Rise Magazine 2020 by The Magazine Production Company

THE OFFICIAL MAGAZINE OF ISE 2020 ISE IS A JOINT VENTURE OF

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11-14 February 2020 RAI Amsterdam, NL

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Integrated Systems Europe 2020

CONTENTS 3

CONTENTS ISE 2020 06 Welcome to RISE Mike Blackman, Managing Director of Integrated Systems Events, sets the scene for ISE 2020

Show Features 08 Opening Address and Reception, Projection Mapping 09 Inavation Awards, Stand Design Awards 10 VR at ISE, virtual cycle ride 12 Hola Barcelona! Event and Lounge

Conferences

The Official Magazine of ISE 2020 Editorial Paddy Baker Jo Ruddock Contributors Llanor Alleyne Terry Freedman Joao Martins Steve May Ian McMurray Bob Snyder

Cover Panasonic at ISE 2019 Photography Maarten Schuth & Team, Shutterstock

Design/Layout Dean Cook The Magazine Production Company Floorplan Thomas Krackl and 3d-berlin Director of Marketing and Communications Joe Hosken

Director of Sales George Buckingham Printer ZELLE, Your PrintManagement, Düsseldorf Publisher Integrated Systems Events LLC, 11242 Waples Mill Road, Suite 200, Fairfax, VA 22030 USA Copyright ©2019, Integrated Systems Events. All rights reserved

14 Smart Building Conference ISE 15 AudioForum@ISE 2020, CEDIA Cybersecurity Workshop 16 Control Rooms Summit ISE, XR Summit ISE 17 AVIXA Higher Education AV Conference, Digital Signage Summit ISE 18 Digital Cinema Summit ISE, AVIXA Enterprise AV Conference 20 CEDIA Design & Build Conference, AGORA 21 Hospitality Tech Summit ISE, attractionsTECH

Main Stage 22 Highlights from the free-to-attend thought leadership programme

Plan Your Trip 25 Find your ideal accommodation with the assistance of RAI Hotel Services

26 Make the most of your time at the show with our handy guide on how to get to the RAI and the tools available to help you plan your visit

ISE Connections 28 AV Career Day Set to be bigger and better this year, AV Career Day brings more than 200 students to the RAI to highlight the opportunities a career in AV provides

29 Special Interest Groups End-users from key verticals including education and enterprise benefit from this hosted programme of showfloor tours, networking and presentations

Industry Associations 30 AVIXA Update CEO David Labuskes looks at how far ISE and the AV industry have come during the show’s time in Amsterdam, while the latest AVIXA research suggests a bright future too

34 CEDIA Update CEO Tabatha O’Connor on the association’s celebration of its 30year heritage, plus highlights of its enhanced professional development offering at ISE 2020

Innovation 38 Technology at ISE 2020 We highlight some of the key developments across the six Technology Zones at ISE: Audio & Live Events; Digital Signage & DooH, Education Technology, Residential, Smart Building and Unified Communications

48 New Products A selection of technologies and solutions set to be on show at ISE 2020

Roadmap 60 ISE 2020 Partners and Sponsors Our show supporters

64 Floorplan Find your way around the RAI more easily

66 Exhibitor Listings A complete list of companies exhibiting at ISE 2020

Last Word 70 Presenting Show Partner KNX outlines its ISE 2020 plans

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6 WELCOME

Integrated Systems Europe 2020

Integrated Systems Events

THE OFFICIAL MAGAZINE OF ISE 2020

WELCOME TO

Mike Blackman, Managing Director, Integrated Systems Events

’m happy to welcome you to this year’s edition of RISE – the official magazine of ISE 2020. Within these pages you’ll find a wealth of information to help you get the most out of your visit to the show. As you are probably aware, this will be the last ISE to be held at the RAI in Amsterdam. It will also be the biggest and best of our 15 editions in this fantastic venue and this very hospitable city. Our attendee numbers have grown steadily every year since we started in 2004 – to the point where ISE has become the world’s biggest show for the global professional AV and systems integration market. The involvement of our co-owners, leading industry associations AVIXA and CEDIA, not only means we cover both the commercial and the residential markets; they are also key players in our very strong professional development programme, which we are again promoting with the slogan ‘Learn. Discover. Be Inspired’. An important driver of our growth has been the increasing proportion of AV end-users in our attendee base. Because our end-user attendees work in a broad range of vertical market sectors, we’re on a mission to extend our conference offering to reflect as many of these as we can. The ISE 2020 conference programme contains no fewer than 13 conferences – our biggest ever selection. New for this year are the Control Rooms Summit and two CEDIA events: the Cybersecurity Workshop and the Design & Build Conference. These will all take place at the Hotel Okura, just a few minutes from the RAI Amsterdam, which proved very popular as a conference venue with ISE 2019 attendees. The Smart Building Conference will relocate here, and all the conferences held here last year will return. AVIXA is once again hosting its Higher Education AV Conference and Enterprise AV Conference, as well as its free FlashTrack education sessions. For its part, CEDIA has a four-day programme of education sessions, as well as its free CEDIA Talks. Turning to the show floor, we once again have 15 halls packed with the latest AV solutions. There are six Technology Zones to discover: Audio & Live Events, Digital Signage & DooH, Education, Technology, Residential, Smart Building and Unified Communications. We’ve managed to squeeze some more exhibition space into Hall 5; the temporary extension that

‘The ISE 2020 conference programme contains no fewer than 13 conferences – our biggest ever selection’ we had at ISE 2019 has been made larger and permanent. There’s also a new focus on Hall 14. Our new Innovation Zone is there, designed to spotlight exciting solutions from debuting exhibitors. The Main Stage, offering free high-level thought leadership sessions organised by AVIXA, CEDIA, AV Magazine and ourselves, is relocating here; and nearby there will be an attention-grabbing ‘VR at ISE’ feature. If you’re an early riser, it’s worth noting that Hall 15 (at the front of the RAI complex) opens half an hour before the rest of the halls each morning of the show. And at the beginning and end of each day, keep an eye out for a spectacular projection mapping showcase on the façade of the RAI’s Elicium complex. If you’re in Amsterdam on the Monday before the exhibition opens, I thoroughly recommend attending our Opening Address. Given by former Disney executive Duncan Wardle, it promises to be a thought-provoking exploration of how we can all tap into qualities we may have forgotten we had – such as inquisitiveness

and creativity – to make our businesses more innovation-focussed. As I mentioned earlier, the City of Amsterdam and the RAI have been excellent partners since we first came here in 2005. We’ll be sad to say goodbye, but we’re also very excited about our new home – Barcelona. From 2021, ISE will take place in the Gran Via at the Fira Barcelona, which has the space for growth that we need to continue to serve this industry. You can find out more about what to expect in our new Catalonian location in a special themed area between Halls 7 and 8, which we’re calling ‘Hola Barcelona!’. This is also the title of a special event in the Forum on the last day of the show, where we will be looking forward to ISE 2021 but also celebrating our history. I wish you safe travels to Amsterdam and look forward to welcoming you to ISE 2020.

8 SHOW FEATURES

Integrated Systems Europe 2020

Day by day

SHOW FEATURES AND EVENTS n MONDAY 10 FEBRUARY IN THE FORUM, RAI

Unlock your business’s innate creativity Duncan Wardle will give the Opening Address at ISE 2020, with the theme ‘Think Different’. Wardle has made a career out of doing just that. As global head of PR at Disney, he was responsible for building an Olympic-sized swimming pool down Main Street USA at Walt Disney World, just for Michael Phelps to swim in during a Superbowl half-time show; sending his son’s Buzz Lightyear for an 18-month stint on the space shuttle Endeavour; and putting Mickey Mouse ears on Concorde. Ten years ago, he became Head of Innovation and Creativity at the entertainment giant. After surveying 5,000 employees across Disney Parks, Imagineering, Lucasfilm and Pixar, he identified five barriers to innovation and creativity in organisations – and set about demolishing them. “We were all born creative,” he says. “But we’ve just been told so often that we’re not, we’ve forgotten how to be.” Now an independent consultant, though still retaining his links with Disney, he speaks and runs workshops that give organisations the tools to encourage, develop and implement new business ideas. He observes: “All the CEOs are saying, ‘I need you to think different, we need to disrupt, we must innovate,’ and the employees are saying, “That’s great, are you going to show me how?” And nobody’s doing the ‘how’.” What he has done is to take “the best of what I’ve learnt from working with companies like Apple, Disney, Pixar and [global design company] IDEO, and simplified it to make innovation easy, creativity tangible and the process fun.” The fun aspect is important, he says, because “you can’t change a culture unless the employees choose to do it for you. Therefore, if you want them to innovate, you have to give them a toolkit that they

want to use when you’re not around – so it has to be fun.” The Opening Address will take place on Monday 10 February at 18:00 in the Forum, RAI Amsterdam. It is free to attend

OPENING RECEPTION

Following Duncan Wardle’s Opening Address, all attendees and exhibitors are welcome at the ISE 2020 Opening Reception, which takes place in the RAI’s Forum Lounge. Meet up with colleagues, plan your time at the show or just exchange the latest gossip over complimentary food and drinks. It is free to attend.

n ALL WEEK OUTSIDE THE FRONT OF THE RAI

Elicium projection mapping will wow the crowds A spectacular projection mapping on part of the RAI complex will put a smile on the faces of ISE 2020 attendees as they leave the show each evening – and also raise the profile of the show among Amsterdam locals. The upper floors of the futuristic nine-storey Elicium building at the front of the exhibition centre will be transformed by the projection – specially created for this location – which will amuse, amaze and intrigue its audience. Unlike the test image shown here, content will be mapped to the shape of the front façade, creating an extravaganza that will be seen by large numbers of people passing the RAI on foot, in cars or in trams, or using the Europaplein Metro station just outside the exhibition centre. The projection will be produced by ISE and the RAI, working in conjunction with five event partners. The projectors themselves will be provided by LANG AG, a leading AV rental company that is a long-time supporter of ISE. Augmenting the projected images will be white laser mapping from HB Laserkomponenten, and illumination from an Ares XS LED Wash from CLF Lighting on the upper storeys. It won’t just be a visual experience, however – there will be a compelling audio track, brought to the audience’s ears via amplifiers and speakers from Biamp. The content will be created by Tenfeet, a specialist in lighting technology

and show production, while Indyvideo will provide containers for the projectors and operators, as well as technical production support. Attendees are assured an exciting spectacle that is also an excellent showcase for key ISE technologies. The projection is expected to start at 17:00 on Monday 10 to Thursday 13 February, (16:00 on Friday 14 February), and to run until 22:00

Integrated Systems Europe 2020

SHOW FEATURES 9

n TUESDAY 11 FEBRUARY AT THE BEURS VAN BERLAGE

Champions of AV celebrated at annual Inavation Awards

Stars of the international AV industry will be out in force when the Inavation Awards powered by Inavate and ISE is held at the Beurs van Berlage in Amsterdam on the evening of 11 February. The glittering event tops off the first day of the ISE show, bringing together AV technology managers, integrators, distributors, consultants and technology manufacturers to celebrate the best people, projects and companies the industry has to offer. With the Inavation Awards heading to Barcelona in 2021, the 2020 event promises to leave Amsterdam on a high note with a new venue and a host of new categories to reward AV technology manufacturers, as well as outstanding individual contribution to the industry. The Inavation Awards consistently highlights and rewards the most outstanding, prestigious and pioneering projects, with last year’s winners including NATO’s HQ in Belgium, Melbourne airport and the National Geographic Encounter in the USA. With such a respected field, the awards event brings together the very best the industry has to offer for

an evening of networking and celebration during ISE. To take part in this special event please contact inavationawards@imlgroup.co.uk or visit www.inavationawards.com. The Inavation Awards powered by Inavate and ISE takes place at the Beurs van Berlage, Damrak 243, Amsterdam on the evening of Tuesday 11 February

n THURSDAY 13 FEBRUARY ON THE ISE MAIN STAGE, HALL 14, RAI

Creativity to be recognised at Stand Design Awards 2020

Once again, ISE is proud to host the ISE Stand Design Awards competition, which is now in its fourth year. Created to acknowledge ISE exhibitors and their stand-design efforts, the awards are managed by EXHIBITOR magazine, an award-winning print and online magazine featuring best practices for trade show marketing. Stands will be automatically entered into the awards and will be judged on site during ISE 2020. However, any stand that has previously won an ISE Stand Design Award and whose design employs roughly the same size footprint and/or reuses approximately 50% or more of the previous winning stand is ineligible for the competition. There are four categories, 49sqm or fewer, 50-199sqm, 200-399sqm, and 400sqm or more.

EXHIBITOR magazine’s Editor, Travis Stanton, along with Senior Writer and Awards Programme Manager Linda Armstrong, will be on site for the duration of the show and will complete the initial round of judging to select the finalists. Stanton has served as Editor of EXHIBITOR magazine since 2005. Armstrong has written about exhibit marketing and stand design for more than 15 years. “Each year, as ISE grows, so too grows the role of experiential design on the trade show floor,” said Stanton. “To take full advantage of the window of opportunity that ISE represents – while simultaneously maximising the returns on their face-to-face marketing investments – companies annually up their game, which keeps the exhibit halls fresh, engaging and teeming with technological innovations.” The finalists will be judged by an expert panel of designers and marketers, who will award scores based on a specially defined set of criteria. The judges are: ●● Andrea Fiorito, Art Director of Brand Events, Simmetrico Srl, Milan, Italy ●● Edward Hodge, Creative Director, BRC Imagination Arts, Burbank, CA, USA ●● Petra Lammers, CEO, On Live Line GmbH, Cologne, Germany ●● Suzanne Morsch, Founder, Su, Design Us, Woerden, The Netherlands ●● Thomas Zettlitz, Creative Director, Atelier Damböck Messebau GmbH, Munich, Germany Scores will be based on eight different assessment criteria points, including: strength of communications, integration of technology, impact, and effective use of space. The Stand Design Awards run throughout ISE 2020, with the Awards Ceremony taking place at 16:30 on 13 February on the ISE Main Stage in Hall 14

10 SHOW FEATURES

Integrated Systems Europe 2020

n THROUGHOUT THE SHOW IN HALL 14

Try out our interactive VR feature VR at ISE – an exciting new feature for ISE 2020 – is sure to draw attendees to Hall 14, along with the Main Stage and the Innovation Zone. Attendees can explore the latest in virtual collaboration as well as experiencing an interactive VR ride. Two Digital Projection Multiview VR systems will be demonstrated, showing how virtual reality can be used in immersive, collaborative spaces. Multiview allows up to three people wearing fast-switching glasses to view and interact with a stereoscopic 3D virtual model. Crucially, each person sees the object from their own viewpoint – unlike conventional multi-user VR systems where everyone sees exactly the same perspective. This provides a significant degree of realism, as all users see the model behaving just as a real object would do as they walk around it. It also means that they are not cut off from each other, as they would be if they wore head-mounted devices. Each Multiview system is based around the INSIGHT 4K HFR 360 projector, which delivers a massive 360 frames per second at native 4K resolution – enough for it to be able to send a different stereoscopic 3D image to each user simultaneously. One Multiview will enable ISE attendees to walk around a virtual object, move it around, and remove and replace component parts. The other system will feature content that one might encounter in a visitor attraction. Additionally, the VR at ISE feature will include an immersive VR theme park ride. Designed and run by Lightspeed Design, this DepthQ VR attraction will take attendees on an interactive fantasy ride through aquatic environments where they encounter touchable jellyfish,

a dolphin, and even the mythological world of the god Poseidon. The rider will sit in a Jaymar seat fitted with a D-Box motion base that works with three degrees of freedom. The DepthQ technology allows a game engine to tightly sync movement to picture in real time, and the rider can touch virtual objects naturally thanks to mid-air gesture technology. The VR mapped content will be projected onto a curved Vioso Panadome screen by Digital Projection hardware, so the rider will not need to wear a headset. Additional spectators, also on motion seats, can watch with head-mounted devices. VR at ISE will take place throughout ISE on Stands 14-B100 and 14-B120 in Hall 14

n THROUGHOUT THE SHOW IN FRONT OF HALL 2

Riding from Amsterdam to Barcelona – without leaving the RAI A charity virtual cycle ride at ISE 2020 will follow a route from Amsterdam to Barcelona. CEDIA volunteers Kris Hogg and Peter Aylett will host the cycle ride, which will aim to cover a mammoth 970 virtual miles over the four days of the show. “Taking inspiration from ISE’s move to Barcelona in 2021, we’ve mapped out a route from the RAI to the Fira de Barcelona,” says Hogg. “We’re hoping to see as many industry friends as possible supporting us and getting involved throughout the event – it’s set to be one heck of a ride!” The virtual bike ride will run throughout the week and will feature stationary bikes set up in front of Hall 2, as well as a set of display screens showing progress along the picturesque (and long) route. The ride will be in aid of JDRF, which funds research to cure, treat and prevent type 1 diabetes on a global scale. “Following CEDIA’s successful charity cycle rides in the past, we wanted to do something similar at ISE 2020,” he explains. “This fun new initiative will allow us to raise awareness of type 1 diabetes within our industry, as well as directly helping those who are affected.” Previous rides have raised thousands of pounds for Macmillan Cancer Support [pictured – Hogg is second from left] and the mental health charity Mind. For ISE 2020, Hogg and the team are calling for volunteers to join the

peloton and hope to put a team of riders together to tackle short sections of the route. There will be charity buckets on site to collect donations. If you are interested in taking part in the event and would like to find out more, please contact Kris Hogg and Peter Aylett at info@cedia.co.uk. The ISE 2020 virtual cycle ride will take place throughout ISE, in front of Hall 2 of the RAI

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Source and Control Downstream keyer, media players, fade to black and transition selection.

Source Inputs Connect up to 40 x 12G-SDI inputs for HD and Ultra HD or 10 Quad Link 12G-SDI inputs for 8K.

Spin Knob Control Scroll through on screen menus or adjust audio levels.

Independent Assignable Outputs 24 x 12G-SDI outputs for HD and Ultra HD or 6 x Quad Link 12G-SDI outputs for 8K.

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12 SHOW FEATURES

Integrated Systems Europe 2020

n FRIDAY 14 FEBRUARY IN THE FORUM, RAI

Goodbye and Hola! The RAI Amsterdam has been the location of every edition of Integrated Systems Europe since 2007, but this will come to an end with February’s show. To mark this milestone, a very special event on the last day of ISE 2020 will reflect on the development of ISE over the years while also looking forward to the next chapter of its story in Barcelona. Entitled Hola Barcelona!, the event will feature appearances from major Catalan and Spanish dignitaries, including Àngels Chacón, the Catalan Minister of Enterprise and Knowledge; and representatives of ACCIÓ, the Catalan Agency for Business Competitiveness; ICEX, the Spanish Institute of Foreign Trade; and the Fira de Barcelona, which will be the show’s new home. They will talk about the opportunities that ISE’s move to Barcelona will bring for attendees, exhibitors, the City of Barcelona and the AV industry as a whole. Presented by Integrated Systems Events Managing Director Mike Blackman, the event will also provide an opportunity for ISE, and its owners AVIXA and CEDIA, to say ‘goodbye

and thank you’ to the City of Amsterdam and the RAI, and acknowledge their important contributions to the show’s phenomenal growth. Specially commissioned video content will tell the story of ISE, starting with its first edition in Geneva in 2004. Hola Barcelona! is scheduled to last

approximately 35 minutes and will be followed by a networking lunch. Hola Barcelona! takes place at 12:00 in the RAI Forum on Friday 14 February. It is free to attend. Advance booking is not required, but attendees are advised to arrive early as places are limited

n THROUGHOUT THE SHOW BETWEEN HALLS 7 AND 8

Bringing Barcelona to Amsterdam ISE attendees can prepare for the show’s relocation to Barcelona in 2021 by visiting the Hola Barcelona! Lounge between Halls 7 and 8. Presented in association with Barcelona Tourism, the Lounge will be a space that will not only inform visitors about travelling to Barcelona, Catalonia and Spain, but will also give a flavour of Catalan culture, with music and entertainment. Complimentary food and drink will be served at set times each day. Video screens, supplied by InventDesign, will provide information about Barcelona as well as displaying captivating imagery of the city. For more detailed enquiries about Barcelona hotels, travel and attractions, the facilities in the Fira – Gran Via, and exhibiting at or attending ISE 2021, visit the manned Information Point.

Key contacts from Barcelona Tourism and official Barcelona hotel partner bnetwork will be available to answer questions. Visitors to the Hola Barcelona! Lounge can enter a draw to win a free two-night hotel stay

in Barcelona. One prize will be awarded each day of the show. The Hola Barcelona! Lounge can be found in the walkway between Halls 7 and 8. It will be open throughout ISE 2020

WIN A LUXURY TRIP TO FC BARCELONA To mark ISE’s move to Barcelona in 2021, we are offering ISE attendees the chance to win an unforgettable opportunity to see one of the city’s most famous exports – FC Barcelona. On 25 April 2020, Ernesto Valverde’s men are playing Atlético de Madrid at Camp Nou, and one lucky ISE attendee will win: Return flights for two people to Barcelona • Two tickets to the match • A two-night stay at the luxury five-star beachfront W Barcelona hotel. You can enter the prize draw at the Hola Barcelona! Lounge, or by attending the Hola Barcelona! Event on Friday 14 February. The winning entry will be drawn during the networking reception following the event.

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14 CONFERENCES

Integrated Systems Europe 2020

A show for end-users

ISE’S BIGGEST EVER CONFERENCE LINE-UP End-users of AV solutions have been a growing part of the ISE attendee base for several years. End-users, in ISE’s terminology, are employed in the vertical market sectors for professional AV solutions – such as enterprise, education, live events, hospitality, retail and smart homes. They might have direct responsibility for operating, maintaining and eventually upgrading an AV solution – as part of an in-house AV, IT or facilities management team, for example. Alternatively, they might only become involved in specifying or selecting AV solutions when a specific project is being considered. This is in contrast to what we call the AV channel – the chain of technology suppliers that includes manufacturers, distributors, resellers, integrators and installers. As the professional AV industry has matured, end-users have become more knowledgeable about the capabilities of AV solutions, and more of them are coming to ISE. In parallel with this, ISE’s exhibitors have sought to reach end-users directly, aware of their increasing influence in shaping AV projects. In recognition of this ever-diversifying audience, ISE is offering an increasingly broad range of conferences – with no fewer than 13 taking place at ISE 2020. New end-user groups catered for this year include users of control rooms, and residential architects, interior designers and

design & build practitioners. While each conference has its own specific area of focus, they are all designed to give their attendees insight into the trends in technology, business environment and customer expectations that are shaping the future direction of their particular industry, and the opportunities that these changes afford. Over the following pages, you can read details of the full ISE 2020 conference programme.

n MONDAY 10 FEBRUARY AT THE HOTEL OKURA

Smart buildings: how much smarter can they get? Few would dispute the transformational impact of IP on the AV industry – but, as this year’s day-long Smart Building Conference ISE – with its theme of ‘5G, IoT and the Intelligent Edge’ – will demonstrate, that transformation is only one stage in a continuum. Building systems that were once disparate are increasingly converging into one smart system. Now, intelligent edge allows data to be analysed and acted on locally, minimising network traffic and latency – and that’s giving further impetus to the use of IoT. The introduction of 5G networks will only further galvanise this industry shift. Content chairman Bob Snyder returns to host Smart Building Conference ISE for the eighth year, while an extensive line-up of expert speakers will look to deliver a deeper understanding of the built environment and discuss real world case studies, including Amsterdam’s world famous EDGE Olympic building. They will also explore how the unfolding new technology landscape will be influential in the coming years in delivering buildings that not only increase efficiency and save money but also – importantly in a competitive employee recruitment and retention environment – provide an enjoyable

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CONFERENCE SHOW FLOOR TOURS Three of the ISE 2020 conferences are organising guided tours of the show floor, to view the latest solutions and technologies in their areas of interest: • Tuesday 11 February, 10:30-12:00: Smart Building Show Floor Tour • Wednesday 12 February, 14:00-15:30: Digital Signage Show Floor Tour • Wednesday 12 February, 16:00-17:30: Hospitality Tech Show Floor Tour (led by AVIXA)

space in which to work. In addition to reviewing where the smart building business opportunities lie for AV industry participants, Smart Building Conference ISE will also provide a series of workshops. In these networking sessions, delegates will be able to take part in smaller group discussions, hear each other’s voices and establish new business connections as part of the smart building community. Smart Building Conference ISE takes place 09:0017:30 on Monday 10 February at the Hotel Okura. For more details and to book tickets, visit www.smartbuildingconference.com

The tours are free of charge, but registration is required as places are limited. Registration is initially open to attendees of the respective conference, then becomes open to all from 11 January. Participants must be registered to attend ISE 2020. You can register for a tour at http://bit.ly/ise-2020-tours

Integrated Systems Europe 2020

CONFERENCES 15

n MONDAY 10 FEBRUARY IN ROOM G103, RAI

Putting the listener back in focus Following the success of the 2019 edition of AudioForum, which discussed the relationship between sound reproduction, acoustics and psychoacoustics, the 2020 event will take a further step towards what organisers Connessioni, in co-operation with AES – Audio Engineering Society, have called Sound Democracy. The full-day event, which takes place the day before ISE 2020 opens, will guide participants along a path that examines the various aspects of Sound Democracy, including electroacoustic and acoustic (how to get sound to the listener's ears in the most efficient and effective way), psychoacoustic (subjective perception of sound), cognitive (from perception to streaming of the user's attention) and behavioural (cultural filters, mental patterns, beliefs that influence the user's perception). The programme of AudioForum@ISE 2020 has been conceived to involve both professionals with technical training, such as sound designers, system integrators and sound engineers, as well as those who come from the field of architectural and ambient design – architects, consultants, engineers, etc. It will also be of interest to anyone involved in managing venues and facilities, such as hotel managers, administrators of schools, universities, public spaces and sporting or cultural facilities.

The event will focus on a number of key subject areas, including the relationship between the environment, conditions and listening quality, audio technologies and the perception of sound, and environments, listening experiences and empathy. AudioForum@ISE 2020 takes place 09:30-16:30 on Monday 10 February in Room G103 – accessed from Entrance G – at the RAI Amsterdam. For information and tickets visit http://bit.ly/Audio-Forum-ISE2020-Tickets

n MONDAY 10 FEBRUARY AT THE HOTEL OKURA

Make sense of cybersecurity at CEDIA workshop Brand new for ISE 2020, the CEDIA Cybersecurity Workshop, hosted on Monday 10 February at the Hotel Okura, will provide an in-depth look at the concepts of network security and privacy. In today’s rapidly evolving industry, nearly all devices are connected to the IP network. CEDIA’s Cybersecurity Workshop will cover all aspects of network security and privacy, and how they have evolved to be critical components of every system design, implementation and aftercare plan. The lead instructor of this course will be Jeff Sonnleitner, a professional network and security instructor with over 35 years’ experience. Sonnleitner is currently a full-time faculty member and lead Instructor of the Computer Information Systems - Network Specialist programme at Moraine Park Technical College, Wisconsin. Here, he teaches courses on networking and integration, servers, cloud computing, cybersecurity, emerging technologies, and industry certification programmes. The CEDIA Cybersecurity Workshop is suitable Jeff Sonnleitner for both residential and commercial integrators, as well as manufacturers looking to create security policies for their products. The day will mix seminars and demonstrations, with immersive and collaborative sessions. This workshop will guide attendees through the most up-to-date

examples of cybersecurity policies, ensuring systems are implemented securely, and customer expectations are managed. Attendees will take part in sessions where they will create the outline for two important policies: for staff and end-users. At the end of the workshop attendees will be given template cybersecurity policies that, combined with learning from the course, will help to create policies specific to their business. CEDIA Cybersecurity Workshop takes place from 09:00 on Monday 10 February at the Hotel Okura. For more details and to book, visit www.iseurope.org/show-event/cedia-cybersecurityworkshop

16 CONFERENCES

Integrated Systems Europe 2020

n TUESDAY 11 FEBRUARY AT THE HOTEL OKURA

Control rooms: mission-critical AV Control rooms have long represented a fertile market for the AV industry – and with AVIXA’s IOTA research indicating an anticipated 5% CAGR in the coming years, it looks set to continue to do so. In recognition of the market’s significance, 2020 sees the inaugural Control Rooms Summit ISE, with its theme ‘How Better Integrated AV Will Save And Protect Lives’. Staged in association with the International Critical Control Rooms Alliance (ICCRA) and chaired by ICCRA Chairman Peter Prater, Control Rooms Summit ISE will review the role of the numerous AV technologies typically deployed in the control room environment – displays, networking, signal management (including KVM), surveillance video, sensors and analytics – and look at the increasing importance of ease of use. “Control rooms are becoming increasingly multifunctional, with more data types being routed into them and more technologies being integrated,” says Prater, whose 35-year career in the control rooms industry has seen him as a user and consultant and, currently, as Managing Director of supplier Hexagon Safety & Infrastructure UK. “This added complexity places greater demands on operators, so more design emphasis is being placed on human factors: ensuring that operators have

ergonomic workstations and intuitive user interfaces from which they can readily access all relevant information.” Expert presenters will discuss business and technology strategies for control rooms across a wide range of vertical markets, including utilities, transportation, government and public services. Also under review will be the

changing technology landscape, with delegates able to acquire a fuller understanding of what’s possible. Control Rooms Summit ISE takes place 09:00-13:00 on Tuesday 11 February at the Hotel Okura. For more information and to book, visit www.controlroomssummit.org

n TUESDAY 11 FEBRUARY AT THE HOTEL OKURA

The business applications of XR technology With both the Oculus Rift VR headset and Pokémon Go AR game having been launched in 2016, there is a case for saying that XR (the collective term for VR, AR and mixed reality/MR) has been in the mainstream for fewer than four years. However, XR has the potential to be much more than a consumer toy: a recent report by Capgemini revealed that 82% of companies currently implementing AR/VR say the benefits are meeting/exceeding their expectations, while 46% of companies believe the technology will become mainstream in their organisations within the next three years. The theme of XR Summit ISE is ‘Shaping New Realities’, and the conference will explore the technologies, strategies and solutions that are creating an opportunity – and make the case that, above all, it is an opportunity for the audiovisual industry. “As an industry, systems integration is in the privileged position of being able to shape the future of XR technology and how it is integrated into real-world applications,” believes Amelia Kallman, a leading futurist, speaker and author who will chair the

XR Summit. “That’s especially true in the enterprise sector as companies look to use XR as a business tool in the diverse realms of virtual training and education, marketing and events, oil & gas, architectural and automotive applications.” Topics for discussion will include how integrators can make the most of the

opportunity, and developments in spatial audio, 5G, haptics and brain-computer interfaces. Speakers will include some of the finest minds operating in XR. XR Summit ISE 2020 takes place at 14:0018:00 on Tuesday 11 February at the Hotel Okura. For more details and to book, visit www.xr-summit.org

Integrated Systems Europe 2020

CONFERENCES 17

n TUESDAY 11 FEBRUARY IN ROOM E102, RAI

Discover the benefits of AV in education Back by popular demand, the AVIXA Higher Education AV Conference invites a panel of experts to discuss the changing landscape of AV in an educational environment. Taking place on Tuesday 11 February in room E102 at the RAI, this half-day conference will touch on market intelligence, VR, AV/IT systems and more. Produced in partnership with EUNIS and SCHOMS, this year’s theme highlights the way in which effective application of AV technology can impact the experiences of many different people. The benefits for students, teachers, people with disabilities and remote learners may be significantly different but AV can have a very powerful impact for all these groups and many others. Content Chair Gill Ferrell, Leader of the EUNIS Learning & Teaching Special Interest Group, has extensive senior management experience in higher education and has led and advised on the implementation of IT to support all areas of teaching, research and administration. By attending AVIXA’s Higher Education AV

Conference, delegates will come away with an understanding of the importance of AV in creating appropriate spaces for education and learning. They will take away a combination of practical tips and guidance for immediate application, reflection and inspiration to

support their future developments. AVIXA Higher Education AV Conference runs from 13:00-17:00 on Tuesday 11 February in Room E102 of the RAI. For more information visit www.iseurope.org/ conferences

n WEDNESDAY 12 FEBRUARY AT THE HOTEL OKURA

The third generation of digital signage If converting posters to screens was Digital Signage 1.0, and focusing on the importance of content was Digital Signage 2.0, then we are now in the era of Digital Signage 3.0. Digital Signage 3.0 is all about context: who is watching, when they are watching, where they are watching and why they are watching. Digital Signage Summit ISE 2020 will explore what that means to the customer journey and omni-channel engagement, and how personal, individual consumer experiences can be created and leveraged, and the challenges and opportunities it represents. It will look at the role of content management systems in a digital experience platform (DXP) world, and investigate the role that increasing integration with backend systems such as ERP and CRM will play. Digital Signage Summit ISE will also discuss how growth in what is already a substantial market is attracting major players – and how this in turn is expected to create opportunities for service providers of all sizes and capabilities. As well as providing a detailed overview of market data and dynamics, the conference will overview the latest developments in technology, hardware and software. Also featured will be best-in-class use cases from around the world.

With its theme of ‘The Future of Digital Signage – Technology, Platforms and Solutions’, Digital Signage Summit ISE promises to be unmissable for end-users, integrators and vendors alike. As previously, the conference will be hosted by Florian Rotberg, Chairman of the DSS series

and Managing Director of digital signage consultancy invidis. Digital Signage Summit ISE takes place at 09:00-13:00 on Wednesday 12 February at the Hotel Okura. For more details and to book, visit www.digitalsignagesummit.org/ise

18 CONFERENCES

Integrated Systems Europe 2020

n WEDNESDAY 12 FEBRUARY AT THE HOTEL OKURA

Digital cinema: reinventing the movie theatre experience The experience of going to the cinema is changing. So too is the experience of watching movies. That’s not least because the two are no longer as tightly coupled as they once were. The advent of the likes of Netflix and Amazon means the latest blockbuster films are as likely to be watched at home – while digital cinema is transforming not just how movie theatres around the world operate, but the kinds of content they can offer to their customers. At Digital Cinema Summit ISE 2020, with its theme of ‘The Changing Cineplex’, top digital cinema practitioners and technology experts from around the world and from all parts of the motion picture distribution chain will discuss those changes – especially those happening in Europe. They will also explore and provide insights into how movie theatres are implementing those changes and profiting from them, as well as the new developments on the horizon.

Delegates can expect to understand more about whether movies still have centre stage at the cineplex; the impact of streaming; and what ‘event cinema’ – exhibitors are now offering gaming and esports in cinemas, where the experience is ten times bigger than anything available in the home – means for theatre owners, for Hollywood and for consumers. The conference will also offer an excellent venue for networking and the opportunity to establish new business connections in this ever-developing industry. Digital Cinema Summit ISE 2020 is produced in association with Digital Cinema Report and will be hosted by its Editor and Publisher, Nick Dager. Digital Cinema Summit ISE takes place 14:00–18:00 on Wednesday 12 February at the Hotel Okura. For more details and to book, visit www.digitalcinemasummit.org

n WEDNESDAY 12 FEBRUARY IN ROOM E102, RAI

Analysing the data opportunity

The AVIXA Enterprise AV Conference, taking place on Wednesday 12 February in E102 at the RAI, will highlight the growing availability of data and the opportunity that data analytics provides to enable better business strategies and workspace/system design. Produced by AVIXA in partnership with the AV User Group, this conference provides an opportunity for AV end-users to discuss real-life projects and take a deep dive into how to bring real value to the customer experience. Owen Ellis, an industry veteran of 35 years and Chairman of the AV User Group since

2009, extended the Group’s reach into New York, San Jose (Silicon Valley), Scotland and Hong Kong. The group now boasts over 1,500 members. The conference will give examples of how analysing business interactions through email, IM, collaboration tools and in the meeting room itself can be used to determine better workspace design, system design and ultimately provide more efficient and user centric work and meeting space. Delegates will come away with an understanding of the importance of data and

data analytics within AV. They will learn how it can help their and/or their clients’ business strategies and workspace design and provide greater workspace and meeting efficiencies. The conference will expose the opportunities that data analytics provides within the AV industry. The AVIXA Enterprise AV Conference takes place at 13:00-17:00 on Wednesday 12 February in Room E102 at the RAI. For more details and to book, visit www.iseurope.org/show-event/avixaenterprise-av-conference/

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20 CONFERENCES

Integrated Systems Europe 2020

n THURSDAY 13 FEBRUARY AT THE HOTEL OKURA

CEDIA Design & Build Conference debuts CEDIA is hosting a Design & Build Conference for the first time at ISE 2020. Taking place at the luxurious Hotel Okura Amsterdam the conference is aimed at residential architects, interior designers and property developers. The event will help this audience understand how the latest technology can be seamlessly integrated and concealed into the home to add more to the client's experience, without compromising on design. The Design & Build Conference will be hosted by Giles Sutton, Senior Vice President of Industry Engagement at CEDIA. The packed programme will feature CPD-accredited talks, a panel discussion, and a guided tour of ISE 2020, focussing on relevant areas of the exhibition in audio-visual, lighting, blinds and control, and automation Giles Sutton technologies for the home. CEDIA is working with the British Institute of Interior Design and Dutch architectural and interior design bodies to bring delegates to the event in collaboration with ISE. “We are delighted to launch this new initiative at ISE 2020,” says Sutton. “Educating the design build specifier is a core part of CEDIA’s

strategic plan. The Design & Build Conference addresses this audience with varied and relevant educational content. It then brings them to the show floor to interact with brands and experience products, to help them understand how technology can add value to their design schemes.” The CEDIA Design & Build Conference takes place at 09:00-18:00 on Thursday 13 February at the Hotel Okura. To find out more and to book your place, please visit www.iseurope.org/show-event/ cedia-design-build-conference/

n THURSDAY 13 FEBRUARY IN ROOM E102, RAI

Stadiums and esports on the AGORA agenda At ISE 2020, MONDO | STADIA will once again present AGORA - the international conference for technology in sporting venues, covering the latest developments in the industry as well as future projects. Through panel discussions, case studies and expert keynote speakers, AGORA will explore the benefits of the latest technology, trends and techniques - analysing the impact it has and will have at modern stadiums and sporting venues around the globe. From enhancing the fan experience and modernising stadium infrastructure, through to the planning of ceremonies and events, AGORA will provide valuable insight that will help to increase knowledge and performance for stadium and sporting venue projects in the future. AGORA 2020 will welcome Bayern Munich’s Benjamin Steen, who will share Allianz Arena’s fascinating journey into the digital age as the stadium prepares for the next generation of fans. Two of the world’s best stadiums will also feature, with panels discussing the innovative technology used at the groundbreaking Tottenham Hotspur Stadium and Amsterdam’s very own Johan Cruijff ArenA. Looking to the future, AGORA will take a closer look at the rise of stadiums as multipurpose venues; what goes into organising an event or concert – and how have existing venues began to adapt to expand opportunities and revenue streams beyond sport?

The exciting, ever-evolving world of esports is also on the agenda, with AGORA hosting a panel on the value of the new industry for clubs and venues. Will growth continue and just how far will it go in terms of professional sports? Representatives from technology manufacturers, clubs, federations and venues will analyse why esports has taken off so successfully and what the future holds. AGORA will also offer sporting venue managers and event organisers the chance to network with technology innovators and industry experts. AGORA takes place on Thursday 13 February in Room E102. For more details and to book, visit www.mondostadia-agora.com

Integrated Systems Europe 2020

CONFERENCES 21

n THURSDAY 13 FEBRUARY AT THE HOTEL OKURA

Delivering great guest experiences Enjoying experiences is said to be one of the defining characteristics of the millennial generation – a substantial demographic. Few industries will benefit more from the experience economy than the hospitality industry. That’s why ISE 2020 sees the return of Hospitality Tech Summit ISE by HTNG. The fit is natural: hospitality companies are looking to deliver memorable guest occasions – and the AV industry is in the business of helping deliver great experiences. Staged in association with Hospitality Technology Next Generation (HTNG) and AVIXA – the industry organisation for audiovisual professionals, and part owner of ISE – the one-day conference will feature expert panel discussions, market research findings, and best-practice case studies as well as provide opportunities for networking. Among the topics for discussion will be the challenges of integrating guests’ own devices, how hospitality companies can elevate the guest experience beyond anything they can experience in their own homes – and how to derive revenue from doing so. Other subjects will include the impact of 5G and the opportunities it will bring; how technology can create a seamless guest experience from booking to departure; the growing integration between AV and IT, and what its implications are; and the latest developments in event creation and delivery. The conference will be chaired by two senior HTNG figures. Mike Blake

is the organisation’s CEO, while Armand Rabinowitz is Senior Director of Strategy & Workgroups. Hospitality Tech Summit ISE by HTNG takes place at 09:00-18:00 on Thursday 13 February at the Hotel Okura. For more details and to book, visit www.htng.org/page/HTS_2020

n FRIDAY 14 FEBRUARY AT THE HOTEL OKURA

The laws of attractionsTECH attractionsTECH explores the business and technology strategies of theme parks, museums and other location-based entertainment destinations. Produced by blooloop, a leading news website for visitor attractions professionals, this half-day conference will examine how developments in technology are impacting this vibrant and diverse sector. Delegates will hear from leading players in the attractions industry, including: ●● Peter Cliff, Creative Director at Holovis. Prior to joining Holovis, Cliff was Creative Lead at Alton Towers and has worked in theme parks since he was 16. He will take the audience on a fast paced, fun and interactive adventure as together they design a unique themed attraction experience live. Cliff will guide attendees through key decisions in the creative process; from themes and IP through to cultural considerations, storytelling metrics, operational requirements, budgetary elements, technology innovation and delivery. ●● Renee Welsh, CEO of Embed. One part executive, one part award-winning entrepreneur, Welsh’s passion lies in the grit and glory of business. Having built and sold ticketing and booking management software business Booking Boss to Helix Leisure, she will talk us through the advances and disruptors in global

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travel technology and look at how visitor attractions can stay ahead of the game. Leander Werbrouck, Segment Manager, Pro/Events at Barco. A tech-savvy entrepreneur with product management and strategic marketing experience, Werbrouck will discuss how technology can enable award-winning immersive experiences; best practices to engage large audiences with big-screen immersion and give a view of a hybrid future where virtual meets physical. With 230 years in the business and a

unique position as both an operator (Europa Park) and manufacturer, MACK Rides is one of the leading influencers of theme park rides in the world today. Attendees will hear about innovative new developments and cutting-edge technology that are shaping the thrill rides of the future. attractionsTECH is sponsored by Barco. attractionsTECH by blooloop takes place on Friday 14 February at 09:00-13:00 at the Hotel Okura. For more details and to book, go to www.iseurope.org/showevent/blooloop

22 MAIN STAGE

Integrated Systems Europe 2020

Thought leadership

TWELVE SESSIONS YOU SHOULDN’T MISS

The Main Stage returns to ISE 2020 with another packed programme of thought-provoking presentations and panel discussions.

Located in Hall 14 (Stand 14B190), the Main Stage at ISE 2020 will provide high-quality thought leadership sessions throughout the four days of the exhibition. The content will be a mixture of presentations and panel discussions, organised into four Trends Tracks: technology; business; best practice; and people management, training and diversity. The Main Stage is a bespoke auditorium designed , content-managed and run by ISE partner Improve. All sessions are free to attend; no advance booking is required. Sessions will also be livestreamed to the ISE website. Content is produced by AVIXA, CEDIA, ISE, AV Magazine and Main Stage sponsor Shure. Here are just a few of the engaging sessions that you can see during ISE 2020.

Is Your AV Under Par? Tuesday 11 February, 10:30-11:00 Eight out of ten respondents to a recent survey of business IT professionals and users felt that their boardrooms were not set up with the appropriate AV technology to conduct virtual meetings, and nearly two-thirds felt the same about their conference rooms. Presented by Abigail Turner of Shure, this seminar will discuss the importance of technology in providing effective virtual meetings and provide guidance on how to improve conference room experiences. ●●

Emerging Trends Part 1: Tuesday 11 February, 12:00-12:30 Part 2: Friday 14 February, 10:00-10:30 Sean Wargo, AVIXA’s Senior Director of Market Intelligence, will share some of the results of the association’s annual market sizing study, IOTA. He will tell the story of growth and opportunity in the pro AV marketplace and shed light on what the future holds. Part 1 will discuss the overall market size for the industry’s products and services, and the larger trends that are driving growth. Part 2 will look into the future, examining technologies that are set to propel further industry growth: including emerging display technologies, artificial intelligence, augmented and virtual reality, and other immersive technologies.

AVIXA Diversity Council Event ●● Tuesday 11 February, 16:00-18:00 Featuring TV broadcaster, panellist, author and diversity advocate June Sarpong as keynote speaker, this event is organised and introduced by AVIXA Council Member Kevin McLoughlin. It follows a trio of successful events held in the UK in 2019, as well as at InfoComm 2019 in Orlando, and in New York. The AVIXA Diversity Council is a group of AVIXA members interested in bringing together AV and integrated experience professionals from various backgrounds and cultures to facilitate a larger dialogue around initiatives of inclusion within the industry.

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The Experience Revolution Wednesday 12 February, 10:30-11:30 Subtitled ‘How content and experience change everything in a brand activated world’, this energising panel discussion will focus on how the experience era is challenging all previous norms for brand activation and content impact. Led by cultural entrepreneur and business advisor Jeff Day, the session will dive into the creative utilisation of technology to influence and amplify audience engagement, and then move into how agencies, experience designers and integration firms can successfully participate in this exciting trend. Presented by AVIXA. ●●

Integrated Systems Europe 2020

MAIN STAGE 23

Surrounded! How Immersive Technology Dominates the Experiential Market ●● Wednesday 12 February, 13:30-14:00 Immersive technology is an integration of virtual content with the physical environment in a way that allows the user to engage naturally with the blended reality. It’s a palette of technologies that includes AR/VR/MR, telepresence, holography, digital twin, 3D audio, and more. Alexandra Hussenot is CEO & Founder of Immersionn – the world’s first virtual reality discovery portal. She combines VR-AI-Web to enable a first-of-a-kind spatial UI, re-inventing the way content libraries are explored. Her talk will guide you through the current state of immersive technologies, the opportunities and the pitfalls. Learn what we can do with immersive technology today, where it is best applied and where it will be headed tomorrow. Presented by ISE.

AVIXA Women’s Council Event Wednesday 12 February, 15:30-17:30 With an opening address by Sarah Joyce, AVIXA Chief Global Officer, and a keynote from the Hon. Mrs Àngels Chacón, Minister for Business & Knowledge in the Catalan Government, the event will provide plenty of discussion points for inspiring, supporting and empowering women who work in the technology and AV industries. Mrs Chacón has much experience and enthusiasm to share: “Companies have amazing potential to transform society at all levels: unquestionably, we must create new female role models. That is why it is so important to have areas where female talent is shown, such as the one promoted with the AVIXA Women’s Council event.” Followed by a panel discussion and a chance to network with colleagues. ●●

Wellness and Biophilia ●● Thursday 13 February, 14:00-14:30 Virtual skylights, scenes of trees and streams, building design that includes ‘living walls’ literally made of plants, and expansive video scenes of sky and mountains are all solutions that can make for a better, more ‘human’ indoor experience. AV industry expert Julie Jacobson is a keen proponent of the concept of ‘biophilia’: the human tendency to interact with other forms of life in nature. In this session, she will discuss some of the different ways in which this desire can be satisfied – and the tremendous opportunities that this brings for integrators. Presented by CEDIA.

VR/AR/XR Friday 14 February, 10:30-11:30 XR, or extended reality, is an umbrella term that includes elements of AR, VR, and MR to make for a user experience unlike any other. Rich Green – a highend integrator in the San Francisco Bay area of the US and one of CEDIA’s most knowledgeable teachers – has been researching XR as well as the ‘spatial web’. Expect mind-blowing insights into XR’s impact on entertainment, assisted living, user interfaces and much more. ●●

How to Leverage Innovation to Create Better Experiences

What Do We Want? Better Meeting Rooms! The End User Support Group

Thursday 13 February, 10-30-11:00 Selim Morlevi is founder and CEO of Create-4, Turkey’s first experience marketing and innovation company. Much of what Create-4 does involves using the latest technology in display and AV to help big retailers and brands to create digital customer experiences via events, in-store or on-the-go. One notable Create-4 invention is Selfieccino, a machine that ‘prints’ selfies on cappuccino foam. Morlevi’s Main Stage session will stimulate your business with creative ideas, and perhaps inspire you to devise some off-the-shelf projects. You’ll also learn which technologies now capture the most interest, how they are used on the cutting edge, and how to improve the digital customer experience. Presented by ISE.

Friday 14 February, 11:30-12:00 This session is focused on how to create efficient meetings spaces in the government and corporate sectors. According to Antony Lovell of Shure, organisations looking to overcome their unique challenges around conducting efficient meetings should not simply adapt the latest technology. It’s better to take a step back and determine what the end customer would like to achieve; and the client often needs support choosing the appropriate technology for this. This session will show attendees how to understand clients’ audio and meeting management challenges and provide the appropriate solutions.

Mixed Reality in Theatre Productions

Friday 14 February, 13:30-14:00 The concept of a traditional workspace has changed. It now needs to be flexible and quickly adaptable to accommodate working styles and other requirements. Its use must also be measurable so we can be sure it is operating effectively. With new AV and IT technologies enabling greater mobility and collaboration, it’s now all about creating an environment – virtual or real – we can all work in. But how do we achieve this? What management and other tools are at our disposal? What approach should we take to make sure our workspace design and implementation works? Clive Couldwell, Group Editor of AV Magazine and Electronics Weekly, chairs an expert panel.

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Thursday 13 February, 11:00-11:30 The Imaginarium Studios will explore how immersive theatrical experiences can be created by bringing together performance capture and mixed reality. Established by renowned actor Andy Serkis, The Imaginarium is a global leader in the use of performance capture technologies in film, TV, video games and live theatre. More recently it has been exploring mixed reality through its content partnership with Magic Leap. Head of Production Glenn Kelly will share the experience of adapting performance capture to spatial computing and mixed reality platforms. Presented by AV Magazine. ●●

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Panel Debate: Workspace of the Future ●●

Session content and timings are subject to change. Please visit the Main Stage page on the ISE website for updates: www.iseurope.org/main-stage

Integrated Systems Europe 2020

PLAN YOUR TRIP 25

A great deal, and peace of mind

FIND YOUR IDEAL AMSTERDAM HOTEL

RAI Hotel Services is once again the official hotel supplier for ISE. You can book with them to secure the lowest possible rates RAI Hotel Services understands how important it is to stay in an impeccable hotel that offers all the comforts, so your stay in Amsterdam goes as smoothly as possible. Have you arranged your accommodation for ISE 2020 yet? If not, book with RAI Hotel Services now to benefit from the lowest possible rates. Whether you’re looking for 4-star comfort or a quiet boutique hotel, RAI Hotel Services can find you your ideal accommodation. Amsterdam Metro Line 52 enables you benefit from speedy connections between RAI and hotels throughout the city. The line

connects the north part of the city via Central Station with the Europaplein stop outside the RAI Amsterdam. It takes just eight minutes to travel to the RAI from Central Station.

Why should you book with RAI Hotel Services? ●●

●●

●● ●●

You’ll get personal assistance finding the perfect accommodation Choose from more than 100 hotels in and around Amsterdam Enjoy the best hotels for networking We have a selection of hotels suitable for business and private activities

I Amsterdam approved is a collaboration between local hotels, Amsterdam Marketing and RAI Hotel Services to guarantee accommodation for all participants of events hosted by RAI Amsterdam. The label stands for quality, affordability and reliability and ensures the visitors the best deal.

How to book

For more information or to book rooms, contact RAI Hotel Services: Email: hotelservices@rai.nl Phone: +31 (0) 20 549 1927

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MEET THE TEAM Noor Veenbrink

Lotte Keijzer

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Sales Executive

Hotel Consultant

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I Amsterdam approved

We are here to find you the perfect hotel to meet your requirements. Contact us now! Email: hotelservices@rai.nl

Integrated Systems Europe has teamed up with Air France and KLM Global Meetings, official travel partners of RAI Amsterdam, to offer attendees fantastic deals on their air travel to ISE 2020. Simply go to the web address below and you’ll be automatically directed to the Air France/KLM Global Meetings web portal. The page is prepopulated with our special Event ID Code (35244AF); when you book your flights here you will automatically receive a special ISE discount, unavailable elsewhere. http://bit.ly/2020FareDeals

26 PLAN YOUR TRIP

Integrated Systems Europe 2020

RAI Amsterdam and Okura

EXPLORING THE SHOW

ISE 2020 is full of features and exhibits, so it’s vital to plan your visit properly to make the best use of your time. Here’s a brief guide to help you. Getting to RAI Amsterdam

Metro, trains and trams: The quickest route from central Amsterdam to the RAI is Metro line 52. This carries passengers from Centraal station to the new Europaplein station, situated in front of the RAI, in just eight minutes. For more details of this, and the city’s other cost-effective public transport links, please see the ISE website. Shuttle bus: A fleet of dedicated ISE shuttle buses (sponsored by NEC) runs each day of the show. These link RAI Amsterdam with over 20 hotels across the city. The shuttle buses make morning pick-ups and evening drop-offs at Schiphol Airport. They also run between the RAI and Hotel Okura for conferences that start or finish during show hours. You will find the departure locations outside Entrance C. See the ISE website for the full shuttle bus timetable. Car: If you’re travelling by car, onsite parking is available at the RAI. Taxi: Taxis are in high demand during the show. We recommend you save time and money by choosing an alternative mode of transport.

Arrival and Registration

If you have an e-ticket (with QR code and barcode), or you have not already registered before arrival, please go to a registration desk at Entrances A, B, C or F. Secure cloakrooms are also available nearby to store coats (€2 per day) and luggage (€4 per day).

Wayfinding and Show Information

On your way in: ●● Pick up a complimentary visitor’s bag, Official Show Guide and fold-out floorplan to help you locate specific exhibitors. A copy of the floorplan can also be found on page 64 of this magazine. ●● For the very latest updates on what’s happening at ISE 2020, take a copy of the ISE Daily. The show’s official newspaper is produced on-site and printed overnight in time for distribution each morning of the show. ●● For details of the training and conference offering from AVIXA, CEDIA and other ISE partners, pick up a Professional Development Guide. ●● And to help you find the exhibitors in specific technology areas, take one or more of our Route Planners, which cover Audio, Building Automation, Communication and Collaboration, Digital Signage and Event Technology.

Inside the show: You can speak to a member of staff at any Information Point; download the new and improved ISE Mobile App; or use one of the many interactive wayfinding kiosks located across the halls to pinpoint your location and plan a route to any exhibitor, seminar or meeting room in the RAI. Technology Zones: The show will feature six themed Technology Zones, drawing together exhibitors with a strong focus in a specific area: ●● Audio & Live Events (Halls 6, 7 and part of 1 and 5) ●● Digital Signage & DOOH (Hall 8) ●● Education Technology (Hall 13) ●● Residential (Hall 5, extending into Hall 1) ●● Smart Building (Hall 9) ●● Unified Communications (Hall 11) Additionally, Hall 14 will feature the Innovation Zone – a dedicated area for exciting new companies making their debut at ISE; and our special VR at ISE feature (see page 10).

FAQ and Contacts

If you have any queries about anything to do with ISE 2020, our website FAQ section at www.iseurope.org/frequently-askedquestions/ is your best starting point. If that doesn’t answer your question, then… ●● For attendee registrations, existing exhibitor bookings, technical requirements and general information on Amsterdam, contact our Operations team at office@iseurope.org ●● For marketing questions, contact Joe Hosken, Director of Marketing &

●●

Communications, at jhosken@iseurope.org For new exhibitor space bookings, rates and pricing details, contact Tesse van Veldhuyzen, Sales Manager, at tveldhuyzen@iseurope.org.

DOWNLOAD THE NEW ISE MOBILE APP TO • SEARCH THE EXHIBITOR LISTING BY HALL OR BY CATEGORY • EXPLORE THE INTERACTIVE FLOORPLAN AND PLAN YOUR ROUTE • FIND OUT WHAT’S ON IN OUR SHOW EVENT AND PROFESSIONAL DEVELOPMENT LISTINGS • CHECK OFF VISITED EXHIBITORS AND MAKE NOTES

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28 ISE CONNECTIONS

Integrated Systems Europe 2020

AV Career Day

DEVELOPING THE NEXT GENERATION OF AV TALENT AV Career Day aims to highlight the power of audiovisual experiences to students, and the many exciting career opportunities within the AV industry.

he AV industry is always looking for new and creative people to bolster its ranks. At ISE each year, leading trade associations AVIXA and CEDIA partner to host students and educators from around the world for a day exploring careers in this exciting industry. Students from across Europe will spend the day exploring the show floor, engaging with AV professionals and learning more about commercial and residential audiovisual technologies related to areas of academic study. Mike Blackman, Managing Director of Integrated Systems Events, comments: "We are very pleased to be supporting this initiative. The input from our co-owners AVIXA and CEDIA gives our AV Career Day a unique perspective into the huge array of career options that our industry offers. As the world's biggest and bestattended AV systems integration show, there's no better place than ISE to bring young people to show them the breadth of solutions that this industry creates and the markets that it serves. We look forward to growing our AV Career Day programme over the coming years.” “AV Career Day offers a chance for students, educators and community organisations to explore the AV industry at ISE 2020,” says Joseph Valerio, Program Director of the AVIXA Foundation. “Our primary objective is to promote greater awareness of AV careers, while also building bridges between schools and industry companies seeking new talent. We hope attendees will be inspired and see

themselves working in our dynamic industry.” “AV careers provide good opportunities for people who want a creative, yet challenging career that does not require a traditional college or university education,” comments Aneta Armova-Levin, CEDIA’s Education Manager. “ISE provides the perfect backdrop for students to find out about the career opportunities available to them in both the residential and commercial AV sectors.” Along with their faculty, students will get to see first-hand how AV professionals use the newest technologies to create incredible experiences in our daily lives. These events are designed for young people (16 years old and up) who are exploring career options and are not already in the AV industry. Some 200 students and faculty visited ISE 2019. Connections made at the event led to student internships and new pipelines for the companies involved. Participants were also connected with AVIXA training following the event. Many pro-AV jobs align with existing passions for students, in areas such as esports or video games, music and DJing, digital media and even graphic design. “On the residential side, the expansion of the home technology market is creating a growing demand for skilled labour, creating significant opportunities for the workforce of tomorrow,” Armova-Levin continues. “Students represent the future of our industry and we’re committed to providing resources to support the next

generation of home technology professionals. At AV Career Day, students can find out how current training opportunities, career pathways and course options can progress their career in the fast-developing world of AV. There is also the opportunity to network with other students on similar courses, as well as leading manufacturers during the guided show floor tours. We’re looking forward to welcoming students to this year’s AV Career Day programme at ISE 2020.” “We hear time and again a concern our members have is the need for more qualified personnel,” adds Valerio. “This is driven by the fact our industry is doing so well, bringing with it an increased opportunity for work. Employers can’t find enough talent to help meet that demand. On the other side of the equation, many young people aren’t aware AV is a viable career path. This isn’t much different in other skilled trades like nursing, HVAC, or construction; there’s still a side effect of stigma against the trades. While a traditional degree may be right for some, others are perfect for AV. We therefore want students to see that with a little training and some hard work, a person can make themselves very appealing to employers in this field. We hope through AV Career Day students open their eyes to the exciting possibilities awaiting them in AV.” AV Career Day takes place all day on Thursday 13 February at RAI Amsterdam. Participants have been invited via their schools, colleges and universities

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Special Interest Groups

SPREADING THE WORD ABOUT ISE

SE’s Special Interest Groups programme involves working with partners in specific vertical markets to invite AV end-users to the show. Each group takes part in a tailored programme, which may include a show floor tour, presentations from selected exhibitors, and a networking reception or dinner. By running this programme, ISE extends its reach into key vertical markets and facilitates business for exhibitors that supply them. As well as bringing new technology buyers to the show, it also sends out a message to others in those sectors that ISE is a show for them. “Our Special Interest Group offers a professional development opportunity that wouldn’t necessarily be there otherwise,” comments Mark Dunlop from SCHOMS – a group of UK and Ireland university specialists focused on the technology within learning and teaching spaces. “The fact that it’s run as a hosted programme makes it affordable for universities who might not otherwise be able to send people.” Another long-established group organiser is AV-Solution Partner, a group of systems integrators from the DACH region, which brings around 150 AV end-users. Group leader Claus Lohse comments: “We start with four keynotes, talking about new technologies, challenges like IT security, and show interesting case studies of AV installations. Then we go to the show floor, where we visit the booths of our sponsors.” Members of the AV User Group are end-users of audiovisual systems and services from multiple vertical markets. Chairman Owen Ellis explains: “We organise short pitches from relevant key exhibitors. Our members find it very helpful to have this advance information on new product releases before they go out on the show floor – it helps them to make the most of their time and makes their visit more productive.” Based in Italy, the SIEC (Systems Integrated Experience Community) Association group is comprised of owners of architectural firms, senior architects, interior designers and project managers, in addition to end-users. Association VP Ennio Prase says: “Our group has a great interest in digital signage, entertainment and immersive audio and video solutions applied to the vertical markets they operate in. This group of professionals is mainly looking at inspiring applications and solutions.” The group organised by UK media brand PFM (Premises Facilities Management) features C-level executives, senior facilities managers

‘This is a great opportunity for us. We want to maximise the chances of contacting all the big players and the most innovative companies’ and outsourced building and estate managers working in corporate, government, retail and education. According to PFM Editor Dennis Flower, the group appreciates “the ability to meet with key technology and service providers relevant to the FM industry, ensuring our time is not wasted during the show.” Coming to ISE 2020 for the first time is a group from the British Institute of Interior Design, organised in partnership with CEDIA. Charlotte Davies, BIID Marketing Manager, comments that the programme “will give interior designers a rare and unique insight into the world of connected home technology, as well as an opportunity to build relationships with experts in the sector… It’s important for designers to have the knowledge, skills and understanding of how they can include and conceal technology seamlessly into their interior design schemes.” With ISE moving to Barcelona in 2021, two Special Interest Groups from that city will be attending ISE 2020 for the first time. Media brand Grupo eventoplus is organising a group comprising production managers of large

event agencies. Director General Eric Mottard explains what he is looking forward to seeing: “Impactful projections and amazing resolutions of image solutions are always of interest to this group, but mobile displays – motorised or even robot-powered solutions which create dynamic possibilities – are especially hot now.” ACCIO, part of government body Catalonia Trade & Investment, is organising a group of representatives from sectors including lighting, smart buildings and hotels. Joan Romero, CEO of Catalonia Trade & Investment, comments: “Issues like digital content, digital signage, new business models have been and will be the interest of Catalan companies, as well as emerging trends that affect any innovative sector such as cybersecurity, 5G connectivity, smart homes, etc.” He makes an observation which chimes with the feelings of many of the other group organisers: “This is a great opportunity for us. We want to maximise the chances of contacting all the big players and the most innovative companies and get them to be a big asset of the exhibition in the future.”

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Photo credit: Leviathan and Riverside Investment & Development

Association Overview

THE EVOLUTION OF THE PRO-AV INDUSTRY The AV industry has changed immeasurably in the past five years and as the experience economy grows, it shows no signs of slowing, says David Labuskes, CTS, Chief Executive Officer, AVIXA.

ntegrated Systems Europe (ISE) will say “vaarwel” to Amsterdam when the 2020 show closes on 14 February. ISE first came to Amsterdam in 2005, after making its debut in Geneva, Switzerland, the previous year. To say the show has grown up over these 16 years would be an understatement. What began with 120 exhibitors and 3,500 attendees has grown to 1,300 exhibitors and 81,000 attendees. And with this success we acknowledged that our future must be different from our past. We needed to transform yet again. And, to do that, we needed a new home. Hola Barcelona (2021)! And of course, me being me, the evolution of the show got me thinking about the evolution of the professional AV industry as a whole. Since just 2015, the pro-AV industry worldwide has gone from generating $194.4 billion to $247 billion in 2019. And AVIXA is forecasting the industry will reach $325 billion in 2024. What’s spurring this growth? A large impact is the ‘experience economy’. The term was first used in a Harvard Business Review article back in 1998, where B Joseph Pine II and James H Gilmore stated that “an experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that

creates a memorable event." This really does eloquently explain what we create. AV professionals and our clients work together to conceptualise experiences and assemble the perfect mix of AV technology to deliver them. AV has the power to transform work places, concerts, sporting events, corporate conferences, travel, retail and so many other experiences.

Avant-Garde Applications

We’re seeing more and more avant-garde applications of technology at live events. On a world stage like the Olympics or the World Cup, the show must be a spectacle for both in-person attendees and for viewers around the world – think turf illuminating to show the various countries’ flags as one example. Once the magic of projection mapping caught the hearts of audiences, it became a must-have for major live events. But audiences don't only want to be left in awe, they want to actively participate in the event. Now fans are becoming a part of the game experience by posting photos on social media, which in turn are broadcast on the displays in the stadium and to viewers’ TVs in their homes. That’s bragworthy. The AV industry keeps evolving because of you. The integrators, designers, manufacturers, distributors and technology managers. You’re

determined to take us farther and faster. And what’s really cool is how this evolution of the industry is transforming all of us. Our work, our thinking, even the value we deliver, it’s all changing and changing us. What an exciting time! At this breakneck pace, it’s critical to take time to learn from each other. The thousands of people who will gather together at ISE to meet new people and learn about new products and solutions are a clear testament to how much pride you take in bettering yourself and your profession. You know what else demonstrates that commitment? There are over 12,000 Certified Technology Specialists (CTS) globally – 1,000 in Europe alone. I know there should be thousands more (and will be). Maybe you should be one of them? Where is the industry headed? I think the experience economy’s momentum will intensify in the years to come. To lure people from the comfort of their homes and the convenience of making purchases online, companies must differentiate the experience. I challenge you to run with that idea. Wow them. I already see you doing it. Enjoy your time at ISE 2020. Thank you to the city of Amsterdam for making us feel at home all these years. Let’s make this last show here one for the books.

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AVIXA Research

EYES ON EMEA – FORECASTING THE MARKET By Sean Wargo, Senior Director of Market Intelligence, AVIXA

VIXA works with leading global research firms to collect, analyse and report on emerging markets, current and future product sales, end-user buying habits, and the macro-trends impacting the pro-AV industry. Its latest Industry Outlook and Trends Analysis (IOTA) report is a comprehensive pro-AV market study encompassing the global economic outlook and its implications for the AV industry. Here I share some of the latest findings and key takeaways from the report, looking specifically at developments in the EMEA region.

Overall AV Industry Focus

The total pro-AV industry in Europe and the Middle East was $64 billion in 2018. This is expected to swell to $67 billion in 2019 and increase to more than $85 billion in 2024, representing an almost 5.0% compound annual growth rate (CAGR) and $18 billion in additional value. Western Europe dominates the region in revenue – this subregion alone is expected to reach $32.5 billion in revenue by 2024, accounting for more than a third of all revenue

in EMEA. Regions in Africa will see the highest growth, with Sub-Saharan Africa expected to see a 6.3% CAGR, while the Middle East and North Africa is expected to grow 7.2%. Contrastingly, Scandinavia will grow slower than the rest of EMEA. While countries in this region recover from a shrinking economy, AVIXA estimates a CAGR of 3.4% from 2019-24 for pro-AV.

Market Focus

The corporate market is the single largest application area for pro-AV products and services, capturing $14.5 billion in revenues in EMEA in 2019. The industry accounts for 22% of revenue in the region. The EMEA region’s corporate vertical is benefitting from the deployment of cloud solutions, videoconferencing systems, capture and production systems, and video cameras. While representing a smaller revenue opportunity, cinema is expected to grow at the fastest rate of all verticals in the region, rising at 9.9% from 2019 to 2024. Within the region’s cinema vertical, standalone software revenue will generate the most growth, rising by 144.5% from 2019 through 2024. The market

Total value of the pro-AV industry by region, 2015-24 $80

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for software in cinema equipment is focused on enabling projectors to generate HDR (High Dynamic Range) images.

Key Themes

There are four key themes emerging from the report: GDP growth. Though some storm clouds may exist in parts of the world or are looming in others, the broad trend is towards widespread GDP growth. While pro AV is not wholly dependent on this growth, it provides the fertile ground in which the industry can grow. Why? Pro AV provides solutions to nearly all facets of the economy and so its own fate is tied to the overall fate of global and local economies. This means pro-AV revenues boom during periods of growth and are challenged during recession. AV over IP. Long-term industry followers have been watching the increasing overlap between AV and IT for quite some time. At the core of this, is the expanding usage of IP networks for the carriage of AV-related content and command signals. Such usage has facilitated an explosion of products at the endpoints of networks in the form of digital signage and media servers to support that. Increasing digital signage requires additional back end to feed the hungry displays, hence an increase in servers and storage supported by IP networks for distribution. Rise of services. Commoditisation and price declines are also part of a long-term trend within the technology sector. Pro AV is no exception. Some hardware categories are particularly hard hit by this, such as the display market. And yet, falling hardware cost does encourage proliferation and creative application, as evidenced by the rise of digital signage in many markets. It also provides an opportunity for differentiation through value-added services as companies seek well-integrated solutions that work and provide exceptional experiences to the ultimate end users, the consumers. Display proliferation. As mentioned, commoditisation has been a rampant and ever-present theme within the display market. The supply chain tends to mature quickly, and prices fall as a result. This pushes adoption faster than most might expect. Direct-view LED is the latest technology to exhibit the same, following in the footsteps of largely deprecated flat-panel technologies like LCD. To learn more about AVIXA’s market intelligence, visit avixa.org/MarketIntel.

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Member Benefits

EDUCATION, MARKET INSIGHTS AND MORE

The AV industry can be an overwhelming environment to navigate. So how can you make connections, develop your knowledge and prove your skills effectively? Chris Lavelle, Senior Director of Development EMEA, AVIXA, invites you to join AVIXA on your AV journey.

s co-owner of ISE, AVIXA aims to bring people together from across the industry and provide opportunities to meet, learn and open new doors. AVIXA’s membership mirrors this approach, providing professionals with career advice, professional development, industry-recognised education and much more. I asked some of our members to share their experiences. “AVIXA membership enables us to promote audiovisual training and professional certification to both permanent and freelance AV staff. It also affords access to informative workshops and industry networking opportunities,” said Graeme Massey, Managing Director of audiovisual recruitment firm JacobsMassey. “Above all, it provides us with the very latest news and trends within the AV industry.” “Being AVIXA members shows that as a company we are striving to make everything we design and deliver meet a worldwide recognised standard,” added Dan Saville, System Designer at Pure Audio Visual Ltd. So, what can you get out of becoming an AVIXA member, whether that be through your company or as an individual member?

EVENTS

Out of AVIXA’s 12,000+ enterprise and individual members, you’ll find a rich variety of manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers and multimedia professionals from more than 80 countries. You can connect with these people at a plethora of AVIXA events – from extensive trade shows like ISE and InfoComm, to smaller local events like our Business Workshops or Diversity Council group meetings – where you can see the latest technology solutions firsthand, while sharing ideas on business practices with your peers.

EDUCATION

Furthermore, designated membership levels have access to our education offering, including prep courses for our Certified Technology Specialist (CTS) exams. The CTS programme is recognised worldwide as the leading AV

‘Every professional can take advantage of AVIXA’s membership offering to further their education and career’ professional credential, helping businesses to elevate themselves and deliver value to their clients. There are currently more than 12,000 CTS holders, over 2,000 of whom are CTS-D or CTS-I holders. Last year we passed 1,000 CTS members in Europe, a significant milestone for the region. Tony Crossley, Special Projects Director, Pure Audio Visual Ltd, found a local integration partner for a project in Dubai by using AVIXA to find member companies there and looking at how many of their employees held CTS credentials. “I was able to identify five really good integrators. The integrator we finally chose had all the skills required to deliver the project on time and to the right level of quality. The synergy between our organisations was very strong and the whole experience was positive. Subsequently, the same integrator has delivered another project for us in Dubai,” he said. For those looking to get started towards the coveted CTS, AVIXA offers micro credentials and the AV Technologist Certificate. As an AVIXA (Premium or Elite) member, you will also have access to AV performance standards, allowing you to elevate work quality, lower costs and increase efficiency. For ambitious companies, you’ll be able to prove your worth and become a recognised AV Provider of Excellence (APEx) company.

“CTS benefits both employee and the employer, but I feel that CTS benefits the employee most,” said Justin Paveley, CTS-D, CTS-I, Engineering Director, AVMI. “CTS has given me self-confidence, credibility and a technical proficiency that I wouldn’t have received elsewhere.”

ACCESSIBILITY

Basic membership is free – with no cost and no commitment. Basic benefits include an AVIXA member directory, an overview of AVIXA’s market intelligence, free webinars, free worldwide trade show access, career planning tools and more. You can also choose to become a Premium or Elite member, which come with their own set of benefits. For example, Premium and Elite members receive additional level-respective discounts on virtual and in-person classes. These member levels also receive access to CTS education and can start their path to becoming CTS certified. One thing is for sure, every professional can take advantage of AVIXA’s membership offering to further their education and career. Whatever your plans, I hope you have a fantastic ISE at Amsterdam. See you at the show! We’re on Stands 12-N110 and 13-N110. To find out more about membership, visit avixa.org

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Association Overview

CEDIA LOOKS BACK ON 30 YEARS By Tabatha O’Connor, CEDIA’s Global President & CEO

his past year, 2019, marked the 30th year of CEDIA. It has been a busy, exciting and productive year for us, with initiatives to celebrate the accomplishments of our members and the global impact of the organisation. Now, more than half-way through our three-year strategic plan, we’ve made significant steps forward in the key areas of education, workforce development, and deeper engagement and partnership with the design and build community.

Education

The long-term health of the home technology industry is dependent upon a well-trained and professional workforce. That’s why we have been focusing on ways to develop our educational pathways to ensure that industry professionals can be at the top of their game. In 2019, we have expanded our education offering to more countries across the globe, making it easier for our regional members to benefit from our training programmes. We hosted a European roadshow for The CEDIA Designer (TCD) software, designed to give home technology professionals the opportunity to learn more about the capabilities and benefits of the software in their own local language. We also hosted Tech Summits in Sydney and Melbourne, Mexico City and Mumbai, along with a full programme in the UK and North America, to deliver practical business development and a valuable networking platform for all involved in the industry. Our biggest and best attended Tech Summit ever in India took place in August, which provided a fantastic three days of high-quality training and networking. The event welcomed 120 attendees, nearly double the highest attendance of any previous Tech Summit, representing a grand total of 68 companies from across India. To that end, in the fast-growing market of India, we appointed Roopesh Shah as Regional Development Consultant to support members in the region. CEDIA’s in-person and online industry

training and certification offerings will expand in the years ahead. Not only in terms of coursework, but also in terms of the ways that technology integrators can interact with CEDIA and engage in training opportunities. 2020 is set to see even more international training take place, beginning at ISE 2020, of course! We’ve also been actively engaged in the revisions of four standards and recommended best practices, including the Home Theatre Recommended Practice, the Audio, Video, and Control best practice, and Architectural Drawing Symbols Standard. These resources provide our members with industry-specific knowledge and information on technical disciplines. So far in 2019, we’ve also published five new white papers: Quality of Light in the Home; The Integrator’s Guide to Video: Resolution; Securing the Residential Network; Infrastructure Cabling for Voice, Data, and Video; and The Integrator's Guide to Video: Colorimetry. To download a copy of these white papers visit cedia.net.

Workforce Development

We’re dedicated to raising awareness of our industry as a career opportunity among jobseekers. As part of this initiative, we’ve been busy developing the Smart Home Technician Apprenticeship standard this year, to encourage

young professionals into the industry. This standard will put more control in the hands of employers, ensure that apprentices are qualifying with the right skills and knowledge, and address skills shortages facing the industry, as well as attracting new prospective professionals. In addition, CEDIA’s Smart Home Technician and Smart Home Designer tracks are accredited by City & Guilds, a renowned awarding body. City & Guilds evaluates externally accredited training against a comprehensive benchmark that has been developed from over 130 years of experience in managing quality systems and training courses. This gives CEDIA’s introductory training both heightened visibility and credibility among new entrants. We’re also encouraging existing CEDIA members to develop and be the best that they can be. Our new CEDIA Member of Excellence Programme is designed to recognise and affirm those member companies that are consistently dedicated to excellence. There are two designations CEDIA members can achieve to demonstrate their company’s commitment to their clients, investing in professional development and technical excellence, and serving their community – CEDIA Advanced Member and CEDIA Member of Excellence. We’re delighted with the response so far – globally, we already have over 20 CEDIA Advanced Members and Members of Excellence benefiting from the programme.

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The Design and Build Community

We are continuing our outreach to the design and build community, raising the profile of CEDIA members among interior designers, architects, specifiers and other design professionals to help build their business on strong foundations for the future. To this end, more members are now progressing through the CEDIA Certified Outreach Instructor (COI) programme than ever before. This training gives members the tools they need to present and be an effective educator to design and build specifiers. In 2019, we launched a new Continuing Professional Development (CPD) training course for design and build professionals on Designing Home Cinemas and Media Rooms. This CPD is tailored to help architects, interior designers and property developers understand how to help clients choose and specify rooms, as well as the design principles needed for a

on aesthetics. We have two more CPDs planned for the year ahead. We’re also delighted to be working with ISE in delivering a dedicated conference for the design build community here at ISE for the very first time. This takes place in the Hotel Okura on Thursday 13 February.

Looking Ahead to 2020

dedicated entertainment space. We’ve also updated our Designing the Connected Home CPD course to reflect this ever-changing industry. This CPD explores the design and installation of technology in the connected home and how technology can be seamlessly integrated without compromising

CEDIA continues to grow a strong and global affiliation, now with over 40,000 industry professionals from over 3,700 member companies worldwide. On behalf of CEDIA, I’d like to thank our incredible community of CEDIA members for their support over the past 30 years. ISE has consistently set a wonderful tone as we set off for the year ahead, and we hope to see as many of you as possible at the show next year. Join us on the CEDIA booth (1-E10, 1-E20) as we celebrate ISE’s final year in Amsterdam and look ahead to Barcelona 2021!

CEDIA Education at ISE 2020

LEARN. DISCOVER. BE INSPIRED

A brand new one-day Cybersecurity Workshop and a host of new courses are at the heart of CEDIA’s exciting professional development programme for ISE 2020.

uilding on feedback from the industry, we’ve put together an exceptional training programme for ISE 2020, which this year is powered by KNX,” says Aneta Armova-Levin, CEDIA EMEA’s Education Manager. “The new one-day Cybersecurity Workshop is a must-attend event for all integrators who are serious about delivering robust, safe and secure systems for their clients. We also have a full programme of training throughout the show that will address emerging trends, business challenges and technology innovations. Taking CEDIA training at ISE will ensure you have the knowledge you need to succeed in the home integration industry.”

LEARN Technical Excellence – Cybersecurity In the age of the Internet of Things, residential networks and connected devices have a greater and greater potential to be exploited. In response, CEDIA is delivering training content to help integrators deal with the growing proliferation of threats in this space. CEDIA’s Cybersecurity Workshop will provide an in-depth look at this topic. Taking place on Monday 10 February at the Hotel Okura, the workshop will cover all aspects of network security and privacy, and how these concepts have evolved to be critical components of every system design, implementation and aftercare plan. The workshop will guide attendees through the most up-to-date examples of cybersecurity policies. These practical examples will help attendees learn how to ensure systems are implemented securely and ensure customer expectations are managed. Suitable for both residential

and commercial integrators, as well as manufacturers looking to create security policies for their products, the workshop will mix seminars and demonstrations, with both immersive and collaborative sessions. The lead instructor for the course will be Jeff Sonnleitner, a professional network and security instructor with over 35 years’ experience. Other key courses from the CEDIA professional development programme that support improved home and network security include:

Properly Securing a Residential Network ●● Tuesday 11 February, 09:30-12:30, Room D301 Today’s rapidly expanding Internet of Things environment could unintentionally pave the way for nefarious network intrusion or device hijacking. Hosted by Mike Maniscalco, this session will offer a hands-on approach to learning about the variety of methods and best practices for securing the network to protect it from threats.

Cybersecurity Architecture of the Future Wednesday 12 February, 09:30-12:30, Room D202 The threat posed by hackers and cybersecurity breaches is constantly evolving, and there is an ongoing battle to stay ahead of the curve in understanding and implementing strategies and tools to protect from breaches. This course will look at the continuing evolution of this battleground: it will explore the arsenal of key tools at an intruder’s disposal and how they use them; examine future intrusion technology, including tools, methods and countermeasures; and understand the outcomes of potential system hacks by participating in live hands-on demonstrations. ●●

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DISCOVER Emerging Trends – Technology Paradigm Shifts CEDIA will also present a number of exciting emerging trends courses at ISE 2020. These sessions, held in the D Meeting Rooms off Hall 13, are designed to help delegates successfully prepare for the future by looking at the latest technologies set to impact the industry in the years ahead. Stand out new courses in the CEDIA programme are:

How to Deal with Direct LEDs ●● Wednesday 12 February, 09:30-11:00, Room D201 After years of being dominated by projection and video walls, the display world is about to make its first major shift in large screen presentation technologies in many years. DirectLED and microLED display systems are now within our reach. This all-new presentation by CEDIA Fellow and long-time CEDIA presenter Michael Heiss will help you with those questions and more, so that you may assess where this new form of display screen fits into your business.

BE INSPIRED Business Success – Leadership Visitors to ISE 2020 will also have the opportunity to make sure that their business is in the best shape to succeed now and in the future, with a number of business success courses on offer. These courses will give business owners the tools to apply best practice to prosper in the years ahead, with sessions that focus on management, successful sales techniques, marketing and leadership strategies. Key courses include:

Managing for Success ●● Wednesday 12 February, 14:00-15:30, Room D302 Just because you’re really good at doing your job, doesn’t mean you’re automatically good at managing others. As you grow your business, you must understand how to delegate and spend more energy managing instead of doing the actual work. By evaluating management skills and recognising limitations, you can find the balance between doing and managing. This session, presented by respected industry expert Leslie Shiner, will help you learn the steps of successful delegation to become a better manager and to avoid growing beyond your own level of competence.

Planning for a Business Disaster ●● Thursday 13 February, 14:00-17:00, Room D201 Hosted by instructors Geoff Meads and Simon Buddle, who have been through the process themselves, this workshop will explore strategies to prepare your business for worst-case scenarios. The workshop will lead attendees through a process to determine mission-critical assets, backup and redundancy strategies, plus a whole host of practical advice on improving your ‘disaster readiness’. It is set to be a voyage into events we hope will never happen – prepare to be scared, but also prepared!

Change in the Workplace: Let’s Do Better ●● Thursday 13 February, 14:00-15:30, Room D301 Change can be hard. This is true for every facet of our lives and seems especially true in the workplace environment. This course will delve into the struggles that leaders face when trying to implement change into their businesses. Seasoned instructor, Samantha Ventura, will outline the differences between change and transition, focusing on the three stages

Integrated Systems Europe 2020

Wi-Fi 6: the Next Generation in Wi-Fi ●● Wednesday 12 February, 14:00-15:30, Room D202 Wi-Fi 6 is latest wireless networking standard and brings with it far more than just a new naming convention. Fundamentally different than all previous standards, Wi-Fi 6 promises higher data rates, more robust connections, and simultaneous data reception or transmission between access points and multiple client devices. This class will explore how Wi-Fi 6 has been designed to address some the basic wireless networking issues and provide High Efficiency Wi-Fi, covering topics such as MCS rates, QAM, data speeds, and design considerations and guidelines.

The Rising Tide of Mass Sensorization Thursday 13 February, 11:30-13:00, Room D301 Name a smart device that doesn’t have some form of sensor in – we bet you can’t, because it doesn’t exist. In today’s world, if you’re not paying for it, you are it: advertising, marketing, everything around us. The big data economy of tomorrow is today through human 2.0, the six S’s, and the smart city. This session will take a deep dive into our daily interactions with “harmless” technology and will cover how to tackle the constant grapple for subconscious control of our information, our wallets, our devices, our lives, and the subtle – yet “smart” – subversion of our perception, and how to leverage this to leave customers more enriched, engaged and enlightened. ●●

of change, and the best ways to guide your employees throughout the process. Attendees will leave with immediate, practical takeaways to promote better acceptance of change within the workplace.

TED Style Tech Talks Once again, CEDIA Talks will return to ISE 2020 to provide short, education-packed sessions to introduce attendees to key topics in the industry. Hosted on the CEDIA booth (1-E10, 1-E20), these 20-minute sessions are free to attend with no need to book in advance, making them the perfect addition to a busy day on the show floor. Expect to find out what developments are making headway in the industry, both now and in the years ahead, and discover the answers to the all-important questions vital to your business.

Main Stage Sessions Returning to ISE 2020 in the new location of Hall 14, the ISE Main Stage will host stimulating sessions produced by CEDIA, AVIXA, ISE and AV Magazine. With talks covering technology and business trends, best practice and topics around people management, training and diversity, these Main Stage sessions are set to inspire and educate attendees throughout the four days of the show. They are completely free to attend with no booking required, giving attendees the flexibility to join at any time. Expect to find out more about the future of smart homes, humancentric design, 5G and wellness, and much more, by joining CEDIA’s sessions hosted by CEDIA’s Content Director, Ed Wenck.

Access All Areas CEDIA training at ISE offers something for everyone, no matter their skill level, at great value for money. You can buy the CEDIA All Access Training Pass which gives unlimited entry to CEDIA education sessions during the show (excludes Cybersecurity Workshop and Design & Build Conference). The All Access Pass is available at an exclusive Early Bird rate of €227.50 for CEDIA members and €280 for non-members until 8 January 2020. Alternatively, individual courses can be booked on an a la carte basis for those with more limited time. For more information, to buy an All Access Pass, and to make your booking, go to the Professional Development section of the ISE website. Whatever your level and skill-set within the industry, there will be something for everyone at ISE 2020!

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38 INNOVATION

Integrated Systems Europe 2020

SECTOR ANALYSIS

INNOVATION AT ISE 2020

The 2020 edition of ISE will bring together the very latest solutions for the systems integration market. Here specialist journalists from across the industry highlight some of the trends and technologies we expect to make an appearance on the showfloor.

Integrated Systems Europe 2020

INNOVATION 39

Halls 6 | 7 extending into Halls 1 and 5

AUDIO & LIVE EVENTS

Visitors to the Audio & Live Events Technology Zone during ISE will gain the broadest perspective of audio technologies and the growing business opportunities in all applications across the thriving systems integration sector. In fact, audio will be a more prominent feature than ever at ISE 2020. Words: Joao Martins, Editor-in-Chief, audioXpress

ccording to the 2019 AV Industry Outlook and Trends Analysis (IOTA) Global Summary produced by AVIXA, opportunities in the audio sector are being fuelled by sustained demand for systems in all installation segments, including the corporate market. Despite near-term economic challenges, the overall AV market in Europe, the Middle East and Africa (EMEA) is expected to grow at 4.5% annually through to 2024, and will capture the largest percentage of revenue for audio equipment, overtaking the Americas in this segment. The EMEA region is also responding to stagnating macroeconomic predictions with increased investments, as governments, institutions and companies recognise the need to improve infrastructure efficiency and sustainability. Today, audio technologies and solutions for installed applications deliver a foundational blueprint, and are not only one of the highest growth segments, they're also one of the more innovative. Networking, signal processing and control, along with the convergence between professional audio and consumer technologies, are creating an exciting landscape that inspires the whole systems integration industry. In 2020, expect ISE to once again be flooded with literally thousands of network-enabled products, in particular Dante/AES67-enabled solutions. This is a decisive moment to see how the industry embraces the integrated AVover-IP approach, and which manufacturers will be able to add standards-based video signal transport over existing audio-overIP platforms. Look for improved latency in conferencing applications, and interoperability with Dante AV and the SMPTE ST-2110 suite of standards. And, to address the full potential of networking AV applications, expect manufacturers to promote multiple options for control, monitoring and management capabilities, particularly for device discovery. This is a critical area for audio infrastructures and a way to better understand different network topologies in deployment. When seeking audio solutions, ISE 2020 attendees will also find a larger than ever number of loudspeaker manufacturers. Precisely because of the exciting possibilities in managing zones and remote monitoring,

‘In 2020, expect ISE to once again be flooded with literally thousands of network-enabled products’ speaker companies are increasingly looking to deliver power and audio signals via standard network cables. But things are about to get even more exciting, as speakers are gaining ‘intelligence’ and will be able to offer calibration and acoustic sensing capabilities. So look for loudspeakers with not only network inputs, but also sensors and microprocessors. Of course, ISE provides a wide scope of audio installation options that support multiple requirements, from simple constant-voltage distributed audio systems to high-power, high-quality PA solutions. It is a demand met by new specialised beamforming speakers, to large-sized distributed array structures for large venues. Also, look out for new and innovative

form-factors, including pendant-type and ‘invisible’ ceiling tile solutions, as well as more sophisticated wavefield synthesis arrays, providing a unique solution for highly selective coverage and the most challenging acoustic environments. And, of course, there is the latest trend of spatial audio – or immersive sound – which, after taking live performance, corporate presentations and even touring applications by storm, is now starting to make inroads in fixed installations. And with connected speakers and amplifiers with fully integrated digital signal processing, remote monitoring and integrated web servers, comes increasing integration towards online and cloud-based remote servicing.

40 INNOVATION

Integrated Systems Europe 2020

Hall 8

DIGITAL SIGNAGE & DOOH

With significant market growth expected in the coming years and continuous innovation the norm, this is one zone not to miss at ISE 2020. Words: Llanor Alleyne, Editor, AVNation Media

ropelled by increased demand from end-user industries such as retail and healthcare, the global digital signage market is anticipated to grow to $31.71 billion by 2025. This positive forecast, issued by ResearchandMarkets.com last July, is driven by increased digital signage content creation and distribution underpinning promotional strategies within the growth industries where digital signage will increasingly be used to reach wider audiences. “Digital signage is becoming the rising star of the pro-AV industry,” said Sean Wargo, Senior Director of Market Intelligence, AVIXA, whose 2019 IOTA: Industry Outlook and Trends Analysis points to similar market growth areas. “Thanks in part to the increasing affordability of displays, businesses across a large number of industries are adding digital signs as a way of better communicating with customers and workers. This includes everything from offices with screens in lobbies to large transportation hubs or venues needing larger screens for traveller or audience engagement. All of this demand is pushing digital signage into the top spot as the largest solution area within pro AV over the next five years.” The quest to create more effective promotional strategies has seen the increased use of multi-screen displays and video walls in digital signage applications, including in DooH, large venues and commercial spaces. Price drops in LCD and LED displays coupled with better performing infrastructure technologies such as media players, controllers and easyto-use software have made multi-screens and video walls more attractive and affordable options for end users, allowing them to go beyond one-off campaigns to more frequent advertising models. In the retail sector especially, where cuttingedge digital signage is constantly innovating, the recent introduction of retail analytics platforms, both from display manufacturers and independent software developers, is situating digital advertising as the way forward for online and bricks-and-mortar retailers alike – and in many instances, helping them bridge the gap between their online and physical stores with unified and interactive experiences. Featuring real-time data collection and bespoke customer interfacing that actively gives retailers information about their customers, retail

‘Digital signage is becoming the rising star of the pro-AV industry’ analytics is a game-changing ROI tool. Across sectors, interactive digital signage offers a new level of customer engagement that, along with retail analytics, is redefining advertising. With augmented reality and virtual reality maturing and evolving into real-world applications while maintaining a futuristic aura, and voice control and haptic touch breaking out of the confines of their mobile tech origins, the use of these technologies in interactive digital signage offers new approaches to audience reach that can also be employed in non-traditional digital signage areas, including social media and gaming. As digital signage establishes deeper roots in the AV channel, there is a growing convergence between the two that is reflected in the networking and content creation side of the

business. As IoT slowly establishes itself as the norm, digital signage’s marriage with IoT offers direct access to customers’ devices, such as smartphones and appliances, allowing for more focused and targeted messaging. However, the most simple and obvious overlap is with integrators themselves. As with the best, most effective AV systems, digital signage requires professional installation and ongoing customer support. AV integrators looking to grow their business are more frequently becoming experts on everything digital signage, including choosing the best displays, creating strong networking systems to handle signage-heavy applications, and creating and maintaining bespoke content that, along with a long-term investment in the hardware, also provides ongoing investment in the expert who made it all possible.

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INNOVATION 41

Hall 13

EDUCATION TECHNOLOGY

AV in the classroom has been the norm for some years, but the possibilities it brings to both teachers and learners are continuing to increase, and government commitment to edtech investment is boosting interest. Words: Terry Freedman, education technology journalist, trainer and consultant

hen it comes to the global pro-AV market, the education sector, and especially higher education, is a major growth area. A 2019 industry report indicated high use of, and spending on, display technology in education. This should come as no surprise given AVIXA’s finding that almost 90% of students have AV technology in their classroom. Why is there so much interest in this technology? A significant factor is the commitment to education technology on the part of local and central governments. Also, schools and universities are keen to reduce costs through improvements in efficiency, meaning that features such as remote maintenance are important. The reduction in price differentials between interactive whiteboards and flat screen technology makes the latter more attractive. Arguably even more important is the fact that recent developments in technology make it far easier to implement popular forms of pedagogy, such as flipped learning. A well-known anecdote is that if a time traveller from the 15th century found herself in a 21st century classroom, she would feel right at home. After all, she will discover that the classroom has desks, and a board at the front, where the teacher shows information. But the similarities are really quite superficial. Take the board. There’s a good chance it will not only be an interactive whiteboard or flat screen panel, but it will also be able to be split into two or three separate areas. That allows for two or three groups of students to work at the same time, perhaps on different things. Indeed, many screens now have 20 touch points as standard, while recent refinements in the technology mean that a few offer 30 or even 60. Moreover, recent developments have made the screens much more responsive to touch, meaning that the disconcerting time lag between writing something and it appearing on the screen is now a thing of the past. Even gesture recognition is often now included. The same screen will be able to display work from several students’ devices at the same time, enabling the whole class to compare solutions. In the other direction, the teacher will be able

‘Recent developments in technology make it far easier to implement popular forms of pedagogy, such as flipped learning’ to send a document or presentation to every student’s device, or to just one. All-in-one screens mean that a separate laptop or computer is no longer necessary, and neither is a projector. This saves time setting up. Indeed, a recent development is that of NFC (near field communication) capability. This enables a teacher to instantly set up a screen with the right configuration for that particular class, and to leave it clean for the next class – without needing to touch the board itself at all. And desks? A few of them could well be interactive tables at which groups of ten or more students work at the same time. Collaboration within a classroom is facilitated by multitouch screens and tables, but what about between classrooms? Screens with builtin microphones and a camera make it possible to have professional-level video conferencing between classrooms in schools thousands of miles apart. Gone are the days when the whole class had to huddle around one computer! Flipped learning, in which the teacher or lecturer records a session so that students can

watch it later, is now more plausible than it was even a short time ago. Lecture recording facilities may be found in the lecturer’s lectern. The talk could even be broadcast to screens in other parts of the campus while it is in progress. On the subject of the lectern, it may also include a document camera, enabling the lecturer to display the pages of a book or a physical object without having to worry about pairing up the camera with the screen. The flexibility in sizes of display devices, together with a marked increase in their robustness, make them popular not only for use in a classroom environment but also for digital signage around the campus. Finally, when software needs updating or equipment needs fixing, the technical support team can do everything without leaving their office. This brief article has really only scratched the surface – even though the surfaces we’ve discussed tend to be scratch-resistant! Visit the Education Technology Zone at ISE 2020, located in Hall 13, and prepare to be astonished.

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Integrated Systems Europe 2020

Hall 5, extending into Hall 1

RESIDENTIAL

As interest in multiroom and smart home innovation wanes, will 5G and 8K pick up the slack at ISE 2020? Words: Steve May, freelance AV journalist

igh-speed 5G, a shift to 8K for superlarge TVs and ubiquitous immersive audio look set to be the key trends in residential systems technology for 2020. According to Size & Scope research commissioned by CEDIA, released a few months ago, the UK residential technology systems market is worth close to £700 million annually. Some 80% of trade respondents hope to boost revenue further by the time ISE 2020 rolls around. But what will boost that growth? Perhaps the technology offering the greatest potential for growth is 5G? There’s certainly a lot of political muscle driving service development. The UK government, for example, has freed up £200 million for testing its 5G rollout as part of a digital connectivity development strategy. One-fifth of this, £40 million, will be focused on trials and logistical projects. Seen as disruptive rather than evolutionary, 5G offers higher connection speeds, greater capacity and lower latency. More importantly, top line consumer benefits are easily understood. Not only does 5G have the potential to dramatically improve streaming speeds for OTT service providers such as Netflix and Amazon, it has bandwidth and speed to deliver completely wireless VR (a previous darling of the tech sector which has so far failed to fly with consumers, PlayStation VR notwithstanding). 5G could also solve the content impasse that’s slowing down interest in 8K consumer televisions, particularly when combined with advanced compression technologies. According to IHS Markit data, 8K remains a difficult sell. Japanese and Chinese brands are taking a cautious approach because of content issues. Only Japan is broadcasting 8K content, driven by the upcoming Tokyo 2020 Olympics. However, an 8K display with integrated 5G module would allow a TV to stream high bandwidth 8K at breakneck speed, effectively sidestepping traditional broadband networking limitations. There’s no such caution when it comes to 4K. UHD TV sales have exploded over the past year, with forecasts suggesting that 63% of all Western Europe TV shipments are now 4K models.

‘5G could solve the content impasse that’s slowing down interest in 8K consumer televisions’ This success continues to drive interest in versatile wall mounts and waterproof/wetroom display solutions, as well as 2160/60-capable 4K signal distribution and HDBaseT solutions. When it comes to state of the art in residential audio, Dolby Atmos is leading the way. It’s de rigueur for home theatre installations, and even smaller media rooms. Dolby Atmos has transformed the way movies are mixed for theatrical release. As the format is object- rather than channel-based, sound designers are able to steer elements in a scene individually, rather than simply pan sounds between channels. The result is a stunning level of precision. Atmos is also driving a boom in architectural loudspeakers, which can be built in-wall or in-ceiling, or even plastered over, and highperformance floorstanders. Visitors to ISE 2020 should also expect to see continuing simplification in control solutions, as the public perception of how smart tech should look is filtered through the lens of mainstream platforms such as Amazon Alexa and Google Assistant. The days of self-aggrandising home automation are coming to an end. End-users no longer want to see how the magic happens.

Instead, the user experience is king, with interfaces that can be customised for a more personal touch (for example, photos of actual rooms replacing bald labels). Touchscreens need to offer flair as well as function. More importantly, integrators are migrating to control solutions that offer fast, trouble-free deployment, a significant virtue when it comes to smaller residential projects. The big winners in this shift will likely be smart home solutions that no longer demand programming skills. Expect also a new, humanistic approach to lighting control, where illumination meets wellbeing, in order to provide a comfortable environment for both workers and homeowners. Lighting systems that better integrate with eco-centric power sources, to reduce energy usage, are also certain to gain traction over the coming months. Not only are users more sensitive to their carbon footprint, but integrators need to be aware of changing energy legislation. New regulations proposed for September 2020 will impose a minimum efficiency of 85 lumens per watt and a maximum standby power of 0.5W on all light sources to be sold in the EU.

AT ISE 2020

LEARN

core skills to progress your technical capabilities.

DISCOVER

emerging tech trends at the forefront of the industry.

BE INSPIRED to develop your business to new levels of success.

Whether technical skills, emerging trends, or business acumen, CEDIA Education offers incredible insights and learning for every stakeholder in every integration company. Explore over 30 courses Ã la carte, or maximise the value of your ISE experience with an all access training pass. Early bird pricing finishes 8 January 2020.

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POWERING CEDIA EDUCATION AT ISE 2020

44 INNOVATION

Integrated Systems Europe 2020

Hall 9

SMART BUILDING

An occupant-centric approach to building design looks set to dominate at ISE 2020 as the next generation of high-tech buildings begin to emerge. Words: Bob Snyder, Editor-in-Chief, Channel Media Europe, and Smart Building Conference Content Chairman

or anyone working in the built environment, the building is the environment that encompasses us – and that environment changes dramatically as smart technologies reflect digital disruption in the building market. Visiting the Smart Building Zone in Hall 9 is the key to anticipating changes - and finding business opportunities. While commercial building automation dominates the sector, visitors will find some overlap with the smart home and smart office. Yet, no matter which segment, it’s clear that (just as business now shifts to a customer-centric model) buildings, offices and homes will shift to occupant-centric. It’s not that property owners, landlords and developers matter less: instead, occupantcentric is their clearly marked route to better business in a competitive landscape that demands added value. The Smart Building Zone is for those interested in the smart disruption in building control and automation: IoT, smart sensors, software, IT networking, air conditioning, lighting & shutter control, security, heating & ventilation, monitoring, alarm & safety, water control, energy, metering, smart office and more. One of the anchor exhibitors is KNX, once again a Presenting Show Partner for ISE. In a pan-European survey by BSRIA, KNX is not only the most popular protocol in most European markets but reached 50% as an average European market share. Highlights to be shown at ISE include its latest IoT functionality, KNX Secure, and the latest version of its Engineering Tool Software. (Read more from KNX on page 70.) Experts predict double-digit growth through 2025. More telling is that 2019 is already a record year for global start-up investment in smart buildings. The first half-year ended strongly with 161 fundings for $1,799 million. Smart money follows smart buildings. And our industry follows the money. Energy costs always drive concerns in the building industry, but the new interest in ‘proptech’ also comes from the needs of commercial real estate (attracting and holding tenants) and facility managers (reacting to significant changes in modern work and workplace). Let’s not forget security: in this zone, you’ll

‘2019 is already a record year for global start-up investment in smart buildings’ also find interconnected fire detectors, security cameras and security checks for building access – and even digital security for the building networks and control systems. IoT and sensor tech will enable organisations to understand the usage of desks, meeting rooms, floors or building spaces. We can now design and manage complex office environments using data. Some sensors measure body heat and motion to detect presence, while environmental sensors might sample noise, temperature, air and lighting. Clearly IoT brings smart buildings a dynamic ecosystem of max connectivity, creating new use cases. The next generation of high-tech buildings combines six fundamental technologies – more powerful computers, advanced broadband, new wireless communications, next-gen IT networks, internet appliances and integrated building information systems – and IoT to connect devices and sensors across various smart building systems, enabling them to communicate, collect data at the network’s edge and report to a dashboard in an office or in the cloud. The idea of connecting a building to the internet to manage everything – from the security system to lighting to window blinds

to the parking garage – is no longer a fantasy and you can see it in Hall 9 at ISE. While we know now a robust digital cellular connectivity infrastructure impacts tenant satisfaction – the upcoming 5G is 100 times faster (with lower latency, better bandwidth) and WiFi 6 will improve each user’s average speed by “at least four times” in congested building areas. The next generation draws from all these technologies to offer further digital amenities: digital signage, in-building intranets, digital conference rooms, state-of-the-art video conferencing services and presentation equipment. All are on view in Hall 9. The future of buildings hinges on the integration of systems, wireless management, IoT connectivity and new systems diagnostics making a huge opportunity for industry professionals (as a service or as a sale) to monitor, integrate and lower costs for building owners, landlords and tenants. The Smart Building Zone will show you the newest products in the built environment, but the real discovery will be how occupant-centric models of smart building create the need for property owners, landlords, developers, facility managers, architects and consultants to join in the world’s biggest show for system integration.

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Integrated Systems Europe 2020

Hall 11

UNIFIED COMMUNICATIONS

As more and more organisations see the benefits unified communications can bring, the sector continues to evolve and grow. AI, 5G and big data will all be up for discussion on the showfloor. Words: Ian McMurray, Contributing Editor, Installation

efining the unified communications (UC) market has become progressively more difficult over time. From its original, fairly simplistic, definition back in the 1990s, when the term first arose – the combination and convergence of messaging and real-time communications, such as telephony – it’s gradually morphed into something altogether more all-embracing. It’s no surprise, then, to see some impressive growth figures. According to AVIXA’s latest IOTA: Industry Outlook and Trends Analysis report, it’s currently worth some $45 billion and is growing at over 3% per year. Other market research puts the size/ growth of the market even higher. How has it changed? Well: first, it now encompasses the concept of collaboration (thus the rise of unified communications and collaboration – UCC – as a term). In fact, anecdotally, that’s where much of the growth has come from. Increasingly, organisations have examined how well they communicate – internally and externally – to find out whether there is the opportunity for competitive edge. The conclusion? Yes, there is. UC/UCC facilitates a collaborative style of decision making that delivers better, faster outcomes and decisions. That it is shown to increase productivity and reduce costs – such as travel – are almost incidental benefits. Those same organisations have also realised that millennials now comprise the majority of the workforce – and collaboration is their preferred way of working. They also prefer flexible working – increasingly, from home. UC/UCC has become about employee engagement – and retention. That in turn has seen the rise of the now-ubiquitous huddle room. Here, the interactive whiteboard is still largely omnipresent, at the heart of wireless sharing of files, annotation of diagrams and, with appropriate cameras and microphones, allowing face-to-face interaction with remote participants. Today, the UC/UCC market is characterised by a remarkable diversity of platforms and technologies. Of most note, in recent times, has been the rise of UCaaS – unified communications as a service – with smart resellers, who might traditionally only have sold the room, increasingly offering it. As in so many environments, the cloud is now ubiquitous. UCaaS is itself transmogrifying into CPaaS;

‘The shift to cloud and software-based solutions is perhaps the largest trend in the category today’ communications platform as a service. “The shift to cloud and software-based solutions is perhaps the largest trend in the category today,” notes Sean Wargo, AVIXA’s Senior Director of Market Intelligence. “Hardware still plays a role, since we still need cameras, microphones, displays and speakers on either end of a connection, but a higher percentage of the value is being captured in the collaboration tools. Integrators are trying to stay in front of this by helping to ensure the space and technology are optimised.” From the executive video conferencing suite through to “let’s hold a meeting right here” spaces, the coming year will be a fascinating one for UC/UCC – and all the more reason to be at ISE. First, there’s the increasingly plugand-play nature of the technology – which, with reducing prices, is opening up UC/UCC to smaller and smaller customers. That’s being somewhat expedited by manufacturer realisation that we like our work technology to look and feel like our personal technology. There’s also much talk of – and no less scepticism about – the potential role of AI in improving user experiences, with one major

supplier talking about ‘cognitive collaboration’, enabled by big data and analytics and providing every participant with everything they might want to know about every other participant. With increasing numbers of the workforce now remote from the office, there’s also much discussion of the potentially transformative impact of 5G networks – which will make 4K video available to all those involved in the meeting, wherever they are. What’s really expanding the market, however, is the redefinition of ‘unified’. Where once, UC/ UCC was all about internal communications – whether within a building or from site to site – attention is now focusing on how communication with external entities, such as customers, can be facilitated. Receiving no less attention is how UC/UCC can be integrated with – and so become an extension of – existing workflows, an enhancement to today’s applications. Helping people communicate has long been a key application for the AV industry. The industry’s challenge is how it adapts to the increasingly strategic, mission-critical nature of communications in all its forms.

LEARN. DISCOVER. BE INSPIRED.

CONFERENCES AT ISE 2020

The Integrated Systems Europe (ISE) 2020 conference programme brings you eminent thought leaders and experts delivering the latest strategic business insights and expertise. Itâ&#x20AC;&#x2DC;s good for you and even better for your business! www.iseurope.org/conferences #ISE2020

-30% Smart Building Conference ISE 5G and Internet of Things Edge Computing Smart Cities

10 February 9:00 - 17:30

EARLY BIRD DISCOUNT UNTIL 8 JANUARY AVIXA Enterprise AV Conference Collaboration Workspace Design Using Data Analytics

12 February 13:00 - 17:00

(Day Before ISE)

CEDIA Cybersecurity Workshop

10 February 9:00 - 18:00

Digital Cinema Summit ISE

12 February 14:00 - 18:00

Network Security and Cybersecurity Procedures and Customer Policies Hardware, Software, Wetwave (Day Before ISE)

The Changing Cineplex The Impact of Streaming Cinema Advertising and Event Cinema

AudioForum

Hospitality Tech Summit ISE by HTNG

Auditory Experience and Wellbeing Environmental Treatments How and why

10 February 9:30 - 16:30 (Day Before ISE)

Control Rooms Summit ISE Operations & Technology Environment & Egonomics People & Performance

11 February 9:00 - 13:00

AVIXA Higher Education AV Conference Technologies for Active Learning Virtual Interactions Learning Space Design

11 February 13:00 - 17:00

XR Summit ISE Virtual, Augmeted & Mixed Reality Immersive Audio Integrating XR

Trends in Event AV Future of Hotel Design Seamless Travel

CEDIA Design & Build Conference Residential Design & Technology Collaborative Harmony Combining Aesthetics with Lifestyle Benefits

13 February 9:00 - 18:00

AGORA Technology in Sporting Venues Designing Stadiums as Multi-Use Venues eSports & Smart Stadiums

13 February 9.30 - 16.00

attractionsTECH by blooloop

11 February 14:00 - 18:00

Live Attractions Theme Parks Museums

Digital Signage Summit ISE Technologies Platforms Solutions

13 February 9:00 - 18:00

12 February 9:00 - 13:00 PROFESSIONAL

AUDIO PARTNER

14 February 9:00 - 13:00

48 INNOVATION

Integrated Systems Europe 2020

TECHNOLOGY

PRODUCTS AND SOLUTIONS ISE 2020 will host an array of new technologies and product launches. Here are just a few of the innovations you can expect to see across the show floorâ&#x20AC;&#x2122;s six Technology Zones and 15 halls.

Integrated Systems Europe 2020

INNOVATION 49

Analog Way

LivePremier 4K/8K live presentation systems showcased

High-performance Picturall Pro for 8K and beyond

LivePremier is a full range of modular and scalable 4K/8K multiscreen presentation systems and videowall processors, delivering uncompromising presentation experiences to high-end staging and premium system integration. LivePremier Aquilon combines industrialgrade reliability, real-time 10/12-bit 4:4:4 video processing power compliant with HDR and pure 4K60p on each input and output with ultra-low latency. In its largest chassis configuration, Aquilon offers up to 24 inputs and 20 outputs, and up to 24x 4K layers. A cutting-edge HTML5-based user interface simplifies configuration and operation through unique features such as live program/preview workspaces, multi-operator collaboration, keyword search and multilanguage support. Field-replaceable I/O connector modules allow connectivity to a variety of formats. With the native Dante audio routing capability, up to 64 channels of audio can be embedded or de-embedded over a Dante network.

Picturall Pro is Analog Way’s mission-critical 8K media server, designed to play huge video content across large video canvases from a single server unit while providing ease of use and rock-solid reliability at affordable prices. Delivering cutting-edge performance so that the show runs like clockwork, it is the obvious solution to any demanding video playback need in fixed installations, theatres, broadcast, houses of worship, video rental and live events. Built on Analog Way’s long experience in ruggedised image processing hardware, it provides a robust platform and delivers optimised uptimes and durability. With flexible input and output options, the ability to playback media beyond 8K and to drive up to 16x 4K@60 10-bit pixel accurate outputs, the Picturall Pro is the perfect solution to support massive events and installations.

STAND: 3-B130

Blackmagic Design

Powerful live production with ATEM Constellation 8K

The ATEM Constellation 8K is a 40 input HD and Ultra HD live production switcher with so many features, you can combine them to work natively in 8K. Users get 40 independent 12G‑SDI inputs, with each input featuring its own dedicated up and cross converter. When used in HD or Ultra HD, users can connect up to 40 different sources in all formats up to 2160p60. When running 8K formats, connect 10 Quad Link 12G‑SDI 8K

sources in all formats up to 4320p60. Not only does the switcher feature 24 independently routable 12G‑SDI outputs it also features four independent Ultra HD DVEs that work together as a single 8K DVE when you switch to 8K formats. STAND: 3-C140

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Blackmagic Design

Effective and efficient HyperDeck Extreme 8K HDR The HyperDeck Extreme 8K HDR is a versatile recording and playback solution for live production and digital signage. It features space saving H.265, an optional internal cache that eliminates dropped frames, 3D LUTs, native 8K and HDR support. The SDI connections are multirate, so customers can use Quad Link 12G-SDI to get compatibility with other 8K products, or switch to SD, HD or Ultra HD using the single link 12G-SDI connection. With the ability to record native 8K in H.265, users get reduced

storage costs and amazing image quality on CFast 2 Media. Adding a Blackmagic MultiDock 10G also makes it easy to use SSDs for compatibility with other HyperDeck models. STAND: 3-C140

Bose Professional

Installed Sound Expansion products by Bose

DesignMax loudspeakers deliver performance, flexibility and style

As part of its Installed Sound Expansion, Bose Professional has increased the range of its products so system designers and installers can deliver the ease and quality of a Bose sound system in more spaces than ever. This means more loudspeakers, amplifiers and processors to choose from, delivering the variety and flexibility needed for consultants and integrators to create the ideal sound experience – wherever that may be. The Installed Sound Expansion is a family of products designed with one goal in mind: to provide the components needed to deliver audio solutions – from simple, repeatable background music systems to sound reinforcement to more complex networked solutions. STAND: 7-C200

Bose Professional DesignMax loudspeakers deliver the critical performance needed while providing the flexibility and style to blend into any commercial space. Consisting of a family of ten loudspeakers and two subwoofers – including ceiling- and surface-mounted options available in either black or white – DesignMax can be tailored by system designers to fit applications of any size. DesignMax loudspeakers are available in a wide range of sizes, from 2in low-profile models to 8in woofer models that include a coaxially mounted compression driver. All models deliver instantly impressive sound with no equalisation adjustments or digital signal processing required. Select models leverage the Bose Dispersion Alignment system to provide wide and consistent off-axis response, so everyone experiences premium sound throughout the space. STAND: 7-C200

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INNOVATION 51

Chief

Impact Series expands to include floor-mounted solutions

Award-winning Tempo System eliminates site surveys

Impact Floor Mounted Kiosks provide an aesthetic solution for enclosing displays in open areas. The exclusive design keeps the display mounted to the hinge side of the door for full access and survivability. Keyed locking security keeps displays safe, and a universal AV storage plate holds supporting equipment. The kiosks will be available for a variety of display sizes in a black or white finish to complement a variety of environments. Also, Impact Floor Mounted Kiosks are available in a single-sided as well as a back-to-back display version. The solution joins the Impact On-Wall Kiosk and maintains the same sleek aesthetic. The On-Wall Kiosk’s depth-adjustable exterior frame allows for a variety of display sizes, while reversible hinges help to avoid installation and service obstructions.

The Tempo Flat Panel Floor Support System allows quick flat panel installation by using the floor to support the weight instead of the wall. This eliminates the need for wall inspection and remediation, which saves time and money, particularly across enterprise rollouts. Chief engineers created a smart lowprofile system that can easily be integrated over existing outlets or other obstructions on site, while keeping the flat panel placement precisely where the system designer wants it. The lower section houses an included component storage panel and leaves room for an additional panel or rack storage. The lower cover can be customised to match surrounding carpet or wall finishes.

STAND: 2-C50

Clevertouch

Enabling team collaboration with Enterprise Ecosystem Today’s enterprise users are looking for a standardised user experience across multiple sites. Clevertouch has created the all-in-one Enterprise Ecosystem for the agile workplace, combining the new UX Pro touchscreen, integrated room booking and UC platform – one cost, no ongoing subscriptions and it will fit seamlessly into an existing set-up. It’s a real-time collaborative workspace that enables participants to work together, while ensuring that the collaboration systems and the underlying networks remain totally secure. UX Pro is designed around enabling team collaboration regardless of the location. With built-in touch-back mirroring from any device, UC platform, proximity sensors, Intel OPS PC slot, superior connectivity, including USB-C charging, 45W max power sound and a comprehensive warranty, Clevertouch provides an all-in-one easy-to-use meeting room solution. STAND: 13-C140

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Integrated Systems Europe 2020

Crestron

Instantly transform popular commercial displays into AV-over-IP endpoints Responding to market demand for standards-based AV-over-IP solutions, Crestron worked with Intel to create the plug-and-play DMNVX-D80-IoAV network decoder. The Open Pluggable Specification (OPS)-based device instantly transforms displays from the world’s largest manufacturers into native DM NVX AV-over-IP endpoints, enabling delivery of flawless 4K video and audio across any size network. The D80 simply plugs into the OPS port and is powered by the display. By leveraging the display’s internal DM NVX decoder, the D80 eliminates the need for messy cables and

cumbersome power supplies, which reduces costs for clients. Displays can be flush mounted to the wall, which greatly simplifies installation and eliminates programming. With its ability to integrate with the Crestron XiO Cloud service, the DM-NVX-D80-IoAV enables system managers to control each display from one centralised location. STAND: 2-C20

Crestron

CUE

The ‘one-cable-totable’ conferencing and collaboration solution

Workplace reservation – new to the touchONE ecosystem

The latest evolution of the Crestron Mercury tabletop meeting and collaboration solution, Crestron Mercury X simplifies connection to the room display, requiring just a single cable. It offers organisations the unique flexibility to run native Microsoft Teams or Zoom Rooms software, or BYOD mode, which features a new, more modern, streamlined UI. Thus, for organisations standardised on Microsoft Teams or Zoom Rooms, Crestron Mercury X delivers those native experiences, while guests can plug in their laptops and use whichever software they’re already running on their devices. The sleek Crestron Mercury X console is all that’s needed to transform any space into a highly effective conferencing and collaboration space. It combines all the must-have features people need, with the fast, secure cloud provisioning and management required by technology managers.

The touchONE reservation system offers a solution for achieving more efficient workplace usage and reducing overhead costs. A simple user interface displays desk identification and status, as well as buttons for reservation, leaving etc. That means that a very compact and complex solution can be obtained. One interface is used for every workplace and can be installed as a standalone device connected to the PoE network. Workplace reservation is fully compatible with Office 365 and Exchange calendar servers where every workplace has its own calendar. Reservation can be made by Outlook, by mobile application, using QR code or NFC card, or directly using the button on the workplace interface. The touchONE workplace reservation generates reservation statistics for more efficient workplace usage.

STAND: 2-C20

STAND: 1-F110

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INNOVATION 53

CUE

Simple touch control – easy configuration, no programming This simple and cost-effective control solution is targeted to any meeting room. Easy configuration including touch panel layout is provided using built-in websites. No software and programming are required. The device driver library offers many IP, serial and IR drivers. It is available online in the CUE cloud. The package consists of a controller and 4.3in touch panel. One-cable network connection and PoE power supply significantly simplify hardware installation. The touch panel can be installed on a table or wall. The controller brings powerful support for IP device control, bidirectional serial port, universal ports,

low-voltage relays and a dedicated port for room occupancy sensors. Easy integration with the touchONE reservation system provides automation based on the room schedule. Network connection allows remote system set-up and monitoring. STAND: 1-F110

d&b audiotechnik

Directivity has a new drive The new 40D installation amplifier delivers exceptional sound in permanent applications. Alongside the new KSLi loudspeakers, the 40D drives the same remarkable system performance as the KSL System – broadband directivity control; significant headroom down to the lowest frequencies; and enhanced high frequency resolution – optimised for fixed installations. The 40D amplifier has a voltage output capable of driving the KSLi loudspeakers to their full potential, upgraded DSP power, and is compatible with AVB/Milan for signal and data transport. The latest amplifiers are fully integrated into the d&b workflow. New to the d&b installation amplifier range is a

4.3in colour touch display. This read-only display provides confirmation of speaker settings, device status, IP and Rem.ID of each amplifier. In the event of an error (such as an input monitoring fault), direct text info is displayed. STAND: 7-C210

Digital Projection

Versatile Satellite MLS on show Digital Projection will present the Satellite MLS: simple building blocks that allow users to address a wide range of applications. The keystone of this new system is the separation of the light source, with its associated power and thermal management, to a remote location, which enables a small, compact projection ‘Head’ that only contains the minimal optical and video processing. The projector Head is fundamentally compact, quiet, lightweight and consumes very little power. This offers huge benefits at every stage of a system design, from transportation and installation to serviceability and lifespan. By separating the projection Head from the light source and linking the two by robust and flexible fibre-optic cables up to

100m long, this latest innovation offers the installer more options, particularly where space and access are restricted. STAND: 1-F90

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Integrated Systems Europe 2020

DVIGear

Kramer Electronics

HyperLight active optical cables provide unmatched performance

New KDS-10 4K transceiver delivers ultimate flexibility

DVIGear’s HyperLight AOC cables employ cutting-edge optical technology to deliver unprecedented resolution, performance and value. Using plenum-rated plastic optical fibre (POF), these cables are lightweight and highly flexible, yet robust and durable. HyperLight cables are capable of supporting extremely high resolutions and data rates with cable lengths up to 100 metres (328ft). Their lower power design enables power to be drawn from the signal source, thereby eliminating the need for external power. A range of detachable connectors facilitate pulling the cables through conduit. HyperLight cables provide a high level of immunity to RFI/EMI fields and support the latest versions of DisplayPort, HDMI and DVI without using any compression. These features make these cables the definitive standard for all professional AV applications.

Fresh for ISE 2020, Kramer’s latest KDS-10 transceiver delivers end-to-end 4K60 resolution, flexibility and Multiview functionality, such as picture-in-picture and picture-aside-picture. A key attribute in AVoIP applications, the KDS-10 is equipped with High Efficiency Video Coding (HEVC), which uses approximately 50% less bandwidth than H.264. The futureproof transceiver supports up to 3840 x 2160 picture resolution for 60Hz frame rate. Highly versatile, it can be used as either an encoder or decoder per operator selection and features a number of additional benefits, including two HDMI inputs for encoding and decoding dual 1080@60 streams. The KDS-10 can be controlled and managed using API, Kramer Network and the award-winning Kramer Control cloud-based control and management solutions, allowing for layout and screen adjustments.

STAND: 1-M100 STAND: 1-F20

Kramer Electronics

Power and flexibility meet with new 4K receiver/transceiver Fresh for ISE 2020, Kramer’s new KIT-400 switchable transmitter and receiver brings a wealth of benefits to the end user, including the ability to store pre-defined room setups, letting busy teams start meetings instantly, without wasting time. KIT-400 is the core of the Kramer@Work KR-4000 meeting space solution and provides multiple local and remote video inputs. Offering full functionality right out of the box, KIT-400 is powerful in both transmitter and receiver modes. As a transmitter, it provides vivid 4K@60 4:2:0 with two HDMI inputs and a legacy VGA input. It also simplifies room automation with its advanced Kramer Maestro room automation capabilities, an HDBaseT output, and bi-directional powering for additional flexibility and easy setup.

As a receiver, KIT-400R serves as a high-end 4K@60 4:4:4 scaler equipped with one HDMI input that includes wireless and/or digital signal connectivity and one HDBT input. STAND: 1-F20

Integrated Systems Europe 2020

INNOVATION 55

LD Systems

Listen Technologies

IMA installation mixing amplifiers with 70/100V output transformers

Engaged visitor experiences with Audio Guides

The IMA30 is the first member of LD Systems’ new IMA series of installation mixing amplifiers for use in fixed installations. With its versatile input and output options and multi-stage priority switching, the IMA30 enables flexible integration in commercial and industrial applications. On a compact 9.5in chassis and 2RU, the IMA30 offers two mic/line inputs with +24VDC phantom selector, two stereo line inputs plus an integrated Bluetooth wireless signal input for connecting music sources, and a priority input for emergency paging. Outputs include a powered 30W@4ohms output plus a 70/100V tap as well as bass and treble tone controls. A Low-Z/High-Z selector separates the output signal completely from the output transformer, in order to get the best frequency response for low-impedance applications. The IMA30 can also be used in conjunction with external amplifiers, subwoofers or music-on-hold systems via the separate aux line output.

Today’s tourists and visitors want more information about objects and art than what’s offered on wall panels and display labels. Listen Technologies’ Audio Guides allow you to impress audiences with high-quality, personalised multilingual audio and dynamic content. Control your message, remove language and accessibility barriers, improve visitor flow and share memorable information about collections and exhibitions. Create more satisfied visitors and dramatically improve your broader audience appeal through enjoyment-based education. Visitors will be offered superior experiences through stories that connect them to objects, collections, galleries and spaces worth visiting. Everyone loves a good story, and with Listen’s Audio Guides it is possible to tell the best story ever, earning referrals and stellar reviews. STAND: 7-C192

STAND: 7-W200

Luxul

AV Series 18-port/16 PoE+ switch launched The AMS-1816P is an 18-port Gigabit AV switch with rear-facing ports for a clean and secure AV rack installation. The 16 PoE+ ports provide a robust 185W power budget and simple power management to automation touch panels, cameras and other PoE-powered devices. The compact rack-mountable design, selectable green/blue frontfacing LEDs, and variable-speed lownoise fans ensure aesthetic and quiet operation. The AMS-1816P provides simple installation with powerfully intuitive management, including L2/ L3 switching, 802.1Q VLAN support with trunking, QoS prioritisation and

IGMP multicast management support. PoE managed switches also now include port auto-recovery and power scheduling, ensuring system reliability and uptime. Port auto-recovery allows the switch to power cycle unresponsive PoE devices, ensuring system reliability and uptime. STAND: 2-C50

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Middle Atlantic Products

Projecta

Five times faster installation with timesaving Forward

Parallax Stratos introduced for larger ALR challenges

Middle Atlantic announces the availability of Forward – for today’s systems at tomorrow’s speed. Forward unleashes the inner speed demon in all of us. Enabling 5x faster installation of everyday rack builds so you can focus on what matters – delivering the ultimate AV experience. Engineered to withstand the demands of site transports, pitchblack back rooms, cable spaghetti and power blips, Forward provides rugged, dependable solutions that get the job done in a fraction of the time while delivering an optimised system you’ll be proud to put your name on. Available first in the industry’s number one AV rack – the BGR Series. Check out all of the Forward products designed for speed, including new rackrail, blanks, vents and lacer bars. STAND: 2-C50

Projecta is expanding its Parallax portfolio of premium Ambient Light Rejection (ALR) screen surfaces. The new Parallax Stratos 1.0 delivers a high-value solution for rejecting ambient light in large-scale projection. Offering the freedom to install seamless ALR screens up to 488cm in height, Parallax Stratos is available in a wide array of Projecta tensioned electric and fixed-frame options. This Contrast Based ALR surface rejects up to 80% of ambient light with 1.0 gain for standard-throw projectors (1.0:1 or greater). Contrast Based ALR prevents projected images from appearing washed out by maintaining and enhancing brightness. The grey colour and other proprietary design elements in the surface combine to absorb ambient light rather than reflect it. Parallax screens combat environmental and projection deficiencies to produce bright, crisp images. STAND: 2-C50

Qbic Technology

BXP-321 fanless box PC for high-end digital signage When purchasing a box PC for digital signage, business owners don’t want to compromise. This is precisely why Qbic created the BXP-321 digital signage player. The BXP-321 is a safe, secure system that keeps performing even when disaster strikes. With Independent Watchdog, your system will be protected against software and hardware malfunctions as well as downtime. The BXP-321 can even handle the most intense applications, such as interactive signage and self-service applications, due to its 64-bit architecture. The system is capable of handling up to 4K Ultra High Definition media output directly to any monitor and can stream live Full HD 1080p@60fps. The BXP-321 has a configurable GPIO for external devices, such as LED lights and motion sensors, and an anti-vandalism cable lock slot to protect against theft. STAND: 15-N287, 15-P245

Integrated Systems Europe 2020

INNOVATION 57

Qbic Technology

Steinway Lyngdorf

Vivid KE-3200 selfservice kiosk rolled out

New 8-channel power amplifier features negative feedback

The KE-3200 self-service kiosk was built for everyday use and comes in a convenient and modular form factor. Its rugged design was made to withstand the demands of high-traffic areas and at 500 nits, the KE-3200 can be seen even in harsh lighting. Due to its design, the self-service kiosk can be set up in three different modes: wall mount, table top and free standing to best suit the environment. Multiple payment methods are already integrated, which means less hassle having to connect external peripherals. A customisable LED status light bar can easily be seen at the top of the kiosk to communicate messages with administrators or customers about availability, errors, or maintenance requests. Additional features include: NFC reader, barcode scanner, thermal printer and EFT.

Lyngdorf Audio presents the MXA-8400 amplifier. The MXA-8400 is more than just another high-end amplifier, it is a shift in amplifier paradigms through its novel use of negative feedback (NFB). With a circuitry design focused on reducing negative elements outside the NFB loop, the MXA-8400 is a very powerful amplifier with a linearity and overall performance not seen before in the audio world. Even when operating over its maximum specification, clipping in the output stage will be recovered in both voltage and current domains. It is immune to out-of-band noise on the input signal and insensitive to difficult speaker loads. A fan-less design including rack faceplates, extremely low noise floor, and extreme dynamic performance makes the MXA-8400 optimal for use with cinema installations in order to preserve the cinematic illusion. STAND: 10-R120

STAND: 15-N287, 15-P245

Steinway Lyngdorf

Lyngdorf TDAI-1120 – the superior streaming solution Being the most compact amplifier from Lyngdorf Audio ever, the TDAI-1120 still features all the qualities of the company’s heritage – just in a smaller package. The TDAI-1120 is more than just another compact amplifier. Built like the legendary Lyngdorf amplifiers, the TDAI-1120 is a true Power-DAC. Equipped with RoomPerfect room correction technology, it offers the optimal connection between your music sources and your speakers. The TDAI-1120 accepts all media interfaces and holds itself an advanced media player. Highlights from the TDAI-1120’s exhaustive specifications list include internet radio (vTuner), Spotify Connect, AirPlay2 with multiroom functionality, Chromecast built-in,

Roon Ready, network file playback (UPnP), TV eARC/ARC Audio input with CEC support, turntable input (RIAA correction), RoomPerfect room-correction calibration, Bluetooth connectivity and 2 x 120W of solid RMS power (4ohms). STAND: 10-R120

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SY Electronics

Understated presented in a subtle and effective way To describe something as understated implies that it is not obvious. Since its inception in 1983, SY Electronics has built a reputation for designing discreet, easy to install and reliable solutions. The new Slim70-Pro is the slimmest HDBaseT extender set available on the market, broadcasting HDMI 1080p up to 70m and 4K 30 UHD up to 40m. It is feature packed with built-in scaler, test pattern generator, deembedded audio, two bi-directional RS232s, IR, PoC (power over cable), CEC and EDID management. The ergonomic design places all I/Os on the same edge for easy access, while the ingenious ultra-slim chassis acts as a cooling system and ensures maximum reliability for demanding environments and discreet

installations. The company’s motto ‘Solutions by Design’ defines its commitment to keeping SY – The Centre of Your Connected World. STAND: 5-R93

SY Electronics

Not just another brick in the video wall

Driven by image quality, ease of use and reliability, SY Electronics announces two new video wall processors: VWP-24-18G and VWP29-18G. Capable of 4K60 4:4:4 (18G) input and output resolution, each processor includes two HDMI 2.0 inputs with either four (VWP-24-18G) or nine (VWP-29-18G) outs with full scaling per output plus a cascading option to create larger video walls. The user-intuitive PC software simplifies the installation and configuration process, with easy bezel

compensation, store and recall presets with each video wall capable of containing single PiP or tiled PiP functionality. With HDCP control and compatibility up to version 2.2, extensive EDID management, RS232 or LAN control facility, the processors are capable of up to two independent video wall solutions from one single unit. STAND: 5-R93

Vaddio

RoboSHOT Elite Camera equipped with NewTek NDI Vaddio has equipped its RoboSHOT 30E PTZ Camera with Newtek NDI, a technology that allows video systems to automatically detect and communicate with one another over IP, enabling video workflows across Ethernet networks. The RoboSHOT 30E NDI Camera is a recognisable video source by other NDIenabled applications and devices connected to a standard local area network. In addition, the camera’s pan/tilt/zoom controls and tally can be accessed through NDI, creating a complete IP workflow for operator control. NewTek’s NDI technology allows video and audio sources to be shared across a network, eliminating the need for costly direct connections, expensive cable runs and infrastructure upgrades, while turning every source into a destination instantly available anywhere on the network. STAND: 2-C50

Integrated Systems Europe 2020

INNOVATION 59

Vaddio

Two-camera support from AV Bridge 2x1 Vaddioâ&#x20AC;&#x2122;s AV Bridge 2x1 Presentation Switcher is ideal for videoconferencing and lecture capture applications where two cameras are being used. AV Bridge 2x1 supports two HDMI camera inputs with simultaneous USB 3.0, IP streaming and HDMI outputs. The 12x12 fully mixable audio matrix has mic line inputs, balanced line outputs, HDMI, IP and USB audio, plus 4x4 Dante I/O. Video mixing features configurable PIP and static graphics, which can be orchestrated using triggers, serial or web-based controls. The PoE+ powered AV Bridge 2x1 bridges HDMI and audio sources into applications such as Zoom through its USB 3.0 interface, while its RTMP capabilities

allow streaming on platforms such as Panopto. With its half rack size, it can be installed easily under a table, providing simple access for BYOD conferencing. STAND: 2-C50

Wisdom Audio

Architecture-friendly, high-resolution in-ceiling loudspeakers The minimal appearance sub-satellite in-ceiling solution is designed to provide high-end audio while matching 3 and 4in recessed lighting fixtures. The Sage Series ICS3 and Sub1 in-ceiling loudspeaker system seamlessly blends into the environment, providing high-resolution stereo audio in a living space, a media room or kitchen. A brand new patent pending Spiral Planar Magnetic Driver was designed to offer an ultra-wide dispersion while matching the 4.25in woofer carefully aligned to the 8.5in matching bandpass subwoofer. Three and 4in round and square grilles are available as well as Trufig-compatible fitting and mounting hardware. Both speaker systems offer discerning listeners a new reference in ultimate quality hidden audio speaker solutions. STAND: 5-T110

Golden Ticket prizes

every day at ISE 2020, with ICKET DEN T

GOL

T140 to . and 52i FLEX e to St se com und PULSE so ns! Plea tulatio prize - a Blue ra ng Co ur FREE yo m clai

SHOW GUIDE 2020

We are delighted to introduce Bluesound as the sponsor of the OFFICIAL SHOW GUIDE Golden Ticket prize. Each day at ISE there will be two Golden Tickets inserted randomly into the SHOW GUIDES made available to all the visitors - each of these Golden Tickets, when found, can be exchanged by the lucky winners at the Bluesound stand for a Bluesound PULSE FLEX 2i. The Bluesound PULSE FLEX 2i is an all-in-one portable Hi-Res wireless multi-room streaming music speaker. Find out more about Bluesound at www.bluesound.com or visit stand 5-T140

Remember to pick up a Show Guide at ISE 2020 for a chance to win!

ISE_2020_Golden_Ticket_185x85mm.indd 1

19/11/2019 16:20

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ISE 2020 Partners and Sponsors

PRESENTING SHOW PARTNER

ISE is extremely grateful to all the show’s partners and sponsors for their invaluable support.

PLATINUM SPONSORS

GOLD SPONSORS

ISE 2020 PROFESSIONAL

SILVER SPONSORS

BRONZE SPONSORS

EVENT PARTNERS: The following companies sponsor an ISE 2020 show feature

PROFESSIONAL

AV Career Day

Conference Audio

First Floor Restaurant, Holland Restaurant, Grand Café and La Place

Shuttle Buses

ISE Main Stage

Press Room

CELEBRATING THE YEARâ&#x20AC;&#x2122;S BEST PRODUCTS

GLOBAL AWARDS 2019-20 visit www.eisa.eu for the winners

EISA is the unique collaboration of 62 member magazines and websites from 29 countries, specialising in all aspects of consumer electronics from mobile devices, home theatre display and audio products, photography, hi-fi and in-car entertainment. Now truly international with members in Australia, India, Canada, the Far East and USA, and still growing, the EISA Awards and official logo are your guide to the best in global consumer technology!

TESTED BY THE EXPERTS n WWW.EISA.EU

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PLATINUM SPONSORS

ISE 2020’s Platinum Sponsors share their thoughts on the latest trends and highlight the technologies they expect to make an impact on the showfloor. Ashton Bentley talks standardisation and seamless integration; Crestron offers advice on how to choose an AVoIP platform; Intel Unite highlights the need for flexible and scalable collaboration tools; LANG introduces transparent technologies; and Lifesize argues the business case for quality video conferencing.

Ashton Bentley Collaboration Spaces

A functional meeting space for the modern workplace Ashton Bentley manufactures complete collaboration space solutions that provide professional audio-visual systems seamlessly integrated with technology-enabled tables. Ready to install in hours not days, with no intrusive building work. Why use Ashton Bentley? Well, let a customer tell you. Here is why Fidelity International selected us: 1. Established Brand

We have an excellent track record of supplying to many global brands including BP, Integrated Systems Europe, Ricoh and Cardiff University. 2. Scalable & Repeatable

The only solution to enable high volumes of room deployments quickly, with the same look and feel in each room to give users the same experience globally.

5. Flexible

Based on a set of standard components, all room sizes can be costed very accurately, including installation and logistics costs.

A range of display sizes and tables. Can accept any VC platform. Crestron-friendly should more elements of the room require control. Systems supplied ready to work with third-party hardware such as Barco Clickshare, Shure and other wireless/wired input devices. Simply ‘walk in and work’.

4. Easy to use

www.ashtonbentley.com

Semi-automated and intuitive to use minimises down time in meetings and removes the fear of complex technology.

STAND: 14-N110

3. Budget Friendly

Crestron

Key questions to ask before you choose an AV-over-IP platform There are critical differences between AVover-IP products on the market. Here’s a quick guide to what to look for – and what to avoid. Does it support ALL video sources you might encounter? LOOK FOR: 4K60 4:4:4, Deep Color, HDR10, plus support for lower resolutions, frame rates and interlaced video. AVOID: Products that support only lesser variations of the 4K60 spec. (And be wary of manufacturer claims that support is forthcoming.)

What’s the overall latency from source to display? LOOK FOR: Latency of less than 1 frame, critical in the workplace and in gaming. AVOID: Products that don’t support spec claims. (It’s always good practice to put new products to the test first.) What type of network infrastructure is required? LOOK FOR: Easily scalable solutions that leverage existing 1Gb infrastructure and the latest network security protocols. AVOID: Costly 10Gb or complicated 1Gb/10Gb

hybrid systems, which require new cabling and specialised network switching hardware. Lastly, no product is worth much if it isn’t reliable. Look for AV-over-IP solutions that have a proven track record and low failure rate in the field – instead of in a testing lab. www.crestron.com STAND: 2-C20

Integrated Systems Europe 2020

ROADMAP 63

Intel Unite

Lang AG

The Intel Unite solution: scalable collaboration

SOLUTIONS4AV concentrates on promising media technology developments

Collaboration continues to be pivotal in both business and education settings. Employees, teachers and students desire an easy user experience that allows for more flexibility in the way they engage with content, whether in the same space or from across the world. At the same time, IT requires tools that are secure, scalable and easy to deploy and manage across diverse spaces and locations. The Intel Unite solution is an open and extensible wireless content sharing collaboration tool that delivers a high-quality user experience to employees, teachers and students so the content – not the technology – is the focus. Leveraging its open platform, additional peripherals and tools can be added to customise the capabilities of each space, and users can connect from almost any device. Intel Unite solution is built on the Intel vPro platform for the trusted performance, security and manageability that IT requires. Empower users, increase productivity and streamline IT – it’s all possible with the Intel Unite solution.

Discover the cost-effective solution designed for ease of use, mixed environments, and the flexibility for modern businesses and learning spaces. See you at ISE.

As a renowned company in the AV industry, LANG AG has set itself the task of filtering technologies that are trendsetting. Its brand SOLUTIONS4AV not only develops, designs and produces custom solutions for professional users in the AV industry, but it also engages in technological advances, and adapts ground-breaking technologies in the AV industry. The brand new S4AV GhosT-OLED display series, which is formed by Full Kit, Half Kit and Touch Kit, convinces with its innovative transparent technology. In addition to vivid colours and a wide viewing angle, the displays primarily score with an impressive transparency of 38%. This allows media installations to incorporate real objects or spaces behind the displays into the content and thus into the image effect of the application. With the particularly long running time of 30,000 hours with 18/7 operation, the displays provide ideal conditions for any kind of creative installation and thus are a guarantee of fascination with a captivating effect on their viewers. The displays not only impress with their transparency, but also convince during installation: two people and a few steps are all it takes to adapt the GhosT-OLED to the structural conditions or to make it touchable within a very short time.

intel.com/unite

www.lang-ag.com

STAND: 11-A170

STAND: 1-H50

Simple to deploy and maintain

Lifesize

The real business impact of video conferencing Video has evolved from a bonus feature or an option to a requirement for businesses that value the human element of face-to-face communication. Teams now regularly count on video to get missioncritical work done and, according to new survey data, 50% of knowledge workers see video conferencing as equally or more important than AI to the future of work. Today, 48% of business professionals use video conferencing more frequently for work than they did just two years ago. A range of reasons contribute to that overall increase, with respondents using video conferencing to work effectively from remote locations/home (43%), improve team productivity when in different locations (43%) and more easily connect with customers, clients, or partners (31%). Quality has now reached true-to-life 4K resolutions, surpassing in-person meetings as the preferred way to meet for many. With Lifesize’s next generation of cloud architecture and next generation of meeting room technology, we’re redefining the expectations for video

conferencing and empowering teams to be more connected, more productive and more engaged. See how the perfect mix of smart meeting room camera systems and simple video collaboration apps sets Lifesize apart. www.lifesize.com STAND: 12-C120

Digital Signage and DOOH

8 HOLA BARCELONA! LOUNGE

International Media Showcase

F-Rooms

Free WiFi Zone

Park Entrance F

Smart Building

Food Court ISE Opening and Closing Events

Forum

Room E102

Audio Demo Rooms

Unified Communications

Main Stage

14 VR at ISE

Education Technology D-Meeting Rooms

ATM

Holland & La Place Restaurant