HERMES IN PAKISTAN

Bringing the essence of Champs Elysées to Pakistan posed a challenge. My choice was to create a store for the renowned luxury brand HERMES within the country. Derived from Greek mythology, the name “Hermes” is associated with the Greek God of messengers and commerce. As a result, Hermes has a strong connection to horses.

The design of the storefront and interior tells the story of the Greek god Hermes, who was known for his thieving nature even as a baby. The displays depict a scene where a group of birds forcefully snatch the highly prized Hermes “Birkin” bag, Oran Sandals, and scarves. These birds symbolize the traditional means of commerce and communication, highlighting the exceptional value of Hermes products that even the Greek god coveted.

The architectural plan is carefully crafted to celebrate Greek elements, notably the Corinthian Columns. These columns serve both as structural supports and decorative features, adding a touch of Greek grandeur to the store design.