Media Planner & Media Kit
Grow your business and elevate your brand with Paperjam.
Luxembourg’s unique and highly influential business ecosystem.
04Introduction
06Reach and readers’ profiles
08Unique ecosystem
10Magazine, Extra, Inflight, Bible
12Paperjam.lu, Newsletters, Social
14Native Advertising
Paperjam Club
18Introduction
20Memberships
22Partnerships Plus
24City Magazine
26Live Experience for Brands x The Power of Media
28Paperjam Studio: Strategic content creation with impact
Download full Mediaplanner 2026 including the Mediakit (planning, rates, specs)
As we celebrate this year Paperjam’s 25th anniversary 2026 will be the year for our advertisers to fully benefit from Paperjam’s exceptional reach as confirmed by the recent TNS Ilres Press 2025 study.
As we celebrate this year Paperjam’s 25th anniversary 2026 will be the year for our advertisers to fully benefit from Paperjam’s exceptional reach, as confirmed by the recent TNS Ilres Press 2025 study.
With 157,900 readers per issue and a total of 277,000 readers, the study not only confirms the remarkable and impressive growth of Paperjam, but also demonstrates that print media still has a bright future ahead.
With 157,900 readers per issue and a total of 277,000 readers, the study not only confirms the remarkable and impressive growth of Paperjam, but also demonstrates that print media still has a bright future ahead.
The Paperjam phenomenon is unique in Europe. Among residents, Paperjam reaches 18.7% of the population, at a time when leading business media in neighboring countries rarely exceed 1% penetration.
The Paperjam phenomenon is unique in Europe. Among residents, Paperjam reaches 18.7% of the population, at a time when leading business media in neighboring countries rarely exceed 1% penetration.
The phenomenon continues online:
1.6 million visits per month with an average visit time of 6.5 minutes; 41,000 unique newsletter subscribers with an open rate above 30%; and 175,000 social media followers, including 75,000 on LinkedIn alone.
At a time when algorithms fuel smartphone addiction, social media accelerates the erosion of democratic institutions, and digital platforms face repeated court cases, readers in this small European country are standing firm. By rewarding Paperjam, they are not only acknowledging 25 years of independent and influential business journalism, but also reaffirming their strong commitment to a free press.
The phenomenon continues online: 1.5 million visits per month with an average visit time of 6.5 minutes; 41,000 unique newsletter subscribers with an open rate above 30%; and 175,000 social media followers, including 75,000 on LinkedIn alone. At a time when algorithms fuel smartphone addiction, social media accelerates the erosion of democratic institutions, and digital platforms face repeated court cases, readers in this small European country are standing firm. By rewarding Paperjam, they are not only acknowledging 25 years of independent and influential business journalism, but also reaffirming their strong commitment to a free press.
As advertisers and media agencies, your investments play a substantial role in sustaining this free press. Together, you make Luxembourg not just a symbolic “Gaulish village” but a truly exceptional metropolis on many levels.
As advertisers and media agencies, your investments play a substantial role in sustaining this free press. Together, you make Luxembourg not just a symbolic “Gaulish village” but a truly exceptional metropolis on many levels.
The Paperjam Top 100 is Paperjam’s flagship event, bringing together 1,200 key decision-makers from the worlds of business and politics.
Save the date:
The 20 th Anniversary Edition will take place on Tuesday, 15 December 2026.
Since 2000, Paperjam has been celebrating the ideas, projects, and people that move Luxembourg forward.
Paperjam is a constant presence in the lives of its readers, members, and clients. Our community stays informed throughout the day via newsletters, digital articles, social media, and our WhatsApp channel.
We’re there for the key moments in your professional life.
Looking for a new role?
We publish job opportunities
Got a great idea or a business success? We interview you.
Making moves?
Your biography appears in Paperjam’s Bible.
Been promoted?
We share the news on our platforms.
Year-round, Paperjam informs, connects, and inspires.
- In the morning, we train your teams.
- At lunch, we bring decision-makers together.
- In the evening, we entertain and engage our entire community.
All day, every day:
- 7 AM / 4 PM: Curated Newsletters
- Non-stop updates on paperjam.lu
- Real-time coverage via social channels and desktop alerts
All year long:
- Flagship magazine and themed Extra editions
- Inflight magazine for (frequent) flyers
- The Paperjam Bible –a reference of business and leadership in Luxembourg
Paperjam – Over 25 years of independent and influential business journalism.
That’s the Paperjam audience:
Luxembourg is a dynamic market of nearly 900,000 people, encompassing both residents and a substantial community of cross-border professionals. It is a recognized business powerhouse with a thriving international financial sector and a cosmopolitan, multilingual workforce highly educated, high-income, and digitally connected.
— 73.2%
progression since the last study (2022)
— 1.6 million visits per month
— Average visit time of 6.5 minutes
— 41,000 unique newsletter subscribers
— Newsletter open rate above 30%
— 175,000 social media followers, including 75,000 on LinkedIn alone.
Paperjam’s ecosystem stands out in Europe. The Paperjam Club is the largest private business network, while Paperjam as a news brand reaches an exceptional audience. Together, they thrive in Luxembourg - a truly bilingual business powerhouse. By combining news, service, and community journalism with a dynamic business club, a rich calendar of networking events, awards ceremonies, social gatherings, and a dedicated academy, Paperjam has become an integral part of the lives of those shaping
Luxembourg’s business, financial, and political landscape.
What transforms this from a simple list of services into a genuine ecosystem is the cross-fertilization of all these activities - generating unique value for our readers, members, and clients. This model is rare in Europe. Paperjam is unique. Luxembourg is unique.
Welcome to our community.
The flagship magazine reaching over 157,900 readers each month
Targeted supplements with strategic impact
For nearly 30 years, the Paperjam Bible has been a true business accelerator
Print is a medium for meaningful moments – a chance to slow down, reflect, and engage deeply. It’s “me-time” in lean-back mode, where pleasure meets focus. Paperjam provides an off-screen escape that sparks ideas, shapes opinions, and invites readers to think differently. Keep in mind that print allows for stronger memorization of your message.
As the leading monthly business publication in Luxembourg, Paperjam is at the heart of the Paperjam brand. With more than 157,900 readers per issue, it offers influential reach and trusted content.
Each edition features a 30- to 50-page cover story dedicated to a central theme, making it both collectible and a lasting reference In addition, every issue covers key topics such as the Financial Centre, Companies, Politics, and Lifestyle/ Culture—offering a well-rounded view of the ecosystem that drives Luxembourg forward.
Paperjam Extra supplements dive deep into specific challenges, industries and professional communities. Each edition offers a rich editorial environment that enhances the visibility and impact of advertisers’ messages.
By focusing on a single theme, every Paperjam Extra allows you to connect directly with your target audience. Distributed alongside the main Paperjam magazine, these supplements benefit from both broad circulation and additional targeted distribution tailored to the topic at hand.
157,900 readers/issue (residents and commuters)
277,000 readers in total (residents and commuters)
11 issues/year
Page: €5,850 / C4: €10,500
157,900 readers/issue (residents and commuters)
277,000 readers in total (residents and commuters)
Published annually, this flagship edition spans over 500 pages and offers an unparalleled deep dive into Luxembourg’s business landscape Featuring profiles of more than 5,000 companies and over 1,000 biographies of key decision-makers in business and politics, the Paperjam Bible is an essential resource for anyone navigating Luxembourg’s economic and financial center. It delivers both a comprehensive overview and valuable insights into the people and organizations shaping the country’s future. Available year-round on Paperjam.lu, the Paperjam Bible is continuously enriched with new company profiles and updated biographies – offering an ever-evolving snapshot of Luxembourg’s business landscape.
A premium read at 10,000 meters
Reaching over 2.6 million passengers annually, Luxair’s inflight magazine is a high-end, bilingual publication that brings the best of Paperjam on board. Each edition curates top articles on finance, business, Luxembourg, and lifestyle, complemented by travel features and updates from the national airline. For many international business travelers, it serves as their first point of contact with Luxembourg’s media landscape. Designed to engage both professional audiences and leisure travelers flying from Luxembourg and the surrounding regions, the magazine offers a unique platform to connect with a diverse and influential readership — right at the start of their journey.
Daily digital destination for business and political news
A daily must-read for the business community
Engaging the next generation of decision-makers
The editor-in-chief’s daily picks
Whether you’re on the go, commuting, at work or just at home, Digital is your daily pulse on what matters: timely, trusted, and always within reach. It’s ‘right now’ in lean-forward mode. As a medium, it delivers real-time insight to keep you informed, ahead of the curve, and ready to act.
As the leading media brand for business and politics in Luxembourg, Paperjam also offers a daily digital experience tailored to both local decision-makers and an international audience.
With content available in French and English, Paperjam.lu delivers trusted, real-time news and analysis that reflects the heartbeat of the country’s economy and public affairs.
The website is organized into five key sections: “Politics & Institutions”, “Finance”, “Companies & Strategies”, “Community & Expertise” as well as “Lifestyle”.
Reaching over 41,000 unique subscribers the Paperjam newsletter is an essential source of information for resident professionals, business leaders, and cross-border commuters. With an impressive average open rate of 33%, it reflects a highly engaged and loyal audience.
Published in both English and French, the newsletter is distributed twice daily at 7:00 AM and 4:00 PM, Monday through Friday delivering timely updates, top headlines, and key insights straight to inboxes. It’s the go-to briefing for those who need to stay informed and ahead in Luxembourg’s fast-moving business environment.
Paperjam Social is the brand’s dedicated social media arm, bringing business and political news to a broad and growing community across Facebook, Instagram, LinkedIn, YouTube, and TikTok. With platform-specific formats and a tailored content strategy, Paperjam Social extends the brand’s influence beyond traditional media, engaging a younger, digital-native audience where they are most active.
As a true cross-media player, Paperjam combines editorial strength with digital creativity to amplify its reach and impact across generations.
Every weekday at 6 PM, Paperjam’s editor-in-chief shares his personal selection of the day’s top five stories via the brand’s WhatsApp channel. Timed perfectly for the evening commute, this curated update offers a quick, high-value overview of the most important news in business, politics, and beyond, helping readers catch up, reflect, and stay informed in just a few swipes. It’s a direct and personal way to connect with the Paperjam community through a platform they use every day.
Premium Native Advertising across print, digital & social
Brands and organisations benefit from tailored communication solutions that ensure messages reach the right audience, at the right time, and through the most effective channels. Whether the goal is business development, employer branding, or corporate communication, each campaign is designed to meet precise objectives. With a strong focus on a highly educated, high-income audience, content is delivered in both English and French, targeting decisionmakers, professionals, and engaged citizens.
The offer spans
— Display and Native Advertising
— Live Experiences
— Brand Activations
— Social Media campaigns.
The true strength lies in the ability to combine digital, print, social, and live formats — creating integrated strategies that maximise impact across platforms.
Brand Voice is the flagship format within Paperjam’s native advertising ecosystem — a high-impact, bilingual solution designed to blend seamlessly into the editorial environment.
Produced by a dedicated team of content strategists, writers, photographers, and art directors, Brand Voice ensures both creative excellence and editorial alignment.
Content can be published in English and French, allowing brands to reach Luxembourg’s diverse, multilingual audience.
With a print reach of over 157,900 readers, each campaign is further amplified digitally via Paperjam.lu, bilingual newsletter placements and the Paperjam Partner Content LinkedIn page — delivering strong visibility across platforms.
Brand Voice is a powerful native advertising solution that combines the authority of print with the agility of digital and the engagement of social media.
Alternatively, advertisers may opt for a purely digital, bilingual format as well; or produce their own content (in that case the format is labelled “Partner Content”).
We suggest including a dark post social media campaign to extend the reach.
Content production by Paperjam Studio
Presence in the Paperjam magazine issue or Paperjam Extra of your choice in French or in English
Adaptation of your Brand Voice into a Digital Brand Voice (in French and in English) — A mplification of your content in the Paperjam newsletter on the day of the publishing (in French and in English) — Your content is published on Paperjam.lu, remains accessible, is indexed and easily reusable
Positioning brands as thought leaders
Paperjam Knowledge helps advertisers establish long-term visibility and credibility by positioning them as thought leaders through strategic content publishing. Each partner benefits from a dedicated page on Paperjam.lu, where content is developed within a long-term strategy, allowing full control over communication timing and messaging
Contributions are published in English and French and can include rich embedded media such as videos, white papers, infographics, interactive maps, and more. Content is designed to be both informative and engaging, aligned with SEO best practices to ensure maximum visibility and lead generation over time.
Paperjam Knowledge offers a lasting, bilingual content platform for organisations looking to share expertise, build trust, and engage meaningfully with a professional audience.
Native Advertising with video at its core
Paperjam.lu (SEO), Newsletter (+40K subscribers), social channels.
Optional: Dark Posting on Paperjam social channel
Paperjam Experts is a highly appreciated native advertising format that combines the power of video interviews with in-depth editorial content, all built around a pre-defined, relevant business theme.
Focusing on current business challenges, Paperjam Experts invites key players to share their perspectives, giving voice to experts who offer insights and concrete solutions. Video interviews can be recorded either on-site at the advertiser’s location or in the Paperjam TV studio. Interviews are conducted in English or French and delivered with bilingual subtitles Each package includes social-ready video snippets, including vertical formats, making it easy to amplify across platforms.
This format offers a unique opportunity to align brand expertise with trusted editorial storytelling, engaging a professional audience through multi-channel visibility
Rethinking the Paperjam Club experience. Creating more value for our members
In 2026, the Paperjam Club unveils a refreshed experience designed to meet the evolving needs of Luxembourg’s business leaders.
At its heart: 12 exclusive Circles reflecting strategic roles and sectors, a thriving member-to-member marketplace, and bold new panels tackling the future of finance, work, and wellbeing. From practical SME mornings to curated networking dinners, and from expert-built toolkits to smart business alerts, the Club delivers high-impact content and meaningful connections. It’s a more dynamic, more valuable network — one that informs, empowers, and brings together the people who shape the economy. Welcome to the new Paperjam Club.
Empower your teams with curated learning, exclusive insights, and inspiring experiences. From leadership to wellbeing, our programme elevate every level of your organisation. Because people are your greatest asset — and your strongest investment.
Connect with decision-makers, spark new opportunities, and explore fresh markets. Our events, circles, and marketplace are designed to accelerate your growth. We bring the right people around the table — you close the deal.
Be seen. Be heard. Be recognised. Paperjam puts your brand centre stage — online, in print, and in the room. Stand out where it matters: among Luxembourg’s top business community.
Join the club that moves Luxembourg forward
The Paperjam Club connects you to the ideas, talents, and opportunities shaping Luxembourg’s economy. Explore 280+ business, leadership, and lifestyle events in 2026. Ready to explore? Book a discovery meeting or contact your account manager to invite a non-member to one of our events.
membership
Companies located outside Luxembourg and the Greater Region are warmly invited to join the Paperjam Club. To discuss your needs and receive a tailored proposal based on your intended use of our services, please get in touch at:
membership@paperjam.lu
Events
Paperjam 10×6, Talks, Fireside Chats / Panels
Nexus Luxembourg 2026
3 Paperjam Exclusive Cocktails, Paperjam
Awards: Paperjam Real Estate Seated Dinner Party, Paperjam HR Leaders 2026 / Paperjam Brand Managers 2026
Paperjam Expat City Rally
& Wellbeing
Tasting
Link & Lunch
TGIF Lunch (Entrepreneurship, Leadership, HR, Marketing)
Workshops, Speed Learning Sessions, Academic partnerships
Webinars
Paperjam Together — SME Edition, Business Mentoring, Executive Sessions, Hot Seat Challenges, Reverse Mentoring Networking
Paperjam Bible (basic insertion)
Welcome interview (“3 Questions to”)
Carte blanche (Additional publication: €1,300)
E-news (Additional publication: €450)
Press releases (Additional publication: €550)
AEOM job board & Careers news
Paperjam Toolbox & Alerts and magazine subscription
/ Preferential pricing
Because in Luxembourg, no other network brings together as many decision-makers, entrepreneurs, talents, and economic influencers. Becoming a partner of the Paperjam Club means gaining access to a powerful and targeted ecosystem of opportunities.
With over 250 events per year, an active community of 22,000 professionals, and memorable formats, sector-specific conferences, exclusive dinners, iconic Paperjam 10×6 events, you benefit from a unique platform to deliver your message where it will have the greatest impact.
Contact us to create yours.
Let’s imagine your next Live Experiences together!
Our partnerships are neither offthe-shelf nor on-demand. They are co-created, selective, and limited to
ensure the relevance of each presence and to maximize the leverage effect for your brand. Whether your goal is to strengthen your leadership image, highlight your commitments, support talent, or expand your influence among key targets, we work with you to design tailor-made formats: editorial visibility, speaking opportunities, sponsored content, stage or digital presence.
Joining our circle of partners means associating your name with excellence, innovation, and the diversity of Luxembourg’s economic landscape. It also means benefiting from the agility and creativity of a constantly evolving club.`
The best spots are rare. The right messages deserve the right formats.
Reflecting the energy and elegance of the city of Luxembourg, City is the official magazine of the capital — big in reach, high in quality.
Published for nearly 20 years, City boasts a print run of 77,000 copies and reaches over 220,000 readers every month, making it one of the most widely read media outlets in the country.
Bilingual in English and French, the magazine speaks to a diverse and dynamic audience — from locals and expats to cross-border commuters and international visitors.
With its sharp editorial direction, City offers the most relevant cultural
agenda and insightful coverage of life in the capital. It strikes the perfect balance: demanding yet accessible, refined yet family-friendly.
Thanks to its broad distribution and premium editorial environment, City is a highly competitive media platform — ideal for brands seeking wide exposure without compromising on quality. The voice of Luxembourg’s capital
Page: €4,700 / C4: €7,900
Live Experiences for Brands × The Power of Media
An exclusive offer combining high-level event production with the full amplification power of Paperjam.
Strategic approach:
More than just an event — a fully integrated communication campaign designed with the leader in business media.
Kick-off meeting (goals, strategy, key messages)
Advertising in:
— Paperjam Magazine
— Paperjam.lu
— Newsletters
— Social media (dark posting)
Dedicated RSVP landing page for lead generation
Option: Targeted invitations (Paperjam Club members or handpicked profiles)
Event production
Venue rental
Technical setup
Event management & coordination
Master of Ceremony
Roundtable moderation (FR/EN)
Content Creation
Catering
Photo wall / Photography / Videography
After the event
Photo coverage published on Paperjam.lu
Post-event marketing
4
Strategic content creation with impact.
With its dedicated Studio for Native Advertising and Contract Publishing, Paperjam supports leading brands in shaping and executing their content strategies. Its client portfolio includes prestigious players from Luxembourg’s Financial Centre, national champions, international corporations, and key public institutions. With over 30 years of publishing experience and deep insight into Luxembourg’s business ecosystem, Paperjam Studio delivers powerful, strategic recommendations tailored to each client’s goals. The team transforms complex topics into compelling narratives that resonate with target audiences. From written content (print and digital) to podcasts, video productions, social-first formats, and even live experiences, Paperjam Studio crafts impactful, multi-channel stories that leave a lasting impression.
Importantly, Paperjam Studio works exclusively with brands that choose to collaborate directly — it does not participate in competitive pitches, ensuring full focus and commitment to its partners.
Get Paperjam magazine every month in your mail box
Subscribe to Paperjam daily newsletters
Follow us on social media
Follow Paperjam WhatsApp
Browse the latest issue of Paperjam magazine
Discover Paperjam Club’s agenda
Become a member
Write to the CEO and Director of Paperjam News
Write to the Chief Growth and Strategy Officer
Write to the Director of Paperjam Club
Write to the Director of Paperjam Advertising
Write to the Editor in Chief (Magazine)
Write to the Editor in Chief of Paperjam (Online)
Paperjam S.A. (Luxembourg) Founded in 1994.
Paperjam News
Independent and Influential Business Journalism
Paperjam Club
Stronger Together in Business
Paperjam Advertising Advisory and Business Development
Paperjam Studio
Native Advertising and Contract Publishing
Independent Committed Pragmatic Demanding Tolerant
* Le tarif pourra être ajusté en fonction du tirage réel au moment de l’envoi du direct mailing par tranche de 1.000 exemplaires supplémentaires.
* The price may be adjusted based on actual print run, for every 1.000 extra copies.
Paperjam
Paperjam Experts
Package 1
2e
Opérations spéciales / Special Operations
Encart cartonné recto ou verso / Cardboard insert front or back
Encart cartonné verso / Cardboard insert back 10.100 €
Tranche / Spine
Engagement de 2 ans : 5 % de remise / 2-year commitment: 5% discount
Engagement de 3 ans : 10 % de remise / 3-year commitment: 10% discount
Colonne de valorisation- société et biographie / Highlight column – company and biography
Fiche valorisation entreprise (pleine page) / Full-page company profile sheet
Fiche biographie (pleine page) / Full-page biography sheet
Fiche valorisation entreprise + page pleine + emplacement de rigueur / Company profile sheet + full page + preferred placement
Fiche valorisation entreprise + colonne bio avec logo / Company profile sheet + biography column with logo 4.600 €
Carrés secteur ou biographie / Sector or biography highlight boxes
Fiche biographie / Biography sheet
Nos prix s’entendent HTVA. / Our prices are quoted excluding VAT. Pour les opérations spéciales, formules créatives, veuillez directement nous contacter. For special operations or creative packages, please contact us directly.
Dégressifs pour volumes / Dégressifs
+220.000 lecteurs
Grâce à son tirage de 77.000 exemplaires, sa distribution toutes-boîtes dans les 54.000 foyers de la capitale et à l’échelle nationale.
220,000 readers
Thanks to its print run of 77,000 copies, its door-to-door distribution in the 54,000 households of the capital, and nationwide coverage.
Parution : à la demande
Délai de production : 2-3 semaines
Parution :
Parution : janvier 2026
Délai remise de matériel : 15.11.2025
Tirage
Parution : juillet 2026
Bénéficiez d’une remise supplémentaire de 20 % en publiant votre publicité dans un minimum de deux brochures.
(Taux de remise) / Degressif (Discount Rate)
Partner
Content
Le texte est à envoyer en document Word et devra respecter le template prédéfini envoyé au client à cet effet. Le texte doit obligatoirement comporter le titre, le chapo, le corps de texte, le call to action, la légende photo et le crédit photo.
La photo au format paysage png, jpeg ou tiff. La photo doit faire au minimum 230 mm de largueur et 300 dpi. Le client doit se référer aux guidelines transmises avec le template.
Le logo en format png, jpeg, tiff, eps ou PDF sur fond blanc ou transparent.
La couleur souhaitée pour représenter la marque avec le code CMJN.
Toutes les données indiquent le format largeur × hauteur en millimètres (mm)
*Ajouter 5 mm de bords perdus de chaque côté
Desktop
Remark
Website elements: .html, .html5 (if animated), .jpg, .png
Wallpapers
Tablette
Remark
Tablet elements: .gif/ html5 (if animated) .jpg, .png
Smartphone
Remark
Smartphone elements: .html5 (if animated), .jpg, .png
Newsletter
Remark
Newsletter elements: .png, .jpeg
Brand voice Titre : max. 50 caractères, espaces compris - Le nom du client ne doit pas apparaître dans le titre
Intertitre : 1 ou 2 mots qui résument la thématique de l'article
Chapeau : max. 300 caractères, espaces compris
Texte : format Word, max. 3.200 caractères, espaces compris (surligner en jaune les citations à mettre en exergue)
Image : photo en RVB, pas de logo (format paysage 1.936 × 1.290 px), .png
Types de contenu complémentaire : intégration de tweet, intégration de photo, intégration de PDF ou de Slideshare, intégration de vidéo, lien Youtube ou Embed uniquement (pas de graphique)
Format : Word
Traduction : via l’IA générative, envoi au client avec demande de modification dans un délai de max. 72 heures et publication à défaut.
Knowledge
Titre : max. 50 caractères, espaces compris
Chapeau : max. 300 caractères, espaces compris
Texte : format Word, max. 5.000 caractères, espaces compris
Image : 1.936 × 1.290 px, .png, accompagnée d’une légende, d’un crédit photo, sans logo, non commerciale (pas de graphique)
URL de redirection vers un site internet au choix, à la fin de l’article (obligation)
Types de contenu complémentaire : intégration de tweet, intégration de photo, intégration de PDF ou de Slideshare, intégration de vidéo, lien Youtube ou Vimeo uniquement
Format : Word
Traduction : via l’IA générative, envoi au client avec demande de modification dans un délai de max. 72 heures et publication à défaut.