MAVERIX Outlook 2025

MAVERIX // 2025

PROPTECH OUTLOOK

MAG.

MAG. // 2025 PROPTECH OUTLOOK

"Any sufficiently advanced technology is indistinguishable from magic." — Arthur C. Clarke

MAG. // 2025 Proptech Report

FOREWARD They say that the only thing constant is change, and 2024 felt like a huge year of “change” for most of us. For me personally, leaving LeadingRE after 13 successful years challenged my status quo, and I was forced to operate and look at things differently. I needed to find a new voice, and new ways to do the work that I love… connecting the right people, at the right time, with the right solution.

This publication is my gift to you, and to the industry, for all that you’ve given me. If you’re reading this you’ve made it through low inventory, high interest rates, high inflation, way too many lawsuits, multi-million dollar settlements, and revamped agent compensation. Oh, and it was an election year.

This was not a boring year.

The brokerages that are resilient and strategic see this change as an opportunity to grow and gain market share. “Strategic” is overused in general in our space --- especially by people like me that work as advisors. However, that doesn’t mean that strategic thinking isn’t important.

Create operational efficiencies Recruit the RIGHT agents Retain the RIGHT agents Differentiate their brand This is where the right technology makes all the difference. For example, the results that we can create today via artificial intelligence would have been far more expensive and time consuming just two years ago. And, we’re just beginning to uncover the possibilities.

Is it scary? Yes. Can it feel overwhelming? Also, yes. But we have a front row seat to one of the most consequential technology revolutions in the history of mankind. And that’s not hyperbole.

“Real estate is, and has always been, a “relationship business.”

This 2025 Preview provides you with insight into new technologies that support your key goals and also introduces you to events and companies that can help you plan for the coming year and beyond. The companies showcased have been hand selected; this is not a “pay to play” publication. Each company brings a unique value prop to the industry, has a stellar customer service record, and is on an upward trajectory. (they’ll also help you make more money).

Real estate is, and has always been, a relationship business. But the underpinning has never been more tech-focused as it is right now.

Please enjoy this 2025 Preview annual report, and let’s grow together in 2025!

JEFF KENNEDY CEO // MAVERIX MAG. // 2025 Proptech Report

3

HIGHLIGHTED

SPONSORS 05

22

FINAL OFFER

RISMEDIA

19

08

SYSTATO

1000 WATT

18

10

THE REALTY ALLIANCE

.REALTOR

14 PURLIN

MAG. // 2025 Proptech Report

FinalOffer.com

The Team

Judd Hoffman Co-CEO

J. Danko Fatovic Co-CEO

Tim Quirk Chief Strategy Officer

THE STORY Final Offer

Final Offer is a groundbreaking real estate platform designed to bring transparency and efficiency to property transactions. Buyers and any interested party can receive real-time alerts when offers are made and can view the complete offer history. Depending on how the seller wants to run the process, offer details such as price and terms may or may not be disclosed. By eliminating ambiguity, Final Offer builds trust among all parties, enabling faster, more informed decisionmaking. The platform also empowers agents to deliver a better experience for their clients by simplifying the negotiation process.

5

Kevin Caulfield Chief Real Estate Officer

MAG. // 2025 Proptech Report

LANDSCAPE

CHALLENGES

The traditional real estate market is often criticized for its lack of transparency, creating confusion and frustration for both buyers and sellers. Negotiations frequently happen behind closed doors, leaving buyers uncertain about competing offers or the seller's expectations.

This opacity can lead to mistrust, prolonged negotiations, and missed opportunities. In today’s fast-paced and competitive real estate environment, buyers, sellers, and agents alike are seeking more efficient and transparent solutions to streamline the transaction process and ensure fair outcomes.

APPROACH

Final Offer’s methodology focuses on transparency, technology, and collaboration to revolutionize real estate transactions: Transparent Pricing: Sellers have the option to disclose their committed price and terms upfront, fostering trust.

Real-Time Offer Alerts: Any interested party track offers instantly, streamlining decision-making.

Simplified Technology: A user-friendly platform ensures all parties stay informed and aligned.

CONCLUSION

The real estate industry is plagued by inefficiencies and a lack of openness, creating significant hurdles for buyers, sellers, and agents: Mistrust Among Parties: Buyers are often left in the dark about competing offers or seller expectations, leading to skepticism and reluctance to participate in negotiations. Sellers, in turn, may feel buyers are undervaluing their property due to this lack of clarity.

Prolonged Negotiation Timelines: Without real-time access to terms or offer updates, transactions can drag on for weeks or months, delaying sales and creating frustration for all parties.

Agent Limitations: Agents often face difficulty navigating traditional processes and communicating effectively with all stakeholders, which can hinder their ability to close deals quickly and successfully.

RESULTS By leveraging Final Offer’s platform, real estate transactions become more transparent, efficient, and rewarding for everyone involved: Enhanced Trust and Transparency: Buyers and sellers operate with full visibility into terms and offer histories, creating confidence and reducing the friction often associated with traditional negotiations.

Empowered Agents: Agents using Final Offer’s platform are equipped with tools to provide clear, transparent, and responsive services, enhancing their value to clients and increasing their ability to close deals efficiently.

Final Offer is redefining how real estate transactions are conducted by addressing the inefficiencies and lack of transparency that have long been barriers in the industry. By empowering buyers, sellers, and agents with real-time data and a transparent negotiation framework, the platform ensures faster, more equitable outcomes. Its focus on clarity, trust, and collaboration is not just modernizing the industry but creating a foundation for a more efficient and reliable real estate market. Final Offer represents the future of real estate transactions, offering a smarter, simpler, and fairer way to buy and sell properties.

MAG. // 2025 Proptech Report

6

7

MAG. // 2025 Proptech Report

BREAKING AWAY IN 2025

O

ur office library is filled with brokerage collateral - listing presentations, recruiting pieces, luxury property books, swag items that brokers from around the country have sent to us. Most of the copy, layouts, themes, titles, paper stock and binding are similar. The differences pretty much extend to color and brand logo. We’ve also seen a lot of brokerages somehow, miraculously, come up with the exact same marketing campaign, tagline or website copy as a competitor or competitors. This copycat behavior is rampant in real estate. And it’s deeply illogical given the job marketing has to do: tell each company’s unique story. The whole point of branding and marketing is to differentiate, not assimilate.

The problem isn’t that these things aren’t

Our greatest discovery of all time

important, basic as most may be. The problem is that too many brokerages are circling around the

We do competitive analyses for clients in order to illustrate the opportunities to stand out. We study websites, social channels, print ads, recruiting materials, PR campaigns and property marketing in an effort to understand what our client is up against.

So far this year, we’ve researched over 100 brokerages of various sizes across the U.S. The themes the majority of these brokerages market around are: We’re a real estate brokerage.

We’re ethical.

We’re independent.

We’re a franchise brand you know.

We have the most agents.

We sell the most homes.

We’re local.

We’re worldwide.

We’re local and we’re worldwide.

We’re smarter.

We’re luxurious.

We have market share.

We offer home search.

We have better technology.

The problem isn’t that these things aren’t important, basic as most may be. The problem is that too many brokerages are circling around the exact same messages.

And, to make matters worse, almost none of the companies swimming in this pool explain to the world why these things matter.

One of the easiest ways to break free from this sameness is to ask yourself, “What can my company say that my competitors can’t say or won’t say”?

Then, from your audience’s point of view, ask yourself, “Why should I care”?

exact same messages.

And, to make matters worse, almost none of the companies swimming in this pool explain to the world why these things matter.

One of the easiest ways to break free from this sameness is to ask yourself, “What can my company say that my competitors can’t say or won’t say”?

Then, from your audience’s point of view, ask yourself, “Why should I care”?

The way to win The battle for agents and consumers is red hot.

While “traditional” brokers copy each other, new brands are sandblasting their value by going in differentiated directions.

To win, you can no longer continue this pattern of saying nothing, designing nothing or being just a slightly different version of their competitor.

Instead, you must dig deep, figure out what your difference is and articulate it clearly.

The time is now. Do your own thing, carve your own lane, and you will become a brand worth watching in 2025.

-Marc Davison Co-Founder// 1000WATT 8

MAG. // 2025 Proptech Report

CREATIVE SOLUTIONS ARE OUR WHEELHOUSE. REAL ESTATE IS OUR FOCUS. Since 2007, we’ve been inside hundreds of real estate companies, big and small, from coast to coast and beyond. Proptech and media powerhouses. Mortgage and title firms. Scrappy start-ups. Home builders.

International franchises. Rising, market-dominating teams. With each, we dig deep and apply creative and strategic thinking to help solve problems and chart new territories.

Our team combines deep real estate domain expertise with skilled design, copy, and marketing skills. We’re insiders who don’t think like insiders. Outsiders with a fresh perspective. Always willing to poke at assumptions and test what’s possible.

9

MAG. // 2025 Proptech Report

Domains Matter

I

Enhancing Your Real Estate Presence with Purpose

n the dynamic world of real estate, establishing a robust online presence is paramount. Kama Burton, a seasoned broker with nearly two decades of experience, exemplifies how strategic use of .realtor™ and .realestate domains can significantly enhance business visibility and client engagement.

Harnessing Industry-Specific Domains for Branding Traditional .com domains often lack specificity, failing to convey a professional's area of expertise. Burton recognized that adopting .realtor and .realestate domains immediately communicates her specialization in real estate. She explains, "When you look at a .com domain, it doesn’t really say much about who you are, but with a .realtor or .realestate domain, it’s clear and direct—it tells people exactly what I do."

Kama chose kamaburton.realtor to brand herself, morenovalley.realestate to claim her area, and cmbrealtyservices.realtor to brand her brokerage.

"Being able to have a domain that includes my city and my industry is everything, it’s a huge advantage in capturing local leads, especially as our city is expanding and more people are searching for real estate services in the area.”

Cost-Effective Solutions with Professional Website Offerings Burton also highlights the cost-effectiveness of utilizing the website offerings available with each .realtor and .realestate domain. She recalls previously paying nearly $480 a month for a basic website. Switching to get.realtor for her website provider not only saved her money but also provided her with all the features she needed, such as MLS integration and agent access, without the hefty price tag as she’s now paying $149/month with a custom designed website that represents all of her brokerage and all of her agents. "The peace of mind that comes with knowing I’m getting great value without breaking the bank is priceless," Burton says.

Conclusion

Enhancing SEO and Online Visibility Beyond branding, these domains play a crucial role in search engine optimization (SEO). The specificity of .realtor and .realestate domains aligns closely with common search queries, improving search engine rankings and making it easier for potential clients to discover her services.

Burton notes, "Having the .realtor domain is a no-brainer. It’s a crisp, neat way to describe what I offer, and it helps in building traction with search engines.”

Capturing Local Leads with GeoSpecific Domains Operating in Moreno Valley, an area experiencing significant growth, Burton leverages location-specific domains to capture local leads effectively. By incorporating her city into her domain, she positions herself as the go-to real estate expert in the locality.

Kama Burton's strategic use of .realtor and .realestate domains and websites underscores the importance of industry-specific web addresses in building a strong online presence, enhancing SEO, capturing local leads, and fostering a cohesive brand identity. Real estate professionals looking to elevate their digital footprint can draw valuable lessons from her approach, leveraging these domains to stand out in a competitive market.

For more insights into how .realtor and .realestate domains can benefit your real estate business, visit get.realtor, the exclusive provider of websites ending in .realtor and .realestate and backed by NAR.

-Kama Burton

Broker-Owner// CMB Realty kamaburton.realtor morenovalley.realestate

www.get.realtor 10

MAG. // 2025 Proptech Report

www.get.realestate

11

MAG. // 2025 Proptech Report

12

MAG. // 2025 Proptech Report

Proptech’s New Mission:

Reducing Friction and Elevating the Consumer Experience For proptech to best serve the agent community, it should turn its focus to the consumer to empower the industry, and shift into a consultancy model. Removing the burden of adoption, training and cost from the broker will remove a lot of the friction in the sale process. The byproduct is that consumers will be better served, smarter about the market and more prepared.

The Push for Demonstrating Value The reason pundits and podcasters were populating feeds in 2024 with messages about “demonstrating value” was because, for the first time in a long time, many agents felt the burden of what it is like to actually have to sell.

Having to prove your value during the sale process is what differentiates order takers from true sales professionals. However, the real estate industry offers always-innovating software products to enhance your pitch and support your claim. That is a benefit common to few other industries.

Real Estate's Remarkable Tech Landscape The breadth of software innovation in real estate is actually quite remarkable. There are CRMs, lead capture automators, AI image editors, transaction drivers, deal managers and virtual staging systems … all working in unison to attract and serve buyers and sellers. But for some agents—probably too many—proving value remains out of reach. How is that possible? It’s my opinion that the productivity created by those lines of code simply isn’t getting translated to the consumer.

Breaking the Bottleneck: A ConsumerFirst Approach to Proptech The speed of automation is being felt. The wheels are spinning. While the agent may understand the value, that information isn’t being pushed down the funnel. Consciously or unconsciously, the agent is clogging the conduit. Eventually, maybe even in 2025, pent-up buyer demand and general, entitled American consumerism will coalesce to produce enough pressure to find a new way through. There are a few empirical truths in this world, and one of them is that “nature always finds a way.” What is the way? It’s my hope that tomorrow’s proptech leaders look to the consumer for inspiration, not the agent.

Prioritizing the Consumer: The Key to Winning in Real Estate My advice is to stop trying to improve the way the industry works and instead focus on what the consumer needs (or wants) to buy and sell. If you can remove or lessen emotional or financial friction from a transaction fraught with emotion and friction, you win.

Address the clients’ pain points first, then sell that treatment to the agent. Do what Zillow did.

Real estate software should focus on flattening the path to closing, and successful agents should focus on providing confidence and peace of mind, with a side order of human connection and empathy.

The Modern Agent’s Role in the Age of AI The modern agent’s value is ultimately in knowing, not doing. In the end, AI will end up “doing” all the things, anyway. This means that smart agents will reduce the tedium of the transaction and work as consultants instead of plate spinners.

What residential real estate is crying for are business tools that can elevate the operation from within, to provide a better experience to those from outside. It starts with solutions that bind strategy to production, and demonstrably alleviate the consumer’s headache, not the agent’s.

The Need for Smarter Tech and Collaboration We don’t need larger techstacks, we need smarter ones. And more collaboration. Support whatever makes the old guard uneasy. You’re either growing or dying on the vine. You get to choose.

Interest rates and inventory are only part of the problem. People don’t want to sell because the process is the same today as it was 50 years ago.

Technology stands the best chance of fixing what’s wrong. It’s time for proptech to understand that agents and brokerages might be your client, but the consumer should the end-user.

-Craig Rowe Writer // Thought Leader

MAG. // 2025 Proptech Report

13

MAG. // 2025 Proptech Report

14

15 MAG. // 2025 Proptech Report

16

MAG. // 2025 Proptech Report

Real Estate Webmasters (REW) is the leading technology provider for the top 10% of real estate professionals in the world.

REW's talented, dynamic team of young professionals pushes the boundaries of real estate technology with innovative web and mobile design, high-performance CRM, digital marketing services, and more.

Our amazing developers, designers, project managers, QA, customer support specialists, marketers, and sales professionals live and breathe REW's core values: Customer Success - Innovation Always be Awesome.

17

MAG. // 2025 Proptech Report

18

MAG. // 2025 Proptech Report

Automate, Integrate, Delegate

A Framework for Efficiency in the Modern Real Estate Brokerage IN THE AFTERMATH OF THE NAR LAWSUIT settlements, the real estate industry is at a crossroads. As average commissions per deal drop, real estate industry experts postulate an exodus of part-time agents, reducing membership in brokerages and associations. The remaining agents become tomorrow’s super agents who, through the use of technology and years of hyper-local expertise, compete to produce well above today’s average agent who finds herself at the closing table a handful of times throughout the year.

In catering to this new crop of super agents, brokerages are expected to deliver a high level of service, keep fees low, and remain profitable despite already low brokerage margins. The brokerage of the future is one that leverages technology and motivated team members not just to enhance efficiency, but to create personalized and delightful experiences for agents and clients alike.

This whitepaper explores how Systato–a tech-enabled support, operations, and technology services organization working with over 1,000 brokerages and PropTech companies–uses its A/I/D framework (Automate, Integrate, Delegate) to enhance key areas of brokerage operations, offering practical solutions to common challenges.

The A/I/D Framework Many brokerage executives who face the challenge of improving operational efficiency turn to software as a quick solution.

While this can address some pain points, relying solely on technology can lead to missed opportunities for deeper, more sustainable improvements. The real issue arises when technology isn’t paired with thoughtful process management and the right staffing, which are critical for maximizing the effectiveness of any tool. By addressing this gap, brokerages can create a more comprehensive strategy that ensures long-term operational success.

Systato leadership adopted the A/I/D framework to better map the relationship between processes, technology, and global staffing in driving profitability and operational efficiency within its real estate brokerage clients. The A/I/D framework—Automate, Integrate, Delegate—addresses this need by providing a structured method to optimize operations and create a more efficient, scalable, and resilient brokerage.

Automate: Reducing Manual Work & Simplifying Processes Automation, in this context, is not just about replacing manual tasks with technology; it’s about rethinking how processes are designed to be more efficient, accurate, and scalable. For instance, by reducing the need for double entry, brokerages also reduce the rate of inconsistencies and errors. Additionally, implementing a series of automations in the form of a workflow further streamlines operations by ensuring that tasks are completed in a consistent, timely manner, following predefined rules and triggers.

Integrate: Establishing a Cohesive Technology Stack Integrated systems create a foundation that makes process automation more accessible and effective. Integration involves evaluating the current technology stack and identifying opportunities for systems to connect. In areas where it makes sense for two systems to exchange data, brokerages should determine whether solutions exist to connect them or whether it is worth switching to a system that supports such integration. By integrating their platforms, brokerages can create a unified ecosystem where data flows seamlessly between systems, reducing the need for manual entry and improving overall operational visibility.

READ MORE https://systa.to/mag

Daniel Butbul // VP Technology

MAG. // 2025 Proptech Report

19

20 MAG. // 2025 Proptech Report

21

MAG. // 2025 Proptech Report

22 MAG. // 2025 Proptech Report

23

MAG. // 2025 Proptech Report