Magic bus august 2013

BUSINESS TRACK August 2013

Magic Bus

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

BUSINESS TRACK

This Media Tracking Report

is a confidential document

designed for Magic Bus

for the month of

August 2013

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

CONTENTS

BUSINESS TRACK 20:20 MSL

14th Floor, Urmi Estate, Ganpat Rao Kadam Marg, Lower Parel (West), Mumbai http://www.2020msl.com

Section I

Ø

Number of Impressions: Publication wise – August 2013

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

INDEX

BUSINESS TRACK

VISIBILITY INDEX

The Visibility Index mentioned on the clippings sheet indicates the value of the clipping.

The value of the clipping is calculated using the following formula:

• • •

Size of clipping x advertisement rate x 3 = Visibility

This is in tune with the international norms which considers the value of editorial space to be three times the value of paid space.

The value of the clipping increases by a factor of one if the client is mentioned in the headline.

The value of the clipping increases by a factor of two if it contains a picture related to the particular client.

The value of the clipping increases by a factor of three if the clipping appears on the front page of the publication.

Publications Scanned

Newspapers (National/Local) Weekly /Trades/ Business

Hindustan

Free Press Journal

Today

Sakal

Mid-Day

Magazines and

Log.India

Business Today

Manufacturing Today

Business India

Retailer

Business World

Retail Biz

Outlook Money

Cargo Talks

Outlook

Smart Logistics

India Today

Automotive Manufacturer

The Week

Motor India

CXO Today

CRN

Auto Monitor

CompareRajamation The Machinist

Week

Manufacturing Today

Dataquest

Industry 2.0

Digit Channel Connect

The Retailer

Indian Channel World

Retail Biz Magazine

DQ Week

Images Retail

DQ Channel

Progressive Grocer

www.cxotoday.com

Food & Beverage News

www.indiainfoline.com

Food & Night life

www.crn.in

www.ciol.com

www.biztech2.com

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

and market analysis.

Data published in Business Track is based on 20:20 MSL Intelligence

August 2013

The Economic Times

The Financial Express

Business Standard

The Hindu Business Line

Hindustan Times

The Times of India

The Indian Express

The Hindu

The New Indian Express

DNA

Mint

The Telegraph

The Asian Age

The Pioneer

The Tribune

The Statesman

Deccan Herald

Deccan Chronicle

BUSINESS TRACK

SECTION I

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

BUSINESS TRACK

EXECUTIVE SUMMARY

We have received 9 coverage clips for Magic Bus in the Indian media in August 2013.

The highlight of the month were:

1.

Matthew Spacie’s interview and his entire journey got covered in Economic Times magazine

2.

Gulafsha’s story in Times of India

3.

The Hindu’s story on Magic Bus’ work in Mumbra region

4.

Magic Bus launches its program in Uttarakhand

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

Key Messages

BUSINESS TRACK

KEY MESSAGES

Mathew Spacie’s Magic Bus uses sports based activities to transform underprivileged children’s life

Magic Bus encouraged muslim girls in Mumbra and other parts in Mumbai to participate in its sessions

Magic Bus enters Uttarakhand region to educate the kids through sports

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

Publication wise

BUSINESS TRACK NUMBER OF IMPRESSIONS - PUBLICATION WISE 65 60 55 50 45 40 35 30 25 20 15 10 5

9

7 2

0

0

Print

Online

Electronic

Total

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

BUSINESS TRACK

Coverage

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

Coverage Index

BUSINESS TRACK S.N

Date

Headline

Publication

Edition

Cat

Key Msg

1

2/08/2013

From sports to social causes Dharavi’s girls make big strides

Times of India

Print

A

Gulafsha Ansari , a volunteer from Magic Bus trains her community girls with her football skills

2

7/08/2013

Magic Touch for kids

The Telegraph

Online

A

Magic Bus enters Uttarakhand to educate the kids through sports

3

11/08/2013

Slum girl reaches Delhi University

Deccan Herald

A

Magic Bus volunteer from Bhalswa gets admission in Delhi University

4

YOUth can make all the 13/08/2013

difference in the world

DNA

Online

A

Samyak Chakrabarty quoted Matthew Spacie as the real activist who left corporate world as he didn’t want to just sign cheques

5

Blackberry Q5 partners with UN India centre 13/08/2013

and DDB Mudramax to

celebrate International day of youth

Indian Television

Online

A

Magic Bus promotes youth development at a conference organized on International Youth Day

6

21/08/2013

A

Magic Bus encouraged muslim girls in Mumbra to participate in its sessions

7

Mathew Spacie’s Magic Bus uses sports based The Economic Times

25/08/2013 activities to transform

underprivileged children’s life

Online

Online

Happy feet in Mumbra

The Hindu

8

25/08/2013

9

Reflections on Fear: rape and how Indian slum 29/08/2013

The Guardian

dwellers are fighting it

On a magic Ride

The Economic Times

A

Magic Bus uses sports based activities to transform underprivileged children’s life

Print

A

Mathew Spacie’s Magic Bus uses sports based activities to transform underprivileged children’s life

Online

A

Online

Magic Bus volunteers helping the slum dwellers fight the fear of rape

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

BUSINESS TRACK

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013

BUSINESS TRACK

Thank You

Business Track is a property of 20:20 MSL. Reprints of the Report and previous issues are available on request.

Data published in Business Track is based on 20:20 MSL Intelligence and market analysis.

August 2013