past, present, future
1975 Giorgio Armani S.p.A. 1978 Diane Keaton's Oscar dress 1979 Armani Corporation goes overseas 1980s Licensing perfumes and glasses Launch of side lines American Gigolò 1981 First Emporio Armani in Milan 1982 First boutique Giorgio Armani 1999 E-commerce 2020 Private fashion show due to Covid-19 Investments and commitment for pandemic emergency
BUSINESS MODEL
PRODUCT STRATEGY
RETAIL STRATEGY
Aims to satisfy several aspects of the clients' life at 360° deconstructed blazer power suit clean and sharp cuts cold colors - greige black + blue adaptability to consumer’s necessities and habits guarantee quality and safety (safer and less impactful materials) guarantee authenticity
fashion lines for different targets lifestyle from beauty to eating sport (Olimpia Milano basket)
Iconic aspects Power aspects (QR codes)
Armani’s retail strategy is widely developed either online and offline
The group counts 623 directly operated stores around the world
The new boutiques are being designed in such a way as to minimize environmental impact Online e-commerce that reunites all of the brands detained by the Group
COMMUNICATION STRATEGY
Armani’s customers split in 4 segments (as the brands of the Group):
Giorgio Armani (classic, high budget clientele);
Emporio Armani: (trendy clientele, medium budget); Armani Exchange (younger target, lower budget)
EA7 (sportive clientele)
However, the main lines are the first two ones.
Giorgio Armani communication: red carpets, events, movie costumes.
Emporio Armani communication: advertising on social media platforms + digital campaigns involving young influencers
Storytelling based on Milan's city life
RESPONSIBLE MANAGEMENT OF
CHAIN
PROTECTION
EFFICIENT
RESOURCES
ENVIRONMENTAL
AND
USE OF
SUPPLY
Internal and external sharing (licensees) of the protocol for the application of the Armani Sustainability Project (ASP) logo Revision of the check list and rating system Mapping of the highest standards/certifications on animal welfare and the use of low impact raw material Mapping of the Group's direct CO2 emissions (shops, operations and locations worldwide) Mapping of electricity supply contracts and cost assessment Implementation of new photovoltaic systems Elimination of plastic components from product packaging
THE
EMPLOYEE WELFARE AND TALENT DEVELOPMENT
Armani People Care Welfare Plan, whereby employees and their families receive an annual allowance to cover medical, social and educational expenses; transport and purchase of activities dedicated to sports and leisure
Diversity and inclusion: at the end of 2020, the Armani Group decided to create the Diversity & Inclusion (D&I) function within the Human Resources Department
Realisation of workshops (on sustainability in general and on specific themes)
CUSTOMER CARE
Involvement and customer awareness on sustainability issues relevant to the Group in products and store design
SUPPORT AND INVOLVEMENT OF COMMUNITIES 2019: Water 241mila m3 - Energy 11mila TEN - CO2 38mila t 2020: Water 207mila m3 - Energy 10,8mila TEN - CO2 37mila t 2020 employees: Donne 6mila - Uomini 3.5mila Sixth position worldwide, and the first among Italian companies, of the Diversity Leaders Ranking compiled by the Financial Times directly on employee feedback 6 Productive sites: 1 Asia, 5 Europe, 6 Americas Donations to hospitals and no-profit organisations in response to the emergency of Covid-19 Promotion of cultural and educational activities through Armani/Silos Investment by Olimpia Milano in educational/training programs for disadvantaged young people Support to some cultural realities of the territory
The main stakeholders of the Armani Group are: employees, licensees, customers, suppliers, professional associations, NGOs and media
COMMUNICATION OF THE SUSTAINABILITY STRATEGY
Sustainability report since 2018
Armani Values website focused on Corporate Responsibility projects
Armani Group's website special section dedicated to sustainability
Social media posts promoting sustainable collections
REDUCING ENVIRONMENTAL IMPACT
Since 2019 the Group joined the Fashion Pact. From 2021 the electricity purchased in Italy will be coming exclusively from renewable sources.
INNOVATIVE SUSTAINABLE MATERIALS
Recycled materials: such as denim, polyester, nylon and wool
Regenerated leather: obtained from the waste of natural leather production
Chitosan: a natural and biodegradable substance used in the fixing of the color of denim as an alternative to the chemical substances
Cotton made in Africa: project that guarantees the traceability of cotton and promotes the improvement of the living conditions of African farmers
SUPPLIERS EMPLOYEES
Suppliers play a pivotal role in the value chain of the Armani Group
All suppliers are required to sign the codes of social and environmental conduct (committment to respect industry’s best practices in the social and environmental fields)
Total number of employees: 9.729.
Female presence represents over 60% at every company level.
Activities promoted by the Group for its employees:
Diversity & Inclusion (D&I) function within the Human Resources Department
The Group has implemented a monitoring process through social and environmental audits to verify the compliance of suppliers to the codes of conduct
Suppliers who are not in line with the Group’s expectations are required to immediately implement corrective actions
Training activities carried out ad hoc for each team and sometimes for each individual resource Armani People Care Welfare Plan: employees receive an annual allowance to cover medical, social and educational expenses
Risk analysis updated annually for the protection of health and safety at work
GAPS OF THE CURRENT SUSTAINABILITY STRATEGY
Reading the report it’s not easy to associate GRI standards with contents
The link between the SDGs and the actions is a bit misleading
In the report there’s no information about the sustainability actions of the other Armani Group
properties (restaurants, hotels…)
The packaging has an insufficient amount of recycled paper in it (only the handles are composed by 100% recycled paper)
Why is SDG N1 missing if the Group is involved in the Fair Wage program by CNMI?
Why is SDG N5 missing if the number of women is equal to 60% of the total employees?
Why is SDG N10 missing if the company has been globally awarded as sixth in the Diversity Leaders Ranking by the Financial Times?
Why is SDG N15 missing if the company is cautious towards the use of hazardous chemicals?
100% CONSCIOUS
Designers that will be working for the Group will riceve a specific training on fashion sustainability
100% UNDYED
All white fabrics used by the Group will be natural white (not treated)
100% RENEWABLE
The energy consumed by the company worldwide will be exclusively renewable
100% RECYCLED
The amount of recycled paper used for the packaging will arrive to 100%
100% MONOFIBER
The shirts produced by the Group will have a mono-fiber composition
THANK YOU
Caterina Martinuzzi Emma Maiorino Ludovica Colombo Marianna Destefanis
