2021 Magnificent Manors Listing Presentation

our guide to

SELLING YOUR HOME

COMPLIMENTS OF Marybeth Fraser, CEO Magnificent Manors Team of KW Metro Center MBA & Realtor® | Certified Luxury Home Marketing Specialist® Accredited Staging Professional® Serving VA, DC & MD

Magnificent Manors Team of KW Metro Center 2101 Wilson Blvd, Suite 100 | Arlington, VA 22201

© 2020 Fraser Consulting, Inc.

Each office is independently owned and operated. If you are currently under a brokerage agreement with another firm do not consider this a solicitation.

SELLING YOUR HOME

WHAT SETS US APART TECHNOLOGY The Magnificent Manors Team prides ourselves on our creativity to reach the broadest demographic of buyers who will be interested in purchasing your house. We use a systematic integrated digital and traditional marketing approach that goes beyond putting a sign in the yard and listing in MLS. Through the exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and is available on KW’s web network of more than 76,000 sites. We expand our reach to international buyers through our Proxio multiple listing membership. And we target international buyers with the language translator on our Magnificent Manors website. To complete our digital marketing portfolio, we design targeted campaigns through our many social media platforms including Facebook, Twitter, LinkedIn, Instagram and Pinterist expanding our audience of buyers for your house.

TEAMWORK KW Metro Center was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, we know that every KW professional shares the common goal of serving you, our client, in the best way possible.

KNOWLEDGE KW Metro Center helps us stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares us to provide you with unparalleled service and local market expertise.

RELIABILITY Founded on the principles of trust and honesty, KW Metro Center emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client we serve.

TRACK RECORD Keller Williams has surged past its competitors to become the number one real estate franchise in agent count, closed units, and closed sales volume in the US. In 2019, the company’s 180,000 US agents closed more than 1 million units, generating more than $300 billion in sales revenue. This achievement in growth and volume is driven by the commitment and excellence of KW agents to serve their clients.

As more agents and teams have joined Keller Williams’ ranks, the company has continued its climb. We are proud of this milestone.

However, it’s not the final destination for Keller Williams. It has simply positioned us for what’s next in an industry that is rapidly changing.

When staging a home, 22% of sellers’ agents reported an increase of 1% - 5% of the dollar value offered by buyers in comparison to similar homes. *National Assocation of Realtors® Research Group - 2019 Profile of Home Staging Report

© 2020 Fraser Consulting, Inc.

WHAT WE DELIVER COMMUNICATION You’ll always be kept in the loop. From listing to closing, you’ll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. We’ll agree on the communication method that works best for you, in the ways that work for you, whether once a week, once a day, by phone, email or text message. That’s how we’ll do it.

EXPERIENCE AND EXPERTISE The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, we will capably remove many potential challenges before they have the opportunity to appear.

MARKETING Your home will get the exposure it deserves. Through our creative and systematic integrated marketing program that takes advantage of the best of online, social media and traditional media we ensure your property will get maximum exposure to the broadest number of interested buyers.

PRICING Your home will be priced right and will sell quickly. With a keen understanding of both the big picture and the latest neighborhood listing and sales data, we present the comparable price analysis to enable you to make a smart decision about pricing your house and what your net proceeds will be upon settlement.

STAGING Homes sell because of correct pricing and great presentation. We know what it takes to make an outstanding first impression that will get your house sold.

SATISFACTION We will guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and our cancellation guarantee protects your right to end our relationship if we don’t meet your expectations.

© 2020 Fraser Consulting, Inc.

MEET MARYBETH CEO, MBA & Realtor®, Certified Luxury Home Marketing Specialist® Accredited Staging Professional®, Serving VA, DC & MD c: 703.798.1803 | o: 703.224.6000 marybeth@magnificentmanors.com

© 2020 Fraser Consulting, Inc.

Marybeth’s clients call her “a home selling hero” and “the best agent I have ever worked with” because she takes a different approach to buying and selling real estate.

She views real estate as an asset in her clients’ wealth portfolio. When selling, she remodels, polishes and stages her client’s houses to transform them into “magnificent manors” so each dollar invested returns $1.50, and most times even more. Her ability to polish the house to appeal to the broadest market of buyers typically leads to multiple offers above list price. When buying, she looks for the “magnificent manor” her clients love that will also contribute to their wealth portfolio when they decide to sell. Throughout the process, she acts as an advisor and expert negotiator, always advocating for her clients’ best interests. And she makes the process fun and efficient for everyone.

AWARDS

Prior to real estate, Marybeth served as an executive with Sprint and two wireless start-ups where she led sales, operations and program management teams. She also founded and led two consulting businesses where she advised executives on how to increase shareholder value and top line revenue by developing and executing powerful corporate, brand and marketing strategies.

Serving the community and those in need is a deep seeded philosophy of Marybeth’s. As an Advisory Board Member of the Virginia Hospital Center Foundation (VHCF) Women’s Health Circle and a member of the VHC Galen Society, she works to bring outstanding health care services to the community and the under served. She also serves on Signature Theatre’s Emeritus Board, a Tony Award winning regional theatre. And she is actively involved with the Mothers of North Arlington (MONA) where she founded and co-chairs the Business Entrepreneurial Network Group whose mission is to help moms excel as entrepreneurs.

She was recently selected to serve on the St. Ann Parish Council and is an Alumnae of the FBI Citizens Academy.

In between community service projects, you will find Marybeth with her family traveling around the world, sitting in front of her computer trading stocks, Olympic lifting at the gym and working to perfect the ever challenging handstand and back bend walkover.

Marybeth earned a BA from Smith College and an MBA with a concentration in Marketing from George Washington University. She is a member of the professional real estate organizations that include the National Association of Realtors®, Virginia Association of Realtors® and the Northern Virginia Association of Realtors.

@magnificentmanors

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Washingtonian Best Agent Award 2018 - 2020

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Northern Virginia Magazine’s Best Real Estate Agent 2019 - 2020

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Top 100 of 180,000 Keller Williams Agents Nationwide 2019

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Ranked 31 out of 180,000 agents as the Nation’s Top Producer for KW 2nd Quarter, 2019

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NVAR Top Producer and Multi-million Dollar Club Member 2013 – 2020

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KW Metro Center Million Dollar Associates Club June, July, and August 2019

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KW Metro Center 2nd Honors Individuals Listings Taken, 2nd Honors Individual Written Sales

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Volume, 3rd Honors Individual Written Sales Units, 3rd Honors Individual Closed Sales Units 2018

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KW Metro Center Rookie of the Year 2014

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KW Arlington Community Spirit Award 2013-2014

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KW Metro Center Eagles Group 2016-2019

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KW Metro Center Agent Leadership Council 2015, 2017, 2019, 2020

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Zillow 5-Star Agent - 2019- 2020

GIVING BACK Giving back to the community is a value that Marybeth Fraser holds as one of her highest priorities.

Her commitment to service includes: •

Emeritus Board of Directors, Signature Theatre

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Advisory Board, Women’s Health Circle, Virginia Hospital Center Foundation

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Virginia Hospital Center Galen Society

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FBI Citizens Academy Alumni Association

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Co-Chair and Founder, Mothers of North Arlington (MONA) Business Entrepreneurial Network

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Contributor to UNBOUND and FOCUS

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St. Ann Parish Council

magnificentmanorsteam

magnificentmanors © 2020 Fraser Consulting, Inc.

Š 2020 Fraser Consulting, Inc.

WHY WE WORK BY REFERRAL...

MAGNIFICENT MANORS TEAM OF KW METRO CENTER RELATIONSHIPS ARE MORE IMPORTANT THAN TRANSACTIONS You may have noticed that many real estate agents take a transactional approach to sales—identifying clients, closing the deal and them moving on to the next one. We choose not to work that way because we believe you deserve more from the real estate professionals you select. That’s why we work by referral.

WE WORK TO EARN YOUR TRUST We work hard to deliver extraordinary results and to earn your future referrals. Our legacy with each of our clients is 120% satisfaction at the end of our transaction together. We want you to be so excited about your experience with the Magnificent Manors Team that you can’t wait to tell your friends and family about us and the exceptional service and results you received.

When you come across an opportunity, we’d appreciate you referring us to great people like yourselves who would benefit from the personal attention and excellent results we deliver.

SERVICE THAT CONTINUES AFTER THE SALE We devote ourselves to serving the needs of our client’s before, during and after each real estate transaction. Instead of disappearing after the closing, you can expect us to keep in touch. We will send you valuable information and invite you to our events and parties. We will also call from time to time just to check in to see how you are doing and if we can do anything to help you with anything you need - not only real estate.

The Magnificent Manors Team of KW Metro Center wants you to know how much we appreciate you.

We strive to build positive business relationships by working exclusively with people we admire and respect, and who value the service we provide.

WORKING BY REFERRAL IS ALL ABOUT TRUST We have found that when we’re seeking a service, we look for someone we can trust who comes highly recommended with a proven track record of success. We’re not alone. Ninety percent of consumers worldwide said they are most likely to trust the recommendations of the people they know, a figure that was well above any other form of advertising, according to recent market research conducted by The Neilson Company.

© 2020 Fraser Consulting, Inc.

2016 Buffini & Company. All Rights Reserved. Used By Permission.

Since our primary source of new business is referrals from people who know and trust us, we don’t have to commit time to door knocking or cold calling for new clients. We dedicate ourselves to the activities that benefit you most and always deliver exceptional service.

WORDS OF GRATITUDE FROM OUR VALUED CLIENTS

© 2020 Fraser Consulting, Inc.

Š 2020 Fraser Consulting, Inc.

AWARDS

Marybeth G. Fraser was ranked Top 100 of 180,000 Keller Williams agents nationwide in 2019. In the 2nd quarter, she was ranked 31st out of 180,000 agents nationwide and named as a Nation’s Top Producer For Keller Williams Realty.

Š 2020 Fraser Consulting, Inc.

Š 2020 Fraser Consulting, Inc.

SAMPLE OF RECENT LISTINGS

500 N LOMBARDY ST ARLINGTON, VA 22203 Offer Price: $805,000 Number of Offers: 4 Sold Price: $831,550 Days on Market: 9

3025 N WESTMORELAND ST ARLINGTON, VA 22213 Offer Price: $799,900 Number of Offers: 2 Sold Price: $799,000 Days on Market: 11

7001 TED DR FALLS CHURCH, VA 22042 Offer Price: $624,900 Number of Offers: 5 Sold Price: $655,500 Days on Market: 8

© 2020 Fraser Consulting, Inc.

407 P ST NW WASHINGTON, DC 20001 Offer Price: $1,599,900 Number of Offers: 1 Sold Price: $1,400,000 Days on Market: 4

1739 N WAKEFIELD ST ARLINGTON, VA 22207 Offer Price: $874,900 Number of Offers: 12 Sold Price: $957,000 Days on Market: 7

28 Q STREET NE #2 WASHINGTON, DC 20002 Offer Price: $780,000 Number of Offers: 1 Sold Price: $775,000 Days on Market: 15

© 2020 Fraser Consulting, Inc.

SAMPLE OF RECENT LISTINGS

419 PARK AVE FALLS CHURCH, VA 22046 Offer Price: $1,089,000 Number of Offers: 5 Sold Price: $1,275,300 Days on Market: 9

150 REES PLACE FALLS CHURCH, VA 22046 Offer Price: $889,900 Number of Offers: 2 Sold Price: $910,000 Days on Market: 7

605 LONGFELLOW ST NW WASHINGTON, DC 20011 Offer Price: $550,000 Number of Offers: 20 Sold Price: $550,000 Days on Market: 101

© 2020 Fraser Consulting, Inc.

1154 VERNON ST N ARLINGTON, VA 22201 Offer Price: $910,000 Number of Offers: 6 Sold Price: $959,999 Days on Market: 8

9405 VAN ARSDALE DR VIENNA, VA 22181 Offer Price: $739,900 Number of Offers: 1 Sold Price: $737,500 Days on Market: 7

2821 MOSBY STREET ALEXANDRIA, VA 22035 Offer Price: $639,900 Number of Offers: 4 Sold Price: $676,000 Days on Market: 14

© 2020 Fraser Consulting, Inc.

MEET OUR TEAM

MEET LESLIE

Operations Director Leslie leads the coordination of the team’s daily operations in addition to contributing to the marketing strategy and staging of our clients’ listings. With 10 years of large-scale government contracting experience as a project manager, she devises systems and procedures to facilitate execution of a smooth buying and/or listing process for our clients.

Leslie is a native Marylander and entreprenuer who founded a marketing and content creation consultancy.

Previously, she held licensure as a Maryland Realtor®. Leslie earned a BA from Johns Hopkins University and an MBA from the University of Maryland University College.

In her free time, she coaches an elite girls basketball team that has won two national championships. Her interests extend beyond sports to interior design, home improvement, baking, continuous learning and family activities.

MEET TAMARA

Marketing Director Tamara works with each client throughout the selling process to design digital and print marketing and promotional materials that showcase their magnificent manors. From photography to creating custom brochures and online ads she creates magic in presenting homes to buyers.

Previously, Tamara gained real estate experience in her home state of Texas serving as the Marketing Manager for a brokerage in San Antonio. After moving to Virginia, she founded and led Alexandria Cake Pop Company providing sweet treats all over the country. She sold her company 3 years later. Tamara earned a BA in Advertising from Texas State University.

In addition to her creative talents, Tamara is a health enthusiast who works out regularly, hangs out with friends and family and takes trips to paradise.

MEET JESSICA

Social Media Director Jessica leads all social media initiatives for the Magnificent Manors Team where she plans and executes innovative and effective strategies to promote and sell our clients’ listings. She is a researcher by trade, organized, high energy and creative by nature.

Prior to joining the Magnificent Manors Team, Jessica worked for Harris Interactive with the consumer market research team and then transitioned to be the Executive Assistant to the National Guard Bureau, Logistics Directorate. Today, Jessica continues to serve as the financial officer for the Accord Group NY LLC. Originally from Long Island, Jessica earned a BA in Psychology from the University at Albany. Outside of work, she enjoys entertaining, cooking for her always hungry-family, traveling, running and photography.

© 2020 Fraser Consulting, Inc.

MEET NICOLE

Realtor® | Licensed in MD Originally from Trinidad and Tobago, Nicole’s founded Final Touch Ltd, a home and building supply company.

For 17 years, Nicole led the business and invested in real estate. After emigrating to the US, she joined KW Metro Center where she applies her marketing and construction expertise to fulfill her clients’ home ownership dreams. Her dedication to analyzing the numbers to gain maximum returns for her clients leads to friends forever.

Nicole earned her Upper Level Certification (BA equivalent) in Business Management and Marketing from the School of Business and Computer Science. She also holds certificates in Blue Prints Reading, Building Construction Technology and Interior Design.

When not serving clients, Nicole is working to improve the school systems as the VP, Fairmont Heights High School PTA and an active member of two other PTAs.

MEET KIM

Realtor® | Licensed in DC Kim serves her clients in Washington, DC finding buyers their magnificent manors and working with sellers to transform their homes into magnificent manors so they receive the highest return on their real estate investment.

Her attention to detail, strong negotiations skills and management of the process in a streamlined and stress free fashion are greatly appreciated by her clients. Her compassion and knowledge of the local DC market lead to clients who become lifelong friends.

Licensed to work with clients in Washington, DC, Kim is a member of the Greater Capital Area Association of Realtors® (GCAAR), the District of Columbia Association of Realtors® (DCAR) and the National Association of Realtors® (NAR).

MEET BETHANY

Transaction Coordinator Bethany brings an exceptional understanding of the entire real estate process having grown up in a Realtor’s® home. She has a decade of experience managing transactions and listings in Washington, DC, Virginia and Maryland.

She completed the RSTMM (Recruit/Selecttraining process with Corporate Consulting Management Consultants, several training courses related to the Millionaire Real Estate Agent (Red) book and other administrative courses through real estate brokerages in Northern Virginia furthering enhancing her expertise.

Bethany utilizes her extensive knowledge of the contract to closing aspect of the real estate business to manage the client experience in a stress free, proactive manner.

© 2020 Fraser Consulting, Inc.

Š 2020 Fraser Consulting, Inc.

SELLING YOUR HOME

PRICE RIGHT - ATTRACT BUYERS Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

15% above

10% above

MARKET VALUE

% of potential buyers who will look at property

^

^

ASKING PRICE

10%

30%

60%

10% below

75%

15% below

90%

83% percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. *National Assocation of Realtors® Research Group - 2019 Profile of Home Staging Report

© 2020 Fraser Consulting, Inc.

SELLING YOUR HOME PRICING: FAIR MARKET VALUE THIS IS ABOUT STRATEGY We base our recommended price on: • A detailed, custom market analysis of comparable houses • The unique characteristics of your home and its setting • Our expertise in the real estate market

ACTIVITY LEVEL

THE RIGHT PRICE IS IMPORTANT • A property generates the most interest when it first hits the market.

• The number of showings is greatest during this time if it is priced at a realistic market value.

• Starting too high and dropping the price later misses the excitement and fails to generate strong activity.

• Many homes that start high end up selling below market value.

When most offers are received.

1

2 3 4 5 6

7 8 9 10 11 12 13

W weeks on market

PRICING MISCONCEPTIONS It is very important to price your property at a competitive market value when we finalize the listing agreement.

WHAT YOU PAID

WHAT YOU NEED

WHAT YOU WANT

WHAT YOUR NEIGHBOR SAYS

WHAT ANOTHER AGENT SAYS

COST TO REBUILD TODAY

BUYERS AND SELLERS DETERMINE VALUE TThe value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. © 2020 Fraser Consulting, Inc.

FIRST 30 DAYS ARE CRITICAL

Price Market Value

IF YOU WANT TO COMPETE, BE COMPETITIVE. • • • • •

The buying market has a short attention span.

Pricing your home right the first time is key.

Proper pricing attracts buyers.

An overpriced house will not sell.

We want to generate offers before the market moves on to newer listings.

W

length of time on the market

© 2020 Fraser Consulting, Inc.

OUR PROCESS FOR SELLING YOUR HOUSE The real estate transaction is complex – and navigating you through every step of the sale is our expertise.

INITIAL MEETING, WALK-THROUGH AND NEEDS ANALYSIS

ESTABLISH COMPETITIVE PRICE

SIGN LISTING AGREEMENT

PREPARE YOUR PROPERTY FOR SALE: POLISHING, STAGING, PHOTOGRAPHY/VIDEO, FLOOR PLAN

RECEIVE AND PRESENT OFFERS

NEGOTIATE CONTRACT

RATIFY CONTRACT

FACILITATE HOME & PEST INSPECTIONS

NEGOTIATE ISSUES, IF APPLICABLE

LAUNCH “COMING SOON” MARKETING CAMPAIGN

OVERSEE APPRAISAL

LIST YOUR PROPERTY

REVIEW ALTA CLOSING STATEMENT

LAUNCH “JUST LISTED” & “FOR SALE” MARKETING CAMPAIGNS

FINAL WALK-THROUGH

SCHEDULE SHOWINGS AND HOLD BROKER’S OPEN & OPEN HOUSES

SETTLEMENT

© 2020 Fraser Consulting, Inc.

our guide to

MARKETING YOUR HOME

COMPLIMENTS OF Marybeth Fraser, CEO Magnificent Manors Team of KW Metro Center MBA & Realtor® | Certified Luxury Home Marketing Specialist® Accredited Staging Professional Serving VA, DC & MD

Magnificent Manors Team of KW Metro Center 2101 Wilson Blvd, Suite 100 | Arlington, VA 22201

© 2020 Fraser Consulting, Inc.

Each office is independently owned and operated. If you are currently under a brokerage agreement with another firm do not consider this a solicitation.

MARKETING YOUR HOME The Magnificent Manors Team is committed to reaching the broadest market of buyers who will be interested in purchasing your house through ‘Coming Soon,’ ‘Just Listed’ and ‘For Sale’ marketing campaigns. Through integrated digital, social and traditional marketing, we connect with the buyers where they are looking for home buying information and we reinforce their interest in your home with our magnificent staging, striking photography and easy to navigate 3D virtual tours.

Here are a few ways we extensively market your house: COMING SOON/ JUST LISTED • Coming Soon/Just Listed direct mail postcards • Sneak Peak on social media, Top Agent Network, KW Metro Center Portal, MLS and the Magnificent Manors website • Advertising in our Magnificent Manors newsletter • Digital ads in local online publications • Coming Soon signage OPEN HOUSES • • • • • • •

“Sneak Peak” open house door hangers delivered to neighbors Sunday open house door hangers delivered to neighbors Silent tour cards throughout the house Advertisements in local publications Promotions on all social media outlets Advertisements in Magnificent Manors newsletter Promotions on real estate websites, MLS and Proxio (International MLS) • Virtual and 3D tours and floor plans • Open House signage ONGOING PROMOTIONS • • • •

Promotions on real estate websites, MLS and Proxio Promotions on social media Advertisements in online publications Advertisements in Magnificent Manors newsletter and website • Silent tour cards throughout the house • Virtual and 3D tours and floor plans • For Sale signage © 2020 Fraser Consulting, Inc.

PHOTOGRAPHY RELEASE For good and valuable consideration, the receipt of which is hereby acknowledged, I, _______________________, hereby grant The Magnificent Manors Team of KW Metro Center permission to use my name, photography of my current residence at ________________________,_________________,________ , and my testimonial, in whole or in part, in any and all of its print/digital marketing and social media. This includes ‘before and after’ staging, events held at my residence, my name, testimonial(s), and photography including myself. I understand and agree that any photograph using my current residence will become property of Magnificent Manors Team of KW Metro Center and will not be returned.

I acknowledge that since my participation with Magnificent Manors Team of KW Metro Center is voluntary, I will receive no financial compensation.

I hereby irrevocably authorize Magnificent Manors Team of KW Metro Center to edit, alter, copy, exhibit, publish or distribute photography of my current residence and my testimonial for purposes of marketing and promoting Magnificent Manors Team of KW Metro Center or for any other related, lawful purpose.

In addition, I waive the right to inspect or approve the finished product, including written or electronic copy, wherein my current residence and/or testimonial appears. Additionally, I waive any right to royalties or other compensation arising out of, or related to, the use of the photography and/or testimonial(s).

I hereby hold harmless and release and forever discharge Magnificent Manors Team of Keller Williams from all claims, demands, and causes of action which I, my heirs, representatives, administrators, executors, or any other person acting on my behalf or on behalf of my estate have or may have by reason of this authorization.

I am at least 18 years of age and I have read this release before signing below. I fully understand the contents, meaning and impact of this release.

Signed by __________________________ of ______________________, _______________, ________________ with the intent of being legally bound on _______________________________.

Signature: _____________________________ Magnificent Manors Team of KW Metro Center

Date: ________________________________

Magnificent Manors Team of KW Metro Center 2101 Wilson Blvd, Suite 100 | Arlington, VA 22201 | 703.224.6000 Š 2020 Fraser Consulting, Inc.

MARKETING CALENDAR

We want you to be informed through the entire process of selling your house. We do this by providing a Marketing Calendar highlighting each step of the promotional process and we send you a Marketing Report to let you know the results.

We will work one-on-one with you from staging to the design of your marketing materials, and promoting and advertising your listing until we are under contract.

Š 2020 Fraser Consulting, Inc.

MARKETING CALENDAR

5219 22nd St North Arlington, VA 22205 Listing Date: January 11, 2018 Due Date /Completed

Getting Ready/Marketing

Responsible Parties

Staging and Marketing Materials Final staging to showcase house for online presentation and advertising.

Deep cleaning

COMPLETE

Marybeth, Allison

Send Upgrade sheet to client, return to Tamara for marketing material

12-22/DONE

Tamara

Download photoshoot of interior and exterior, floor plans, virtual tour and video at homevisit.com.

12-22/DONE

Tamara

Create virtual tour link. Add to social media sites.

12-26/DONE

Tamara

Send Broker’s Open Flyer to agents with bank sponsorship

1/13/DONE

Create Just Listed postcards

12-26/DONE

Create brochures with floor plan and upgrades. Print for open house.

12-22/DONE

Develop Marketing Brochure with Suntrust bank for Broker’s Open

1/15- DONE

Update MLS listing with photography, add virtual tour links

12-27/DONE

Detail list shows you exactly what is going on with your listing.

Tamara

MARKETING CALENDAR Tamara Tamara

5219 22nd St North Arlington, VA 22205 Tamara Listing Date: January 11, 2018 Marybeth/Tamara

Signage and Security Order Sign from Sign Post Company

“Coming Soon” Events 12-26/DONE

Tamara

Post “Coming Soon” sign in front yard

1-4/DONE E-Newsletter and Email Promotions

Tamara

Install Lockbox with secure code

Marybeth 1-11/DONE Promote listing as “Coming Soon” in Home Actions Newsletter

Due Date /Completed

Responsible Parties

1-3- DONE

Tamara

1-3- DONE

Marybeth/Tamara

Due Date /Completed

Responsible Parties

1-16 – DONE

Tamara

1/11 - ongoing

Tamara

1-14/1-21 - ongoing

Marybeth/Tamara

1-16 – DONE

Marybeth

1-17 - ongoing

Marybeth

Online Promotion

Promote video of listing to Magnificent Manors database of contacts and Promote property on www.magnificentmanors.com as a featured through listing with Magnificent1-11/DONE Manors Team MembersTamara language translator, add to blog

“Just Listed” Events Promote property in MLS and on KWLS, Realtor.com, Trulia.com, Zillow.com, Tamara 1-13/DONE Redfin.com; ensure virtual tour link is working on all sites Direct Mail Promote and boost listing through social media outlets including Magnificent Tamara 1-13-Ongoing Manors Facebook, Twitter, Instagram and Pinterest. Post tour on You Tube.

Send postcards for “Just Listed” to buyers within a mile of property List property in international multiple listing through Institute for Luxury Tamara 1/17-Ongoing Homes to reach global buyers moving to or investing in US real estate.

Events Update MLS “Open House” each week

Promote through social media and advertising Saturday or Sunday Open Houses until under contract Host Broker’s Open Luncheon with Lender on Tuesday, get feedback through a survey Reach out to agents from Broker’s Open and follow-up with agents showing property to provide feedback using Rezora and Showing Time 2101 Wilson Blvd., Suite 100 | Arlington, VA 22201 E-Newsletter and Email Promotions www.magnificentmanors.com | marybeth@magnificentmanors.com Promote listing in Home Actions Newsletters

1-17 - ongoing

Tamara

Use Rezora email listing service to contact all agents about listing

1-13 - ongoing

Tamara

1-11 - ongoing

Marybeth/Tamara

Print and Online Advertisements Continue print and online ads in Sun Gazette and Arlington Now including Feature Property Article (deadline Friday’s by 5pm) *Schedule may be modified if needed to respond to market feedback or to adjust to listing schedule.

Deadlines for each milestone ensure we list your house on the date promised and actively promote it until sold.

____________

____________

Seller

Seller

2101 Wilson Blvd., Suite 100 | Arlington, VA 22201 www.magnificentmanors.com | marybeth@magnificentmanors.com

© 2020 Fraser Consulting, Inc.

Before

After

STAGING YOUR HOME

Our team used expert staging techniques to transform this house into a magnificent manor that buyers could not resist!

We know what buyers want. We work with hundreds of them and carefully listen to their feedback on the homes we show them and then apply our findings to our listings.

This home had been listed months before, without staging, and received offers significantly below list price.

The Magnificent Manors Team staged and promoted this same house and received 4 offers and ratified a contract in 9 days for $26,550 over list price. Š 2020 Fraser Consulting, Inc.

Before

After

1

2

3

4

DEFINE GOALS, DEVELOP A PLAN & BUDGET

DE-CLUTTER & STAGE

PROFESSIONAL PHOTOGRAPHY, 3D VIRTUAL TOUR & FLOOR PLAN

MARKETING & PROMOTION

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De-personalize

•

Design for demographics

Used to showcase house in:

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Create curb appeal

•

•

•

Make repairs

Stage for flow, functionality, livability

Print marketing ads and brochures

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Freshen up and remodel

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Position to showcase online

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MLS

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Proxio (International MLS)

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Social media

•

Blogs

•

Magnificent Manors website

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Print ads

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Digital newsletters

Go where the buyers and agents are frequently: • Social channels • Traditional (print, direct mail) • Brokers Opens • Events/Open Houses • Outreach to buyers & agents

Go where the buyers and “Staging creates an emotional connection with buyers which agents are stimulates frequently: a decision to purchase.”

Marybeth G. Fraser, Magnificent Manors Team

© 2020 Fraser Consulting, Inc.

SOCIAL MEDIA MARKETING Nearly 50% of today’s sophisticated buyers are turning to social media and the internet for information on homes they are seeking to buy. And 95% of buyers look online at some point in their home search. That is why our Magnificent Manors Marketing Team has mastered digital marketing to give our sellers a competitive edge. We start with clear, crisp professional photography that makes your listing pop online, creating a striking visual that engages buyers to want to tour your house.

WWW.FACEBOOK.COM/MAGNIFICENTMANORSTEAM

WWW.INSTAGRAM.COM/MAGNIFICENTMANORS

WWW.LINKEDIN.COM/MAGNIFICENTMANORS

WWW.PINTEREST.COM/MAGNIFICENTMANORS

WWW.YOUTUBE.COM/MAGNIFICENTMANORS

WWW.TWITTER.COM/MAGNIFICENTMANORS

© 2020 Fraser Consulting, Inc.

#magnificentmanors #magnificentmanors

YOUR LISTING

When you list with us, we’ll have access to the Keller Williams Listing System or KWLS. This proprietary, exclusive system ensures your property is marketed worldwide through more than 350 of the most popular real estate search engine websites.

Š 2020 Fraser Consulting, Inc.

LOCAL ADVERTISING

SPRING TIME IS LISTING TIME! D TE LIS ST JU

MID-CENTURY SPLIT LEVEL GEM WITH LUSH GARDENS OFFERED AT $624,900 3 BEDROOMS | 3 BATHS

7001 TED DR | FALLS CHURCH N OO GS IN M CO

WWW.MAGNIFICENTMANORS.COM

LOCAL PRINT PUBLICATIONS The Magnificent Manors Team buys local print and online ads to promote our listings. ‘Coming Soon,’ ‘Just Listed’ and ‘For Sale’ ads are the stages we advertise to engage a broad market of buyers who we know will be interested in purchasing your house.

BLOCKS FROM THE NEW BALLSTON QUARTER OFFERED AT $910,000 3 BEDROOMS | 2.5 BATHS

1154 VERNON ST N | ARLINGTON

WWW.1154VERNONSTN.COM

We will turn your house into a magnificent manor that buyers will want to buy.

Call me today at 703.798.1803 for an expert review of your options!

Like us on Facebook & Follow Us on Social Media! #magnificentmanors MARYBETH G. FRASER , TEAM LEADER, MBA & REALTOR®

703.798.1803 | marybeth@magnificentmanors.com Magnificent Manors Team of KW Metro Center

Certified Luxury Home Marketing Specialist® Accredited Staging Professional®, Licensed in VA & DC Northern Virginia Magazine’s 2019 Best Real Estate Agent NVAR Residential Top Producer Award 2013-2019 Each office is independently owned and operated. If you are currently under a brokerage agreement with another firm do not consider this a solicitation.

Sun Gazette Advertisement- Print Publication

Instagram Coming Soon Advertisement

© 2020 Fraser Consulting, Inc.

MILITARY BY OWNER Our proximity to numerous military bases allows us to advertise homes on MilitaryByOwner.com which has become the “go to” site for military families buying, selling or renting homes near military bases. We purchase advertisements at the highest Home Tour Plus level which lists your house at the Highest Posting Position, includes up to 40 pictures, advertises until rented/sold (up to 180 days) and includes a virtual tour and open house dates.

FACEBOOK ADS About 70% of people log into Facebook every day for at least 35 minutes which makes it a powerful advertising platform. We understand that most buyers fall in love with their home visually, first. Therefore, we generate buyer interest through targeted campaigns using visual , clean and captivating ads.

And, we always include videos in our campaigns to showcase the best features of your home.

© 2020 Fraser Consulting, Inc.

BROKERS OPEN

During a Brokers Open, your house is on display for real estate agents and other industry professionals only. Brokers Open print and digital flyers are sent out to local brokerage offices reaching thousands of agents with potential clients. During the Brokers Open, agents complete our survey form. This information is analyzed and put into a report for you. Not only does the Brokers Open serve as an opportunity to debut your house to real estate professionals and find potential buyers, it’s also a reliable source of feedback on your house.

BROKERS OPEN

WELCOME TO ARLINGTON, VA 22207

1739 N WAKEFIELD ST |

OFFERED AT $874,900

1. What are the most attra

ctive features of the

__________________

house?_________________

_______ ____________________ ____________________ ____________________ ____________________ _ ____________________ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ house? lenging features of the 2. What are the chal __________________

August 13, 2019 | 12 pm – 2 pm 1739 N Wakefield St | Arlington, VA 22207 Sponsored by Ryan Larson from Wells Fargo **Delicious Lunch Will Be Served**

______ _____________________ _____________________ _____________________ __ r? _________________ the house show bette make to est sugg d you 3. What upgrades woul ___________

A Waverly Hills Hidden Gem Tucked In A Dreamy Garden Setting Minutes to Ballston

________________ ____________________ ____________________ Too Low ___ Just Right ___ ___ High Too check one) 4. Is the price (please ____________ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ this house? _ is the right price for 5. In your opinion, what e? ___________ ested in seeing this hom s who would be inter pect pros r buye 6. Do you have ______________ _ _ _ _ _ _ _ _______ _ Email: ___________ ____________________ Name: ____________ us. with it ing shar Thank you for We value your opinion.

Offered at $874,900

____________________

• Elegantly remodeled all brick duplex tucked in private garden setting lives like a single-family home in charming Waverly Hills.

• Stunning modern kitchen inspire s your inner chef with its pristine white shaker-style custom cabinet s, high-end Thermador 6-burner gas cooktop range, refrigerator and dishwasher, luxurious honed marble counters, glass tile backsplash and large center island.

WELCOME TO ARLINGTON, VA 22207

1739 N WAKEFIELD ST |

• Deluxe spa-like owner’s bath feature s a spacious walk-in shower complete with body sprays, frameless glass door and marble surround, double pedestal sinks and marble basketweave floor tile.

OFFERED AT $874,900

___ ____________________ the house?____________ attractive features of 1. What are the most _____ ____________________ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ___ ____________________ ____________________ ______ ____________________ house? ____________ lenging features of the 2. What are the chal ____________

• Spacious sun-lit living room and walk-o ut lower level family room are complimented by built-in cabinets and bookshelves, wood-burning fireplaces and panora mic garden views.

epo_r__t___________ ______rt ____R __n ___e ___p ___O __s __r pho ___ ____________e e R rt n e No _____________________ Brok r’s Op et ____ re 19 22 Stthe hous e show A 2r?2_2_0__7___________ 52 Broke 20 22gt est to make o5 n, Vbette ades would you sugg Arlin gton, VA nd

3. What upgr

• Multiple walk-in closets and storero oms provide generous storage space.

d Star|y 16_, _20 _________ 18 ____________________ akefiArellin _________ _________ __nu use with us 1739 N W ___________Ja

ho _____ the openToo to the Low soretd___ me___ spon ts ca Righ (23) agen na ___. SunTrustJust ty– 2 pm en three ch, Arlington, Vien check one) Too High 4. Is the price (please ers open from 12 pm ’s Restaurant. Tw Falls Chur _ _ _ _ _ _ _ _ _ _ _ _ ed ____ s,” “stag __ __________or __n, __ea a brok aggiano McL m Mprice this for ed ine? h fro we hostedion, iou l,” “g geou about the house right locathous luisncthe ifu es s ut what ag To5.daIny,your ea er “b opin lic ok ng e is _ talkie? __________ ed a de rent br stophom t the hous dtin ve been and provid from several diffe uld nogtthis though ents woul d be intereeste agen coseein those we ha or fence. open s who the ag ersyou lly,pect pros buyerrsa ishes.” On e same as br6.okDo have deck________ ways dria. Unive a_pa high end fin ging features are_th ___,____th e __tio ng _ _ ar _ di _ _ e _ _ _ ad _ _ er _ _ _ of _ and Alexan and “like new with The ch en _ _ _ _ r, all Email: _e_exception ye ____________ wi ly” ________e__to__bu __y__it. tor for a bu was right. A few be ge th th : _____wo eul amtif Nau ciding fac e price e uld lik nnot chan it becomes a deshar it with felt thus. ents and said sh are features we ca upopin aging k you for e, if an gradion. Than rity of the We value g. They ofyour ____________________

hearin is type . The majo M. gotiations an make th - $1.25 Rather th ess it during the ne said they tween $1.2M dr d 2 agents we can ad e price should be be e home an one of those th t is ested in th fel ts agen clients inter g tonight at 6:30 pm ve ha ay they m showin agents said in the house. The cellent. agents, 3 ex Of the 23 ts interested a brokers open is changes m have clien ere are no definitely level of interest fro rfectly. Th ile is Th is staged pe natural light in wh ts. agen offer, I the house e th at an th let ve is ha to k are open t feedbac if we don’t m the agen more of the shades the second week, fro n sio lu re ter ths. Af The conc aking su her than m the bedrooms and ba at that time. needed ot t in ged and adjustmen g privacy autifully sta at a preservin we discuss a price house so be nally staged and th d eping the sio ke r recommen es fo of pr ks t y than was no an e m m d ho an e g that th ur family you and yo a hard time believin with Kudos to d of agents agents ha e number clean. The tually living there. hesis is th ac s r in parent be family wa m nu e . Th ey results of the surv summary Below is a ents in the survey. m m co those

• Off-street parking in your brick drivew ay plus the attached 1-car garage means never searching for a parking space.

For more information visit www.1739NW akefield.com

Directions: Take I-66 E. Take N Glebe

Rd to 18th St N to Wakefield St.

MARYBETH G. FRASER, TEAM LEADE

R, MBA AND REALTOR®

Magnificent Manors Team of KW Metro

Center

Certified Luxury Home Marketing Special ® ist | Accredited Staging Professional® marybeth@magnificentmanors.com | www.magnificentmanors.com M: 703.798.1803 | O:703.224.6000 | Licensed in VA & DC Magnificent Manors of KW Metro Center | 2101

Each office is independently owned

and operated. If you are currently under

Wilson Blvd, Suite 100 | Arlington, VA

a brokerage agreement with another

22201

firm do not consider this a solicitation.

es e Featur (7) Attractiv yout/flow floorplan/la ace  Open d use of sp an ) (7 e spac  Great ve it! (2) Lo g/ in )  Everyth location (4 borhood/  Neigh nter inment ce  Enterta suite bedroom )  Master (7) intimacy (2 w condition mfortable  Like ne size and co generous e (2) of ag ce or lan St  great ba rooms is a  Scale of ors  Nice flo finishes new build  Great

© 2020 Fraser Consulting, Inc.

Š 2020 Fraser Consulting, Inc.

MARKETING YOUR HOME

Holding an effective Open House is serious business when finding buyers who love your home. When the Magnificent Manors Team hosts an Open House, we don’t just put a sign in the front yard and an announcement in MLS. We promote the Open House extensively, walking the neighborhood with door hanger invitations and calling agents and prospective buyers.

During the Open House we point out features of the house and ask for feedback. After, we follow up with every buyer and agent who attended to “scoop up” offers. On the Monday after the Open House, we send you a written report with the number of buyers who came, their level of interest and their feedback.

LEVEL 1 Sign in yard

LEVEL 2 Sign in yard

+

Announcement in MLS

LEVEL 3 Sign in yard

+

Announcement in MLS

+

Directional signs, riders, social media announcements

LEVEL 4 Sign in yard

+

Announcement in MLS

+

Directional signs, riders, social media announcements

+

E-fliers to thousands of agents, newsletter and online announcements

LEVEL 5 Sign in yard

+

Announcement in MLS

+

Directional signs, riders, social media announcements

+

E-fliers to thousands of agents, newsletter and online announcements

Customized door

+ hangers, advertising, and direct mail

LEVEL 6 Sign in yard

+

Announcement in MLS

+

Directional signs, riders, social media announcements

+

E-fliers to thousands of agents, newsletter and online announcements

Customized door

+ hangers, advertising,

+

and direct mail

Outreach to interested buyers and agents

LEVEL 7 Sign in yard

+

Announcement in MLS

+

Directional signs, riders, social media announcements

+

E-fliers to thousands of agents, newsletter and online announcements

Customized door

+ hangers, advertising, + and direct mail

Outreach to interested buyers and agents

+

Follow-up with all buyers an agents who came to open house © 2020 Fraser Consulting, Inc.

Print PrintAdvertising Advertising

We know from research and experience, buyers move within a mile or two of their current homes. Therefore, we create one-of-a-kind direct mail pieces and door hangers to target buyers in the surrounding neighborhoods.

See The Transformation Visit The Outdoor “Summer Palace!”

MAGNIFICENT

MANORS ANOTHER MAGNIFICENT MANOR

JUST LISTED 5219 22ND ST N

ARLINGTON, VA 22205

MARYBETH FRASER | 703.798.1803 | MARYBETH@MAGNIFICENTMANORS.COM Each office is independently owned and operated. If you are currently under a brokerage agreement with another firm do not consider this a solicitation.

Front of Postcard

You’re Invited To Our

Like us on Facebook & Follow Us on Social Media! #magnificentmanors

Dear Neighbors, This beautifully renovated multi-family home in the sought after Shaw neighborhood closed in 9 days with the DC Tenant Opportunity to Purchase Act (TOPA) requirements completed in record time. And we updated and extended the leases to meet the needs of the tenants and the buyer. If you are interested in an investment property, let me know. I can help you with calculating cap rate to see if the property will meet your investment goals. Plus, we have more listings coming on the market to share with you.

MAGNIFICENT MANORS TEAM OF KW METRO CENTER

OPEN HOUSE

May 11 | 2 pm - 4 pm

2101 Wilson Blvd, Suite 100 | Arlington, VA 22201

7001 Ted Drive | Falls Church, VA 22042 3 Bedrooms | 3 Baths Offered at $624,900 For details or to schedule a showing, call or text:

MARYBETH G. FRASER

Visit us at www.magnificentmanors.com for the real estate latest news and listings. Or contact us directly at team@ magnificentmanors.com. Looking forward to hearing from you.

Team Leader, MBA, & Realtor®

Magnificent Manors Team of KW Metro Center Certified Home Marketing Specialist® Accredited Staging Professional®

All my best,

C: 703.798.1803 | O: 703.224.6000

MARYBETH G. FRASER

marybeth@magnificentmanors.com www.magnificentmanors.com

Team Leader, MBA & Realtor® Magnificent Manors Team of KW Metro Center Certified Luxury Home Marketing Specialist® Accredited Staging Professional® www.magnificentmanors.com Licensed in VA & DC NVAR Residential Top Producer Award 2013-2017

Like us on Facebook & Follow Us on Social Media!

#magnificentmanors

2101 Wilson Blvd, Suite 100 | Arlington, VA 22201 Each office is independently owned and operated. If you are currently under a brokerage agreement with another firm do not consider this a solicitation.

Back of Postcard

Open House Door Hanger

The most common rooms that were staged included the living room 93%, kitchen 84%, master bedroom 78%, and the dining room72%. *National Assocation of Realtors 2017 Profile of Home Staging Report

© 2020 Fraser Consulting, Inc.

/mo includes water, ll the following

extensive green rdens and wooded ts, basketball courts, and children play

hosted almost g wine and cheese oncerts, holiday borhood barbeques.

MARKETING YOUR HOME CUSTOMIZED BROCHURE Magnificent Manors provides you with a beautiful 4-page brochure showcasing your house and neighborhood. Each brochure includes professional photography, a description of your house and information about local amenities, public transit, shopping, restaurants, community parks and schools.

COMMUNITY POOL

LOCAL AMENITIES

COMMUNITY

SCHOOLS

•

Within a few blocks of Fairlington Farmer’s Market, held every Sunday throughout the spring, summer, and fall with local farmers selling fresh produce, cheese, meat and eggs, and prepared meals.

•

HOA fee - $468.50/mo includes water, sewer, trash and all the following amenities

• • •

•

•

Walking distance to Shirlington – a dogfriendly, local neighborhood street with quaint restaurants and stores. Features restaurants, a theatre, movie theater, dog park alongside a peaceful river, grocery store, library, and more.

Three pools, gym, extensive green space including gardens and wooded areas, tennis courts, basketball courts, volleyball courts, and children play areas.

•

Social events are hosted almost monthly, including wine and cheese nights, summer concerts, holiday parties, and neighborhood barbeques.

Charles Barrett Elementary George Washington Middle School T.C. Williams High School

LOCAL TRANSIT

•

2 Bus Stops from Pentagon and Pentagon Metro

•

DASH bus lines to Old Town

LOCAL SHOPPING

• • •

WELCOM

2 mins to Village at Shirlington 7 mins to Pentagon Row 15 mins to Old Town Alexandria

ALEX

COMMUNITY POOL

SCHOOLS

• • •

Charles Barrett Elementary George Washington Middle School T.C. Williams High School

LOCAL TRANSIT

•

2 Bus Stops from Pentagon and Pentagon Metro

•

DASH bus lines to Old Town

SHIRLINGTON

COMMUNITY CENTER

LIVING/DINING

LOCAL SHOPPING

• • •

2 mins to Village at Shirlington 7 mins to Pentagon Row 15 mins to Old Town Alexandria

WELCOME TO 3239 VALLEY DRIVE

Marybeth G. Fraser, TEAM LEADER, MBA & REALTOR®

MAGNIFICENT MANORS TEAM OF KW METRO CENTER Certified Luxury Home Marketing Specialist® | Accredited Staging Professional®

ALEXANDRIA, VIRGINIA 22302

C: 703.798.1803 | O: 703.224.6000 | Licensed in VA & DC marybeth@magnificentmanors.com | www.magnificentmanors.com

M

Each o

Front of brochure (top left), Back of brochure (top right)

COMMUNITY CENTER

FRONT EXTERIOR

REALTOR® O CENTER ccredited Staging Professional®

VA & DC ficentmanors.com

KITCHEN

For more information, visit http://spws.homevisit.com/hvid/226890 Magnificent Manors of KW Metro Center | 2101 Wilson Blvd, Suite 100 | Arlington, VA 22201

Each office is independently owned and operated. If you are currently under a brokerage agreement with another firm do not consider this a solicitation.

Inside you will find (right photo) a unique description of your house, along with highlights and professional photography.

This brochure is a marketing tool we use at Open Houses and showings to provide potential buyers the information they like to know before committing to a home. We also post the brochure, Upgrade List and floor plans in MLS documents so buyers and agents have direct access to the digital version of the information.

2ND BEDROOM

2ND BEDROOM

HIGHLIGHTS

BEAUTIFUL 2 BEDROOM TOWNHOUSE END UNIT

THE MADISON | PARKFAIRFAX

LIVING ROOM

Listed at $349,000

This magnificent two-bedroom, one bath condo offers a bright and open floor plan, freshlypainted with a soft gray color scheme, making this space perfect for any décor.

Natural light cascades through the new windows highlighting the gleaming parquet floors in every room.

Enjoy dining under the stars on the flagstone patio nestled in a lush garden setting after cooking a delicious meal in the renovated kitchen with Silestone Quartz countertops, farmhouse sink, stainless steel appliances, and modern grey high-end cabinets.

•

The Madison Model | 2 Bedrooms | 1 Bath

•

Modern, upgraded kitchen with stainless steel appliances, farm sink, IKEA high end cabinets and Silestone Quartz blanco maple countertops

•

New windows with warranty, custom trim, wood framing and cellular shades throughout home

•

Freshly-painted bedrooms with built-in shelving

•

Renovated bath includes re-glazed tub, sleek IKEA vanity, contemporary white subway tile, exhaust fan and light fixture with sensor

•

Landscaping includes beautiful new flower beds with wood edging

BATHROOM

DINING ROOM

Relax after a long day in the spacious master bedroom with serene views. Remodeled bathroom showcases fresh white subway tile and sleek vanity. Floored attic offers additional space for all your storage needs.

Parkfairfax is a community that has it all. Enjoy neighborhood barbeques, summer concerts or visit the local Farmer's Market on a Sunday stroll; you will never be out of things to do in this desirable location.

KITCHEN

MASTER BEDROOM

© 2020 Fraser Consulting, Inc.

Brochures, Upgrades & Floor Plans

UPGRADES & FLOOR PLANS Included in your customized 4-page brochure is an Upgrade List and Floor Plan that details the premium features of the house. It also showcases floor plans, square footage and includes a link to a virtual tour of your house.

The upgrades demonstrate the valuable features buyers want to see in homes they purchase. In addition, the Upgrade List assists the appraiser when determining value.

We design our marketing materials to bring the information to the buyers and agents who are used to receiving information in minutes and seconds.

UPGRADES & FLOOR PLANS 3 2 3 9 VA L L E Y D R I V E | A L E X A N D R I A , VA 2 2 3 0 2 http://spws.homevisit.com/hvid/226890 UPGRADES & PREMIUM FINISHES BY ROOM *All dates are estimates

EXTERIOR

NEW - BATHROOM

•

Convertible Front Storm Door With Screen (Armstrong) (2015)

•

Front Exterior – Wood Edging And New Flower Beds (2016)

•

Concrete Between Units With Plaster – Creates Sound Barrier Between Neighbors

• • • • • •

•

Flagstone Patio (2003*)

Re-Glazed Tub (2015) Sleek IKEA Vanity (2015) White Ceramic Subway Tile Backsplash (2015) 3 2 3 9 VA L L E Y D R I V E | A L E X A N D R I A , VA 2 2 3 0 2 New White Toilet (2016) Light Fixture with Sensor (2015) http://spws.homevisit.com/hvid/226890 New Exhaust Fan (2015)

UPGRADES & FLOOR PLANS

MASTER BEDROOM NEW – KITCHEN

• • • • • • • • • •

Stainless Steel Refrigerator (2016) Gas Range (2015) Stainless Steel Microwave (2015) White Ceramic Farm Sink (2016) Stainless Steel Faucet/Dishwasher (2015) Silestone Quartz Blanco Maple Countertops (2015) Small Ceramic Subway Tile - Loft White (2015) IKEA High End Cabinets - Grey Bodbyn (2015) Brushed Nickel Contemporary Lighting (2015) Laminate Floor (2015)

• •

• •

Freshly Painted (2018) Closet Built-Ins With Shelving

CONDO END UNIT

SECOND BEDROOM

2 bedrooms | 1 baths 919 sq ft

Freshly Painted (2018) Closet Built-Ins With Shelving

UPDATES - GENERAL *All dates are estimates

•

Refinished Parquet Floors (2014)

•

New Windows with Warranty and Custom Trim (2015)

•

Cellular Shades on Windows Throughout Home (2015-2016)

•

New Wood Framing Around All Windows (2015)

•

All Living Areas (except bedrooms) Painted Neutral Grey (2015)

•

GFCI Power Outlets With Upgraded Electrical Panel (2015)

•

Electrical – New Electrical Panel Moved To Exterior Kitchen Wall In Living Room (2015)

•

Extended 60” Bi-fold Doors On Hall Closet - (2015) Original Hinge was 27” (double the space)

MAIN LEVEL 459 sq ft

Marybeth G. Fraser, TEAM LEADER, MBA & REALTOR®

MAGNIFICENT MANORS TEAM OF KW METRO CENTER Certified Luxury Home Marketing Specialist® | Accredited Staging Professional® C: 703.798.1803 | O: 703.224.6000 | Licensed in VA & DC marybeth@magnificentmanors.com | www.magnificentmanors.com

UPPER LEVEL 460 sq ft *Sizes & dimensions are approximate, actual size may vary.

Magnificent Manors of KW Metro Center | 2101 Wilson Blvd, Suite 100 | Arlington, VA 22201

Each office is independently owned and operated. If you are currently under a brokerage agreement with another firm do not consider this a solicitation.

SILENT TOUR CARDS Silent tour cards are placed Silent tour cards are placed strategically within the house to showcase upgrades and unique features that are important to buyers.

The cards act as a self-guided tour for showings and open houses.

Without these cards and the Upgrade Lists, this information would never reach the buyers.

© 2020 Fraser Consulting, Inc.

MARKETING YOUR HOME 3D VIRTUAL TOUR Our listings include a link to a customized website featuring a minimum of 30 professional photos, floor plans and an interactive 3D virtual tour. Each marketing piece, social media post, digital and internet ad includes a link to view your house online.

MARKETING SUMMARY REPORT: AT A GLANCE During the process of selling your house, we collect statistics and create a Marketing Report summarizing our social media, print, internet and marketing campaign activity and results.

Š 2020 Fraser Consulting, Inc.

Virtual Tour, Open House & Marketing Report

COMMUNITY COLLAGE POSTER

OPEN HOUSE REPORT

Our customized posters allow buyers to engage with the neighborhood and understand the valuable amenities close by to your house.

Our Open House Report gives you insight directly from the buyers who toured your house along with feedback on what they like, what they would change, concerns or questions they have and the list price.

OPEN HOUSE REPORT

7001 Ted Drive, Falls Church, VA 22042 HOWARD THEATRE

Buyer response

at 7001 Ted Drive. There the open house held on March 11th We greeted a total of 25 groups during found the open house interest in making an offer. Most visitors were a total of 3 groups that expressed the 100 door-hanging signs by learned about the open house from stopped that neighbors The Carter online. t the neighborhood. My colleague Kent throughou signs the and doors front placed on their . We encouraged the yards which made a positive impression personally invited those he saw in their home. Neighbors shared friends who may be looking for a new neighbors to share the listing with their buyers. other with vibe positive a created what they liked about the area which

BLOOMINGDALE’S FARMER’S MARKET

Most attractive feature of the house

floors, kitchen upgrades, spacious deck, gleaming hardwood Buyers highlighted the “summer palace,” house to include the d the overall spacious feeling of the and renovated bathrooms. Many appreciate mounted TVs Buyers were elated to learn that the hallway. the in rug plush brown is. Buyers custom neutral décor and how well kept the house the about raved Many closets.

Elfa convey and to see the The neighbors highlighted the ood. neighborh the about n appreciated the poster with informatio of the property and noted that you both take excellent care immaculate lush gardens. Your neighbors the new roof and the highlight to sure made We many. missed by are sad to see you move--you will be hearing about deck, dining and responses. Buyers particularly liked annex which were met with positive drinks.

UNION MARKET

Buyer concerns

laundry room on the lower level pole at the bottom of the stairs and Buyer concerns were the structural level and the convenient to the custom renovations in the lower vice the main level. I directed buyers questions were answered and the tour their after mitigated were laundry chute. Most of their concerns brown bedroom. not one negative comment about the of the house completed. There was

WELCOME TO ECKINGTON

RESTAURANTS. SHOPPING. TRANSIT. AND MORE. Eckington reflects DC’s diversity with its unique blend of housing, local shops and assortment of restaurants. Two adjacent neighborhoods, Bloomingdale and Shaw, add to the vibrancy of this fun, intricate area.

Bloomingdale offers a Farmer’s Market on Sundays, 9am-1pm from May 13 - November 18 in front of Big Bear Café while Eckington Yards will feature 70,000 sq ft of retail and restaurants set for completion in late 2021.

Union Market is a popular hot spot for DC locals with over 40 local vendors including an eat-in restaurant, informal food stalls, boutiques, event space and more. Excellent bus service, 2 nearby Metro stops, and Union station makes this a commuter’s dream location or car-free living a real possibility.

Harry Thomas Recreation Center, located in the heart of Eckington, is fun for all with a playground, rec center, pool, sports field and more!

Questions from buyers

the home. We answered to the upgrades, utilities, and size of We received routine questions in regard about the neighborhood and brochure and provided information all questions and referred them to the I will follow up with the buyer. plat. the about asked also buyer local attractions. One

Center Magnificent Manors Team of KW Metro VA 22201 | 703.224.6000 2101 Wilson Blvd, Suite 100 | Arlington,

Price The feedback abou t the price was fair for the neig point was spot hborhood and locat on for what they expected the hous ion. The neighbor e to list for. s said the price Conclusion Based upon the positive feedback , the adjustment. We will keep promoting presentation of the house and the price do not the property until need any we are under cont ract.

HARRY THOMAS RECREATION CENTER

ECKINGTON YARDS - COMING SOON 2021

HARRY THOMAS PLAYGROUND

Follow up afte r the open hou se All guests receive a follow-up ema il thanking them expressed inter for coming to the est in making an offer will be ema Open House. All agent) to inquire iled, with a follo guests who about making an w up phone call offer. I have cont has confirmed his to them (or their acted about 5 agen client will be mak ts via phone and ing an offer. The text. One agent offer has been rece ived late yesterda Yesterday, an anno y. uncement stati ng the deadline offer was sent to and the resource all agents who s posted in MLS showed the prop Docs to make the erty and to all KW Metro Center Arlin Offers are due gton agents. on Tuesday with a 5pm deadline move the process to allow all inter to obtain the max ested buyers to imum value for make an offer and your home. to

RED HEN RESTAURANT - BLOOMINGTON

Magnificent Man ors Team of KW 2101 Wilson Blvd, Metro Center Suite 100 | Arlin gton, VA 22201 | 703.224.6000

© 2020 Fraser Consulting, Inc.

MARKETING YOUR HOME PROXIO We are an international community which is why we market your home to international audiences through our Proxio MLS membership.

MAGNIFICENT MANORS WEBSITE We reach our international community of buyers worldwide through our Magnificent Manors website that has a foreign language translator.

© 2020 Fraser Consulting, Inc.

real estate

MARKET OBSERVATIONS WITH COVID-19

COMPLIMENTS OF Marybeth Fraser, CEO Magnificent Manors Team of KW Metro Center MBA & Realtor® | Certified Luxury Home Marketing Specialist® Accredited Staging Professional® Serving VA, DC & MD

Magnificent Manors Team of KW Metro Center 2101 Wilson Blvd, Suite 100 | Arlington, VA 22201

© 2020 Fraser Consulting, Inc.

Each office is independently owned and operated. If you are currently under a brokerage agreement with another firm do not consider this a solicitation.

REAL ESTATE MARKET

OBSERVATIONS AFFECTING LISTINGS

BEST PRACTICES WHEN SELLING We are committed to keeping our clients safe, happy and healthy. If you are experiencing fever, chills, coughing, sneezing or any other symptoms of illness, we kindly ask that you reschedule your showing.

For your peace of mind.

•

All surfaces have been disinfected prior to showing

•

Doors have been left open (if possible) to minimize contact

We ask that all guests abide by the following measure to keep a safe viewing environment for all: •

Use hand sanitizer upon entering and exiting

•

Please do not sit on furniture or beds

•

If available, please wear booties over shoes

Please be mindful of how many surfaces you are touching throughout your showing.

We appreciate your understanding and cooperation. © 2020 Fraser Consulting, Inc.

HOUSE SHOWINGS & CORONAVIRUS

Open all doors before all showings and sanitize knobs after each showing.

Leave cabinet doors and any other space a buyer will want to see open.

Turn on any needed lights, lamps, and light switches before the showing starts.

Keep windows and doors open, weather permitting, to let fresh air flow throughout the showing.

BEST PRACTICES FOR OUR BUYERS

1

We’ll schedule a virtual appointment to learn what you are looking for and make a game plan to get you what you want.

5

We will electronically deposit your earnest money deposit check or you can wire the funds to the title company.

2

We’ll email listings matching your criteria the moment they hit the market.

6

Home inspectors will wear masks and booties during the home inspection. The detailed report will include pictures, descriptions of deficiencies and tips so you get to know every inch of the home.

3

You’ll take a virtual video tour of any homes you like.

7

Title company professionals wear masks and sit behind plexiglass dividers at the closing table. If you prefer to not be at your closing, they will make alternate arrangements including sending a mobile notary to you.

4

You’ll electronically sign all documents from the comfort of your home.

8

We’ll even deliver the keys!

© 2020 Fraser Consulting, Inc.

Š 2020 Fraser Consulting, Inc.

our guide to

SELLING YOUR HOME NEGOTIATIONS

COMPLIMENTS OF Marybeth Fraser, CEO Magnificent Manors Team of KW Metro Center MBA & Realtor® | Certified Luxury Home Marketing Specialist® Accredited Staging Professional® Serving VA , MD & DC

Magnificent Manors Team of KW Metro Center 2101 Wilson Blvd, Suite 100 | Arlington, VA 22201

© 2020 Fraser Consulting, Inc.

Each office is independently owned and operated. If you are currently under a brokerage agreement with another firm do not consider this a solicitation.

NEGOTIATIONS Once offer(s) are received, our job is to negotiate the price and terms to ensure the contract brings you the greatest value. Price is only one aspect of that value. There are 13 other terms in the contract that affect the value of the buyer’s offer. We are skilled at negotiating these terms to protect your interests. Once the contract is ratified, there are multiple steps to get to closing where the value of the initial contract can be eroded. Using our sophisticated negotiation techniques, we work to ensure that does not happen so you get to a successful settlement.

Offer Information and Guidelines 28 Q Street NE, Unit 2, Washington, DC 20002 Greetings, Thank you for working with your client to write an offer for 28 Q Street NE Unit 2. To make the process as efficient as possible for everyone, here are helpful requirements, guidelines and information to consider as you develop your offer. Also included is a description of the Offer Registration and Review Process.

Don’t miss the Premium Finishes, Upgrades and Floor Plan brochure at MLS Documents. The Disclosures will also be found at MLS Documents.

Offer Registration and Review Process Offer Registration: Please email Marybeth Fraser at marybeth@magnficentmanors.com to confirm your client will be extending an offer. Listing Agent will send you an email to confirm receipt.

Offer Delivery: Please email your offer in a PDF format to marybeth@magnificentmanors.com.

Do not send a Docusign or Dotloop notice. Once received, Listing Agent will send you an email or text confirming your offer was received.

Offer Review with Client: Offers will be reviewed within 24 hours. Agent(s) will be advised if there is any change to this schedule.

Seller Response: Agent(s) who submitted offers will be notified of the Seller’s response no later than 48 hours after submission. Agent(s) will be advised if there is any change to this schedule.

Offer Deadline: If multiple offers are registered via email a deadline will be set and communicated to all Buyer’s Agents along with the number of offers registered.

© 2020 Fraser Consulting, Inc.

#magnificentmanor Offer Guidelines & Summary

NEGOTIATING THE TERMS OF THE CONTRACT TO A SUCCESSFUL CLOSING •

Each offer will be summarized and presented to you.

•

Loan officer will be interviewed using our detailed questionnaire to qualify the buyer and minimize risk.

•

We will negotiate the details of your transaction.

•

Closing will be prepared, coordinated and finalized for you.

OFFER SUMMARY

459 Gwendolen Dr, Arlington, VA 22205 January 30, 2018 Price and Terms Real Estate Company

Offer 1 OneTime Realty

Counter FiveStar Realty

Offer Price

$850,000

$799,000

Seller Subsidies

$0

Escalation Net Price

$850,000

SETTLEMENT Closing Date

45 days after contract ratification

OFFER SUMMARY

459 Gwendolen Dr, Arlington, VA 22205 January 30, 2018

Price and Terms CONTINGENCIES Home Inspection Contingency with 30 days – LoanRequest officer for Repairs or to Voidin this confirmed he can close time frame Notice to Void Only Simple Settlement (no repairs) Radon Inspection Accept Contingency $799,000

Settlement Company

Smile Title - Arlington

Condition of Property

Date of Home Inspection

FINANCING Mortgage Bank

E-Bank Mortgage

Earnest Money Deposit, Escrow Agent & Delivery Date

$15,000 Smile Title - Arlington 3 days

Accept. This bank has completed a mortgage for this Wood home Destroying Insect buyer on his current (WDI) Inspection Accept Accept Appraisal Contingency Accept

Bank Pre-Approval or Pre-qualified

Pre-approved

Financing Qualify with loan officer Contingency

Loan Type

Conventional

Accept

Loan Amount – First Trust 2nd Trust Down Payment

80% 10% 10%

Accept Accept Accept

Offer 1 10 days 5 days negotiations 2 day notice to void

Counter Accept

N/A 10 days after contract ratification 5 days negotiations 2 day notice to void

7 days after contract ratification Accept Accept

Paid by Buyer

Accept

21 days after contract ratification 28 days after contract ratification

14 days after contract ratification 21 days after contract ratification

Interest Rate Cap

4%

OTHER TERMS Home Warranty

Confirmed buyer will still qualify if rate goes up.

N/A

Accept

Disclosures: • VA Residential Property • Affiliated Business Disclosure Corrections

2101 Wilson Blvd., Suite 100 | Arlington, VA 22201 www.magnificentmanors.com | marybeth@magnificentmanors.com

2101 Wilson Blvd., Suite 100 | Arlington, VA 22201 www.magnificentmanors.com | marybeth@magnificentmanors.com

© 2020 Fraser Consulting, Inc.

Š 2020 Fraser Consulting, Inc.

our guide to

SELLING YOUR HOME THE CLOSING

COMPLIMENTS OF Marybeth Fraser, CEO Magnificent Manors Team of KW Metro Center MBA & Realtor® | Certified Luxury Home Marketing Specialist® Accredited Staging Professional® Serving VA , MD & DC

Magnificent Manors Team of KW Metro Center 2101 Wilson Blvd, Suite 100 | Arlington, VA 22201

© 2020 Fraser Consulting, Inc.

Each office is independently owned and operated. If you are currently under a brokerage agreement with another firm do not consider this a solicitation.

ROADMAP TO CLOSING Once we have ratified, we move to the phase of “contract to closing.” This is the period of time when we work with the contingency deadlines negotiated in your contract.

We will track dates for the home inspection and negotiations, appraisal, financing, pre-settlement walk-throughs and all other related deadlines that gets us to the closing table.

Roadmap To Closing

459 Gwendolen Dr, Arlington, VA 22205 January 30, 2018 Contract & Administrative Deliverables Seller Information and Agent Information (Administrative) EMD

Description of Deliverable

Deadlines

Responsible Person

Complete Information form(s) and return 1/30/2018 RCL to via email to Smile Title. contact Smile Title for documents Deposit EMD with Smile Title 2/3/2018 Completed Buyer's Agent

Schedule Settlement

Contact Settlement Company within 5 2/8/2018 days of contract ratification to schedule settlement Financing and BUYER to Submit written loan and 2/8/2018 Property Insurance insurance applications NLT 7 days after Application ratification Wood Destroying Insect Inspection

Status

BUYER to order pest inspection if required per contract. Report to be no more than 90 days old prior to closing.

HOA Documents

Split settlement

Coordinate with Buyer's agent Contingencies 2/3/2018

Seller: Order HOA docs within 72 hours of ratification Buyer: Review HOA docs within 72 hours of receipt - must submit signed receipt Deliver by email: to agent Home Inspection Buyer to conduct within 10 days after 2/9/2018 Contingency ratification, including Radon inspection.

INSPECTION FOR INFO PURPOSES ONLY Radon Inspection

Radon Inspection conducted 10 days after contract ratification

Appraisal Contingency

Appraisal Contingency expires 14 days after ratification.

Financing Contingency

Financing Contingency expires 21 days after ratification. Contingency continues unless Seller delivers notice to void.

Buyer has 3 days to remove contingency.

Moving

Reservations with moving company

Completed.

Contingency will be removed.

2/9/2018 Test completed awaiting results 2/14/2018 Completed.

Appraisal results expected by 2/7/18 2/21/2018

Buyer - Lender Insurance Company Loan Officer Buyer's Agent

Buyer Buyer's Agent Home Inspector Buyer Buyer's Agent Radon Inspector

Roadmap To Closing

459 Gwendolen Dr, Arlington, VA 22205 January 30, 2018 Utilities Postal Mail

Contact utility companies to switch utilities OFF as of 2/26/2018. USPS mail forward can be done on-line for nominal fee Proceeds for Closing Ensure you have the proper routing number for incoming wire transfers to your bank. Bring this information to closing.

Walk Through Buyer will conduct walk through of Inspection - Buyer property prior to closing and day of closing. Property must be in same condition as day of home inspection Settlement ▫ Review settlement statement provided

by Smile Title ▫ Ensure all documents submitted to Smile Title ▫ Bring all keys/fobs/garage remotes to closing or give to agent make sure Smile Title knows where to send funds. ▫ Buyer - bring 2 forms of ID and checkbook to closing

Smile Title

Schedule date Buyer's Agent and time with Buyer Buyer's agent Location of Smile Title Closing: 821 Hi Blvd, Arlington VA 22203 703-952-8550

Loan Officer Appraiser

Loan Officer Buyer's Agent

Settlement N/A

2101 Wilson Blvd., Suite 100 | Arlington, VA 22201 www.magnificentmanors.com | marybeth@magnificentmanors.com

2101 Wilson Blvd., Suite 100 | Arlington, VA 22201 www.magnificentmanors.com | marybeth@magnificentmanors.com

© 2020 Fraser Consulting, Inc.

STRESS FREE CLOSING The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed and keys to your house.

WHAT ARE YOUR CLOSING COST?

•

Mortgage payoff balance, if any

HERE ARE A FEW THINGS TO BRING TO CLOSING:

•

Property taxes if not yet paid. If paid, the buyer will give you a credit

•

House keys

•

•

Garage door opener(s)

HOA/Condo fee if not paid yet. If paid, the buyer will give you a credit

•

Government issued picture ID

•

Unpaid special assessments on your property, if applicable

•

Personal check

•

Document stamps (or taxes) on the deed

•

Bank wiring instructions

•

Transfer tax

•

Real estate commission

WHAT CAN YOU EXPECT?

•

Title company fees

The closing agent will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any monies due to you.

•

Legal fees

Sellers commonly pay the following at closing:

After the closing, make sure you keep the following for tax purposes: •

Copies of all closing documents, especially the ALTA

•

All home improvement receipts on the home you sold

© 2020 Fraser Consulting, Inc.

WHAT CAN I DO FOR YOU? BEFORE, DURING AND AFTER THE SALE

RELY ON OUR MAGNIFICENT MANORS REFERRAL DIRECTORY. Consider us your source of referrals for all types of businesses, whether related to real estate or not. We have partnered with professionals who will be available to service your needs whether it’s fixing your roof or your HVAC or filling a cavity.

The professionals we refer to you have either worked directly for us or for many of our clients to rave reviews.

TRANSACTION RELATED Lenders, legal professionals, appraisers, closing agents, home inspectors, pest control services, insurance agents (home, auto, health) and movers.

OTHER BUSINESS PROFESSIONALS Financial planners, tax advisors, doctors, dentists, hospitals, orthodontists and dry cleaners.

HOME REPAIRS AND IMPROVEMENTS Handymen, general contractors, interior designers, flooring specialist, installers, plumping, roofers, electrical, painters and HVAC specialists.

LANDSCAPE/MAINTENANCE

REAL ESTATE NEWS YOU CAN USE We can provide you with up-to-date information and statistics on local market conditions, which can differ substantially from national market conditions and what you hear in the media.

MAXIMIZE RESALE POTENTIAL Feel free to ask for specific advice on home maintenance, or suggestions for upgrades that will enhance your property’s resale value.

COMMUNITY INSIGHTS We are always happy to provide information on community amenities such as parks, schools and trails, theatre concerns or even local special events.

LET’S TALK MARKET VALUE Request a market analysis when you need an estimate of your home’s current value for refinancing or for insurance, estate planning or property tax assessments.

We are also available to discuss issues or new developments in the community that could affect property values.

MOVING FROM THE AREA? We are always available to help you, or a family member secure the services of a like-minded real estate professional in another part of the country.

Yard and pool services, house cleaners, window washers and landscape designers.

© 2020 Fraser Consulting, Inc.

2016 Buffini & Company. All Rights Reserved. Used By Permission.

There are many ways we can be of service to you outside of an active real estate transaction, so please reach out.

our guide to

SELLING YOUR HOME TOOL KIT

COMPLIMENTS OF Marybeth Fraser, CEO Magnificent Manors Team of KW Metro Center MBA & Realtor® | Certified Luxury Home Marketing Specialist® Accredited Staging Professional® Serving VA , MD & DC

Magnificent Manors Team of KW Metro Center 2101 Wilson Blvd, Suite 100 | Arlington, VA 22201

© 2020 Fraser Consulting, Inc.

Each office is independently owned and operated. If you are currently under a brokerage agreement with another firm do not consider this a solicitation.

TOOL KIT

UPGRADE LIST Demonstrating the value of the upgrades in your house is one of the strategies we use to engage buyers, maximize the sales price and work with appraisers.

UPGRADE LIST DrYour | Arlington, VA 22205 This Upgrade List 459 WillGwendolen Help Us Get Home Ready to Sale!

Offered at $799,000 Home Owner's Information:

Heating/Air Conditioning

NAME:

Item

ADDRESS: EMAIL:

Upgrade Made

Brand

Date of Upgrade

Floor/Level

Upgrade Made

Brand

Date of Upgrade

Floor/Level

Upgrade Made

Brand

Date of Upgrade

Please include estimated year of upgrade

Exterior Item

Floor/Level

HVAC Hot Water Heater Humidifier Other Notes

Bathrooms Floor/Level

Upgrade Made

Brand

Date of Upgrade

Item

Shutters

Bathtub

Doors

Vanity

Windows

Tile

Fences/Gates

Backsplash

Outdoor Lighting

Toilet

Exterior

Exhaust Fan

Carport/Garage

Shower

Landscaping

Other

Walls

Notes

Gazebos Deck/Patio

Laundry Room

Planters/Trellises

Item

Roof

Washer

Garage

Dryer

Sprinkler System

Other

Driveway

Additional Notes

Landscape

Please list anything you would like us to feature with your listing.

All Rooms Item

Floor/Level

Upgrade Made

Brand

Date of Upgrade

Doors Windows Are any appliances, utilities, windows energy star rated?

Outlets (2 prong/3 prong) Chair Rails/Crown Molding Fireplaces (gas, lined) Light Fixtures Built-Ins Flooring

Are any appliances or utilities not in working order?

Paint Ceilings (height/style) Notes

Kitchen Item

When were utilities last serviced?

Floor/Level

Upgrade Made

Brand

Date of Upgrade

Refrigerator Oven Microwave

What are your monthly or quarterly utility bills?

Garbage Disposal

Gas

Electric

Water/Sewer

Faucets Dishwasher Countertops

What cable and/or internet service is available?

Backsplash Cabinets Lighting Other *appliances original/new; in new please add date

Magnificent Manors Team of KW Metro Center | www.magnificentmanors.com | C 703.798.1803 | O 703.224.6000

Š 2020 Fraser Consulting, Inc.

TIPS FOR PREPARING YOUR HOUSE TO SELL

Our team is with you every step of the way as we prepare your house to list. We will bring in fresh linens, decorative pillows, new towels and other accessories to make your house shine - at not extra cost.

CLEAN. CLEAN. CLEAN.

ADD A FEW LITTLE TOUCHES.

A clean home is a loved home that makes a great impression with buyers. Wipe fingerprints and other smudges from glass, mirrors and other shiny surfaces.

Replace worn or outdated doorknobs, cabinet handles and light switches. We will bring fresh new towels for the bathrooms, but don’t use them (keep the towels you use out of sight in a cabinet or closet).

Clean your hardwood and tile floors and vacuum your carpets often. Keep your oven, stove and kitchen counters clean and free of extra items that can go in the cabinets. Make repairs ahead of time.

CLEAN UP YOUR YARD. Make sure you landscape is well maintained to increase curb appeal. A more conservative yard is often a better showcase for your home, so be generous with your trimming and pruning.

Pare down bushes and trees that block windows. Pull weeds out of your flowerbeds, lawn and sidewalk cracks. Mulch and edge your garden beds.

Put flowers in places that are walked by often.

MAKE YOUR HOME ATTRACTIVE TO BUYERS. Once we’ve taken care of the prep work to get your house on the market, we’ll need to present your house to potential buyers. Even small cosmetic improvements will have a major impact on the sale of your home. The right touches can get a buyer excited about your home. Less desirable decisions may lose their interest completely.

OTHER LOW-COST WAYS TO UPDATE YOUR HOUSE.

Repair minor asphalt and walkway cracks if necessary. If your home has gutters on the roof, clean and clear them frequently

•

Install a new mailbox

•

Upgrade indoor and outdoor light fixtures

LET THERE BE LIGHT.

•

Replace old doormats

Natural light is the best light to cast your home in. Take down curtains and or install blinds. Opening the shades when showing your house will also make your home seem larger and brighter.

•

Plant flowers

•

New pillows for sofas

•

Display lightly scented potpourri or candles

•

Replace torn window screens

Replace fluorescent lights with high-wattage incandescent bulbs to give your home a warmer glow. Make sure all light bulbs are working inside and out and the darker rooms are well lit.

•

Polish or replace your old address plaque

•

Fix or replace leaky or outdated faucets

•

Re-caulk sinks and bathtubs

•

Place centerpieces on large counters and tables

•

Reduce clutter

© 2020 Fraser Consulting, Inc.

TOOL KIT HOMEOWNER’S CHECKLIST Text here.

APPLIANCE MANUALS Please include all appliance manuals and does it include a warranty. Are any appliances not in working order i.e. ice maker, garbage disposal, etc.)? ______________________________________________________________________________________________________ __________________________________________________________________________________________________

COPY OF CONDO DOCUMENTS Please include a copy of condo policy when you purchased the property and any updates you received.

COPY OF TWO KEYS Please include two copies of the keys; one for the lock box for showings, and another for your Realtor as a backup.

PROPERTY MANAGEMENT CONTACT Please provide a contact for us should we need to contact property management regarding HOA fees, services provided, and/or information regarding your home.

Name:___________________________________________Phone:____________________Email:_____________________

TITLE INSURANCE Please include a copy of your title insurance policy if you have it.

SPECIAL NEIGHBORHOOD ACTIVITIES Please also let us know what makes your community special, for example: community barbecues, local dog parks, public transit, community gardens, neighborhood parades or gatherings or neighborhood list serve. ______________________________________________________________________________________________________ ______________________________________________________________________________________________________ ______________________________________________________________________________________________________ ______________________________________________________________________________________________________ ______________________________________________________________________________________________________

© 2020 Fraser Consulting, Inc.

Showing Instructions for Sellers Congratulations! Your home is listed! Agents will be calling me to schedule appointments to see your house. Below are some helpful tips and do’s and don’ts to make the process go smoothly.

Process All appointments will be scheduled on line through our Showing Time app. I will receive a text with a showing request from a Realtor. The request will be made according to the showing instructions in the MLS listing. Once I receive the notice, I will reach out to you via text to confirm the appointment. I know you will be timely in your response back so I can quickly confirm with the buyer’s agent.

Extra Security – Call Before Showing (CBS) Code For extra security, I have a call before showing code programmed into the Sentrilock box. This code means that an agent CANNOT get into your property without contacting me for access. This way you will always know who is coming to see your property and never have to be concerned about unconfirmed showings occurring.

Do   

Keep the house tidy and clean at all times. Appointments will happen throughout the day and we always want to show your house at its best.

Put some lights on timers, especially at the entrance and in rooms without overhead lighting on switches, so buyers can walk into a welcoming home.

Keep all of your valuables and medicines secure at all times.

Don’t 

While we hope it never happens, a buyer or agent may knock on your door without an appointment o If this happens, DO NOT allow him/her into your home. Give him/her my card or point them to the sign and ask him/her to call me. o I will work with the agent or the buyer to schedule a time for a showing that is convenient for you. o A buyer must always be accompanied by an agent when viewing your house. If the buyer does not have an agent, I will show them the house.

Follow-up I will be contacting each agent who has shown the property as well as those who come to open houses to follow-up on their feedback and level of interest. I will then share that information with you regularly.

© 2020 Fraser Consulting, Inc.

TOOL KIT

© 2020 Fraser Consulting, Inc.

MOVING CHECKLIST

MAGNIFICENT MANORS TEAM OF KW METRO CENTER

New Telephone Number: _____________________________________________________________________________ New Address: ______________________________________________________________________________________

Before you move, you should contact the following companies and service providers: UTILITIES

CLUBS

SUBSCRIPTIONS

______Electric

______Health and Fitness

______Magazine

______Internet/Cable

______Country Club

______Newspaper

INSURANCE COMPANIES

MISCELLANEOUS

______Accidental

______Business Associates

______Auto

______House of Worship

______Broker

______Health

______Accountant

______Home

______Pharmacy ______Delivery Services

______Doctors

______Life

______Dentist

______Renters

______Water/Sewer ______Gas

PROFESSIONAL SERVICES

______Lawyer

BUSINESS ACCOUNTS GOVERNMENT

______Bank

______Internal Revenue Service

______Wireless

______Post Office

______Amazon

______School

______Finance Company/

______State Licensing

Credit Cards

______Library ______Veterans Administration

© 2020 Fraser Consulting, Inc.