Over the past 15 years, we've had the privilege of sitting squarely at the crossroads of real estate and innovation. One thing is clear: the future isn't waiting. It's already here. This publication is your front-row seat to the companies solving real problems and reshaping our industry.
This isn't just another vendor directory. It's a curated spotlight of the tech companies driving real impact inside brokerages and across the customer journey. Some are scrappy startups finding their footing, while others are scaling at breakneck speed. All are worth knowing. And, if you're taking the time to read this...you should be watching (and probably talking to) them.
So, thank you for being connected to Maverix, and for trusting us enough to spend your time engaging here. And thank you for caring about the future of our industry. We hope this edition of the MAG sparks a discovery, conversation, or maybe even your next big partnership.
From all of us at Maverix, here's to what's next.
Jeff & Kevin
What proptech founders need to understand about real estate agents
If you ' re building technology for real estate, the agent is your customer and one of the toughest to win over Understanding who they are, how they work, and what they respond to can make or break your product’s success.
Start with this truth: most agents wake up each day with no guaranteed paycheck Even the top producers That means everything they do is driven by getting to the next deal Not someday. Today.
That’s why, during your demo, an agent is silently asking: “How will this help me close something?” If your product doesn’t clearly connect to new leads, faster closings, or stronger relationships, you’ll lose them. Fast.
Now add to that a few more realities:
Adoption is tough when you don’t identify a clear problem your product solves, or a core need that it provides for (see point above) Adoption is especially tough when you are asking an agent to change the way they already do something that’s not currently a pain point for them.
Agents are expensive to reach. Adoption takes in-person selling, onboarding, and training, even for simple tools Many agents really are “people” people Relationship-building is par for course
There’s massive churn. People try on real estate sales as a career like it’s a hat in a store window. Many come and many leave the business within a few years Especially if the market is tight, unpredictable, or anything but easy
They’re independent, and therefore hard to pin down Even when brokers or franchises offer software, agents often choose their own stack, or nothing.
They are guarded about what’s working. Virality is a myth in this industry Most agents don’t want to tip competitors off to tools they love
Typical is a stretch. There’s no “typical” agent. You’ll meet ex-teachers, college grads, former business owners, and second-career entrepreneurs Some are tech-savvy Some still do things the way they did them 15 years ago Broad generalizations won’t get you far Some care a lot about the details and about doing the right thing for clients Others don’t have time for that.
Agents are constantly sold to. This is exactly why certain messages fall flat They’ve simply heard them a million times over Lines like:
“Grow your business”
“Dominate your market”
“Recruit and retain”
“Create clients for life”
They sound good. But to agents, they sound like someone talking with their mouth full. Vague, undistinguished, and disconnected from their daily grind Focus on specifics Speak their language Get to the point And show them real-world use cases and success stories, not just logos of customers
IRL events still matter. If you want insight, go talk to agents in the wild. The expo floor is better than any focus group. You’ll learn what makes them tick, and what turns them off Start with Inman and NAR if you ’ re new But don’t let the event circuit become your entire marketing strategy
Finally, don’t underestimate the power of good branding So much of real estate looks the same houses, rooftops, keys. A brand that borrows from the real world instead of the real estate world can stand out fast Same goes for naming The strongest names often start with no meaning and earn it over time
Bottom line: Agents aren’t easy customers But if you understand the pressures they live under and the mindset they bring to every decision, you’ll build better products, craft sharper messages, and market more effectively.
And you just might earn their trust
Jessica Swesey Senior Copywriter; Lead Strategist 1000WATT
About Jessica Jessica creates compelling brand strategies and messaging that connect with customers of companies in the real estate vertical
She has a nose for narrative that she developed in her years as a journalist, and a knack for finding the twist that helps brands stand out She combines a strategic and creative mind with over a decade of copywriting experience to shape brand stories that make clients fall in love with their companies again
Building a Local Real Estate Brand Online
The Aspen.RealEstate Journey
In today’s competitive real estate landscape, standing out online is more important than ever. With buyers and sellers turning to Google before they ever speak to an agent, a strong digital brand can be the difference between being discovered or being overlooked That’s why I launched Aspen RealEstate, a dedicated platform to showcase my expertise, connect with clients, and compete in a premium, high-demand market
The journey began with a simple idea: to own a domain name that instantly communicates what I do and where I do it With realestate domains available through Get realtor, backed by the National Association of REALTORS®, I secured Aspen RealEstate a clean, professional, and memorable domain that adds instant credibility to my brand
Within just a month of launching the site, I’ve seen encouraging early progress While traffic is still light (as expected during the ramp-up phase), I’ve already started ranking on page 4 or 5 of Google for the highly competitive search term “Aspen real estate ” That’s a strong early signal that my SEO strategy is gaining traction With ongoing site development and consistent blog content planned, I’m confident I’ll reach page one within the next six months
This isn’t just about traffic it’s about targeted visibility By focusing my content around local expertise, market insights, and unique property highlights, I’m building a site that doesn’t just attract clicks, but engages visitors and builds trust Owning a domain like Aspen RealEstate also makes it easy for clients to remember and refer others essential for brand growth in a relationship-driven business
What’s more, the custom development I’m investing in is tailored to both my workflow and my audience From neighborhood guides to embedded MLS listings and contact features, the site is evolving into a hub for local real estate insights and services. And as content builds over time, I expect my keyword reach and organic visibility to grow along with it
For real estate professionals looking to take control of their digital presence, my advice is simple: start with a strong foundation The realestate domain extension offers a clear, trustworthy signal to clients and search engines alike Pair it with consistent content and smart development, and you'll be well on your way to a digital brand that works as hard as you do
Your online presence is no longer optional it’s a core part of how clients find and choose you Aspen RealEstate is just one example of how intentional branding and ongoing effort can lay the groundwork for long-term success
For more information or to get your realestate domain click here.
Ryan Schwartz
Broker & Owner of Naples Homes & Aspen Real Estate
First came static advertising on billboards Next came branding on the sides of buses, park benches and grocery carts. It seems like the next logical frontier to be conquered is the Digital Out of Home (DOOH) space
While you may have seen a screen or two in a commercial storefront, most are just glorified slideshow players. Smartify Media has pioneered the use of a new generation of storefront displays for dynamic branding as part of a broader marketing strategy
With that in mind, it’s no surprise that Smartify just won "Startup of the Year" from the Ad Club of New York. They've built a smart, digital out-of-home network that already has over 2,000 screens, running across 40+ US markets, delivering 1 6 billion monthly impressions. That is billion with a “B.” They are probably already in your city, and if they aren’t yet, they will be soon. Their goal? To help real estate brokerages and brands connect with hyperlocal audiences like never before
“Real estate offices are finally embracing this tech, and how these screens are becoming scalable marketing assets and drive real revenue to the brokerage bottom line.”
I recently sat down with Oleg Vyadro, President of Smartify Media, to discuss how he is working to build his network of intelligent marketing machines, and what sets Smartify apart from typical digital signage We also discussed why real estate offices are finally embracing this tech, and how these screens are becoming scalable marketing assets that drive real revenue to the brokerage bottom line
Jeff Kennedy: For those who aren’t familiar what is Smartify Media in a nutshell?
Oleg Vyadro: Smartify is a next-generation digital out-ofhome (DOOH) media network We install premium digital displays in highly visible, street-level retail and office locations including real estate brokerage storefronts, and in top consumer marketplaces and retail destinations Our platform enables brokerages to showcase dynamic content about their teams and agents and featured properties, right from their own office windows while also easily distributing that content across our broader urban panel and retail media network, targeting local audiences by neighborhood or retail setting.
Jeff Kennedy: Why is digital out-of-home (DOOH) advertising suddenly so relevant to real estate brokers and why Smartify?
Oleg Vyadro: The convergence of technology, data, and design has made DOOH a powerful new tool for brokers With sleek, double-sided smart displays, real-time audience analytics, and AI-driven personalization, DOOH now delivers the precision and flexibility brokers need to stand out locally. Smartify pairs that innovation with a vast urban panel and retail media network enabling campaigns of any size, in any neighborhood, for any duration. Whether you ' re promoting a listing, your agents or boosting your office's brand presence, Smartify offers unmatched targeting and turnkey execution at street level and targeted in-retail environments.
Jeff Kennedy: Got it, but what makes Smartify relevant to real estate offices specifically?
Oleg Vyadro: We turn brokerage storefronts into digital marketing assets. Instead of static signage, brokers can now feature real-time listings, highlight agents, promote recent sales, and even share neighborhood content all on a screen designed to catch the eye of foot traffic. And through our larger network, they can amplify that same content across other screens in the area, targeting local consumers based on geography or venue type.
Jeff Kennedy: That makes a ton of sense. What are the options for brokers to get started and how do they benefit?
Oleg Vyadro: We offer several flexible models for getting started including a fully sponsored option backed by our pool of over 3,000 top global, programmaticallydelivered ad partner campaigns There’s often no upfront cost, and the content is curated to align with the brokerage’s brand guidelines In addition to enhancing their own visibility, brokers can bring in local partners like mortgage lenders or neighborhood businesses to advertise on the screen, creating new revenue streams Plus, brokers earn advertising credits from national programmatic campaigns running on their screens, which they can convert into placements on our broader network allowing them to reach even more targeted local audiences across their market
Jeff Kennedy: This sounds great, but who manages the screens and keeps them updated?
Oleg Vyadro: Smartify handles everything installation, monitoring, and ongoing support through our centralized Network Operations Center We proactively manage the health and performance of every screen to ensure consistent uptime and visual quality Our awardwinning media team is also available to support content creation, campaign planning, and ongoing updates, so brokers can focus on their business while we keep their storefront presence fresh, on-brand, and effective And with Smartify’s broader network reach, those same marketing assets can be seamlessly leveraged across additional screens in the broker’s target neighborhoods amplifying exposure beyond their own office.
Jeff Kennedy: Final question. What’s the best next step for a broker who’s interested in learning more?
Oleg Vyadro: Connect with us directly at Smartify. We’ll assess your office or location portfolio and recommend the right digital signage program whether fully sponsored, partially sponsored, or tailored to your local branding needs. We can also advise on a localized marketing strategy that extends your presence across our broader network Our national footprint is expanding rapidly through a location and audience-intelligent approach including major retail corridors, high-density marketplaces, and emerging formats like kiosks, EV charging displays, and outdoor wall mounts Whether you ' re looking to upgrade your own office visibility or launch a neighborhood-wide campaign, Smartify is your partner for digital impact at scale
Mastering Lead Generation
Proven Banner Ad Strategies for Proptech Innovators
Real estate agents and brokers are constantly looking for ways to streamline their workflows, automate tasks, and maintain consistent outreach to clients, prospects, and past clients. However, most are focusing their energies on working with prospects and clients and they may not have yet discovered how much technology can help them work smarter, not harder.
Attention-getting Banner Ads are a great way to get their attention. For technology companies aiming to break through to the busy, hard working real estate agent or broker, banner ads must be designed effectively to grab attention and quickly communicate how easy these tools are to use
Below, we explore five best practices for optimizing banner ad design and five strategies to drive clicks to a promotional offer, downloadable resource, or product demo
5 Best Practices for Optimizing Banner Ad Design
ppy homebuyers, real estate agents closing deals, or screenshots of an easy-to-use dashboard Avoid generic stock photos You can also try images t
seasonal graphics or just have one large easy to read headline
Strong Call-to-Action (CTA) - Ensure the CTA is visible and compelling You need to know there is a compelling reason why they should click on the ad Those offers can be time sensitive discounts, offers for a free ev
tion of some sort, free downloadable guide, case study download or an offer for a free demo Make sure the CLICK HERE is sup
If you’d like to learn more about crafting banner ads that work or wondering how to get your banner ad in front of thousands of real estate professionals, check out RE Technology RE Technology is the leading online resource for real estate technology education, providing daily insights, webinars, and a comprehensive technology directory to help agents, brokers, and MLS/Association leaders stay ahead of the curve and succeed in their businesses Learn more at www retechnology com
“Joing The Realty Alliance would be a game changer fot your company. The great ideas you get will more tan pay you back for membership cost”
- Harold Crye - Crye-Leike Real Estate
“”Speak with just three members and you will easily be convinced of its value The smaller size of the group and the level of leadership participation makes The Realty Alliance unique”
- Robin Sibcy Sheakley - Sibcy Cline Realtors®
Every founder knows the feeling: that little voice inside your head whispering, “This might not work ” Congratulations you ’ re human That voice? It’s your lizard brain And it’s been keeping us alive since woolly mammoths roamed the earth
Fear, laziness, greed these aren’t flaws. They’re prehistoric software still running in the background. But while they may have helped early humans survive, they’re not exactly optimized for building a proptech startup in 2025.
Here’s the rub: exceptional people aren’t fearless. They’re just better at ignoring the static. Entrepreneurship is a Masterclass in Selective Hearing
When we say someone is “fearless,” what we ’ re really saying is: they did it anyway. That’s the founder’s reflex While most people let fear call the shots, entrepreneurs argue back They listen, nod politely, then do the thing that scares them That’s the real muscle
So how do you build it?
Fear, laziness, greed
—these aren’t flaws. They’re prehistoric software still running in the background.
Step One: Catch the Lizard in the Act
Fear is sneaky, and it sometimes sounds like logic. “Don’t launch yet, the product’s not ready.” “Wait until you raise more ” Recognize it for what it is: hesitation dressed up in business casual
Step Two: Shrink the Downside
This is the hard part. Start talking back.
“It might fail ” Sure But did you die? Probably not Lost money can be earned again. Embarrassment fades. But the learning sticks.
“People might laugh.” Great. Let them. Every founder with a mic and a logo has a backstory filled with flops and stumbles Remind yourself of your wins Keep that list handy.
The goal is to win the argument against your own doubt.
Step Three: Do the Thing
You know what it is. The pitch. The launch. The hard conversation. Once the lizard brain quiets down, act before it reloads Action is the antidote to anxiety
So Are You Cut Out for This?
Most people aren’t. Not because they’re not smart or capable… but because fear wins. It’s just so much easier listen to the voice and stay in your comfort zone
But if you ’ re still reading this, chances are you ' re different. You’ve heard those voices too, and you ' re ready to push through
Welcome to the club
Removing Financial Barriers
Is the Next Big Unlock in Real Estate!
For years, innovation in real estate has focused on search portals, smart CRMs, and faster transaction tech But the most overlooked and arguably most influential part of the home-selling journey is what happens before a listing ever goes live Bringing a home to market takes more than great photography or staging It takes money And for most sellers, that upfront cost is a major roadblock
At Notable, we exist to remove that barrier.
We provide homeowners with an unsecured line of credit that can be used for staging, repairs, landscaping, painting, and even unexpected costs with no payments due until closing¹. By giving sellers access to the cash they need to improve their homes without the financial burden, agents can deliver stronger listings, attract higher offers, and close deals faster.
Our mission is simple: to empower agents and homeowners with a strategic financial solution that strengthens every step of the selling process. And we’re already seeing the impact. Sellers feel more confident. Agents stand out in competitive markets. Stagers and contractors get paid on time for the value they provide. Everyone wins. Notable isn’t just a solution it’s a strategy that allows agents to remove friction, solve problems, and deliver more value
Sellers and agents can choose their own vendors, keeping control and trust in the relationship Funds are approved quickly thanks to our unsecured model
We support everything a specific home may need, from repairs to storage to temporary housing
Notable also powers trusted, industry-leading programs like Compass Concierge and Redfin Concierge evidence of how our solution is being adopted by forward-thinking brands to drive results at scale
As the market evolves, agents will be expected to do more with less and the ones who thrive will be those who adopt strategies that create real results for their clients That’s why we built Notable: to be a reliable, forward-thinking partner that helps real estate professionals move faster, close stronger, and deliver exceptional experiences. Learn more at www.notablefi.com
Our mission is simple: to empower agents and homeowners with a strategic financial solution that strengthens every step of the selling process.
1Interest applies Loan funds and interest are due twelve months after origination or upon acceleration, whichever occurs sooner Results may vary Subject to terms and conditions
Austin Lane
CEO & Founder
Austin Lane is the CEO and Founder of Notable, the leading pay-at-close financing platform for real estate With a background in financial technology and a passion for agent empowerment, Austin is committed to transforming how sellers prepare and profit from their homes in today’s evolving market
events.realestate
Your Industry Event Resource
events.realestate is the go-to source for discovering and navigating the real estate industry’s most essential gatherings. From major conferences to exclusive summits, the site curates top events across residential, commercial, and proptech sectors.
Created by Maverix Advisory Group, events.realestate helps vendors, sponsors, and service providers find the right opportunities to connect with brokerages, agents, and industry leaders.
With detailed event profiles, sponsorship insights, and helpful links, the platform makes it easier to show up where you can maximize ROI.
Need an event strategy? We also create strategic annual event plans tailored to your brand goals, without wasting time or capital.
Review upcoming events and request your strategic plan. Review upcoming events and request your strategic plan.
How We Drive Results
At Maverix Advisory Group, we help proptech companies grow Whether you are an early stage startup or an established brand looking to scale, we build strategy and help you make the right connections to move your business forward. That means more engagement, more revenue, and smarter paths toward things like M&A, funding, and expansion.
You’ll also find us speaking at events and showing up where the industry gathers Although we live in a tech world, this is a human business that runs on relationships Both of us have built our current careers inside this industry. We have both launched platforms, and helped brokerages and tech companies grow from the inside out, and now we are sharing our experiences and creativity with our clients and friends. My background is in sales, partnerships, and business development. I keep things simple, stay focused on outcomes, and help teams build pipeline and close what matters Kevin is a former brokerage and global network exec, most recently leading affiliate strategy at Christie Real Estate and @properties. He brings a brokerage-first mindset to everything we do and he knows how to drive adoption and operational strategy in the real world, not just on a spreadsheet.
We work with clients on everything from pricing and product to brand exposure, enterprise sales, events, and acquisitions We help you find clarity on what’s important, so you focus on what moves the needle.
If you want access to a million dollar team at a fraction of the cost, let’s talk.
jeff@maverixadvisory com kevin@maverixadvisory.com
