The Great COVID
Comeback
a How to stitch together a post-pandemic plan WITH
ALL OF THE RUMORS AND RECOMMENDATIONS SWIRLING AROUND
ABOUT WHEN LIFE WILL RETURN TO SOME SEMBLANCE OF NORMAL, IT’S
HARD TO KNOW HOW TO PLAN FOR THE FUTURE. SINCE GETTING BACK TO BUSINESS LIKELY WILL HAPPEN IN FITS AND STARTS (AND PROBABLY WILL DEPEND ON WHAT’S HAPPENING FROM A HEALTH PERSPECTIVE IN YOUR COM-
MUNITY), IT’S IMPORTANT TO REMAIN LASER-FOCUSED ON HOW YOU CAN KEEP CUSTOMERS ENGAGED—AND HOPEFULLY KEEP MONEY COMING IN—
UNTIL YOU’RE FINALLY ABLE TO HANG THE “OPEN” SIGN ON YOUR COSTUME SHOP’S DOOR.
