PORTFOLIO 2023

SPRING 2022

PRODUCT DEVELOPMENT CAPSTONE GROUP PROJECT

Designed with Keenon Davis, Riley Burner, and Liz Nygen

Our group was assigned to create a line for Adidas Adaptive Outdoor/Performance Apparel and Accessories for the year 2030. We forecasted that trends would be represented by Ecocentric, Essentialism, and Adaptive Technology product lines.

Our new product lines have incorporated the rising styles and technologies of the future along with a color palette that is inspired by the sights of nature. The obscure relationship between nature and technology is still being navigated. In the past, we’ve thought of it as give and take. As a result of forward-thinking mindsets and changing environments, a new relationship is being created. Adidas Outdoor seeks to pave the emerging path that will keep humans, technology, and nature in balance.

BRAND PERSONA

2030 PREDICTED TRENDS + PRODUCT LINES

ADAPTIVE TECHNOLOGY

ECOCENTRIC

Margaret Berning

TMFD

INSPIRED BY THE HYDAR ALIYEV CENTRE IN BAKU, AZERBAIJAN.

DESIGNED BY ZAHA HADID

FALL 2021 Product Development III Final Project

Developed a clothing brand concept and designed technical product flats for FALL 2022. Utilizing knowledge gained in hand illustration, rendering, Adobe Illustrator, trend research, and marketing strategies.

Using my knowledge of watersport brands from my 19 year swimming career, I created an elevated athletic brand that is both sport specific, and recreational.

Submerged is a brand for water sport athletes. With a higher price point, quality materials, and sport specific deigns, Submerged fills a gap in the market.

Submerged would be known for the use of ethical manufacturing processes, and fair wages accross their supply chain. The target market for submerged is either a recreational or professional athlete that values the longevity of their casual wear and utitlity gear.

POSSIBLE BRAND REPS/INFLUENCERS

@SWIMHALEY

3x US Open Water Olympian

Sponsored by Arena

USC Grad

@MALIAMANUEL

Professional Surfer

Mexico National Team

Sponsored by LuluLemon

Based in Hawaii

TREND TWO

HEALTH & WELLNESS

Quality Fabric

Cool Tones

Elevated Activewear

TREND ONE CASUAL MINIMALISM

Chic & Effortless

Vintage Inspired

Neutral Colors + Primary Colors

Simple Staple Pieces

TREND THREE SURF CULTURE

Natural Lifestyle

Wet-To-Dry Clothing

Beachy Colors

Water Sport Gear

POSITIONING MAP

Personal Project.

COLLABORATION WITH KELLY THOMPSON

January 2023.

After graduation, I wanted to push myself to create another garment. My friend and former TMFD classmate, Kelly Thompson and I conceptualized, prototyped, and constructed a garment suitable to submit for Omaha Fashion week in under three weeks. This piece shows where our design aesthetics intersect.

Inspired by details from Tory Burch, Mirror Palais, and Claire McCardell. Referenced trends and applied them to the fabrics we had on hand.

Margaret Berning

MATERIAL SWATCHES

TECHNICAL FLAT

CLO 3D RENDER

MODELED BY ZOE ERICKSON

SHOT BY MAGGIE BERNING

ILLUSTRATIONS BY KELLY THOMPSON

Margaret Berning

EDUCATION

University of Nebraska-Lincoln 2018 - 2022

Bachelor of Science in Education and Human Sciences

Textile, Merchandising, and Fashion Design/Business

3.159 GPA

Germany Retail Study Tour May - June 2022

TMFD

Faculty Led

Studied in Berlin and learned about the fast growing German Retail Industry. Met with multiple innovative industry professionals that prioratized ethical practices and sustainable business. Toured historic museums and the famous Bauhaus Design School.

EXPERIENCE

Server March 2022 - Present

Dish Restaurant

Provides a high-end dining experience for guests and presents artistic culinary dishes from a James Beard nominated chef. Establishes trust with guests through recommendations and knowledge of our diverse menu. Focuses on great customer service, attention to detail, inclusion, and authenticity.

Social Media 2019-2021

Nebraska Swim and Dive Instagram

Was trusted by my coaches and teammates to represent our program through running and creating content for the official Nebraska swimming and diving Instagram account. Before the athletic department funded a paid position, I understood the importance in a social media presence in regaurds to recruiting and community engagement for our program.

Adidas Gear Feedback May 2019

University of Nebraka Athletic Department

Selected to represent women’s swimming to work with the Adidas team. Tried on gear and gave feedback, focused on meeting the needs of each indivudual sport. Gained experience from being on the other side of sports apparel design.

RESUME February 2023 TECHNICAL SKILLS

Tech Packs

Technical Flats

Textile Science

Adobe Suite

Garment Construction

Microsoft Excel

Clo 3D

PERSONAL STRENGTHS

Team Spirit

Attention to detail

Media Literacy

Diversity, Equity, and Inclusion

Creative Teamwork

A Willingness to Learn

HONORS & AWARDS

Nominee for Omaha Fashion Week 2023

Student Athlete, Nebraska Swimming, 2018-2022

Scholarship Recipient, Nebraska Swimming 2018-2022

Honoree, Tom Osborn Citizenship Team, 2019

Academic All Big Ten selection, Spring 2020

Four-year Nebraska Swimming Letterwinner