Property & Construction | Total Property Worx
Property maintenance delivered with peace of mind Total Property Worx (TPW) is building a brand based on the knowledge of three driven, but distinctly different members of the rapidly expanding company. The combination of skill sets that come from hands-on experience with a business focused drive is moving the TPW team into a strong position in a market that urgently requires its services. Total Property Worx is a genuine multi-trade company specialising in waterproofing, plumbing and interior office fit-outs. It all started when Craig MacLugash’s life took an unexpected turn in 2009 when he had an accident and found himself on ACC, but the fire remained in his belly as he denied
doctors’ opinions that he would never work as an electrician again.
Strong moral foundations
In the face of adversity, with a new mortgage and second child, no job and the onset of the recession bearing down, he took the first steps in what was to be a journey of hard work and determination. Well as they say pressure makes diamonds.
TPW prides itself on three key values; honesty, integrity and a strong work ethic. With its reputation on the line, TPW decided to employ, rather than sub-contract (with the exception of a few highly trusted sub-contractors), to ensure the integrity and appearance of the company remained untarnished by workers outside of the brand.
With the help of builder friend Lyall Kainamu, TPW was founded and six months later Paul Southam joined the two tradesmen to drive the sales and business aspects of the company. In only its second year TPW quadrupled turnover and in the third year tripled turnover; the product of hard work, a diverse selection of services and above all, a commitment to their clients’ needs. “As a team we complement each other, we work to each other’s strengths to make Total Property Worx, work. We all work for a common goal; the dynamic between us is very strong which ultimately helps the company and our clients,” Craig says.
“Our brand reputation is important for us, our employees respect the brand and we like to uphold our promises, barring a few sub-contractors that we really trust, you just can’t get that level of respect by using other work-forces,” Craig says. The distinctive red and black identity must have been a precursor to the company’s move into Crusader territory. The TPW Christchurch branch, based in New Brighton, is another string to the bow of the commercial and industrial maintenance and repair specialists. Adding strings to its bow appears to be a hobby for the Onehunga-based outfit which also operates a dedicated line marking division that operates as its own entity under the wide-reaching TPW umbrella. “Line Marking Solutions offers our existing clients, who quite often need car parks and safety markings on their properties, the ability to utilise our services instead of looking elsewhere for someone to do the job. “It also attracts new customers who can utilise all the services we offer.”
Services • Commercial maintenance • Specialty services
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64 September/October 2013 www.aucklandtoday.net.nz
• Office fit-outs.
Along with the obvious Auckland market for repairing and maintaining leaky roofs, plumbing, building and electrical issues, TPW provides the full office fit-out and renovation service, priding itself on meeting clients’ needs through the provision of highly skilled, specialist tradespeople. TPW has successfully completed a large number of fit-outs and maintains properties for a number of high profile New Zealand companies. The entire ecosystem of the company has been set up from scratch - from administration and computer systems in the office based environment to the on-site appearance of the work force, which includes branded work wear and eye catching vehicles. “Total Property Worx is very professional - it’s all about brand awareness. It’s important that we look as professional as we are – people recognise and appreciate both.” As the TPW brand expands, be sure to look out for the distinctive white trucks, the red black and white logo and the unmistakable commitment they bring to each and every job.
Total Property Worx 312 Neilson Street Onehunga,Auckland T (09) 580 1342 E paul@tpw.co.nz www.tpw.co.nz
— Advertising Feature