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Packaging Development


Project outline Create a name for a wine, design the logo, the label for the white and red wine, design the container for single wine bottles.


COMPETITIVE ANALYSIS


Findings The wine brands usually have a strong theme or idea behind it. The colors are mostly strong with a lot of black. Organic shapes can be found often.


Big Idea Develop an international wine that stands for an entire experience in a different place, almost like a journey somewhere else.


Notte a Venezia (Night in Venice) This Italian wine takes their tasters to Venice for a moment, taking them far away from their rotines and problems and giving them a romantic and sofisticated experience due to it’s taste and smell.


BACK TO VENICE NIGHT IN VENICE LOST IN VENICE

VENICE

style mystery sofistication story romantic adventurous snicky smart bom vivent exageration


White wine


Red wine


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Notte a Venezia