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BUSINESS TRACK August 2013

Magic Bus

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


BUSINESS TRACK

This Media Tracking Report is a confidential document designed for Magic Bus for the month of August 2013

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


CONTENTS

BUSINESS TRACK 20:20 MSL 14th Floor, Urmi Estate, Ganpat Rao Kadam Marg, Lower Parel (West), Mumbai http://www.2020msl.com

Section I Ø 

Number of Impressions: Publication wise – August 2013

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


INDEX

BUSINESS TRACK

VISIBILITY INDEX The Visibility Index mentioned on the clippings sheet indicates the value of the clipping. The value of the clipping is calculated using the following formula:  

•  •  • 

Size of clipping x advertisement rate x 3 = Visibility This is in tune with the international norms which considers the value of editorial space to  be three times the value of paid space. The value of the clipping increases by a factor of one if the client is mentioned in the headline. The value of the clipping increases by a factor of two if it contains a picture related to the particular client. The value of the clipping increases by a factor of three if the clipping appears on the front page of the publication.

Publications Scanned Newspapers (National/Local) Weekly /Trades/ Business Hindustan Free Press Journal Today Sakal Mid-Day

Magazines and

Log.India Business Today Manufacturing Today Business India Retailer Business World Retail Biz Outlook Money Cargo Talks Outlook Smart Logistics India Today Automotive Manufacturer The Week Motor India CXO Today CRN Auto Monitor CompareRajamation The Machinist Week Manufacturing Today Dataquest Industry 2.0 Digit Channel Connect The Retailer Indian Channel World Retail Biz Magazine DQ Week Images Retail DQ Channel Progressive Grocer www.cxotoday.com Food & Beverage News www.indiainfoline.com Food & Night life www.crn.in www.ciol.com www.biztech2.com Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  and market analysis. Data published in Business Track is based on 20:20 MSL Intelligence August 2013 The Economic Times The Financial Express Business Standard The Hindu Business Line Hindustan Times The Times of India The Indian Express The Hindu The New Indian Express DNA Mint The Telegraph The Asian Age The Pioneer The Tribune The Statesman Deccan Herald Deccan Chronicle


BUSINESS TRACK

SECTION I

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


BUSINESS TRACK

EXECUTIVE SUMMARY We have received 9 coverage clips for Magic Bus in the Indian media in August 2013. The highlight of the month were: 1.  Matthew Spacie’s interview and his entire journey got covered in Economic Times magazine 2.  Gulafsha’s story in Times of India 3.  The Hindu’s story on Magic Bus’ work in Mumbra region 4.  Magic Bus launches its program in Uttarakhand

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


Key Messages

BUSINESS TRACK KEY MESSAGES Mathew Spacie’s Magic Bus uses sports based activities to transform underprivileged children’s life Magic Bus encouraged muslim girls in Mumbra and other parts in Mumbai to participate in its sessions Magic Bus enters Uttarakhand region to educate the kids through sports

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


Publication wise

BUSINESS TRACK NUMBER OF IMPRESSIONS - PUBLICATION WISE 65 60 55 50 45 40 35 30 25 20 15 10 5

9

7 2

0

0

Print

Online

Electronic

Total

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


BUSINESS TRACK

Coverage

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


Coverage Index

BUSINESS TRACK S.N

Date

Headline

Publication

Edition

Cat

Key Msg

1

2/08/2013

From sports to social causes Dharavi’s girls make big strides

Times of India

Print

A

Gulafsha Ansari , a volunteer from Magic Bus trains her community girls with her football skills

2

7/08/2013

Magic Touch for kids

The Telegraph

Online

A

Magic Bus enters Uttarakhand to educate the kids through sports

3

11/08/2013

Slum girl reaches Delhi University

Deccan Herald

A

Magic Bus volunteer from Bhalswa gets admission in Delhi University

4

YOUth can make all the 13/08/2013 difference in the world

DNA

Online

A

Samyak Chakrabarty quoted Matthew Spacie as the real activist who left corporate world as he didn’t want to just sign cheques

5

Blackberry Q5 partners with UN India centre 13/08/2013 and DDB Mudramax to celebrate International day of youth

Indian Television

Online

A

Magic Bus promotes youth development at a conference organized on International Youth Day

6

21/08/2013

A

Magic Bus encouraged muslim girls in Mumbra to participate in its sessions

7

Mathew Spacie’s Magic Bus uses sports based The Economic Times 25/08/2013 activities to transform underprivileged children’s life

Online

Online Happy feet in Mumbra

The Hindu

8

25/08/2013

9

Reflections on Fear: rape and how Indian slum 29/08/2013 The Guardian dwellers are fighting it

On a magic Ride

The Economic Times

A

Magic Bus uses sports based activities to transform underprivileged children’s life

Print

A

Mathew Spacie’s Magic Bus uses sports based activities to transform underprivileged children’s life

Online

A

Online

Magic Bus volunteers helping the slum dwellers fight the fear of rape

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


BUSINESS TRACK

Thank You

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.  Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013


Magic bus august 2013