Been | Seen More FM held an 80s Survey Party for staff, celebrating the station’s great results, at the Carlton Hotel. They all looked fantastic in their 80s gear, very glamorous and hip.
Hannah Fleming and Nick Henare (More FM)
Megan Davidson, Lynn Wright, Rockey Robertson
Rebecca Royal and Jason Royal (Stitch)
Cocoa Gallery held an art auction with many of the art lovers snapping up some fantastic pieces and enjoying drinks and nibbles
Campbell Fergusson, Lynette McFadden and John McFadden (Harcourts Gold)
Allanah James (Ag Research), Simon Edwards (artist) and Dorothy Helyer (artist)
Michael Wolfe, Kristina Pickford, Peter Gregg, Norma Dutton, Stacey LaPlant and Christine Whybrew
Di Palmer and Sarah Webster
Ja-Basco Cafe held the launch of its new bar and cafe in High Street with a night of fantastic music and dancing
Cynthia and Warren Kepple
Jill Loveridge, Christine De Felice, Jacqui Taylor and Glenn Scott
Paul Doughty and Jenny Harper from the Christchurch Art Gallery
Michael Laney, Monica Laney, Ross Hutton and Charolotte Montgomery
D o p re t t y De s i g n s g u a r a n t e e s a l e s ? It's a common myth that having a pretty website design alone will guarantee sales. A website should be designed keeping in mind the most important question – what is the primary goal for having this website? For most commercial websites, it's to either make more sales or generate more enquiries. It's easy to get distracted by pretty pictures and promises of a great design when you are looking for a fresh new website, or upgrading your old one. But there is more to a successful website than just pretty designs. That's not to say that the design of a website is not important. A shabby looking website that looks like it's been built by someone working out of a garage will certainly damage the first impression people will have of your business. You only get one chance to give your website visitors a memorable first impression of your brand, and if they don't like what they see they will most definitely move on to someone else that lives up to their expectations. Therefore, a professional looking website is great for building your visitors' trust and making you look credible, which is important if you
16 | Canterbury Today | June/July 2010
want them to do business with you. There are, however, other areas that have an even greater influence in determining whether your website will be a success or a failure. For example, you need a clear plan to ensure that you get a lot of targeted traffic to your site, meaning the right people (your target customers) are able to find your website. It is also essential that the content of your website – the headlines,the words, and images are addressing the questions and doubts that your target customers have so that they are persuaded to do business with you. This is why we often recommend people to research the website design company thoroughly. You want to make sure that they are not just good at creating great designs, but that they are also able to cover off all the bases required to ensure that the website you end up with ultimately generates results and return on your investment.
By Brent Kelly – Zeald.com For more information visit www.zeald.com
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