SVG Europe, SportTech Journal 2022

Page 136


“In September we also revealed our latencybusting OTT collaboration with Deutsche Telekom,” he adds. “After three years of implementation, product development and consultation, Deutsche Telekom has a fully functioning OTT value chain already in production using a channel from a well-known German broadcaster bouquet for validation and testing.

“Combining the established benefits of OTT with the live performance of cable and satellite will be crucial in the coming years. Latency is vital to consumer enjoyment of sports content. If you’re watching a live match, the last thing you want is to hear your neighbour celebrating a goal seconds before you get to see the action!” The move to IP and cloud for media processing and transport has always been an area of investment for the company. “We are focused on improving our products and services to meet this need,” says Bostrøm Jørgensen. “However, despite the move to more cloud- and software-based technologies, there is still a strong demand for agile, efficient, high-density, high-performance, on-premise solutions like the X Platform and we intend to maintain our position as a world-leading provider of media delivery solutions for contribution solutions and sports applications. “Environmental impact and sustainability practices are starting to play a much larger role in the consideration of sports production workflows as we face the current energy crisis and the global threat of climate change. At Appear, we have taken a leadership position in offering energy-efficient solutions that address the need for greener credentials, but also keep the total cost of ownership at the lowest possible levels.”



“Arista is the backbone of many SMPTE 2110 infrastructures 136

Sponsor Update

carrying important events from around the world — from the Super Bowl, the Masters and even Queen Elizabeth II’s funeral,” says Arista vice president, business development/alliances/ wi-fi/media & entertainment, Ed Chapman. “Broadcast partners have entrusted Arista so much with their switching fabric needs that Arista is the reference switch fabric at broadcast industry interoperability events. “Over 85 Arista switches and 10 WiFi APs are being used by Game Creek Video during the 2022/2023 NFL Thursday Night Football season,” Chapman continues. “Also, by using Arista CloudVision’s ZTPaaS [Zero Touch Provisioning as a Service], Game Creek was able to ‘hands-off deploy’ this large network given the accelerated time schedules.” As well as ZTPaaS, product highlights for the year include the company’s Arista MCS (Media Control Service) software control and abstraction framework which interfaces between any vendor’s broadcast control software and an Arista switching fabric. Meanwhile, true native 400G Ethernet (400Gbps x 1) interfaces have allowed for more efficient infrastructure builds, better throughput utilisation, increasing capacity for the densest of 4K/8K workflows and beyond. “PTP is a requirement in SMPTE 2110 and Arista has led the way in PTP and IP multicast scale after our early success over a decade ago in the high frequency trading and financial markets,” says Chapman. “Many broadcast engineers are looking for more automation, more visibility, more telemetry and more security,” he continues. “In addition to the wealth of information already available in our switch fabric operating system and Arista CloudVision, we look forward to further developing across all these value propositions with further enhancements to CloudVision (and NMOS integrations), our DANZ monitoring fabric, and our AI-based Arista Network Detection & Response portfolio. “In addition, we’ve identified a need with many of our event productions customers to allow for daily — or even hourly — variability in deployment of assets as a live production dictates. Imagine a set of gear needing to be moved from one end of a golf course to another side of the golf course for a post-production

show. How cool would it be to move your switch fabric around, constantly rewiring it, without the need for a broadcast engineer to make a single configuration change? We are working on implementing some of these features using open standard IEEE and IETF networking protocols.”


“We have had an extremely busy 12 months with regards to both testing and deploying new technologies in sports,” says Rémi Beaudouin, CSO, Ateme. “For example, at the French Open, we were involved — alongside other select companies and broadcaster France Télévisions — in exploring the potential of new 5G-enabled broadcast and multicast distribution modes.

“For the broadcast mode of 5G, the aim was to assess the ability to broadcast France Télévisions’ channels live with good geographical coverage and a ‘quality guarantee’ — regardless of the number of users connected at the same time on the same coverage area of the transmitter. Then, for the multicast mode of 5G that would allow an optimised broadcast of the live channels, we tested several key elements, including the new VVC codec — which can significantly reduce the required bitrate without affecting quality — and low latency DASH streaming. “Another major highlight wa s our involvement in the live streaming of the UEFA Champions League Final on 28 May. OTT platform Tivify utilised Ateme’s Titan transcoding solutions, using the CMAF features within Titan to live-stream a football match at a latency matching broadcast levels.” In product terms, Ateme’s most important development of the past 12 months was the launch of its 5G streaming solution in June; it has already been used in several high-profile events, including the Eurovision Song Contest. Specified by the 5G Vista consortium for an in-stadium project in the UK, it allows for enhanced experiences, such as viewing the SportTechJOURNAL AUTUMN 2022