP form for produce destined to USA, Japan, Australia, Canada, etc. Ordinary Certificate of Origin for produce destined to Middle East, India, East Europe, etc.

tea,

Product Identification and Documentation:

Product identification and documentation Source/ production method Trends and development (ITC, CBI, Google etc.) 5.

Marketing Tools - Electronic image builders:

Develop Product catalogue in a CD-ROM/Website/ WebPages/ Email address. Products must clearly indicate Name, Size, Price, Code, and Clear Photos 6.

Identify Market with a relative advantage (e.g. USA for textiles under the AGOA initiative)

a) Contacts b) Enquiries c) Trade Fairs 7.

Price your products competitively (add value to be able to price your products higher than competition)

Contact KENYA EXPORT PROMOTION AND BRANDING AGENCY (KEPROBA) for more information on markets and contacts for buyers.

KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

KENYA SISAL 10

Sisal Estates in Kenya

Smallholders growers

Sisal in Kenya is predominantly grown by ten (10) sisal estates spread across the Coast, Eastern and Rift Valley regions of the country. Small pockets of production by Smallholder growers are spread all over the arid and semi-arid lands of the country, forming about 5% of the total production. Production in 2020 has been the highest at 30,327.53 MT (an equivalent of 1,010,917.67 MT green leaf), out of which 29,644.37 MT was from Estates, and rest, 683.16 MT, from smallholder farmers in the last five years.

COUNTY

NAME OF ESTATE

Kilifi

Kilifi Plantation

AREA (HA) 610

Rea Vipingo

4,640

Kwale

Agroprocessors Ltd

5,880

Taita Taveta

Voi Estates,

850

Teita Estates

10,674

Makueni

DWA Estate

5,250

Nakuru

Majani Mingi

Baringo

968

Athinai

1,088

Lomolo

2,144

Migotyo

2,520

Total Estates

34,624

AREA UNDER SMALLHOLDER FARMERS Machakos

Various individual farmers & farmer groups

Homabay

Kitui

483

Migori

408

Total Smallholders Grand Total

10 176

1,077 35,701

Over 80% of the Kenya sisal fibre produced is exported to over 30 destinations worldwide. The major export destinations include Nigeria, Saudi Arabia, China and Morocco. Sisal is used to manufacture twine, ropes, string, and yarn which can also be woven into carpets, mats, and various handicrafts. Sisal Pulp and Paper contains a high proportion of cellulose its pulp is a substitute for wood fibres and adds bulk to paper and cardboard as well as being absorbent and having high fold endurance characteristics making it a high quality input for paper products. Given its porosity, it can also be used in cigarette paper filters, tea bags and other similar products. Kenyan sisal is also used for polishing steel, reinforcing plastic in automobiles, boats, furniture, water tanks, darts boards and pipes. Sisal can also be used to add strength in cement mixtures for the development of low cost housing and to replace asbestos in roofing and brake-pads. The By-products from sisal extraction can be used for making biogas, pharmaceutical ingredients and building material.

Buy Kenyan nature’s best, grown under the sun and delivered fresh

KENYA PRODUCT CATALOGUE AND LIST THE EXPORTERS

1st & 16th Floors, Anniversary Towers, University Way P. O. Box 40247 – 00100 Nairobi, Kenya. Tel. + 254 20 222 85 34-8 Fax: + 254 20 222 85 39, 221 80 13 Cellphone: +254 722 205 875, +254 734 228 534 4th Floor, NHIF Building, Ragati Road, Upper Hill. P.O. Box 40500-00100, Nairobi. Tel. +254 20 271 523 6/7 Email: chiefexe@brand.ke | Website: www.brand.ke

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KENYA'S EXPORT PRODUCTS CATALOGUE

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UNIQUE PRODUCTS FROM KENYA - TEA