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Blog - Tutorials, Tips, News and Insights ecommerce Avoid Account Suspensions With Google Merchant Center Feed Rules
Avoid Account Suspensions With Google Merchant Center Feed Rules By Tarun Sharma | September 13, 2023 |
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Av o id Acco unt Suspensio ns With G o o gle M erchant Center F eed R ules
Avoiding account suspensions in Google Merchant Center is crucial for e-commerce businesses looking to advertise
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their products on Google Shopping. One effective way to prevent suspensions and ensure your product data complies with Google's policies is by using feed rules. Here's a guide on how to use Google Merchant Center feed rules to avoid account suspensions: 1. Understand Google's Policies: Familiarize yourself with Google's Merchant Center policies. Violations of these policies are a common reason for account suspensions. 2. Create a High-Quality Data Feed: Ensure that your product data feed is accurate, up-to-date, and complete. Include all required attributes for your products. 3. Use Feed Rules: Feed rules allow you to transform your product data feed to meet Google's requirements without changing your website's data. To access feed rules, follow these steps: Log in to your Google Merchant Center account. Click on "Products" in the left sidebar. Select "Feeds." Click on the feed you want to modify. Go to the "Feed rules" tab and click on the "New rule" button. 4. Common Feed Rule Modifications: Here are some common feed rule modifications to help avoid account suspensions: Clean Data: Use rules to clean and standardize data. For example, remove HTML tags, leading/trailing spaces, or special characters from titles and descriptions. Categorize Products: Ensure that each product is categorized correctly using feed rules. Use Google's Product Category taxonomy. Price and Availability: Use feed rules to update prices and availability to match your website's data in realtime.
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Attribute Enforcement: Enforce required attributes and ensure they meet Google's guidelines, such as GTINs for products that require them.