Canterbury Today Magazine Issue 147

Page 47

Goods & Services | Harrows

Creating holistic hospitality experiences Surviving and thriving in any commercial capacity requires a unique business blueprint, one that strategically matures in line with evolving market expectations. After almost a decade in the industry, Harrows has an innate understanding of the skill required to contemporise an already successful business model so that its legacy and its future are cemented. With an extensive background in customised solid timber furniture, the business’ key principles focus on innovation, personalisation, short lead times and resourcefulness. Its stunning materials range from bluestone and steel to composites and laminates. As a Forest Stewardship Council Certificate holder, Harrows ensures the timber products utilised are sourced from responsibly managed forests.

the hospitality industry, Harrows’ ongoing observations and fundamental understanding of the needs of clients within this arena are helping to shape exciting and well-informed developments.

The objective to enhance environments with well-designed product refers to more than just the aesthetic of a project.

Abbie Ross explains: “We have been operating over 10 years as a family business and while I am not a part of the family myself, it certainly feels like it! It’s a very special company to work for and this comes down to the personal approach we take.”

Presently undertaking a significant rebrand exercise to refine and sharpen its skills in

It is this intuitive and responsive nature that has enabled Harrows to identify an important consumer shift in the hospitality industry that the business is acting on.

With its own manufacturing facility, the business is proud to offer product options that are 100 percent designed and made in New Zealand. “This type of locally made quality is often synonymous with added expense, but it’s not with us. In addition, we also have imported products available. “Our expertise lies in our ability to help a brand to define itself and tell a personalised story. We work with hospitality businesses ranging from quick eats through to opulent, high-end fine dining. Furniture is such a huge part of telling a brand’s story and we are dedicated to inspiring our clients with all of the possibilities.”

Accessibility is a key virtue upheld by Harrows with an emphasis placed on offering a “In the last 5-10 years, but very much recently, streamlined process. This process is agile and we have witnessed a growing appetite collaborative by nature. “We set out the options amongst consumers for a holistic experience in clearly for our clients to ensure it is not an hospitality environments.” overwhelming process. Laying claim to the best food or the best coffee is no longer enough and these factors in isolation will not capture and hold the interest of patrons. “What they are looking for is a holistic experience,” Ross reveals.

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What constitutes a holistic experience? “Atmosphere is what really matters. This is from the very first interaction with the frontline staff right through to the furniture we provide.”

“We can work with business owners, architects and designers in a collaborative fashion. In many cases the designer brings the look to us and we help them to realise this vision, or we can work with the designer and owner to define the vision to ensure it fits their unique purpose.”

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COMPANY PROFILE

In light of hospitality and tourism being New Zealand’s biggest growth industry, there is

“It is a fun industry to immerse yourself in – the wining and dining market research especially,” Ross quips. “Over the last few years we have tried to understand our customer rather than sell to them and we are excited about the projects that are happening, especially in the Christchurch market. “We are delighted to be involved. We feel really passionate that what we do is special and that we offer a cut above.” CT Harrows 31-33 Redruth Street Timaru (03) 687 7577 sales@harrows.co.nz www.harrows.co.nz

— Advertising Feature

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Contact us on: (03) 961 5176

no question that Harrows has committed its attention to servicing a market with extraordinary potential.

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Dunlop Foams are proud to work in partnership with Harrows Contract Furniture, Timaru. Kath Simonsen | SOUTH ISLAND ACCOUNT MANAGER | MOB: +64 21 706214 www.canterburytoday.co.nz    October 2017 | 47 17-1517 INT_NZ_Harrows Dunlop Ad.indd 3

1/09/17 1:57 PM


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