Process Book: Folded Poster, Missouri Botanical Gardens

FOLDED POSTER

Maggie Chuang

Paper Engineering

Word & Image II Fall 2017

1

2

Word & Image II

CONTENTS 1. RESEARCH

What did you turn to for reference, inspiration, and understanding for your project? How did it influence— directly or indirectly—what you made?

2. DISCOVERY

What was your process for generating possible ideas for the project? How wide and deep did you explore before coming to a final idea? Did your discovery process generate outcomes that were successful?

3. REFINEMENT

How did you refine your work? How did you make decisions as you refined your idea? What criteria did you use for evaluation? Did you find your final refined idea to be the final iteration of your idea?

4. CRITICISM

What criticism did you receive from your peers and faculty about your project? Did you agree or disagree with it? What did you learn from criticism?

Paper Engineering

3

RESEARCH

4

Word & Image II

The Missouri Botanical Gardens (MoBot) were certainly my biggest source of reference for the project, and really motivated me as a designer. Having had a recent trip to the gardens, I drew a lot of inspiration from my own experience; one of the best surprises for me was the emphasis on intentionality, and exploring the gardens with an emphasis on culture. I enjoyed that the journey through the grounds could be very nonlinear if you wanted it to be, and I wanted to represent all of these aspects in my poster.

My visual research followed my inspiration from the gardens, and led me to exploring the extensive image galleries MoBot has to offer. Even though I didn’t end up using most of the photographs, it helped to see all the natural, architectural, and cultural activity that happened in the various gardens, and its significance for the institution as a whole. For the engineering of the poster itself, I turned to event posters and the examples of folded posters I could find. I focused on identifying different balances between word and images, as well as techniques that involved overlapping folds and ones where fold layouts were completely separated.

Paper Engineering

5

Magnolia Avenue

Alfred

Ave

Welcome to the Missouri Botanical Garden!

nue

26

25

28

Whether you’re here for the day or an hour, we hope you enjoy your visit.

Thank you for coming!

29

Restrooms Family restroom

• Climatron, Exploration Center, and Temperate House (33–35)

27

Accessible restroom

30

35

23

31

Beverage vending Hydration station Storm shelter Tram stops

38 34

1

22

37 18 17

21

3

12 16

Tram path

20

Parking

19

4 14

13

• Please stay on paths and turf areas.

• Please do not pick, collect, or eat plants, seeds, flowers, fruits, or vegetables.

• The Garden offers dining options.

Picnicking and coolers are not permitted.

• Recycling and trash bins are available throughout the Garden.

Please dispose of your waste in the proper bins.

• We welcome service animals, but please leave your pets at home.

• Professional/commercial photographers, please review policy at www.mobot.org/visit.

11 10

For the enjoyment of all: • The Garden is a tobacco-free campus. Smoking and tobacco products/devices are not permitted.

2

7

6

• Children’s Garden (32) (April–October)

• Koi Fish Feeding Bridge, Japanese Garden (25, 24)

8

15

Fun for families:

• Climatron and Exploration Center (34, 33)

9

(April through October)

P

39

36

vard Shaw Boule

33

ATM

Drinking fountain

• Center for Home Gardening and Demonstration Beds (28)

32

Gift shop Dining

• Public Tram Tour (39) (April–October) • Japanese Garden (24)

24

Information

Short on time?

We recommend one of these attractions:

5

• Observatory and Maze in the Victorian District (20)

Tower Grove Avenue

1. Visitor Center

13. Daylily Garden

23. English Woodland Garden

33. Exploration Center

2. Linnean House 3. Magnolia Grove

14. Herring House 15. Museum Building

24. Japanese Garden 25. Koi Fish Feeding Bridge

and PlantLab 34. Climatron

4. Gladney Rose Garden

16. Mausoleum

26. Carver Garden

35. Temperate House

5. Ottoman Garden 6. Sensory Garden

17. Tower Grove House 18. Herb Garden

27. Boxwood Garden 28. Center for Home

36. Rock Garden 37. Dwarf Conifer Garden

7. Hosta Garden

19. Victorian Garden

8–9. Bulb Gardens 10. Spink Pavilion

20. Observatory and Maze 21. Strassenfest

11. Iris Garden 12. Dry Streambed Garden

German Garden 22. Bavarian Garden

Gardening 29. Cohen Amphitheater 30. Chinese Garden 31. Lehmann Rose Garden 32. Children’s Garden

Look for these symbols to learn more about:

38. Azalea-Rhododendron Garden 39. Tram Shelter ©2017 Missouri Botanical Garden Map by Tom Willcockson, www.mapcraft.com

visual research of the garden

6

Word & Image II

Bavarian GardenBavarian Garden

Chinese GardenChinese Garden

English Woodland Garden English Woodland Garden

Japanese Garden (Seiwa-en) Japanese Garden (Seiwa-en)

Ottoman Garden Ottoman Garden

German GardenGerman Garden

representations of the six gardens I would showcase in my project

Paper Engineering

7

n)

further visual reference of some of the cultural events that occur at the Botanical Gardens

8

Word & Image II

samples of my visual research for the form of the folded poster

Paper Engineering

9

DISCOVERY

10

Word & Image II

Picking my fold for the project involved creating dozens of different mock ups, and then deciphering which ones could relate to my concept best .Since i wanted to present 6 international gardens in no particular emphasis or order, it was helpful to have some sort of sequentially-unfolding poster; this insight led me to choosing the accordion fold, that would reveal hidden bits of the paper and then open up into a most poster-like layout.

For the design overall, thumb-nailing was necessary in order to figure out how to pace my poster. I would be able to draw all the fold faces on the same page, so that I could evaluate the different designs and pacing at the same time

Paper Engineering

11

initial sketches for a lotus fold, an earlier option in my process

12

Word & Image II

initial sketch studies for the accordion fold, which I would apply to my final product

Paper Engineering

13

front 5: japanese

front 4: english

front 3: chinese

front 2: ottoman

front 4: english

front 3: chinese

front 1: german

front 2: ottoman

Gardens are made with more than plants

front 5: japanese

front 1: german

Gardens are made with more than plants

Gardens are more than just plants At the Botanical Gardens...

evolution of the outside of my poster, eventually landing on hidden colored elements that would be revealed as the poser opened

14

Word & Image II

Gardens are made with culture.

German

A wild garden that showcases the scientific discoveries made by the Germans throughout the centuries.

Ottoman

A unique walled garden that carries on the lost but great gardening tradition of the Ottomans.

Gardens are made with culture.

Ottoman A unique walled garden that carries on the lost but great gardening tradition of the Ottomans.

Chinese Modeled on the “scholar’s gardens” of the southern provinces of China, near Nanjing

The Missouri Botanical Gardens aims “To discover and share knowledge about plants and their environment in order to preserve and enrich life.”

Chinese

Our international gardens do exactly that, by showing how much the culture of a place affects the way they appreciate nature.

Modeled on the “scholar’s gardens” of the southern provinces of China, near Nanjing

Gardens are made with culture.

English

The Missouri Botanical Gardens 4344 Shaw Blvd., St. Louis, MO 63110 Open 9 a.m. to 5 p.m. daily plantinformation@mobot.org (314) 577-5100 http://www.missouribotanicalgarden.org/ facebook.com/missouribotanicalgarden twitter.com/mobotgarden flickr.com/people/mbgarchives youtube.com/mobotvideo instagram.com/mobotgarden pinterest.com/mobotgarden

Inspired by a traditional English woodland garden, which includes native species to England as well as other English favorites from around the world.

English Inspired by a traditional English woodland garden, which includes native species to England as well as other English favorites from around the world.

Japanese

Also known as Seiwa-en, a “garden of pure, clear harmony and peace.”

Japanese Also known as Seiwa-en, a “garden of pure, clear harmony and peace.”

German

German

A wild garden that showcases the scientific discoveries made by the Germans throughout the centuries.

German

Ottoman

front 1: german

Ottoman

A unique walled garden that carries on the lost but great gardening tradition of the Ottomans.

Chinese Modeled on the “scholar’s gardens” of the southern provinces of China, near Nanjing

German

Gardens are made with culture.

front 2: ottoman

Chinese

The Missouri Botanical Gardens aims “To discover and share knowledge about plants and their environment in order to preserve and enrich life.”

German

front 3: chinese

English

Our international gardens do exactly that, by showing how much the culture of a place affects the way they appreciate nature.

The Missouri Botanical Gardens 4344 Shaw Blvd., St. Louis, MO 63110 Open 9 a.m. to 5 p.m. daily plantinformation@mobot.org (314) 577-5100 http://www.missouribotanicalgarden.org/ facebook.com/missouribotanicalgarden twitter.com/mobotgarden flickr.com/people/mbgarchives youtube.com/mobotvideo instagram.com/mobotgarden pinterest.com/mobotgarden

German

front 4: english

Japanese

English Inspired by a traditional English woodland garden, which includes native species to England as well as other English favorites from around the world.

Japanese Also known as Seiwa-en, a “garden of pure, clear harmony and peace.”

German

front 5: japanese

Gardens represent our culture.

Chinese Modeled on the “scholar’s gardens” of the southern provinces of China, near Nanjing, where gardens are viewed as something to be built, not planted.

A wild garden that showcases the scientific discoveries made by the Germans throughout the centuries.

Ottoman

A unique walled garden that carries on the lost but great gardening tradition of the Ottomans.

A unique walled garden that carries on the lost but great gardening tradition of the Ottomans.

Japanese Also known as Seiwa-en, it is a “garden of pure, clear harmony and peace” that exemplifies the tranquil design of this type of garden.

Inspired by a traditional English woodland garden, which includes native species to England as well as other English favorites from around the world.

A wild garden that showcases the scientific discoveries made by the Germans throughout the centuries.

facebook.com/missouribotanicalgarden twitter.com/mobotgarden flickr.com/people/mbgarchives youtube.com/mobotvideo instagram.com/mobotgarden pinterest.com/mobotgarden

Paper Engineering

Our international gardens do exactly that, by showing how much the culture of a place affects the way they appreciate nature.

German

plantinformation@mobot.org (314) 577-5100 http://www.missouribotanicalgarden.org/

Gardens are made with culture.

The Missouri Botanical Gardens aims “To discover and share knowledge about plants and their environment in order to preserve and enrich life.”

English

The Missouri Botanical Gardens 4344 Shaw Blvd., St. Louis, MO 63110 Open 9 a.m. to 5 p.m. daily

A new experimental garden looking to preserve the unique Alpine species from Bavarian Europe.

German

Ottoman

iterations of the inner poster spread, experimenting with color and layout primarily

Bavarian

The Missouri Botanical Gardens 4344 Shaw Blvd., St. Louis, MO 63110 Open 9 a.m. to 5 p.m. daily plantinformation@mobot.org (314) 577-5100 http://www.missouribotanicalgarden.org/ facebook.com/missouribotanicalgarden twitter.com/mobotgarden flickr.com/people/mbgarchives youtube.com/mobotvideo instagram.com/mobotgarden pinterest.com/mobotgarden

Chinese Modeled on the “scholar’s gardens” of the southern provinces of China, near Nanjing

English Inspired by a traditional English woodland garden, which includes native species to England as well as other English favorites from around the world.

Japanese Also known as Seiwa-en, a “garden of pure, clear harmony and peace.”

15

REFINEMENT

16

Word & Image II

The major change I made during refinement was switching my inside poster from a vertical layout to a horizontal layout. The new orientation helped improve my typographic placement, but also helped emphasize the landscape and exploratory qualities of the Botanical Gardens.

Since the beginning of the project was so focused on layout, I ended up doing most of my type and color studies in this stage. Refining the color palette and making it more meaningful really drove my poster’s concept farther. I also spent a lot of time iterating on the placement of the captions and the titles, to improve the feeling of a consistent grid on the inside of my poster.

I also finalized the wordage on my poster, specifically in the opening accordion layout. I had changed the words and placement of text several times in this process, and was finally able to reach a direction where the words were a surprise to the reader, and still effectively got my message across.

Paper Engineering

17

Gardens are made with culture.

Gardens are made with culture.

Bavarian

Bavarian

A new experimental garden looking to preserve the unique Alpine species from Bavarian Europe.

A new experimental garden looking to preserve the unique Alpine species from Bavarian Europe.

German

German

A wild garden that showcases the scientific discoveries made by the Germans throughout the centuries.

A wild garden that showcases the scientific discoveries made by the Germans throughout the centuries.

Ottoman

Ottoman A unique walled garden that carries on the lost but great gardening tradition of the Ottomans.

A unique walled garden that carries on the lost but great gardening tradition of the Ottomans.

Chinese

Chinese Modeled on the “scholar’s gardens” of the southern provinces of China, near Nanjing

Modeled on the “scholar’s gardens” of the southern provinces of China, near Nanjing

English

Ottoman A unique walled garden that carries on the lost but great gardening tradition of the Ottomans.

Chinese Modeled on the “scholar’s gardens” of the southern provinces of China, near Nanjing

English Inspired by a traditional English woodland garden, which includes native species to England as well as other English favorites from around the world.

Japanese Also known as Seiwa-en, a “garden of pure, clear harmony and peace.”

Japanese

Chinese

Gardens are made with culture.

The Missouri Botanical Gardens 4344 Shaw Blvd., St. Louis, MO 63110 Open 9 a.m. to 5 p.m. daily plantinformation@mobot.org (314) 577-5100 http://www.missouribotanicalgarden.org/ facebook.com/missouribotanicalgarden twitter.com/mobotgarden flickr.com/people/mbgarchives youtube.com/mobotvideo instagram.com/mobotgarden pinterest.com/mobotgarden

Ottoman A unique walled garden that carries on the lost but great gardening tradition of the Ottomans.

Bavarian A new experimental garden looking to preserve the unique Alpine species from Bavarian Europe.

facebook.com/missouribotanicalgarden twitter.com/mobotgarden flickr.com/people/mbgarchives youtube.com/mobotvideo instagram.com/mobotgarden pinterest.com/mobotgarden

Ottoman

plantinformation@mobot.org (314) 577-5100 http://www.missouribotanicalgarden.org/

German

The Missouri Botanical Gardens 4344 Shaw Blvd., St. Louis, MO 63110 Open 9 a.m. to 5 p.m. daily

English

Gardens are made with culture.

Chinese

Japanese Also known as Seiwa-en, a “garden of pure, clear harmony and peace.”

Bavarian

English Inspired by a traditional English woodland garden, which includes native species to England as well as other English favorites from around the world.

Ottoman A unique walled garden that carries on the lost but great gardening tradition of the Ottomans.

Ottoman A unique walled garden that carries on the lost but great gardening tradition of the Ottomans.

Ottoman

Japanese Also known as Seiwa-en, a “garden of pure, clear harmony and peace.”

Chinese Modeled on the “scholar’s gardens” of the southern provinces of China, near Nanjing

German

English Inspired by a traditional English woodland garden, which includes native species to England as well as other English favorites from around the world.

Bavarian

Ottoman

German

Bavarian

German A wild garden that showcases the scientific discoveries made by the Germans throughout the centuries.

German A wild garden that showcases the scientific discoveries made by the Germans throughout the centuries.

Chinese Modeled on the “scholar’s gardens” of the southern provinces of China, near Nanjing

facebook.com/missouribotanicalgarden twitter.com/mobotgarden flickr.com/people/mbgarchives youtube.com/mobotvideo instagram.com/mobotgarden pinterest.com/mobotgarden

English Inspired by a traditional English woodland garden, which includes native species to England as well as other English favorites from around the world.

Bavarian A new experimental garden looking to preserve the unique Alpine species from Bavarian Europe.

Ottoman A unique walled garden that carries on the lost but great gardening tradition of the Ottomans.

plantinformation@mobot.org (314) 577-5100 http://www.missouribotanicalgarden.org/

Chinese Modeled on the “scholar’s gardens” of the southern provinces of China, near Nanjing

Gardens are made with culture.

German A wild garden that showcases the scientific discoveries made by the Germans throughout the centuries.

The Missouri Botanical Gardens 4344 Shaw Blvd., St. Louis, MO 63110 Open 9 a.m. to 5 p.m. daily

Japanese Also known as Seiwa-en, a “garden of pure, clear harmony and peace.”

Bavarian A new experimental garden looking to preserve the unique Alpine species from Bavarian Europe.

Japanese

German

English Inspired by a traditional English woodland garden, which includes native species to England as well as other English favorites from around the world.

Japanese Also known as Seiwa-en, a “garden of pure, clear harmony and peace.”

Chinese Modeled on the “scholar’s gardens” of the southern provinces of China, near Nanjing

Ottoman

German A wild garden that showcases the scientific discoveries made by the Germans throughout the centuries.

Chinese Modeled on the “scholar’s gardens” of the southern provinces of China, near Nanjing

Gardens are made with culture.

Gardens are made with culture.

German A wild garden that showcases the scientific discoveries made by the Germans throughout the centuries.

Bavarian

Bavarian A new experimental garden looking to preserve the unique Alpine species from Bavarian Europe.

Ottoman A unique walled garden that carries on the lost but great gardening tradition of the Ottomans.

Bavarian A new experimental garden looking to preserve the unique Alpine species from Bavarian Europe.

English

Also known as Seiwa-en, a “garden of pure, clear harmony and peace.”

The Missouri Botanical Gardens 4344 Shaw Blvd., St. Louis, MO 63110 Open 9 a.m. to 5 p.m. daily plantinformation@mobot.org (314) 577-5100 http://www.missouribotanicalgarden.org/ facebook.com/missouribotanicalgarden twitter.com/mobotgarden flickr.com/people/mbgarchives youtube.com/mobotvideo instagram.com/mobotgarden pinterest.com/mobotgarden

English Inspired by a traditional English woodland garden, which includes native species to England as well as other English favorites from around the world.

Japanese Also known as Seiwa-en, a “garden of pure, clear harmony and peace.”

iterations of the horizontal layout

18

Word & Image II

Japanese

A wild garden that showcases the scientific discoveries made by the Germans throughout the centuries.

Japanese

Chinese

German

Inspired by a traditional English woodland garden, with native species as well as other English favorites from around the world.

English

A new experimental garden looking to preserve the unique Alpine species from Bavarian Europe.

Ottoman

Bavarian

German

Gardens are made with culture.

Bavarian

ChineseChinese English Japanese Japanese

Bavarian German German Ottoman

Also known as Seiwa-en, a “garden of pure, clear harmony and peace.”

Japanese

Japanese

Japanese

facebook.com/missouribotanicalgarden twitter.com/mobotgarden flickr.com/people/mbgarchives youtube.com/mobotvideo instagram.com/mobotgarden pinterest.com/mobotgarden

English

plantinformation@mobot.org (314) 577-5100 http://www.missouribotanicalgarden.org/

English

Inspired by a traditional English woodland garden, which includes native species to England as well as other English favorites from around the world.

Chinese

The Missouri Botanical Gardens 4344 Shaw Blvd., St. Louis, MO 63110 Open 9 a.m. to 5 p.m. daily

Chinese

English

Gardens are more than just plants

Gardens aren’t just plants What does a garden represnt?

thing

more?

more?

some

some thing

with

made with

made

gardens

Are gardens made with only plants?

gardens

Or are

Are gardens made with only plants?

Or are

more?

something

made with

gardens

Or are

Are gardens made with only plants?

changes in typographic treatment on the outside

Paper Engineering

19

CRITICISM

20

Word & Image II

If I were to do the project again, I would be more creative in the fold I chose.

This part of the process was rushed for me, and I could have spent much more time matching fold and concept together. I may have chosen a fold that offered more opportunities to overlap unrelated areas, so that I could be more creative with the layout and intersections of my design.

Paper Engineering

21

Or are

gardens

made with

something

Word & Image II

22

Designed by Maggie Chuang in Fall 2017 for the Word & Image II course at Washington University in St. Louis.

Type set in Mrs Eaves XL and Mr Eaves XL.

else?

Are gardens made with only plants?

Bavarian German

English

At The Missouri Botanical Gardens,

English Inspired by a traditional English woodland garden that lets visitors explore native species, international plant favorites of the English, and hidden artistic gems such as The Three Graces.

German A wild garden that showcases the scientific discoveries made by the Germans throughout the centuries, such as the iconic edelweiss flower.

Bavarian A new experimental garden looking to preserve the unique Alpine species from Bavarian Europe, including the rock-living androsace helvetica featured.

Informal Gardens These cultures often constructed more natural layouts to reflect the plants’ original environments.

Japanese Also known as Seiwa-en, it is a “garden of pure, clear harmony and peace” that emphasizes connection and interaction with water elements, such as the lake.

Ottoman A unique walled garden that carries on the lost style of the Ottomans.

Many of their gardens functioned as ceremonial settings, and featured an impressive pavilion.

Chinese Modeled on the “scholar’s gardens” of Nanjing, China, it features a scholar’s stone, a meditative centerpiece that embodies the purpose of the garden.

Formal Gardens These cultures control the garden’s beauty through intentional combinations of nature and architecture.

23

Paper Engineering

Gardens are made with culture.

The Missouri Botanical Gardens 4344 Shaw Blvd., St. Louis, MO 63110 Open 9 a.m. to 5 p.m. daily

facebook.com/missouribotanicalgarden twitter.com/mobotgarden flickr.com/people/mbgarchives youtube.com/mobotvideo instagram.com/mobotgarden pinterest.com/mobotgarden plantinformation@mobot.org (314) 577-5100 www.missouribotanicalgarden.org

Chinese

Ottoman

Japanese

24

Word & Image II