VITA
SETTING AN EXAMPLE Grace Beverley is unapologetically calling for more brands to be sustainable, ethical and kinder to the planet.
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wenty-three-year-old influencer turned entrepreneur is taking the fitness world by storm with her sustainable fashion brand, TALA and gym equipment brand, B_ND. Grace Beverley graduated from Oxford university in June and since then has decided against the standard route of gaining a graduate job and working her way up. Instead, she invested in her already hugely successful brand BND (formally known as Grace Fit UK) and launched a new sustainable active wear brand TALA. Grace first started her journey on Instagram to motivate herself to work out and quickly gained an army of followers. Since then, she started uploading day-in-the-life and workout videos on her YouTube channel, now boasts 1 million followers on Instagram and is currently renovating her dream home in London. Never afraid to speak about her opinions, Grace continuously gives her thoughts where she thinks it’s needed, whether that be speaking out on Twitter on the 2019 general election or appearing on BBC News to debate veganism. Providing followers with useful information on the fitness industry and wherever she is educated is very important to
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GRACE’S LEAD
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Grace and she sees it her duty as an influencer. Realising how privileged she is has had a huge impact on how trustworthy her followers are of her, as Grace attended private schools up until university. Since leaving university, she has now racked up a handful of awards, including Natwest’s young entrepreneur of the year award and topping the Forbes 30 under 30 list. TALA, Grace’s multibillion pound active wear business, is a force to be reckoned with. On-trend, inclusive and sustainable, TALA aims to be affordable, honest and innovative. The aim is for its products to be 100% up-cycled and they are already 92% of the way there (amazing, right?). The packaging is recycled and recyclable and the tags are made from 100% plantable paper. Not only that, but all B_ND products are vegan-friendly. If Grace can provide consumers with sustainable and ethical products, this can be activated across the whole of the fast fashion industry. It is possible and these brands are setting the precedent for others to be and do better within their companies. Lots of companies don’t care about the bigger picture, but Grace is proving that to stay relevant you need to show you care about things more than just making money. Next time you are shopping, try and think about the impact they may have on the environment and how they treat their workers.
Don’t tolerate it
Small changes
Shop around
“I find all these fast fashion brands and their international women’s day campaigns so wild when they only care about the western women who buy their clothes rather than the 250 million young women living in horrendous conditions paid f**kall to make the clothes”
Going vegan isnt easy! Grace says: “I really would recommend it! If you haven’t thought about joining Veganuary maybe think about it, even if you only do one day a week or one meal a day or something like that”
Try and choose the most sustainable option where possible. On why she made her own brands, Grace says: “Creating sustainable alternatives is the only way to get people to be more sustainable, you can’t just yell at people to stop consuming.”
