B usiness B eat Holidays Ahead! Making the most of post-Halloween sales By Kathleen Furore
There’s even With the one Santa-themed snap of your item that is a fingers — like a bit of a twist on bit of Halloween tradition. “Grinch magic — costumcostumes have ers’ favorite holialso been popular,” day will be in the Berocay adds. rearview mirror, with Christmas, Hannukah and The Kwanzaa apSweater proaching quickly Connecahead. How are tion you preparing for Holiday post-Halloween sweaters have sales? When does been warming up your store start holidays for years, promoting the and Costumes holidays?” Plus has cozied up Lucia Beroto the trend. “We’ve carried cay, store manager holiday sweaters at Costumes Plus for quite a while, in Minneapolis, probably for the Minnesota, is Photo courtesy of Costumes Plus last 10 years I quick to answer: “Right after Halloween! One of the first things we do after our would guess,” Berocay says. “We started carrying them as soon as ‘Ugly Christmas Sweaters’ became a trend, and they are still Halloween rush ends is set up a big Christmas section right in somewhat popular today. We get our holiday sweaters from the front of the store.” Forum Novelties. They make a great attraction and people get a kick out of them.” Santas Ring Up Sales And the sweater collection isn’t limited to Christmas Santa suits, of course, are big sellers at Costumes Plus. “We have a large selection of Santa suits and elf costumes. themes; Costumes Plus sells Hanukkah sweaters, too. Santa suits, Mrs. Claus, and elves are our best sellers,” Berocay reports. “We have Santa suits at every price point so we Beyond Santas and Sweaters can meet the budget of someone playing Santa for a family While Santas and sweaters are best-sellers, Costumes Plus gathering or pub crawl as well as professional Santas. We actu- highlights other items, too. ally sold more Santa suits than ever during the 2020 holiday “Nativity costumes sell pretty well. Local churches that season. I think everyone had been stuck at home and just put on Christmas plays get a lot of their costumes from us,” wanted to find new ways to make the holidays special for their Berocay says. “And we do have a wide variety of gifts, from families.” Halloween/horror fan collectibles to metaphysical items like SEP T/OCT 2021
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