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pleasure. We work every day to find and establish new ways to reinforce the emotional bonding with our consumers. But then, that is not as simple, because all of us are different: Italians and Luxembourg, British and French; Chinese; Latinos, generation X and Y. To me, and to us, innovation first and foremost lays on in the ability to listen and to deeply understand all our consumers, their needs, their desires, and continuously evolve our global brands. The group recently presented in France its CSR report and the goals it hopes to achieve by 2020. What are the most important points of these goals for you? What global investment will it take to bring all this about?
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Ferrero’s third CSR report, entitled Sharing values to create value, has been presented in more than 30 countries, including France. Our fourth CSR report is about to be released in July. The main objectives of Ferrero’s CSR strategy concern: the protection of human rights in all communities where we operate including Cameroon, India and South Africa through Ferrero’s Social Enterprises but also Italy, France and Germany through the activities developed by the Ferrero Foundation at the benefit of children and of retired
« L’innovation s’appuie d’abord et avant tout sur notre capacité à écouter nos clients. » “Innovation first and foremost lays on in the ability to listen to our consumers.”
employees; the engagement for a healthy lifestyle through our voluntary program in favour of sport, “Kinder + Sport”, which involves nearly 20 countries and 12 million boys and girls all over the world; the protection of the environment including the reduction of CO2 emissions by 40% by 2020 and the 20% reduction of water consumption, per unit of production, already reached this year, instead of 2020; the sustainable sourcing of our agricultural raw materials including cocoa and hazelnuts, which will be 100% certified by 2020, and coffee, certified as sustainable by 2015. In a few words, Ferrero has a strong commitment to corporate social responsibility in all its aspects. It is a vital part of its growth and
development, wherever the group operates in the world. More specifically for Luxembourg, what are your development prospects?
A cosmopolitan feel is necessary to deploy our European heritage in the world, combining tradition and modernity. For that Luxembourg is a perfect “plaque tournante”, crossroad of multiculturalism and linguistic diversity with political stability and economic prosperity to create this cosmopolitan atmosphere. This is the reason why Luxembourg, home to Ferrero International, and that now host to more than 500 Ferrero managers and employees, will help us in keeping our lovebrands very popular all over the world.. FLYDOSCOPE
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