How popups can change the game for your magento e commerce store

How Popups CaHow Popups Can Change The Game For Your Magento E-commerce Store How Popups Can Change The Game For Your Magento Ecommerce Store

n Change The Game agento Ecommerce StoreHow Popups Can Change The Game For Your Magento E-commerce Store

ow Popups Can Change The Game For Your Magento Ecommerce Store E-commerce merchants need to play very smartly if they want to make a mark in the market. The conventional digital marketing techniques are not adequate and they have to go an extra mile to drive conversions on their Magento stores. Popups make one of the innovative strategies that are being used to attract the visitor’s attention, engage him with relevant content, and convert him into a customer.

Popups refer to the small boxes that suddenly appear on the screen while the user is browsing the website.

These have their own share of pros and cons, which have to be considered before availing them as a part of Magento e-commerce development.

How popups power up e-commerce websites?

A popup is meant to deliver a very strong call-toaction, which may relate to product launch, sale announcements, reminders, or simple greetings to keep the user engaged. It may be time-based, contentbased, scroll-based, or associated with exit intent of the visitor. Popups can be used as an effective ecommerce marketing tool because they are capable of powering up the sales in various ways:

Boost conversions for the first-time users: Magento stores typically invest in the popup game to offer personalized, time-bound discounts to the firsttime visitors so that they are enticed to convert with the message.

Bring down cart abandonment: In addition to engaging the new customers, these are also capable of re-engaging the existing ones by reminding them about the abandoned carts and even offering personalized discounts for converting them.

Increase the average order value: it

can increase the order value by incentivizing the customers with messages related to offers based on the existing cart values or products.

Gather valuable email addresses: Popups designed to encourage visitors to subscribe to the website’s blog or newsletter serve the purpose of acquiring valuable email addresses of customers to be targeted in the future.

Optimize landing pages: The most significant use of popups relates to the maximization of revenues and efficiency of the ecommerce marketing campaigns for a Magento store as it optimizes the landing pages to bring in more visitors and convert them too.

Do popups have a downside too?

While the benefits of popup strategy are immense, they have a flip side too. Here are some reasons that they should be used with restraint:

Too many of them can be irritating: Excessive use of popups on a Magento store can be extremely irritating and may actually drive the users to exit the site rather than stay on.

Performance issues: The script-heavy popups may bring adverse performance issues for the site and slow down the page loading speed. This may ultimately hamper the SEO and conversion rate.

Conclusion The popup strategy can be extremely impactful but you have to use it in a subtle manner. An expert ecommerce marketing partner can help you create an optimal strategy with relevant messages being delivered at the right point in time. Magento US is an acclaimed Magento agency that offers reliable ecommerce services, right from the development of high-performance online stores and apps to marketing, hosting, maintenance and ongoing magento support.

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https://goo.gl/so8YZF Magento US +91-7533006630 http://www.magentous.com/