COMPETITIVE ANALYSIS dreamworld.com.au Strengths: - Strong visual design; - Attractive video promote people about their newest ride. - Well organized information and functionality. It allows people to plan for the day and purchase their tickets in advance to gain a better deal. Weakness: - Navigation can be confusing sometimes, it takes a few steps to go back to homepage or other sections. Opportunity: - The attractive promotional video can attract some potential customers to go to dream world - The comprehensive information and images about all the aspects of the park, give customers a stronger confidence about what they are going to experience in dream world.
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